← Realfoodology
Realfoodology
Mold Toxicity In Your Home + Easy Tips To Purify Your Air | Mike Feldstein, CEO of Jaspr| Mike Feldstein CEO of Jaspr
01:20:56
Loading summary
Transcript343 lines
- [00:00]
A
On today's episode of the Real Foodology.
- [00:02]
B
Podcast, anytime you smell something, you're breathing that thing in. And that's no different than like taking a little piece of rubber off your tire and eating it. In fact, your digestive system is more equipped to breaking it down than your respiratory tract.
- [00:15]
A
Hi friends. Welcome back to another episode of the Real Foodology podcast. I am in Austin. If you have listened to these couple episodes of me being in Austin, I actually came out here for a trip and I decided to book a bunch of people that are local to Austin. So if you're watching on Spotify, I'm sitting in a studio here in Austin and I'm very excited about today's episode. So I brought on Mike Feldstein from Jasper and it's spelled J A S P R. This is an air filter that if you follow me on Instagram, you may remember this air filter that I got a couple months ago that I posted about and that I'm really stoked on. I've been talking about this for a long time on my page, so you're probably well versed in this by now, but the EPA has admitted that indoor air is actually more toxic than outdoor air. And we, we dive into all this why we're spending most of the time in our homes and then on top of that you think about cleaning products, the off gassing of furniture and we, we dive more into this into detail, but essentially we, we outline why our indoor air is so toxic and also what we can do about it outside of getting air filters. We also talk about tips and tricks that you could literally do today to minimize the toxic air. It may sound all doom and gloom, but the cool thing about this in particular situation is that there is a very easy solution. I personally am a huge fan of Jasper air filters and you'll hear why in the episode about why I love this company so much. This founder is so dedicated to really giving the public a an amazing air filter that not only looks beautiful but also is functional. It actually really works and he dives into all of this. I love his his ethics around the company, but he also shares that if you don't have it in your budget to get a Jasper air filter, he just wants you to get an air filter, period. Because it's so incredibly important. And you'll learn more about that why in the episode if you have a budget to get an air filter, he shares a code at the very end of the episode where you can save, I think he said 400 bucks. You can save $400 off of a unit. So make sure you stay tuned towards the end if you're interested in getting one. That is a huge, massive discount for these air filters and they have a lifetime warranty. So if it breaks, they need a new panel that they update on the top. They'll send you a new one. So you're going to have this thing for life. If you buy one for your kids nursery, they're going to take it with them to college. So this is something that is in my opinion, a non negotiable, similar to filtering your water. We know that there's toxins in our water. We know that we need to be filtering our tap water. It's the same with the air. And once you have an air filter in place in your home, you're done. You're, you don't have to worry about it anymore. So I consider this to be a not a health non negotiable and I loved this episode so I hope that you guys enjoy the episode. He dropped some amazing truth bombs and just really great information about how we can live in more non toxic environments. So please, if you could take a moment to rate and review the podcast. It means so much to me. It really helps the show if you're loving this episode. In particular, if you want to share it on Instagram, tag me tag ealfoodology podcast and I will do my best to share it. And I just want to say thank you so much for all the support. It really means a lot and without you I would not be here. So thank you so much. Mike. I'm so excited for this episode. I got a Jasper a couple months ago and I was blown away. I've been using another type of air filter in my home for a couple years and this is something I'm really passionate about and something that I've been talking about a lot with my audience recently. And then when I got the Jasper, I was like, oh, this is on like a whole new level of air filters. Not only is it beautiful, but it actually like I feel like it really works.
- [04:05]
B
That is the number, that's the review that makes my heart saying. It's like I've had five different air purifiers. Didn't really know if they worked. They were just, they were there and they were on. I never really changed my filters. I wasn't sure if they worked. Jasper is the first one that I like know works. I see it and I feel it. I'm like, that's what we were going for. And that's because like, yeah, we approached it from a very different mindset.
- [04:25]
A
So what's the mindset that you approached it from? And I know you have a background in like wildfire restoration and mold and stuff like that.
- [04:33]
B
Hurricanes. So basically I was like a disaster chaser. So floods, fires, hurricanes, earthquakes. If this was six, seven years ago, I would be in North Carolina right now. I'd be in Florida right now. We'd be rebuilding homes. And we were like the people's choice. So normally when there's a big disaster, you call your insurance company and they send a company out. People don't realize that they have the right to call their own contractor. So I was the people's choice. And our whole thing was we don't get paid if you get paid. And our interests are aligned because if you use the insurance company's contractor, they have an interest if they don't want to bite the hand that feeds them. So if they go and do an amazing job on your home very comprehensively, that's going to be very expensive for insurance and they will cut that vendor.
- [05:14]
A
Wow.
- [05:15]
B
So we would come in as the people's choice and say, hey, educate people. You have the right to choose your own vendor. And then we literally would put in the deal, we don't get paid if insurance doesn't pay. We'll fight it out with insurance for you. And so yeah, I was going to huge wildfires like California and Carolinas and Hurricane Harvey in Houston. And so we weren't like your remediation company that would do like kitchen and bathroom leaks. We were doing like six stories deep of a parcade and water up to the third floor of a hotel or a building. Homes too, but like only catastrophes. And we would. I saw how sick people, they don't talk about this but like when there's a wildfire or a flood, how sick.
- [05:53]
A
People are, I mean, it makes sense. But will you explain to my audience why that is? I'm assuming it's mold and then also probably from the burning of the fires.
- [06:00]
B
Yeah, but it's not like s'more tree fire smoke when thousands of homes and cars burn. It's every WDF 40, every can of paint, every bit of furniture. When you drive through a city that's been burnt down, all you see is piles of ash and chimney stacks. Everything else is gone. So it's like a huge toxic plume of smoke. And yeah, this messes up everything. People's immune systems get shot. Anyone with respiratory stuff, allergies, asthma, every. Just like your immune system is just overwhelmed the hexavalent chromium, the pah, like everything's elevated and everyone's sick that you don't really hear much about that. I got to be friends with pediatricians and pulmonologists. They would be at like 100x the patient volume. And I don't know how, but insurance companies would do a very good. They would literally like be trying to chalk it up to a coincidence because if you could show that the. That your home is impacting your health, then that your claim value would go up a lot and you'd be able to get ale basically put up in a hotel, alternative accommodations for a lot longer. So there's a big push to like. No, no. All these lung issues after the fire are totally unrelated, so.
- [07:08]
A
Of course, of course there is.
- [07:10]
B
We would use these things called air scrubbers. Industrial looking like a photocopier subwoofer. Massive air scrubbers. That's what we would use to remediate mold and fire and floods and stuff.
- [07:21]
A
Wow.
- [07:21]
B
The good news is they clean the air amazingly well.
- [07:24]
A
And how long does it take?
- [07:26]
B
Maybe depending on the devastation, weeks to months.
- [07:29]
A
Wow.
- [07:30]
B
Like a big home that's been really smoke damaged. And like, I would specialize in smoke damage, not fire damage. So this wasn't the home that burned to the ground. This is the home that was just filled with smoke. So we'd have to like detox everything. So throwing out carpets, clothing, like we could wash the clothes five times and not get the smell out. There could be smoke inside your tv, in your couches. And we'd like advocate with the insurance companies to get everything replaced. But, like, the big story was there's a lady named Tanya, and we clean their home, we check the air, they move back home. We got a call a week later, Tanya's baby was in the hospital. And we went back to the house, we tested the air, and it was indeed contaminated again, big time. I'm like, oh, shit. We checked this before we left. What's up? Well, after a big wildfire, the air quality can stay compromised for a few months because it's in the soil. You know, all those homes that are burnt are just piles of ash the wind's kicking up. So just because you clean the. The, the house, the wind kicks up and that outdoor toxic ash and stuff re infiltrates the home. So I called the insurance company, like, hey, guys. And I was like, hey, this baby's in the hospital. I think we should put them back up in a hotel, wait a month or so, wait till the ambient air is Better and then reclean and they were basically like, no, we don't clean twice. And like, I mean it sucks for them because cleaning twice would like all of our insurance premiums would be even more crazy. But this was like unprecedented. So everybody did their best, but we were in a bad spot. So I'm like, okay, we still have to help this family. It's still our kind of responsibility. So we left three of those air scrubbers in their home and within a couple hours the air quality was fine again. But this kept happening. So now I'm like, shoot, we can't leave all of our equipment behind on old jobs or we don't have equipment for new jobs. So this is when I went to like Best Buy, Walmart, Home Depot and I bought a punch, a bunch of these little like 199 to 499 air purifiers, put them in the home and within three or four hours the air was poor again. I'm like, oh, these aren't even close.
- [09:30]
A
Weren't even working.
- [09:30]
B
They're not really doing very much. And I had like $5,000 commercial grade air sensors. We did mold testing, we had all the gadgets like monitor the air because I wasn't going to let them move home with their baby until the air was good. So what, what I, it was this big aha moment to me. And what, what I felt like was most air purifiers are like kettles. So a kettle is awesome at heating water if you're just trying to make a cup of tea. But if you try to heat your bathtub with a kettle, you can't because the water's literally cool, can heat it up. So you know that the, it's like a space heater in a teeny room, effective in a living room, does nothing. So most air purifiers are trying to like over market themselves on square footage and stuff. Not cool. So I'm like, okay, I'm restoring all these homes from fires and floods and mold and then they're just getting recontaminated. I call this sad money. It was like the least imp. We were trying to do impactful work, but it often wasn't at all. So I'm like, all right, enough of this. So I set out on what was a four year journey to create an air purifier that was taking everything I learned from the mold and fire business. Like a commercial grade machine made out of metal, industrial grade parts. But I realized cuz I had customers who would unplug their scrubbers, they're like, I know, I know my kid's sick, but it's so loud. It's so ugly. I can't stand the noise. It's taking up my living room. Like, okay, it doesn't just have to be super effective. We already had those. But it has to be effective and beautiful and metal and sustainable. So I'm like, I'm going to take the next four years to just travel the world to all the cities that have the world's worst air quality, find the world's best air purifiers and make the ultimate air purifier. And then I'm like, I'll be more impactful on that side of things than I was like restoring homes. So I, I thought I would be, yeah. Move to the side of solutions as opposed to proactive instead of reactive. So, yeah, that is the genesis and how I went from traveling disaster guy to general air quality educator. And Jasper, man, I love that.
- [11:26]
A
It's also incredibly, sadly pertinent to what we're dealing with currently right now. My, my fiance's family was in North Carolina during that hurricane and they, I mean, they were in like, the heart of the devastation. Their entire town got, like, swept away underwater. The only reason that they were actually okay is because their house happened to be up on a little bit of a hill. But I've been telling my fiance that I'm incredibly concerned about mold and everything and the devastation after that. And they're not even home yet. They still haven't been able to go home because they haven't had water and power for weeks. Yeah, but so, so obviously this is a more localized issue. Like, not everybody's dealing with it, but why would a broader audience actually care about this? Like, how is this applicable to everyday life when we're talking about off gassing, cleaning products? Like.
- [12:13]
B
Right. So first, just let's level set here. We can go three weeks without food, three days without water, and only three minutes without air. Yeah, we eat two or three pounds of food per day, we drink two liters of water a day, and we breathe 10 to 20,000 liters of air per day. So we're all very concerned about the microplastics we're getting in our water and what's in our food. And we should be. But the average human breathes one credit card worth of microplastics every week.
- [12:38]
A
Oh, the breathing. I didn't even think about breathing it in.
- [12:40]
B
So whatever. You're worried about getting in your water and your food and you should be. Yeah, you're getting Way more stuff in through via air. 10 over 10,000 liters of air per day. And it's not just pure air. It's never pure air. There's a lot of stuff in there, just like water. You would never go to a pond, fill a cup of water, be like it's clear and drink it because you know there's stuff in that water that would make you really sick. So air is the same, it's just a little bit slower. And I think us humans don't pay attention to air because it's the first thing we do when we're born. It's the last thing we do when we die. We can do it consciously and subconsciously. We do it all night long. So it's just hiding in plain sight. Like what water is to fish, air care is to people. Like do water, do fish know that they're in water? I don't think so.
- [13:22]
A
Probably not.
- [13:23]
B
And people are busy cleaning their surfaces, their countertops, vacuuming, wiping walls, dusting. And I, I think about like fish in a fishbowl. It's like, do you think it's okay to just clean the perimeter of the fishbowl or do you think you have to filter the water and change the water? But with our homes, we're all busy scrubbing the outside of our fish bowls, which is our homes, and we're not changing the water.
- [13:44]
A
Yeah.
- [13:45]
B
And we can't tell because we're in it. Like the fish don't swim away from the toxic water to the clean water. And the amount of humans that live in polluted air and don't leave because like we just have no awareness of it.
- [13:55]
A
Yeah, well, and I think about the, what really disturbs me is the people that are doing like the Glade plugins and the candles and all of the cleaning products that they're not aware of. And I just think about that assault on their bodies every single day. And it's, I don't think people think about this from like a toxicity level.
- [14:12]
B
Like the number one reason I'm talking to you today is if air lags water and awareness. But it was about 20 years, I'd say after Covid, it's about 10 years in this part of the world. If you go to like Singapore, Kuala Lumpur, like Bangkok, every like nice restaurant, you go to a bank and like every teller has like a six foot air purifier in there. They, they, they have bad air, but they're more air aware the same way that every office kind of filters their water. Like we don't really? Most people in America don't drink tap water anymore. A lot of people still do, I'm sure, but like at least health conscious people don't.
- [14:48]
A
Yeah, they're definitely wearing out.
- [14:49]
B
And growing up, you're like, water was just water. You didn't think twice about water. And then once you realize filtered water, then when you drink like tap water at a restaurant, like, ah, so you calibrated your taste buds and now you could trust your senses to navigate that for you. And like I've had the same awareness with air. So I can pretty much tell you what the carbon dioxide is in, in a room. I, I can tell you about the mold levels like pretty accurately because I've tested thousands of homes. I've calibrated just like you calibrated your taste to like chlorine and like plasticky water, the same thing can be done for air.
- [15:21]
A
That's fascinating. So there was a, a statistic that I came across within the last couple of years when I started looking into filtering my air as well, that I was really shocked by. So the EPA is now saying that indoor is actually more toxic than outdoor air. And in fact I had to write this down because I forgot, but they said it can be two to five times higher inside homes compared to outside and sometimes even reaching levels a hundred times higher.
- [15:43]
B
So that's been updated now pretty much across the board. It's to 10 times is the standard.
- [15:47]
A
Wow.
- [15:47]
B
The up to 100 times is still accurate, but the 5 to 10 times is now like the standard.
- [15:52]
A
And why is that?
- [15:53]
B
Well, a few things. So we have indoor pollution and we have outdoor pollution, and both of them impact your house because your house is not separate from the outside environment. So when people think about the environment, your primary environment is your bedroom and your home, then the secondary environment is like the world at large. But like, you really need to think about your environment where you're sleeping every night, where you're raising your kids, where you're, where you're eating your dinners. So outdoor pollution is pollen, mold, all the allergens could be smoke, it could be cooking, it could be car exhausts. Like you have to change your tire every few years because the tires get worn down. Where do you think all that rubber goes? Anytime you smell something, you're breathing that thing in. And that's no different than like taking a little piece of rubber off your tire and eating it. In fact, your digestive system is more equipped to breaking it down than your respiratory tract. So whenever you smell something, you're basically eating it. Through like you're, you're consuming it. That's why you smell it. Yeah, it's little bits of that that are going in you. That's what smell is for. And so that's your outdoor pollution high level. And there's a lot more things too. Especially, you know, there's the glyphosate from everybody. You might not be using Roundup, but everybody else, your neighbors are. So the wind's kicking that up or the salt in the winters in a cold place, or your neighbor who's using bounce sheets in their dryer and venting it. Like everyone's problem gets vented out and becomes your problem problem.
- [17:13]
A
Yeah.
- [17:13]
B
So now we have indoor pollutants. So all of those things are now in your house. Also, insect parts is a big one. You could not take a sample of air right now and not have a lot of insect parts.
- [17:22]
A
That's so creepy.
- [17:24]
B
We can't see it. It's very small, but it's always there. And there's now labs actually that do tem microscope. So when we used to do mold, we would just get like a spreadsheet back. Now we actually get zoomed in images. So you can see everything in the air. You can see the insect parts, you can see the mold spores, you can see the pollen. It's really illuminating because we have the ability to like see the unseen, the unseeable.
- [17:47]
A
Yeah.
- [17:47]
B
So indoor pollution is cooking pets and pet byproducts. So, like cat litter, for example, is often worse than the cat allergens themselves. A lot of people think they're allergic to cats. It's actually the cat litter.
- [17:59]
A
It makes sense. You basically have like in your house.
- [18:03]
B
Sorry, not even the. If you look at the ingredients of cat litter.
- [18:07]
A
Oh, they think about what they're saying.
- [18:10]
B
What do you think they're putting in cat litter? And you know, kitty goes and it's all. The whole home smells like it. So if we put an air sensor on the opposite side of a 4,000 square foot house when the furnace is running, within minutes we can detect an increase housewide. It's like if you take, you know, air does not stay isolated. That's why if you're cooking, you smell it everywhere.
- [18:29]
A
Yeah.
- [18:29]
B
If someone uses sunscreen at the beach, you smell it 100ft away in every direction. That means all the air between you and them all has little bits of sunscreen. And we're so impressed by like the bear or the shark that can smell the blood miles away. Like we can too. We just, we have incredible senses that we just kind of dulled down, which is a blessing and a curse. Yeah, but so yeah, going back to indoors, so you have the cooking, huge issue and we can like zoom into individual things.
- [18:55]
A
Yeah.
- [18:55]
B
But cleaning products, hair sprays, off gassing from your furniture, your couches, your carpets, like anything that was manufactured, which is everything, as soon as the manufacturing process is done, they instantly package it, ship it to the distributor, then they ship it to your house so it doesn't get a chance to off gas and breathe. So that process happens in your home. And like broadly, homes aren't really built. You know, they're like, they talk about the housing crisis in America, that we're like short 4 or 5 million units of homes. They call them units. So they're like how many million, how many millions of acres do we need to build millions of homes? How fast can we build them and how cheap? So the end result of that is these horrible towers and subdivisions with horrible building materials with no consideration of lighting, air, water, good design, like we call them living rooms. So we want to get our kids off the screen. Social media is making us mad and our living rooms are usually two couches facing a tv. That's just the jumbo iPad. So it's like, let me get off the phone to have some quality family time and we'll share the giant iPad. So the way homes are constructed is very silly. So I think like, big picture to me, it's where I want to go eventually is like really inspiring people to build better homes and communities. Jasper's the band aid. But going back to what you were saying. Yeah, those are kind of all of the things that are polluting our environments. It's, it's pretty overwhelming.
- [20:15]
A
Yeah. And I'm sure people listening are probably going, oh my gosh, like what, what do I do about this? Now obviously we get an air filter. I find this kind of stuff empowering because there are certain things we can do. I know, for example, there's certain companies now we bring buy furniture where they use less toxic materials. I was just on Darren Olian's podcast and he was telling that he's building a fully non toxic home where he's involved with the builders and the materials they're sourcing materials that are non toxic. I'm actually staying with my godmother here in Austin and she's very much the same where she said that she worked down with the builders, literally down to like the paint and the actual materials that they were using, the glues that they were using to put the house Together. So having conversations like this, if somebody's going to be building a home in the next, like, five to 10 years, great to put on your radar. But let's say that everybody else. Exactly. But for everybody else who's like, oh, my God, I'm renting an apartment or, you know, whatever. Hopefully by now, people listening, they've thrown away the Glade plugins, they've gotten rid of the candles.
- [21:12]
B
Filtering their water.
- [21:13]
A
Filtering their water. Exactly. But what do we do about things like cooking, for example, or like, you know, we can replace the cleaning products. But I'll tell you. So, like, almost every single time I cook, my Jasper goes off. Cause I have it in my kitchen. And it goes from. Just so people understand how this works, there's like a little reader on the front, which I want to know more about what this means. And it has a green light and it has a number on it. And then what'll happen is it'll start to turn yellow and then it'll go to red often when I'm cooking, and it will be up to like, I mean, 300, I think 400.
- [21:44]
B
You're cooking some steak.
- [21:45]
A
Yes, that's exactly.
- [21:46]
B
That's a cast iron steak right there.
- [21:48]
A
Wow. Yeah, that's exactly what you're saying.
- [21:49]
B
Usually I can tell by the amount of particulate what you're cooking.
- [21:52]
A
Really?
- [21:52]
B
Yeah.
- [21:52]
A
That's so funny.
- [21:53]
B
That's a steak.
- [21:55]
A
So what does that number mean, first of all? And then. Yeah. Is there hope for us that are doing that? And even when that thing is going off, I'm going, oh, my God. Is this really unsafe for me to be in here right now? Now, or is the filter helping?
- [22:05]
B
No, it's not. So we're going to talk about a bunch of free tips that people can do today to start making movements. Buying an air filter system is awesome, but, like, what can you do by the end of today that costs you $0? I think the best tips are the simplest ones. And I love addition by subtraction. That's why I like cleaning air. Because it's not like, here's 17 more supplements you need. I believe the body heals itself amazingly. We just have to stop polluting it. And you can't. I love the quote. You can't detox your body if you don't detox your home. And you're. You're retoxing faster than you're detoxing.
- [22:36]
A
True.
- [22:37]
B
So when you. It's like you're saunaing and then you're breathing the same moldy air at night. So I'll unpack a few things there. So number one on the Jasper, that number that you're seeing is called PM 2.5. That's particulate matter. That's 2.5 microns in size, too small to see, and it's the exact particle size that's small enough to enter your lungs and bloodstream, but too big that you don't just exhale it. So when you talk about like particulate that's harmful, that's the, the broad standard is PM 2.5. It's also the, the best tool that we have to adjust the fan speed based on your environment. So when you're cooking and Jasper goes crazy, up to 200, 300, 100. How long can it sometimes take to get back to baseline for you?
- [23:23]
A
Oh, it depends.
- [23:24]
B
What's the range?
- [23:25]
A
I, I mean, sometimes I actually remember one time I think I literally did a story about this. It was like, right. The Jasper, where I'm used to my, my old air filters, where it would go for like maybe like five to 10 minutes. There was a time where I, I, straight up, I think I was waiting for 30 minutes for it to go down.
- [23:42]
B
30 minutes is great.
- [23:43]
A
Okay. It made me feel like it was actually really doing something because I felt like the one that I had before it. It just, I never felt like it really did anything.
- [23:51]
B
Exactly.
- [23:52]
A
Smell stayed.
- [23:53]
B
And like the idea with Jasper is it should be silent 99.9% of the time.
- [23:56]
A
It is.
- [23:57]
B
And when you hear it, it's because you need to hear it.
- [23:58]
A
Yeah.
- [23:59]
B
So you know when the wildfire smoke is in the air, when the neighbor's doing construction and cutting drywall or barbecue smoke's entering your home or like there's a problem in your home, we need to deal with that problem. So that's why it's detecting it and ramping up to full speed and bringing it back down. So let's say we measured. If I put an air sensor in your home and we remove the Jasper. So let's say your air got back down to good in about half an hour. That could have been three days.
- [24:24]
A
Wow.
- [24:25]
B
It's days. And by that time, if we do a match in a bathroom, it takes about, if we like test the air, we light a match, it takes about eight hours until that match smoke dissipates entirely. With Jasper, it's 45 seconds.
- [24:37]
A
Wow.
- [24:38]
B
It's like the difference between filtering and not filtering is the biggest difference of all. And by the time those days have happened, well, where do you think all the Smoke has gone. And it's not just smoke, it's no oh, oh, way worse. So it's, it's not just the, the steak and the oil and the pan that you're inhaling, which those things you are. But the high heat and protein creates off gassing and byproducts. So like polysilic aromatic hydrocarbons. PAH is a big one. That really impacts our health. And that's the thing that we were testing after Wildfire smoke. It's the same thing that gets created when you cook. Also, just because it's okay to eat something in your digestive system, it doesn't mean it like you don't, don't want to sniff steak. So. But also it goes, maybe some people, maybe that's the new thing. Steak sniffers.
- [25:23]
A
I wouldn't be surprised out there.
- [25:25]
B
Yeah, that's a real carnivore, right. So anything in your house that's porous, that could get wet, absorb air. So your carpets, your clothing, your furniture, that's all absorbing all of that smoke in those byproducts. So then when you're walking on it, your dog's running on it, it, that is every time, you know, it's embedded in your bed. So people in New York City who had Wildfire smoke a couple years ago for that summer, do you remember that there, there was Canadian fires and then.
- [25:56]
A
I do, I do remember, blew through New York.
- [25:58]
B
All these people who like, wow, I didn't know smoke could be a New York and a Toronto problem. It was an everybody problem a couple years ago. Fun fact, if you go now, even two years later, and someone who didn't filter their air at the time and we tested their carpets or their furniture, there's smoke 100 of the time because it hasn't been cleaned. It got embedded in the fabric. Like if you don't deep clean or restore it, it doesn't leave. So either you have to clean it from your air while it's in the air or you have to detox it. So I would, when I was restoring people's homes, we were detoxing their home. So if they weren't filtering their air, then they were okay because it didn't become a surface problem. So that's what's happening for you guys within that half an hour, you're good. And that's only with one Jasper. Like I have four or five in my house. I have one in my kids rooms, one in our room and two in area.
- [26:43]
A
That's my plan. Eventually when I can get enough, I Want to put one in my bedroom?
- [26:46]
B
Well, one will come after the show. One shall magically appear for your bedroom. It's really important to have one in your bedroom.
- [26:52]
A
Yeah.
- [26:53]
B
The average bedroom has about a million particles floating around and is that because.
- [26:56]
A
Of like laundry detergent and.
- [26:58]
B
Well, it's all the outside stuff and inside stuff.
- [27:00]
A
Oh, wow.
- [27:01]
B
So it's not just the neighbor's dog, it's your dog. It's like we all share our air. The whole neighborhood, it's the whole town. We all share air. And then, you know, like it's. It's the dead skin cells, it's the hair scales, it's the chemicals, it's the cooking. Like it's all the off gassing from the home itself. It's everything.
- [27:16]
A
Yeah.
- [27:17]
B
And let's say the average bedroom has about a million particles between 0.3 and 10 microns. All the little stuff. Once you have Jasper in your room for about half an hour. I shot a video at the one hotel in New York last week. I'm gonna, I'm gonna post it. There was 330,000 particles. I actually have the video here. There was 330 particles. When I checked into my room 15 minutes after running Jasper, there was 25,000. So the air was 90% cleaner in 30 minutes. I travel with my Jasper. It's very annoying.
- [27:45]
A
How do you do that?
- [27:46]
B
I have crazy videos I'm gonna start posting. It's like me like lugging them through airports.
- [27:50]
A
So. Because I was literally. I was actually thinking about this last night while I was prepping for this. Because I was thinking about like, okay, I have all these air filters in my home. But then like when I'm traveling, I'm staying in hotel rooms. I'm traveling non stop right now. I'm like, how do I get. Can we get a travel one where I could like, no, we can't.
- [28:04]
B
No, we can't. Spent. I spent a lot of time and money trying. The problem is it's like, could you make a pickup truck the size of a Honda Civic? It's like physics don't allow for that. If we made Jasper half the size, it would be half of the effectiveness and the beauty of Jasper is it can be quiet in your bedroom and still be great. If it was small, it would have to be super loud all the time. So no. Like my background being in restoration, I'm not going to be the guy who creates another. Would it be great for business? Sure. Having like a cheaper, smaller unit, but we can't do it. But what I am doing. You'll like this. So number one, I educate people on the importance of clean air. And some hotels do it like the MGM and some of their groups, they rent air purifiers. They have the staywell suite. It's like 95 a night. You get this teeny little useless air purifier. Oh, and it's very booked up. Unfortunately, it's too small to work. But the demand is growing very quickly. The wellness traveler is like a big movement now. So Jasper is going to be in several hotels in the next 60 days. And I'm working. I'm trying to make a deal with the building Biology Institute. So there'll be 400 building biologists who are all over my friend Ryan Blazer from Test My Home. I'm not sure if you know Ryan, but.
- [29:12]
A
Oh, I know. Test My Home. Yeah, I'm trying to get him on. I need that. Remind me, I need to write him again.
- [29:17]
B
I can link you guys up.
- [29:18]
A
Okay. That'd be amazing.
- [29:19]
B
He's awesome. And, and he's on the board of the Building Biology Institute. So we're trying to work together because we need volume. So while the 400 of them are traveling the country testing people's air and water and EMF and all that, I want to work with them. So when they're in the hotels, they're going to test the air. So we're basically going to make the TripAdvisor for hotel air. So we're going to check for mold for dust. And while we're there, we're also going to assess their skin products, their bathroom products. When housekeeping comes, we'll be monitoring the VOCs. So then we're going to publish all of that through all the engineers. We'll publish their own stuff. We'll put all the lab data right on the website. So. And then it will be called Jasper, Listen. Oh, this is going to come out next year so you'll be able to, you'll say you're going to Austin, New York, Louisiana. You're going to see the worst, like the top five, the bottom five. And every hotel we test, we're going to be publishing their air quality results.
- [30:09]
A
Oh, this is so cool.
- [30:11]
B
Yeah, I'm very excited. It's like seed oil. Scout for hotels.
- [30:13]
A
Yes. And is this going to be an app that people can download?
- [30:16]
B
It's going to be like a web app. Okay, cool. So yeah, it'll probably have an app component as well.
- [30:20]
A
Please get the One Hotels on there. I'm obsessed with those hotels.
- [30:23]
B
So literally I Stayed at the one in New York two weeks ago I was at the independent boutique hotels three weeks ago I have some really good intros to them. Now I'm staying at the Nashville hotel so I'm traveling to all the one hotels right now testing their air.
- [30:34]
A
I'm like let's get them some air filters because I love staying there and.
- [30:37]
B
I take, I took all my, I took all my photo shoots. Mari Llewellyn just connected me with the Equinox hotel.
- [30:43]
A
Oh amazing.
- [30:44]
B
So I'm like let's start with like and there's the Carillon Hotel in Miami. There's a, they're a wellness hotel. The Biltmore is like an imag epic old hotel. So I'm working with like the best hotels but I want to put a lot of pressure because has a guest of hotels. I don't like traveling with Jasper anymore and it's the number one feedback we get is can you make a small one for travel and no I won't but what I will do and like we're literally willing to give them to hotels for almost nothing.
- [31:10]
A
That's important.
- [31:11]
B
We're willing to put them in there because so little tangent. We just did a sleep study in August so we gave a hundred people Jaspers a little bit more but a hundred people actually followed the instructions so they all had to have aura rings. People applied with aura and whoop and fitbit and everything but were like let's just use one sleep sensor to, to narrow it in. So a hundred people using oura rings to monitor their sleep for a month every day. The first week Jasper off just to like set the baseline. Weeks 2 and 3 Jasper on in your bedroom Fan speed 2 on dark mode and then the last week Jasper out. The data's crazy. Also we got everyone's permission to share who they are. There was debt lot doctors, a lot of influencers. I'm like I hate studies. They're like studies say But I'm like I only see the paper.
- [31:56]
A
Yeah.
- [31:57]
B
So Jasper's whole thing is like forget these like official studies let's do community led studies. So everyone's like they documented it, they took notes so we know their gender, their age, their location, their health issues, what kind of bed they have, what temperature they sleep at. We have all that data. So the average person slept 25 minutes more per night night 18 more deep sleep and they fell asleep five minutes faster. So now I'm like hey hotels number one you sh let's start. And I'm helping the hotels with their Messaging. It's like let's stop calling it a hotel room or a guest suite. Let's start calling your hotel room sleep sanctuaries. And then I'm helping them with the messaging. So right when you walk into the hotel it's like welcome to your sleep sanctuary. And then part of it ideally and I'm trying to work, once Jaspers are in I'm going to work to get primally pure in there and maybe branch basics for the housekeeping. I'm going to bring in the whole stack.
- [32:47]
A
Oh my God, this is incredible.
- [32:49]
B
I'm going to teach the hotel. They're very open to it and I can make the cost almost nothing for them. So. And it's like you're breathing 99 pure Jasper filtered air. Get ready for the best sleep of your night. The best sleep of all time. Yeah and then it's like for optimal settings use Fan Speed 2 in dark mode and then like little subtle messaging beside the bed. It's like if you want Jasper filtered air at home, you know, use code one hotel for 10% off or use this link and then we can set up the hotels as affiliates.
- [33:16]
A
We can affiliate.
- [33:17]
B
So instead of it being an expense for them which they're very mindful of. No, no, this is going to get you more 5 star reviews and I think the hotel they offering sleep as a service, you should have a high quality bed, a low toxic environment, cool, quiet, dark and clean air.
- [33:31]
A
Well and think about this, if somebody sleeps there and they have the best sleep of their freaking life, they're going to want to book more hotels like that because they're going to be like wow, I've Never check out jasperlist.com go.
- [33:41]
B
Exactly to find more Jasper sleep. So I'm not really so focused on you know, we don't do Facebook ads, I don't do Google Ads, I'm not on Amazon, none of that stuff. I'm here to like raise air awareness and then get the Jaspers in the places that need them most to reach the most people. So I'm very stoked about this and like funding, funding studies, working with naturopaths, doctors, like I just want to bring it to the forefront how important this is. People's allergies literally go away. So people have like, like seasonal allergies. You know your body's getting beat down 24 hours a day because there's, there's more. You know, you said the indoor air is dirtier than outdoor. There's more pollen inside than outside. So let's say you're struggling from the allergies, so you stay inside. That's not the answer. And because.
- [34:22]
A
And then you're in so much more other too.
- [34:25]
B
Yeah. So it's a 24 hour a day beat down. Whereas if you had your bedroom was a clean air sanctuary, if your home was a clean air sanctuary, all of a sudden now you're breathing that filtered air at night, your stress levels are down. Now you can handle a little pollen for two hours a day. Your body's got this. It's the 24 hour beat down that you can't take. So when you start turning that bedroom into the sleep sanctuary, then all of a sudden you're so resilient. You can handle so much during the day. And this is. I never expected this in a million years, but I'm very excited about it.
- [34:55]
A
You are just making me want to go to sleep right now in the best way. Like, I'm just imagining a really dark, cool room with the Jasper humming and the clean air. And I just, I want to be in bed now.
- [35:06]
B
Well, I'm like, wherever you're sleeping tonight, Austin, something I do. I did this for Ben Greenfield. When Ben was at a hotel here, we had a. When he checked into his hotel, there already was a Jasper in his room. Oh, my God, that's so cool. So after, let me know where you're staying, I'll have a Jasper Uber to wherever you're staying while you're here. Austin has not great air. Like, honestly, I think it's crazy to sleep without clean air. And you can just, you could just leave it for your mom. So literally our warehouse is five minutes from here. It will just magically Uber to wherever you're sleeping today.
- [35:34]
A
You are so kind. Thank you. She would love that too. She'd be so excited.
- [35:37]
B
Use it tonight for yourself and then.
- [35:39]
A
And then I'll give it to her. Well, and you know what's funny? So it's actually my mom's best friend and I call her my godmother. She's not really my godmother, but basically is. I was telling her yesterday because she was like, who are you interviewing tomorrow? And I was telling her about your air filter. And I told her, I was like, you have to get one of these. Like, I'm gonna send you a link. And she was so excited about it.
- [35:57]
B
Magic.
- [35:57]
A
Yes.
- [35:58]
B
The gift. Give the gift of clean air.
- [36:00]
A
Thank you so much. So this is a question that I get all the time from people online in my DMs. People are so concerned about the smell of Their home. And they always ask me, okay, if you don't do candles, if you don't do all this scented stuff, how do you keep your home smelling so fresh? And my answer is always, well, with air filtering, I don't feel like I need to. And in fact with candles I always find it's like cloudy and it stinks and I don't like the smells of all of that. Let's talk to people about this a little bit because it seems to be a really big concern about if you're not using all these candles that your house is going to smell.
- [36:31]
B
If you are using candles, the number one thing is when you extinguish it, either use like a cover or extinguish it outside. A lot of the pollution happens at the extinguishing. You know that black smoke at the end.
- [36:41]
A
Yeah.
- [36:42]
B
Because it's not hot enough to combust. So you can also get better candles.
- [36:47]
A
Yeah.
- [36:47]
B
Find non open windows when you use candles, if you're filtering your air, like if you're using incense or candles and stuff like that, opening your windows is a good idea. If you're not filtering your air is essential. Otherwise it's just embedding and everything. So yeah, like when I used to do like, like I said I was in the mold remediation business and which was like, there's some stuff in there.
- [37:09]
A
Which we need to talk. We'll talk about mold next.
- [37:11]
B
Yeah. So it was crazy. So we got trained that when we were done cleaning a home, we would spray lemon deodorizer through in every room of the house because we. Oh, by the way, there's no lemons in the lemon deodorizer.
- [37:23]
A
Of course not.
- [37:24]
B
There's.
- [37:24]
A
Are we shocked?
- [37:25]
B
So we, we were trained that's that if it smells clean, then the customer will think it is clean. And if it smells, the perception of. They said, you know, perception is reality. So that's why housekeeping so many the, the fresheners, first of all, they're not freshening, they're chemically masking. I call it air makeup.
- [37:40]
A
And I think they stink.
- [37:41]
B
They do stink, but it takes your awareness to realize they stink. You probably didn't realize it stung 20 years ago. It's through this that healthier life is increasing your awareness. Also the cleaner. I always tell people there is one bad part about buying a jasmine Beware. It will make you an air snob. All of a sudden when you're in the mall, you're like, oh, it's not just Bath and Body Works and Lush anymore. The whole mall stinks. Restaurants stink. Ah. Like, you. You go to someone's house, you're like, the air is gross here. So, like, it's like when you started drinking filtered water, you can't go back. When you start breathing filtered air, you can't go back either. So beware. Do not buy a Jasper if you don't want to become an air snob.
- [38:16]
A
We're gonna start bringing your Jaspers to restaurants.
- [38:19]
B
I eat outside. I bring a blanket and a sweater and just be prepared for the weather. I hate eating indoors.
- [38:24]
A
Yeah, I feel you. There' smells and burning stuff.
- [38:27]
B
So, yes, smells and fragrances are definitely a big problem. So your house shouldn't smell like. Like a lavender chemical bomb. Yeah, like, clean air smells neutral. Yeah.
- [38:37]
A
Which is what my. My house smells great, but it's just neutral. Like you said, there is no, like, smell to it, and I love that because it feels clean.
- [38:44]
B
Yeah. It shouldn't smell like what you think clean smells like.
- [38:47]
A
Yeah.
- [38:47]
B
It's just chemicals that are designed to give you that perception and that, like, good feeling. It's like that minty feeling with the toothpaste. Like, a lot of the things are just designed for, like, these sensory inputs.
- [38:56]
A
Yep. We've been trained for that. So let's talk about mold, because this is something. Actually, my fiance is so tired of me talking about mold, because I lived in LA for eight years. I lived along the water, and mold is a really big conversation with a lot of my wellness friends in la, because a lot of people are getting mold poisoning. I have, like, four friends that had really intense mold poisoning from mold being in the walls of their houses. And it's a really big deal, especially when you're living in, you know, close to the water, really humid. I mean, it's probably a big deal here in Texas, the humidity.
- [39:28]
B
To me, even. Even in Arizona, it's a huge deal.
- [39:31]
A
Is it?
- [39:32]
B
Yeah. People run from Cali and they go to Phoenix, and then it's just.
- [39:35]
A
And then it just follows that.
- [39:36]
B
Well, you have more. You have more condensation from the hot on the outside and the cold on the inside. And then because you have no. The humidity is low, so you have no general airborne mold exposure. If there's a leak, it messes you up because you're not exposed to it all the time.
- [39:49]
A
Yeah.
- [39:49]
B
And another big one is the dust, the desert sand all used to be underwater.
- [39:56]
A
Oh.
- [39:56]
B
So there's ancient molds in all of the desert. So usually when people have big mold toxicity situations and then we get their blood or Their urine tested. And then we test the mold species in their home. It's the exact same species. So don't try to run and hide from mold. You cannot do it. It's everywhere. Like when we would test the home for mold, we test the inside and we test the outside. Because you're looking for the control. Mold is everywhere. Molds inside, molds outside. It's not a problem outside, though, because the world's best air purifier is not Jasper. It's nature.
- [40:27]
A
Yeah.
- [40:27]
B
It's trees, it's wind, it's sun, the UV light. The greatest UV light of all time is the sun. And then you got rain to filter away things, and you've got the wind and you got the trees. Like, nature is this. You got the oceans. It's this, like, magical air filtration machine out there. But our homes are built so tightly, optimizing for energy efficiency and cost, keeping everything in, that we left nature out. And that's also why the indoor air is worse than outside. We've left the air purifier out. We've left the air freshener out fresh.
- [40:55]
A
We've left all the plants outside for the most part. Unless you're actively buying that.
- [40:59]
B
But even still, you need trees. You need big trees, like little plants. Unfortunately, I've done all the tests. They don't do much. It's like a drop a buck. It's like. And then if you had tons of plants, you'd have humidity issues and pest issues. I love pests. But if you put all of our air quality sensors in a room and you enter a plant in, the CO2 doesn't go down, the particulates don't go down. NASA had this study like a few decades ago called the Nassau Plant study. No one's ever been able to recreate it. I think they even retracted it.
- [41:28]
A
Interesting.
- [41:29]
B
So, yeah, you can't just put a snake plant in your room and think your air is clean now. Yeah, Nice concept. But you would need a million snake plants.
- [41:36]
A
You have to have a whole tropical jungle in there.
- [41:39]
B
Yeah. And that would create its new.
- [41:40]
A
Or I guess it'd be a desert.
- [41:42]
B
So mold is a big problem. Two really horrible sayings when I was in the mold business. Number one is mold is gold, and number two is the mold rush.
- [41:50]
A
Because people make money off the remediation.
- [41:53]
B
Let's say you're a contractor doing a bathroom renovation. You get like $500 or a thousand dollars or someone wants to gut their basement, you're gonna get like 2 to 4 grand. To gut a basement, you know, rip it all out, put it in a bin. But that might be 40 grand if there's mold there.
- [42:10]
A
Wow.
- [42:11]
B
Job's not that much different. All you're doing, let's say there's mold in a bathroom or on some drywall. Number one, we contain the space. So we set up a six millimeter poly area. We basically turn that corner into a room. We isolate it from the rest of the house. So we have thick, thick poly. We seal the vents, we seal the room. We use a zipper door. We put an air scrubber in the room, we put another one on the outside, we create negative air pressure. It's like a surgical operating room. We can find that room. Then we carefully. It's called surgical removal of the mold. Fancy salesy terms. We would remove the mold, we would double bag it, we would take it outside, then, you know, we would do the same. So all and whatever drywall we're removing, we double bag it, we take it out, we put it in the bin while the room's under negative pressure and the air is being filtered.
- [42:56]
A
And are you guys wearing like hazmat suits?
- [42:58]
B
Yeah. Full Hazmat suits? Yeah, P1. Not. Not the COVID N95s or the. Yeah, like a full blown P1 hundreds respirators, essentially.
- [43:05]
A
I mean, that just tells you how toxic mold really is.
- [43:07]
B
But yeah, but also we were disturbing the mold. So when mold's dormant, it's not as bad. But when you're cutting in and disturbing it, all the mycotoxins and more mold spores get released. So. So we would remediate the entire room, you know, but like really. What did I just say? We set up a couple sheets, we closed the vent, we put air purifiers down that cost a thousand bucks each. You know, we double bag some stuff.
- [43:29]
A
Couple extra bags. Yeah.
- [43:30]
B
You know, we hepa vacuumed with a thousand dollar vacuum. We used an antimicrobial spray to wipe down all the surfaces and we let the air purifiers run for 72 hours. That's mold remediation. So the fear though, like I've seen people get quotes for 3,000 and 60,000. And the biggest difference was the fear. So think about it. You're sick. You don' know why. Mold is kind of like the new line for some people. It's really impactful. It's no joke. So a lot of people are legitimately sick from it. But the problem is if you have physical, real black mold from water damage, you have a real problem that needs to be dealt with. But there's a lot of people now, they feel sick, they go get their blood or urine test. You got the mold. They're like, call the tester, he comes over, he tests, you got the mold. Literally, if they just run the test outside, you're going to have mold. Everyone has some mold in them, and then everyone's house has mold in them. It. So if you're sick at home and don't know why, it's really nice to point the finger at mold. Especially, like unknown, weird things.
- [44:22]
A
Yeah.
- [44:22]
B
Well, if. If. When you have an airborne mold problem, this is due to lack of ventilation, lack of air filtration. Four things, four, four way things get in your body. Eating it, drinking it, you know, through your mouth, absorption through your skin or through the air. So mold is an air problem. Problem. The way that you're breathing, you're breathing in the multiples. You're not eating them, you're not drinking them, you're not putting, you know, mold on your skin.
- [44:48]
A
Hopefully not at least.
- [44:49]
B
So it's a. It's actually an air problem. And like, this is how I explain to people if you're. If you're. If you have a water issue, if it's high chlorine or hard water, which everybody has pretty much, yeah. Tap water is not great. Do you A, get a water filter or B, gut your house and rip out all the pipes? You know, you can filter your water. So with air, which is mold has the source, people are playing whack a mold, cutting open drywall everywhere they can, hunting for the mold. And I tell people friends all the time, like, hey, if you ever want to get out of your lease, call me. I'll come over, I'll find the mold. And I've never not found the mold. I can find it. It's there somewhere. It's in the attic, the toilets. We can always find some amount of mold, and then you get out of your lease. It's awesome.
- [45:30]
A
Exactly.
- [45:31]
B
So it's just like, if I test your water, I'm gonna find stuff too.
- [45:35]
A
We're gonna find stuff. Yeah.
- [45:35]
B
So with water, you know, you could. You could do a whole home system. You could do it at the tap, you could do it at the. Show it at the sink. You could get spring water. So unfortunately, you can't get spring air, tap air. The regular air is not very good. So a lot of people, it's very sad to see. And I was that remediation guy. I saw it from that side. You know, I. I've charged I've worked for companies and I've owned companies. I've done mold. I've done mold removal projects for 5K where the scope was bigger than 40K. Like it's, it's. And I'm, I don't feel good about it. You know, I was really in that space. And this is how. And with insurance work, we didn't even set the rates. Insurance would set the rates based on like square footage, but it's like you're paying us five times. So we weren't even picking our rates all the time. They're like paying you five times more. I'm like, this took like no time. So. And then because it's scary, people got into the business and then, you know, the naturopaths and the functional medicine docs are like, let me get certified on mold. By the way, when I became a certified mold guy, it's a two day course and lunch was a big part of that course and it wasn't a very healthy lunch. I was very tired for the afternoon, so I wasn't. So people who are after years of doing the job, I got very experienced. But the certification was. It's like doctors not learning about nutrition in school, only the two day version. We didn't go to mold school for four years.
- [46:51]
A
It's like when you have to go to like traffic school to get a ticket taken away because it's kind of what it sounds like that. Yeah.
- [46:55]
B
And I feel bad because, you know, the functional medicine docs, really good ones, all of a sudden they're getting a lot of inquiries for, for mold stuff. Like I need to like take a mold course. And they do. And they're dealing with running a business. Patience, practice. It's impossible to get expert on everything and then they send someone to go to your house to test. So it's like this perfect storm. Unlike the food stuff, that feels like a rigged system that's like kind of this, this mold and air thing is truly a road to head road to hell. Paved with good intentions. Like there wasn't like one architect, like, let's build sick homes for people. Thank God it's still a big problem. But it's a problem that like awareness can solve and we can figure this out like one step at a time. We're not like working against this like huge machine insurance. Would rather like probably not have this problem. They don't like paying mold claims. So like building it's much cheaper for them to filter the air. But the problem is once the fear is high and it's your house and it's your health. And you're like, I got the mold in my blood, I got the mold in my dust. We must find the mold.
- [47:54]
A
Yeah.
- [47:55]
B
So for a lot of people, that's why, once again, I moved to this solution. Because black mold, real stuff, remediate it. But for everybody who just has airborne levels of mold, you just gotta filter your air. Which is why I felt so good not charging $60,000 to play whack a mold. Like I said. Instead, they can pay $2,500, have three or four good air filters, and now their whole home has filtered air all the time.
- [48:18]
A
Yeah.
- [48:18]
B
That's why I moved over to this space, because it was just like a more honest and impactful way of doing what I love to do do.
- [48:26]
A
So these air filters are powerful enough to pull the mold out of the air.
- [48:30]
B
Mold's very easy to filter.
- [48:31]
A
Wow. Okay.
- [48:32]
B
Very easy. It's.
- [48:33]
A
I didn't know that. I thought it was, like, way harder than.
- [48:35]
B
No. And like, unfortunately, like, I thought it.
- [48:39]
A
Was a bigger mess than it sounds like it is.
- [48:41]
B
It can be. But yeah, HEPA works awesome for mold. The problem is you need a big enough hea, so when you go to, like, Amazon, Best Buy, Walmart, most of those little filters, the filters are fine. Fine. It's not a problem with the filter, it's the problem with the airflow. So that, like, if we had a HEPA filter the size of this Mountain valley water bottle I'm holding up, it could be a super HEPA filter. But because it's so small, it can't clean my room.
- [49:03]
A
Yeah.
- [49:04]
B
So air filters, inherently the filters are fine. And when most people show you their lab testing, they take the filter out of the purifier and they just test the filter. They're not testing the machine. All of our lab testing, we test the machine in a room, so to say, like, hey, we just did another study. We got the. We reduced the airborne mold in one hour by 87%. And we actually, like, took pictures of the mold in a petri dish. So three hours later, it's like 99 filtered. How do you think we did mold remediation? Right. HEPA air scrubbers. Big ones. So it's a size does matter situation. Like, you know, kettle good for tea, not good for the bath. For your swimming pool, you need, like, the size heater to do the job. So if you want want filtered air at home, you need air purifiers that have the size and performance ability to get the job done.
- [49:50]
A
So then I'm curious because. So yours is different than having a HEPA air filter, right? Because you're talking about the size really matters. And that's something I love about the Jasper, is that it feels decently sized to me. Like, it's. I could just put it in the corner of my kitchen. It's not, like, overly bulky. Like I said, it looks really beautiful. How is that, like, still compact, but big enough?
- [50:09]
B
Well, it's like a condo. We went up instead of out.
- [50:12]
A
Oh, smart.
- [50:13]
B
So Jasper's about 30. 30 inches tall. Yeah, it's two and a half feet. It's pretty tall, right? It's like up to your waist. So we use the vertical space to. With a cylindrical filter. So a cylinder filter gives you the most surface area by far. So it's the most effective design to move the most air. And we used a cylinder instead of a square because now you can tuck it in against the corner. If it's a square with just two sides, it has to be a foot from each wall. Next thing you know, it's in the middle of your room. It's very obtrusive.
- [50:37]
A
Yeah.
- [50:38]
B
And so it's a HEPA filter. It's a hepa. Oh, it is a HEPA filter. It has a carbon filter and has a pre filter. The HEPA handles all the particles, your dust, your allergens, your mold, your bacteria, things that you could see in a microscope. The carbon filters for VOCs and odors. That's going to get the gases and the smells out of the air. So those two filters work in tandem. And our filters, four and a half pounds. Most filters are like half a pound. They're like little. Like, we have that steel cage on it. I literally stand on it. Because everything we did was industrial grade grade, not consumer grade. Like, if you're just trying to, like, lessen your dust by a little bit in a tiny room, fine. And you can leave it on full speed all the time. That's great. And because we made it so good, that lets us do the lifetime warranty. So our saying is it's like the last air purifier you should ever need to buy. And like saying, yeah, I just. I almost never even launched the company. Honestly. I was traveling a lot. I almost didn't launch it. I was just. Or I ordered 50, the original 50. I'm like, I just want these for my friends and my family. I was traveling. I was in Switzerland and Thailand and training Muay Thai. And I'm like, kind of before kids, I was really enjoying life I'm like, I don't really know if I want to get back in the saddle right now and do business. So I just had the 50 and then covet hit and like pulled me right into it.
- [51:45]
A
But that's interesting. It was divine timing.
- [51:48]
B
No market research. I just, I'm like, how's the restoration guy who has a, a wife who likes a pretty well designed modern minimalistic home? What's the air purifier we want for our house? And then I'm like, I'm sure there's some people out there who want the same thing that I do.
- [52:02]
A
Yeah, well I'm curious. So I'm newer to Jasper, I've only had mine for, I think it's been about three months now. And I know I get a ton of questions from people just in general about air filters, about how long do those filters last? Like when are people having, when am I gonna have to replace it?
- [52:16]
B
The Jasper itself's good for about 30 years. The filter is good for six months. Oh wow. And it doesn't even matter how much you use it because the carbon, even if it's off, off, the carbon is still absorbing ambient air. And what we did is we coupled the lifetime warranty to the filter program. So as long as someone's changing their filter twice a year and our lifetime warranty, honestly, I'm pretty proud of it. Let's say your Jasper breaks three months, four years, it doesn't matter. We ship you a new one the next day with the box. You don't have to keep your old box or receipt or packaging. We ship you a new one, you take the new one out of the box, you take the old one and you put it back in the box in there. We already give you a prepaid UPS shipping label and then we book UPS to come to your house and pick it up at 9am the next day.
- [52:57]
A
That's so cool.
- [52:57]
B
I freaking hate when I have a warranty and I gotta get.
- [53:00]
A
And then I have to lug it to like first of all they want.
- [53:02]
B
Me to, they want me to call them, I know, video them, jump through. It's like they think their customer service department is designed to say no politely. So it gets you like, it's like first they're trying to deny the claim and then they like do a pre authorization on my credit card. I send back the thing and then maybe weeks later another one comes in. I have to buy some obtruse shaped box, go to FedEx. I just lost like half a day and two hours. I lost money on my time is worth more than that.
- [53:26]
A
Yeah.
- [53:27]
B
So our thought process is if Jasper breaks, this is a Jasper problem, not a customer problem. And why do most air purifiers have a one year warranty? They would love to have a five year warranty. It's good for business. You'll sell more that way. They only think it's going to last a year. So people make their warranties as long as they trust that the product will last. So this is why we put our money where our mouth is. So we combined, you know, we call it Jasper Care. It's like Apple Care. So whether it breaks, filters, whatever, we have to cover all of that out of pocket. So that's the way we design the business. It's like just one filter. It comes in six months, you change it in 20 seconds. I just kind of built the company I wanted to be a customer of, quite frankly. I love that and see who it resonates with.
- [54:05]
A
I'm so happy to be a customer. I love it.
- [54:07]
B
And there are great air purifiers, by the way. I would rather someone learn to, you know, if someone learns today to, to when you're cooking, use your range hood. Turn on the vent always. When you're cooking, use the back burners instead of the front burners. If you're boiling, it will capture more air use. Use the, you know, don't wear your shoes inside.
- [54:26]
A
Yeah, that's a big.
- [54:27]
B
Use a tissue, hold it up to the vent above your stove. Vent and rain, should I use that term interchangeably. Make sure it's pulling the tissue because if it's not pulling it, it's not sucking any air. Do the same test in your bathroom. If it's not pulling the tissue, it's not pulling air. Make sure your bathroom vent is venting outside. It's often just venting into like an attic which will create mold. Same with your range hood. So you want to make sure your vents and they're going outside when you're cooking. If you can open your windows. So these are like free things that you could do immediately, right away to get some wins. Also there are really good air purifiers for like 500 that clean the air just as good as Jasper. Just as good. The downside with those ones is they're typically very loud and very ugly. So I would still rather somebody though go and get that product and have clean air than can not filter their air. There's Even really good DIY air purifiers you can make if people look up DIY air purifiers. For about 200, 250, you can make a great DIY air purifier.
- [55:24]
A
Wow. Interesting. I don't have that much time on my hands, but that's the thing.
- [55:28]
B
But the option should be there for everybody. Everyone has different budgets. The downside is it won't have smart Mode. So then you're like, you kind of have to keep it on full blast all the time.
- [55:36]
A
Yeah.
- [55:37]
B
And then like, so it's more, it's ugly and it's loud. But hey, hey, maybe that doesn't matter to you. So what, What? I just selfishly made the product for myself. It's like, if you want, like, you could get a kettle for 20 bucks at Walmart. It will heat your water, but then you're hiding it every time you use it.
- [55:51]
A
Or you might be made out of plastic.
- [55:53]
B
Yeah, exactly. And then it's boiling hot water in there. Or you can get a stainless steel or a glass one. It's $80, it's $100. You leave it on the counter, it kind of looks like functional art and decor. It works good. It looks good. That's who I'm here for. So it's like number one, raise their awareness. This for those who it resonates with. Great. For everybody else, get something, do something. Go for a walk outside. Go camping. Like, but like, so I just want to be clear, it's not Jasper or bust. There's a lot of options out there. But like, this is who we're for and it's not for everyone and that's cool.
- [56:21]
A
Yeah, no, and I love that. And I really appreciate your message too, because if I had a product, I would be very similar as well, where I'd be like, look, at the end of the day, I just want people. I want to see humans thriving and I want people to be healthy. So however way you can do that and fit that into your budget, like, like, I respect that. I'm going to give you so many resources to help you do that in any way that you can.
- [56:40]
B
We used to be $2,000.
- [56:42]
A
Wow.
- [56:42]
B
And we were called Jasper Medical and we sold to dentists and doctors. Then we got it down to $13.99. Then we got it down to like around $1,000. Now $11.99. And cheaper when people, like, buy more and discounts and all that stuff. So the whole. I wish we could make it $5.99. I wish we could make the filters 99. The goal for Jasper is make the Jasper and the filter as Cheap as possible without compromising on the quality of our service one bit. So I want to have. We don't have a sales department or customer service department. We only have an air education department. So if someone emails us with a question or live chat or whatever, they're going to speak to a mold and an air quality expert who's going to send them a voice note about their situation. So we're like in the education because the background was restoration and consulting. We're kind of still that we just have like an air purifier for sale. The first two years of the business we didn't even have E Commerce. If you wanted to buy a Jasper, you had to call me.
- [57:29]
A
Oh my God.
- [57:30]
B
I would talk to you for like an hour or so.
- [57:32]
A
Cool.
- [57:33]
B
Or like request a quote. You'd have to call me or email me. And we. I hear your life story cuz I was coming from like blue collar local business, not like a scalable product thing. So only in 2023 were we able to go e commerce in 2024 get the price down. So the whole goal is like. And we've been able to lower the price because as we get better at running the business we've been able to get our cost down. I'm like, I'm a deflationist at heart. So like during COVID all the prices went crazy but no one brought them back down. We only made our prices crazy because we had to. But shipping prices are normal. Fuel prices are kind of normal. Our costs are reasonable again. So it's like why are we trying to charge the prices when. When our shipping prices tripled, we raised prices but now they're back to normal. So why can't we all. Same goes for food. It's like I don't want to live in a world where it's $9 avocados. I just don't want to. So I like using Jasper as a platform. We're lowering prices when everybody else is raising them. And I think the best business is a great product and a great price. So I'm using. Using the price has a type of marketing and like hey, if we can get it down in a year or two again, we'll do it again. Yeah, it's hard but like I want to like set the tone and show like hey guys, if you lowered your price by like $15, maybe you don't need the store. That the whole point of direct to consumer was we were supposed to cut out the middleman and give the customers a better price. All we did was we cut out the middleman and made Facebook ads the middleman. And the prices went up, not down. Food prices going up also blows my mind. Think about this. Thirty years ago, you had like 100 farmers. The same farm has, like four farmers now. And robots like. And like, why are eggs going up? Is mama chicken charging more for her eggs? Like, I know.
- [59:05]
A
What is that?
- [59:06]
B
So where is it coming from? Exactly. Because the land price may be doubled or tripled, but still, I'm wondering if.
- [59:11]
A
It'S a bunch of different stuff. It's gotta be like, probably their feed. I bet the cost on their feed has gone up. Maybe the gas for the farm equipment has gone up.
- [59:21]
B
It's pretty reasonable stuff, though.
- [59:22]
A
Yeah, that's true.
- [59:23]
B
So like, I, I, I, I, I would love someone. I, I missed the $10 chicken wings. Now it's like $24.99. And a pound is like six wings all of a sudden.
- [59:31]
A
Oh, my God. It's, I mean, the prices are so.
- [59:33]
B
But I think there's a really great opportunity now, AI in some ways, technology, in a lot of ways to actually make an excellent product for a reasonable price. And you don't need much marketing because your price is the marketing. So instead of half your budget going into marketing and convincing people they need your thing, just have a wonderful product for a reasonable price price. And that is your marketing. So I'm excited now. I think things are going to get a lot more competitive and we're going to see a, A pushback on pricing in a big, big way.
- [60:00]
A
Yeah, I mean, that'll be really interesting to see. So I'm curious because I, I want to hear from your perspective what some of the health implications are. I'm kind of going a different direction.
- [60:10]
B
But let's do it.
- [60:11]
A
What are the health implications of breathing in this dirty air?
- [60:15]
B
Great question. So a few things. Number one, and it's like a, it's kind of like anything else. Like, what are the implications of bre. Of, of drinking bad water? Well, if it's really bad water, you could get sick right away if it's like mediocre bad water. So it's like the best air is taking you into, like, an optimal category. You know, if someone's obese, their goal is to not be obese anymore. It's not to, like, be super fit. If you're, like, in reasonably good shape, maybe you're trying to, like, build muscle now, and if you're in great shape, maybe you're, like, doing, like, triathlons and, like, getting your BMI. To 12. So it's kind of the same game of optimizing your movement, your recovery, your diet, your nutrition, etc, so air is very similar. It's like if you're in like a very. If you're in Delhi or a wildfire or Mexico City or a lot of areas, it's like your air is critical. That's doing a lot to you. That's likely causing asthma, it's inducing asthma attacks, it's giving you allergic symptoms, it's really compromising your sleep quality. Now, if so dialing in getting away from critical air is going to reduce those symptoms. Now if we get into optimal air, it's the same thing, like reverse osmosis water, I hate it. I use it for washing my hands, I use it for cooking. Literally, it doesn't hydrate me at all. And even my daughters, like, if I give them ro water in spring, they'll always take the spring. It's like if you give them the iPhone 15 or the iPhone 10, they always take the iPhone 15. Of course, kids have this awesome impulse of, like, knowing what I also love about clean water and clean air that's so unique. The food that's unhealthy, tastes so delicious. The bad habits so addictive. When it comes to clean air and clean water, bad water and bad air are not delicious or like. So it's like the laziest way to be healthy. You know, you just like filter your water, you filter your air. It's. There's very few things like working out, the sauna, the cold plunge, it's all like tough in the moment. It's hard.
- [62:00]
A
Yeah.
- [62:00]
B
Benefit later. Clean air and clean water, yo. It's good in the moment and it's good later.
- [62:04]
A
That's such a great point.
- [62:05]
B
It's the laziest way to be healthy.
- [62:07]
A
Yeah. Like you don't even think about the.
- [62:08]
B
Air even when your willpower is not dialed in. That day you didn't go to the gym, at least. Least you weren't breathing mold and allergens and stuff.
- [62:13]
A
Yeah.
- [62:14]
B
So like, I like to do like decisions where it doesn't require willpower every day. The willpower is hard enough. So. Yeah, but that's a great point to oversimplify the whole thing. It's all the same stuff that you know to be bad about food and water, air, it's just another input. It's another way that microplastics get into us or roundup or toxins or plastics or all the stuff. So everything you. That's why I love talking to like Your audience, they're already super food aware and water aware. It's the exact same thing. You already know. You don't have to relearn a whole thing, you don't have to measure your macros. It's very simple. So yeah. And when you have really good air, like I said with our sleep study, people's sleep quality went up. So it's like what are the benefits of a horrible night's sleep? Like horrible sleep versus excellent sleep. Well, everything. So I like to usually tie air to sleep and allergies. To oversimplify things, your sleep, sleep, your recovery is going to go up. People's HRVs got like 6% better on average.
- [63:10]
A
I can't wait to see how my HRV is affected because I don't have a great one right now.
- [63:14]
B
Yeah. So if you're just average the Jasper in your room on Fan Speed 2, we don't want smart mode in the bedroom, we want fan speed too.
- [63:22]
A
Explain that.
- [63:23]
B
Yeah, well usually in a bedroom people actually like a little bit of white noise, especially if they live in cities. I'm actually a fan speed 3 guy. We've graduated from fan speed.
- [63:31]
A
Nice.
- [63:32]
B
I would rather have cleaner air air and a little bit of white noise. And dark mode turns off the ambient light. So smart mode is great because you want it to be silent in your living room, in your kitchen where you're hanging out, where you're talking. But at night I'm down for a little bit cleaner air and for people.
- [63:45]
A
Listening that don't know this. So smart mode means like that's what I have on in my kitchen where essentially if I'm cooking and something exactly.
- [63:53]
B
Auto, it's automatically adapting to the environment in real time. Whereas in Fan Speed 2 we're just like putting it at a, at a higher speed and leaving it there all night long. I actually leave mine on fan speed speed two or three, 24 hours a day.
- [64:06]
A
Probably what I would do.
- [64:06]
B
Cuz like I close my bedroom door during the day. I don't hear it in the rest of my house, but it's still helping filter the air in my whole home.
- [64:12]
A
That's incredible.
- [64:13]
B
Cuz all of your, your furnace and your air conditioner, they don't filter your air, they heat and cool it. But they're really good at mixing the air. So even if, if you put a Jasper in your bedroom, it makes the bedroom air like 95% cleaner, but it makes the air in your whole home like 20% cleaner. If you put one in your kitchen, it's making your that room, like, 80% cleaner, but the whole house is now, like, 40% cleaner. So no matter where you put it, it's focused on that room. But it's contributing to the whole home because the furnace is mixing all of the air.
- [64:40]
A
Okay, that's amazing. And I'm sure some people are probably wondering this, what about the H vac? What if somebody's, like, kind of a skeptical of this and they're like, well, I have an H vac at my home. We have a filter in there. Like, I don't need this.
- [64:51]
B
So the reason it's called a furnace filter is because it's for the furnace. It's not for you.
- [64:54]
A
Got it.
- [64:55]
B
It's literally called a furnace filter. The furnace is designed to heat and cool your home as efficiently as possible. Possible. So if you go and put a big, chunky filter on there, a, it can sometimes void your warranty. It creates a pressure drop. So now your furnace is not working as good that I use like a MERV 7 or 8. I use the weakest furnace filter I can. I want maximum airflow, maximum ventilation. I want my house to breathe. The H vac system is the lungs of my home. I want that. I want my house to breathe well. Also, I don't change my furnace filter, like, maybe once or twice a year. I know, because it's. Well, mine's perfect. Perfect. Because I. My Jasper, filter my air. I don't use it as a furnace filter. That filter is designed for chunks of hair, debris, dust, things that would mess up the motor of your furnace filter. That's what the furnace filter is for. And people like to do cute marketing. And before we launched Jasper, I spent the first two years trying to build an H vac filter. I'm like, this will be so elegant. You just plug it into the furnace. It'll do the whole thing. Didn't do it. Didn't do anything. Like, also, when your furnace turns on and off throughout the day. Day. When it's off, it's doing nothing.
- [65:53]
A
Yeah, that's a great point.
- [65:54]
B
And you can't focus. I want my baby's nursery to have the cleanest air. Whereas on a centralized system, it's doing, like, the crawl space or like the hallway. As much as my baby's nursery or my bedroom, I want to be focusing my cleaning efforts. It's like, think about Sonos. You could have one giant speaker in the middle of your house like we used to, big speaker. And either be like, way too loud or way too quiet. If you turn it up, you won't hear the words. You'll just fear the big base. It's like an impractical solution. Along came Sonos, and now we could have, like, perfect amount of volume in every room. That's kind of the way we think about Jasper.
- [66:26]
A
Okay. Oh, I love that. So is there anything about this conversation that we haven't gone over that you think is important for people to hear? Because I feel like there's so much about this, and I kind of went through everything that I know my audience would be really into.
- [66:39]
B
So some other benefits we didn't touch on is a big one is beauty and skin.
- [66:43]
A
So. Oh, yeah, let's talk about this.
- [66:45]
B
Bad air creates. Well, bad air. Air. The bad air particles are going to your pores, and that increases expedited wrinkling. Oh, so wrinkles increase oxidative stress Big time. So filtering your air is also just like a great skincare routine. Just like when you optimize your water. Clean water is also good for skin, of course. So is clean air. So it really approaches the. The, like, longevity side of things as well. That's a big one. We touched on a lot of stuff. There's one fun thing, actually. So there's a term that I came across about a couple months ago, by the way, I'm working on a book called you are what you breathe.
- [67:21]
A
Oh, I love that.
- [67:22]
B
It's going to be just like, you know, play on. You are what you eat.
- [67:24]
A
Yeah. And the book that got me into all of this in the very beginning, like, 20 years ago, you are what you eat.
- [67:30]
B
Oh, I didn't know it was a specific book.
- [67:32]
A
There is one. Yeah. I think there's actually two of them. There's one that I doesn't. I'll. I'll put in the show.
- [67:37]
B
This will be like the air equivalent of good energy.
- [67:40]
A
Okay, I love that.
- [67:41]
B
So same kind of thing, but focusing on home construction and the way we live from an environmental perspective. Like these guys. You guys got the food scene down. I'm cheering for you. I'm supporting it. I'm like an advocate. I'm a customer, all that stuff. Yeah, but we all can't solve all the problems.
- [67:58]
A
No, we all play a role in that.
- [67:59]
B
And water and food and movement. Folks need to be aligned and not pretending that our thing is the only way. Shining light on each other, but for sure. But staying in our zone of genius. So for me, it's the homes. So have you ever heard of a term term called zucosis?
- [68:12]
A
No.
- [68:13]
B
All right, so zucosis is what happens to animals in captivity. Okay, so a couple fun facts. Elephants in captivity live 17 years. Element. Elephants in the wild live 55 years.
- [68:23]
A
Oh, that's so heartbreaking.
- [68:24]
B
Dolphins in the wild swim 100 miles a day. Dolphins in captivity swim, like, not even a mile a day. Whether it's monkeys, birds, hippos, rhinos, tigers, all animals in captivity, like, there's. It's called Zucosis. Sweet. So tell me if this sounds familiar, what they're dealing with. Depression, anxiety, mental health disorders, cancer, inflammation, autoimmune, chronic illness. Like, huh, Some animals are banging there. Sounds a little familiar, right? To another type of animal that's also in captivity. So get this. I call subdivisions the zoo and our homes are the cages. And I call condos and apartments the zoo and the units are the cages. So the average American, Canadian, most of this part of the world, we spend 95 plus percent of our time indoors. So this means a maximum security prisoner who gets an hour outside of sunlight and community and exercise. The average prisoner in a maximum security facility gets more time outside than the average American who's a free person. So we're living these.
- [69:25]
A
So crazy.
- [69:26]
B
And like, we're like, oh, we need the nature. We shouldn't have to go to the nature. So zucosis, to me, and that's going to be a big part of this book is saying, look, the way we built our homes are like zoos. So I'm working on buying 21 acres right now with a small group in my neighborhood. All the homes are going to be healthy homes. Clean air, clean water, clean food, one swimming pool for all of us. A gardener with a shared garden for all of us.
- [69:49]
A
I want to be involved in this. We might be moving to Austin next year. So let's. Yeah, let's talk about this.
- [69:54]
B
And ask Brigham when he's here, about the hood. It's in the same neighborhood he's in. Yeah, it's the best place ever. Ever.
- [69:59]
A
Oh, that's so.
- [70:00]
B
So it's like a lot of people are, like, trying to do this, like, prepper life, but then they need to go get 200 acres and, like, live away from the city. Yeah, it's not practical, but you can't, like, do it, like, super downtown. So we're working to do this in the city. We're trying to work on bringing the school together. And also, like, so we've basically, we've IND institutionalized and industrialized the way we live in zoo, like, zool homes. Our schools institutionalized. Our food we get at the grocery store. It Used to be, you know, you had communal living. You'd spend most of your time outside, foraging community. You'd come inside, you're a milk guy. Like, yeah, you wouldn't even cooking inside is crazy to me.
- [70:39]
A
Wow, that's like.
- [70:40]
B
We just invented these tight structures and now we cook in there. It used to be, you know, we'd cook on the fire, we'd boil our stuff, we'd cook outside. A lot more community. The schools were more outside. They had 50 students in the last 150 years in industrialization, the way we get our foods, it's mass creation of food and then it's also mass purchasing at grocery stores. So what we're trying to do in the community is have a perpetual, basically a seven days a week farmer's market. So there'll be rotating vendors. Like the raw milk guy will be there like Monday, Wednesday, Friday. The beef guy will be there like every day. So it'll be at a perpetual farmer's market with the meats, the cheeses, the milks, all the good stuff. Local, seasonal. The local school that only has 90 students in it. And we're doing massive screened in porches so the kids can be kind of. Even if they're kind of inside for like bugs and rain, it's still fresh air. And then homes, Little, little neighborhood pods of five to 20 homes. So not subdivisions, but not just like everyone's home for themselves. And then the last thing I'm really trying to move along is make your front yard your backyard. So this is a thing in my neighborhood, I'm trying to do more of it. So if you put the swing set in the front yard, the pizza oven in the front yard, you start your kids playing the front yard instead of the backyard. And then all of a sudden all. If you put your garden in the front yard, now you're handing out tomatoes, people are stopping by your neighbors. The backyard mindset is like, let me hoard my family in the backyard. And we all kind of do this. So yeah, Zucosis and I think Austin's the perfect city. I'm 18 minutes from downtown to kind of like live this life and just push it forward. So that's just something I want to just shine some lights on. We need to build better homes. So Jasper to me was like the stepping stone of influence and expertise. Moving from kind of construction and environmental consulting to like building physical things. And then the next step is going to be getting those hotels clean air, getting developers, architects, communities. If that subdivision home said cancer here on the front door, you wouldn't buy it. Yeah, but that's what it is. And you know the Jasper to me is like a band aid solution. The water filter is the band aid solution. Like these, These are step one the things we could do immediately. And you know, $1,000 for an air purifier, expensive but $2,500 for a whole home clean air system. Three, $4,000 for a whole home filtered water system. Now all of a sudden like the people spend 30 grand a year plus on their food, they spend thousands a year on their water, whether it's the nine dollar Fiji water at the airport or restaurant tap water or their water bill. And people have no air budget so the thing they consume the most of, they allocate no budget to, it's all off. So no, those are the main things I wanted to touch on.
- [73:07]
A
That's a great point and I love that, that yeah, this conversation is something I've never really thought about before. From the perspective of what you were saying in the very, very beginning of this episode was that like the fish don't know that they're in water. And it's the same with us. We, I, I mean five years ago I never even thought about my air. It wasn't until recently that I started looking into the candles and the cleaning products and all the other stuff and everything we've covered in this whole episode is when I started to become more aware of that. And I think it's so important for people to know because I mean we're being exposed to all this stuff on a day to day basis.
- [73:35]
B
This, you know, growing up we all drink tap water. Dentists and doctors, 20, 30 years ago, they didn't wear masks or gloves.
- [73:40]
A
Yeah, that's wild.
- [73:41]
B
We didn't used to filter our water. I, the, I got into this business knowing that you're look, you're going to look back in 10, 15 years and it will, it will be inconceivable that every home and office wasn't filtering their air. It's like imagine when we used to just breathe that nasty polluted air. Like it's, it's going in that direction rapidly. The trend is significant because like if mold is going up, the only way to deal with your indoor mold old it's like you can either rip down your home and move to the Amazon rainforest or Costa Rica or Vancouver island or you can turn your home into a clean air sanctuary so that 95% of the time indoors we can turn that negative into a positive like yo, this is the one environment I can dial in my lighting, I can dial in my water, I can dial in my air for like 10 grand or less. You can finance this stuff for like a couple hundred bucks a month over a few years. You literally have your home as a healthy home, clean air haven. If you, you actually last one I got for you is because anyone with babies out there, I have young kids, so it's top of mind. Yeah, we, we used to have a diaper pail in my baby's nursery. Don't do this, guys. The amount of airborne bacteria that was in my daughter's bedroom and Jasper's not the answer. If you got a baby, if you have a friend with a baby, a granddaughter with a baby.
- [74:50]
A
I'm hoping to have babies next year. So this is good.
- [74:52]
B
I'm taking men use a diaper pail because you're literally putting babies breathe 60,000 times a day, three times more than a dog. Adults, they don't have good immune systems yet. And you're literally putting a poop bucket. If it smells like poop, it is poop. If it's poop, if it's bacteria. So yeah, filtering your air is awesome. And get your baby's nursery ready like six months in advance and open the windows to let it off gas because if you get it right before all that little baby comes out of the womb 18 hours a day in a bedroom and it's breathing poop and all the off gassing from the cribs and the toys and the VOCs. So as a dad, this is important.
- [75:24]
A
So smart.
- [75:25]
B
And then like, like I told you before, you know, we're not on Amazon, we're not on Best Buy, we're not on Walmart. If we were, that would mean our prices would go up and we wouldn't be able to do discounts. Our service would suck. You'd have to go to the Walmart customer service desk instead of us just sending you a new one or voice noting with you. So this podcast, I believe comes out November 7th.
- [75:42]
A
Yeah.
- [75:42]
B
So something I want to do because Black Friday is at the end of the month. What I want to do is I want to just give your audience early secret access to Black Friday. So, like we're going to for sure sell out way before Black Friday this year. We do not since Skinny Confidential, man, we have not been able to keep up.
- [75:56]
A
Oh, that's so cool.
- [75:57]
B
We've been trying, but like, literally as fast as we're making them, we're selling them, we're on a two to three week back order. Right now even.
- [76:03]
A
Wow.
- [76:03]
B
So November 7th it comes out. So we're gonna have a 400 discount.
- [76:07]
A
That's incredible.
- [76:08]
B
So the code is real foodology and it's. We're gonna keep it live from November 7th to the 14th. This is like early access Black Friday just for your most loyal listeners. After that the code will be live. We'll keep the code live forever, but just 10 off. Okay, so anyone out there who's thinking about investing in cleanup air wants to get like secret early access. There won't be anything on our website, our social media, we're not doing any promotions anywhere. So just for your listeners, you know, we really want Jasper's first, you know, 10, 20,000 customers to be the people who are, can be clean air advocates who are already dialed in for the food, dialed in for the water and they can really share the word. And I believe the best marketing is giving the gift of clean air. So it's better for us to just give the discount there instead of giving it to some store. So yeah, Jasper co no E, J S P R code is real foodology and it'll be $400 off for the first week, November 7th to the 14th. Otherwise wait for Black Friday, but we might be sold out. And I hope people learn something today.
- [77:04]
A
Honestly, thank you so much. And I just have to say so the holidays are coming up. We're all thinking about getting gifts for people. And my favorite thing to get, get, get for my family, gifts wise, is things like this. Like they're actually practical things that are going to improve their health, improve their everyday life life. And I feel like this is perfect timing for this to come out.
- [77:20]
B
If you buy, and if you buy it for your baby and a lot of the nursery registries like you can go get together and buy it. Oh, if you buy it for your baby, I love to tell them this. Your kid's going to take it to college because it's the last air purifier you ever need to buy. The way our warranty works, we don't really raise prices. So you're literally your baby's going to have it now. Then when they move into the room, they're going to have it and then when they go to college because it's portable, it's plug and purify. So your kids going to, they're going to have it when they're married, they're going to have it for their. It's a steel tube. And when we make upgrades every few years, what we do is we actually send upgrade kits so let's say we come out with a new screen. Every old one gets the brand new screen and you just swap it. So everything about the unit is upgradable. So once you have your like steel tube and the fan and the motor, we upgrade things over time and we just send people little upgrade kits and like pizza boxes.
- [78:05]
A
Oh, that's so cool. Mike, thank you so much for everything that you.
- [78:08]
B
Thanks for having me.
- [78:10]
A
This was such a good episode. I, I really, I learned a lot, which is really fun. When that happened, I got to get.
- [78:15]
B
To your address so I can uber that Jasper over to you.
- [78:17]
A
Yeah, yeah, yeah, I'll give it to you. I want to ask you before we end, there's a question that I ask all my guests and I want to know what ears this. So what are your health non negotiables? Things that are, no matter how crazy your day is, your week is. These are things you prioritize for yourself.
- [78:29]
B
I would say number one, it's before I'm allowed to get vertical. I'm lying in bed, I just woke up, I'm looking up at the ceiling. I say, what would make today great? When I'm lying back here in 16 hours getting ready for my night's sleep. And this is not gratitude time. This not healthy children, happy wife. You know, it's not that. It's what's one thing I really would want to accomplish today, but just one. So it's really just dialing down the scope of what would make a good day from a productivity standpoint. So easy to get overwhelmed with my to do list. I don't even have to do list. I only have sticky notes anymore. So. So I literally, I just, I ask myself what would make today great? Before I'm allowed if it might take me five minutes, but I'm not allowed to sit up until I'm, until I'm clear on what that is. And then the second thing to me is just, honestly, it's going to sound obvious, but it's, it's clean air, clean water.
- [79:15]
A
Yeah.
- [79:16]
B
Sometimes I like to indulge in a meal and I don't have the perfect willpower. But like I want to breathe good air. I want to breathe. Those are the two things I put the most of in my body that are also delicious to consume, the best quality source of. So my non negotiables are. Yeah. And like I love to do the saunas and all the other stuff, but the basics for me is know what would make today great? Because I think the worst health thing is stress.
- [79:38]
A
Yeah.
- [79:38]
B
Whether it's bad food, bad water, bad air, just mental stuff and pressure and all that. So once I set the one thing. So today was a great episode with you. I'm like, all the other stuff is fine, but if it's a good podcast today, I could feel like doing my thing in the world. And now we're done. And it was great. So. So today was. Today was awesome.
- [79:55]
A
I love that. So you can throw that sticky note in the trash.
- [79:57]
B
Yeah, it's done.
- [79:59]
A
Amazing. Thank you so much for your time, guys. Make sure that you go to Jasper co, check out the. Yeah. Oh, yeah. No e. And then just.co check out the amazing air filters. I'm a huge fan. Like I said, I've been using it for a couple years and I'm. I'm sorry, a couple months. Months, not years. Months. And I'm so grateful for your time.
- [80:15]
B
Thanks for having me. This was great.
- [80:17]
A
Thank you. Thank you so much for listening to the Real Foodology podcast. This is a Wellness Loud production produced by Drake Peterson and mixed by Mike Fry. Theme song is by Georgie. You can watch the full video version of this podcast inside the Spotify app or on YouTube. As always, you can leave us a voicemail by clicking the link in our bio. And if you like this episode, please rate and review on your podcast app. For more shows by my team, go to wellnessloud.com com See you next time. The content of this show is for educational and informational purposes only. It is not a substitute for individual medical and mental health advice and doesn't constitute a provider patient relationship. I am a nutritionist, but I am not your nutritionist. As always, talk to your doctor or your health team first.