It’s inspiration week with Eliz Taylor! The insanely creative and legendary marketing exec joins me to share the down & dirty of her shopping mall maven career in a very male-dominated culture.

Eliz was at the forefront of the rise of the shopping malls during the 80s, where she coined the name “Mall of America” and other historic marketing feats (creating the largest EVER NBA All-Star game audience, and one of the most successful Monday Night Football games — on Halloween — both in Indianapolis).

Eliz’s memoir, THREE JEWS WALK INTO A SHOPPING CENTER, is one of my favorites!

KARA KAVENSKY

Website: Kara Kavensky

@karakavensky on Substack, FB, IG, LinkedIn and Threads

Receive updates on Kara's new memoir release, TELL ME ABOUT JOY

Sponsored by: Adam Gibson Design and Remain Relevant, a corporate storytelling masterclass

Produced by: Marilou Marosz

Original music written and performed by: Adam W. Gibson

CHAPTERS

[01:03] Introduction: Elizabeth "Eliz" Kraft Taylor

[01:52] Three Jews Walk into a Shopping Center

[03:16] Innate creativity

[05:02] The Indianapolis 500 Festival

[06:31] The NBA and Simon's great marketing "guy"

[08:03] All talent, no respect

[09:19] The Mall of America and the 1st Race for the Cure

[10:51] The NBA All-Star Game and Monday Night Football

[12:52] Bringing Nordstrom to downtown Indy

[15:16] One of a kind

[19:10] Eliz's advice to women

[21:44] Women in the workplace

[23:36] A memorable memoir

Creative Genius Elizabeth “Eliz” Kraft Taylor