Podcast
Rocket Chiropractic Podcast for Chiropractors
Hosted by Dr. Jerry Kennedy · EN
The Rocket Chiropractic Podcast is a business and marketing podcast created for everyday chiropractors who want simple, honest, and practical advice. Hosted by Dr. Jerry Kennedy, the show provides common-sense, patient-centered strategies that small and solo chiropractic practices can start using right away.
Most listeners are chiropractors who are getting started, chiropractors who feel stuck or overwhelmed, or chiropractors who are trying to DIY their own marketing. If you run a micro practice or a small office with little or no staff, this podcast is designed specifically for you.
Podcast episodes cover topics like:
- Growing a small chiropractic practice
- Patient retention and communication
- Chiropractic websites and online presence
- SEO for chiropractors and Google visibility
- Online and offline chiropractic advertising
- Common chiropractor struggles and how to overcome them
Whether you're a new chiropractor trying to get traction, a frustrated chiropractor looking for clarity, or a hands-on chiropractor who wants to understand marketing without the hype, this podcast will help you simplify growth, reduce stress, and build a patient-centered practice that works.
The Rocket Chiropractic Podcast is trusted by chiropractors who want practical advice, realistic expectations, and straightforward business insights. Many chiropractors listen to a few episodes before hiring Rocket Chiro for website or SEO help because the podcast is the easiest way to understand how Jerry thinks and how he helps chiropractors grow.
Tune in and start learning strategies you can actually use to move your practice forward.
Resources:
Free Website/SEO Review: RocketChiro.com/chiropractic-practice-assessment
Best Chiropractic Websites: RocketChiro.com/best-chiropractic-websites
Coaching for Chiropractors: RocketChiro.com/join
77episodes
Episodes
Newest firstAll episodes
Two Reasons Google Reviews Get Removed from Your Chiropractic Practice
4w ago00:20:59Tap to summarizeGoogle wants you to ask for reviews. They say it openly. They give you the QR code right inside your Business Profile. So why are legitimate patient reviews getting flagged and removed? In this episode, Jerry breaks down two relatively new reasons Google may remove your reviews, and explains what the actual policy language says (because the TikTok version left out a lot of context). The first issue is location: when a high volume of positive reviews come from one GPS coordinate or IP address, it starts to look suspicious, even if every single one of them is genuine. The second issue is specific content: if reviews are mentioning staff names in a concentrated pattern, Google's AI reads that as coaching, which is against policy. Jerry explains how Google's pattern analysis works, why the analogy is closer to shoplifting prevention than a penalty system, and what you should actually do to protect your review count going forward. He also covers review gating, which has been against Google's policy for years and is still showing up on chiropractic websites today. This is not a crisis episode. These are not widespread problems yet. But understanding how Google thinks about review authenticity now will help you avoid patterns that could become real problems later. Topics Covered Why TikTok and Instagram SEO advice tends to strip out all the context that actually matters What Google's policy actually says about soliciting reviews (and what it does not say) How pattern analysis works and why a waiting room full of reviewers can look suspicious The shoplifting analogy: you can be doing nothing wrong and still trigger a flag Review cards as a simple, low-pressure way to move reviews off-premise Why Google may flag reviews that mention a staff member by name How to troubleshoot a removed or blocked review without panicking Friends and family reviews: why "genuine" is not the same as "unbiased" to Google Review gating: what it is, why it was ever normal, and why it is absolutely not okay now Resources for Chiropractors Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Local Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Business & marketing training for chiropractors: https://rocketchiro.com/join Free Chiropractic Webiste/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
Transcribe →Why Chiropractors Throw the Baby Out with the Bathwater: Reworking Practice Decisions
Apr 2300:25:30Tap to summarizeThis episode is for chiropractors who find themselves making practice decisions based more on what they dislike about others than what is actually best for their own clinic. Jerry Kennedy explores the common trap of overcorrecting. This happens when a chiropractor avoids helpful business or clinical strategies simply because a "sleazy" or "bad" doctor in town happens to use them. Leadership requires discernment rather than just reacting to the extremes. Whether it is following up with patients, providing structured care recommendations, or utilizing social media, you should not abandon effective tools just to distance yourself from a particular practice style. This conversation helps you separate your personal preferences from reactionary choices so you can lead your chiropractic business with clarity. Core Principles and Decision Lenses The Overcorrection Trap: Why avoiding certain behaviors because "that other doctor does it" can rob your practice of necessary growth tools. Leading with Discernment: Making choices based on your actual practice vision instead of purely on the principle of disagreement. The Trust Factor in Branding: Why using real photos and stories on your chiropractor website builds a human connection that generic images cannot match. Structure as Leadership: Understanding that providing a clear plan for patients is an act of leadership, not a sales tactic. Finding the Middle Ground: Navigating the gray areas between vitalism and evidence based care without becoming apologetic about your approach. Next Step Reflect on a recent decision you made to avoid a specific marketing or clinical tool. Was that choice based on your goals, or was it a reaction to someone else? If you want an honest look at your digital presence, request a free website and SEO review at RocketChiro.com. Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/
Transcribe →Why Your Website Still Matters: Chiropractic Marketing Beyond Google Search and SEO
Apr 1500:21:43Tap to summarizeThis episode is for chiropractors who may be feeling discouraged by the increasingly competitive world of chiropractic SEO and AI search. While the gap between established clinics and newer offices is widening, your chiropractor website remains your most critical marketing asset—regardless of whether you ever rank #1 on Google. A common mistake is viewing a website only as a tool for search engines; however, its primary job is building trust with human beings. Whether a lead comes from a referral, networking, social media, or local signage, your website is the final destination where they decide to trust you with their health. This conversation moves away from generic templates and focuses on how to develop a digital presence that clearly communicates value and converts visitors into patients. Core Principles & Decision Lenses The Conversion Factor: Understanding that being "found" is only half the battle; your website must answer "What do people see when they find me?". Communicating Value Quickly: Why you only have 15–45 seconds to prove you are the right chiropractic business for a visitor's needs. Design for New Patients: Shifting the focus of your chiropractor website design from existing patients to the specific needs and fears of new leads. The "New Patient Page" Model: Why a dedicated hub for frequently asked questions and scheduling is more effective than a simple "Book Now" button. Pushing Away Bad Fits: Using your marketing to filter out patients who aren't a good fit for your clinical strengths, reducing practice friction. Next Step Ask yourself: "Would I choose me based on what I see online?". If your current site feels generic or inaccurate, it's time to build a foundation that actually represents you. Request a free website and SEO review at RocketChiro.com. Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/
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The Ugly Truth About Chiropractic SEO: Why AI Search and Google Ranking Might Be Impossible
Apr 300:19:06Tap to summarizeThis episode is for chiropractors running a small chiropractic practice who are tired of being told that ranking #1 on Google is as simple as following a basic checklist. Jerry Kennedy reveals the "ugly truth" that many marketing agencies won't say out loud: in some markets, dominated by established practices, traditional chiropractic SEO might actually be a money pit. Many owners of a small healthcare business fall into the trap of spending thousands on SEO packages without understanding the competitive ecosystem they exist in. This conversation breaks down the three pillars of trust—relevance, proximity, and prominence—and provides a "quick and dirty" way to assess if your chiropractic business is actually in a position to benefit from search optimization right now. Core Principles & Decision Lenses The Trust Metric: Understanding that ranking in Google or AI is not about "tricks," but about building long-term trust through data. Relevance and Proximity: Why being the right answer and the closest answer are the "easy" parts of getting found on Google as a chiropractor. The Prominence Gap: How established practices with hundreds of reviews create a "moat" that can make it nearly impossible for a solo chiropractor to rank in the short term. Review Assessments: Using a "75% rule" to determine if you have enough social proof to make an investment in local SEO for chiropractors worthwhile. Foundational vs. Premium SEO: Distinguishing between the essential code on your chiropractor website and the expensive "up-level" services that may not be necessary yet. Next Step Don't throw your last $1,000 at SEO if you aren't ready to compete. Instead, focus on the "free stuff" like building a review culture and earning local backlinks. If you want an honest look at your current standing, request a free review at RocketChiro.com. Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/
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Chiropractic SEO and AI Search: Why TikTok Advice Fails Your Chiropractic Business
Mar 2500:16:56Tap to summarizeThis episode is for chiropractors running a small chiropractic practice who are navigating the loud and often misleading world of online marketing advice. Whether you are seeing "viral" tips on TikTok, X, or Instagram, most chiropractic SEO and AI search advice is given in a vacuum. Jerry Kennedy discusses why even "good" advice can lead to failure if it ignores the unique competitive ecosystem of your chiropractic business. Many owners of a small healthcare business struggle with unrealistic expectations fueled by gurus claiming "all you have to do is" follow a few simple steps to rank #1. This conversation reframes search optimization as a competitive sport and a game of building trust. By understanding your local environment and focusing on local SEO for chiropractors, you can make smarter business decisions for chiropractors and avoid throwing marketing dollars down a pit. Core Principles of Search & Trust The Context Trap: Why advice given in a vacuum ignores the fact that chiropractor decision making must be based on the local competitors already established in your market . Search as a Trust Metric: Understanding that Google and AI rank a chiropractic practice based on accumulated data and "trust equity" rather than just recent technical changes . The Review Indicator: Using competitor review counts as a "tell" to determine if your market is "weak sauce" or a high-competition environment that requires a different strategy . Playing the Long Game: Why a solo chiropractor in a "big pond" should focus on low-cost authority building—like local backlinks and networking—before investing in expensive SEO packages . The Expectation Equation: How to avoid the frustration that comes when your expectations for getting found on Google as a chiropractor don't align with the reality of your market . Next Step Evaluate the "trust gap" in your local area by looking at your competitors' reviews. If you want a grounded perspective on your digital presence, request a free review at RocketChiro.com .
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Chiropractic Business Leadership: Hiring Help and Staff for Your Chiropractic Practice
Mar 700:27:38Tap to summarizeThis episode for chiropractors explores the core principles of chiropractic business leadership when hiring staff or outside services. For anyone running a chiropractic practice, the transition from clinician to owner requires a shift in how you approach small business ownership for chiropractors. Jerry Kennedy discusses the common pitfalls of delegation and how to develop better chiropractor decision making when building your team. Many owners of a small chiropractic practice struggle with the "two ditches" of management: micromanaging every detail or completely abdicating leadership. This conversation moves away from rigid scripts and instead focuses on a mental model for vetting, training, and trusting the people you hire. By improving leadership for chiropractors, you can reduce the friction of practice management and focus on higher-level business decisions. Core Principles of Practice Leadership The Hiring Framework: A four-part mental model for vetting, training, trusting, and verifying anyone you bring into your chiropractic office. The Micromanagement Trap: Why trying to control every task limits the growth of your chiropractic business and burns out your team. Competency vs. Character: How to evaluate whether a service provider or employee has the skills to help and the honesty to admit their limits. Ownership and Training: Why you must require staff to learn your systems first before granting them the autonomy to innovate. The Verification Loop: How to use periodic check-ins to maintain alignment without hovering or losing track of your investment. Next Steps Reflect on your current hiring process and consider where you might be standing in your own way. If you found this perspective helpful, feel free to share it with another chiropractor or follow the show for more insights on running a chiropractic practice. Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/
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How Chiropractors Should Think About Chiropractic SEO and AI
Feb 1800:24:15Tap to summarizeThis episode is for chiropractors running a small chiropractic practice who are trying to make thoughtful business decisions in an environment shaped by search engines and AI. If you're navigating chiropractic SEO, evaluating outside help, or simply trying to understand how visibility works online, this conversation is designed to give you clarity rather than tactics. There is a lot of noise around SEO and AI. It's often made to sound technical, mysterious, or urgent. That confusion can lead chiropractors to either ignore it completely or outsource it without understanding what they're buying. This episode reframes the conversation around mental models and long-term thinking, helping you approach business decisions for chiropractors with more discernment. In this conversation, Jerry explores principles such as: SEO and AI as relationship-building systems based on trust, not hacks or loopholes Why rankings never happen in a vacuum and are shaped by competitive context The relational nature of Google search visibility and why momentum compounds over time Why ongoing effort matters more than short bursts of activity in chiropractic SEO How monopoly-like dynamics can form at the top of search results Why human relationships, word of mouth, and community networks remain foundational in a small chiropractic practice The goal isn't to tell you what to do. It's to help you understand how these systems actually work so you can make better decisions for your chiropractic business over the long term. Listen, reflect, and apply what fits your practice and your environment. Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/
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Why Chiropractors Struggle When They Copy Someone Else's Practice
Feb 1000:28:10Tap to summarize*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "90ee4a7b-a10e-456c-882d-d83a16fae20f" data-testid= "conversation-turn-4" data-scroll-anchor="true" data-turn= "assistant"> This episode is for chiropractors running a small chiropractic practice who are making their own business and marketing decisions day to day. Jerry Kennedy speaks directly to owner-operators navigating chiropractic practice ownership, where outcomes are shaped as much by context, timing, and personal skill as by effort. Many chiropractors feel pressure to copy what appears to be working for someone else. Seminar speakers, podcasts, mentors, and online success stories can quietly create confusion about what progress is supposed to look like. This episode reframes that confusion and replaces comparison with clarity, helping chiropractors think more clearly about business decisions for chiropractors in the real world. In this conversation, Jerry explores principles and decision lenses rather than tactics, including: Why every chiropractic business operates under a unique set of constraints and opportunities How imitation without context leads to frustration, not growth The difference between principles that transfer and formulas that do not Why understanding interest, skill, and opportunity matters more than copying strategy How structure and consistency support long-term leadership for chiropractors Why thinking for yourself is a requirement of small business ownership for chiropractors This episode is an invitation to slow down, think more clearly, and make decisions that actually fit your practice, your life, and your circumstances. Listen, reflect, and take what's useful as you continue running a chiropractic practice with intention. Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/
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How Chiropractors Can Get More Online Reviews
Jan 2700:16:29Tap to summarizeGetting more Google reviews does not require awkward scripts, expensive software, or nonstop reminders. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down a simple, repeatable system chiropractors can use to get more reviews consistently without disrupting patient care. Most chiropractors know reviews matter, but many struggle with inconsistency. They ask for reviews for a few weeks, stop, then start again months later. Others rely entirely on automation and wonder why it does not work as well as promised. This episode explains why both approaches fall short and what actually works long term. Jerry walks through a practical review strategy designed specifically for busy chiropractors who want steady growth, stronger Google Maps visibility, and better patient trust. What You'll Learn in This Episode • Why most chiropractors struggle to get reviews consistently • The biggest mistakes chiropractors make when asking for reviews • How to make reviews feel normal inside your practice • When to introduce the idea of reviews to new patients • The best time to ask for a review so it has real marketing value • Why asking in person still outperforms texts and automation • How to use simple tools like QR codes and review cards • How to build a review schedule that runs on autopilot • Whether reputation management software is actually worth it Key Takeaway for Chiropractors The best way for chiropractors to get more reviews is not by chasing patients or automating everything. It is by creating a simple system that fits naturally into your practice culture. When reviews become part of the patient experience instead of a marketing task, they start compounding over time and helping your practice stand out locally. Who This Episode Is For This episode is for: • New chiropractors building their online presence • Chiropractors with low or inconsistent review counts • Solo and small-practice chiropractors • Chiropractors focused on Google Maps and local SEO • Chiropractors who want steady growth without hype Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/ Listen, Subscribe, and Share If you found this episode helpful, subscribe to the Rocket Chiro Podcast and share it with another chiropractor who wants a better way to get reviews without feeling salesy.
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How Many Reviews Does a Chiropractor Need and Why Does It Matter?
Jan 2000:20:51Tap to summarize*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "88d1a3ec-2389-4b7d-9700-fa82249c3e46" data-testid= "conversation-turn-4" data-scroll-anchor="true" data-turn= "assistant"> Online reviews are one of the most powerful and misunderstood factors in chiropractic marketing. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down how many reviews chiropractors actually need to compete in local search, and why reviews matter far beyond Google Maps rankings. If you want more new patients without relying on ads, gimmicks, or sales-heavy marketing, this episode gives you clear benchmarks and practical guidance you can apply immediately. What You'll Learn in This Episode Why online reviews impact Google Maps, AI search, and patient trust How reviews influence both visibility and patient decision-making Why reviews matter even for referral-based chiropractic practices The minimum star rating chiropractors should aim to maintain Why negative reviews are not the end of the world How to calculate review benchmarks based on your local market The four review numbers every chiropractor should understand Why review expectations keep rising every year How to make reviews part of your practice culture The 4 Review Benchmarks Explained Jerry outlines four key numbers chiropractors should track: Entry Point About 20% of the median review count in your area. Below this level, reviews may significantly limit your visibility. Fighting Chance (Median) The middle review count among chiropractors in your market. Reaching this gives you a realistic opportunity to compete. Dominance Level Roughly 3.5 times the median. Practices at this level often have a strong advantage in local search. High Water Mark The highest review count in your area. Not a requirement, but useful context when evaluating competition. How to Get More Reviews (Without Being Awkward) A simple framework that actually works: Provide great care and communicate well Make reviews a normal part of your practice Ask in person, not just digitally Make it easy with links or QR codes Be consistent with a repeatable plan Most chiropractors who struggle with reviews are missing multiple steps. Resources Mentioned Free Chiropractic Website & SEO Review Rocket Chiro NEXT Step Chiropractic Coaching Program Final Thought The best time to start collecting online reviews was years ago. The second-best time is today. If this episode helped you, please subscribe, share it with another chiropractor, or leave a review on Apple Podcasts. It helps this small, independent podcast reach more people who want to grow the right way. Resources Mentioned: Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
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