Chiropractors get targeted by bad SEO pitches constantly, and most of them have no way to tell the difference between a legitimate offer and a scam. Not because they're not smart, but because they don't know what they don't know. And the people running these pitches are counting on exactly that.

In this episode, Jerry shares two real examples from actual clients in the past week: a fake SEO grade scanner that gave a client a C based on information that was completely fabricated, and an AI-generated personalized video that appeared to show serious problems with a client's website but was showing a site that wasn't even theirs. Both were designed to do one thing: make you panic and sign something before you think it through.

From there, Jerry walks through five red flags you can use to spot a bad pitch before it costs you six months of fees and zero results.

The 5 Red Flags

Panic and urgency: SEO is a long-term relationship with Google, not a fire drill. Anyone trying to make you feel like you need to act right now is working the pressure angle on purpose.
Ghost evidence: If someone tells you something is broken on your site, ask them to show you how to verify it yourself. If they can't or won't, that tells you everything.
Generic grades: The grade is the gimmick. Ignore it. The only thing worth reading is the fine print, and if there is no fine print explaining why you got that grade, throw the whole report out.
Secrets and hacks: There are no secrets in SEO. When someone positions their approach as a missing piece only they know about, that is either dishonest or ignorant, and neither one inspires confidence.
Technical mumbo jumbo: Some complexity is real. But if someone makes no effort to explain what they are doing in terms you can follow, ask yourself whether that is because it is complicated or because they need you confused.

Call to Action If you want a free website and local search review from someone who will actually show you what is real, request one at RocketChiro.com. If you want help beyond the podcast, check out the Next Step membership program, also at RocketChiro.com.