Podcast
Rocket Chiropractic Podcast for Chiropractors
Hosted by Dr. Jerry Kennedy · EN
The Rocket Chiropractic Podcast is a business and marketing podcast created for everyday chiropractors who want simple, honest, and practical advice. Hosted by Dr. Jerry Kennedy, the show provides common-sense, patient-centered strategies that small and solo chiropractic practices can start using right away.
Most listeners are chiropractors who are getting started, chiropractors who feel stuck or overwhelmed, or chiropractors who are trying to DIY their own marketing. If you run a micro practice or a small office with little or no staff, this podcast is designed specifically for you.
Podcast episodes cover topics like:
- Growing a small chiropractic practice
- Patient retention and communication
- Chiropractic websites and online presence
- SEO for chiropractors and Google visibility
- Online and offline chiropractic advertising
- Common chiropractor struggles and how to overcome them
Whether you're a new chiropractor trying to get traction, a frustrated chiropractor looking for clarity, or a hands-on chiropractor who wants to understand marketing without the hype, this podcast will help you simplify growth, reduce stress, and build a patient-centered practice that works.
The Rocket Chiropractic Podcast is trusted by chiropractors who want practical advice, realistic expectations, and straightforward business insights. Many chiropractors listen to a few episodes before hiring Rocket Chiro for website or SEO help because the podcast is the easiest way to understand how Jerry thinks and how he helps chiropractors grow.
Tune in and start learning strategies you can actually use to move your practice forward.
Resources:
Free Website/SEO Review: RocketChiro.com/chiropractic-practice-assessment
Best Chiropractic Websites: RocketChiro.com/best-chiropractic-websites
Coaching for Chiropractors: RocketChiro.com/join
87episodes
Episodes
Newest firstAll episodes
Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 10 of 10)
Jul 23, 202400:16:07Tap to summarizeNew Chiropractors Need To Understand The Power Of Praise New chiropractors need to realize if they are going to be successful they are NOT going to do it alone. Success takes a group effort. Even if you run a micropractice by yourself, there will be others along the way that aid in your practice success. So in this final podcast episode of the series, I talk about the importance of saying thank you. I discuss the type of people who will help you while you are in practice, and the ways to acknowledge them. As a bonus, I also talk about the importance of understanding areas where you can be great. I talked about this more in episode 467: How To Be Great & What To Do When You Suck. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 9 of 10)
Jul 23, 202400:15:56Tap to summarizeNew Chiropractors Need To Understand Pre-Suasion Pre-suasion is a concept that’s unfamiliar to most chiropractors. The concept is pretty simple. People don’t generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the concept is the same. If a chiropractor understands the power of pre-suasion, they can help create an environment that helps patients make better decisions. The more effective a chiropractor is as pre-suasion the easier patient decisions will be for them and patient complients (and retention) will increase. So in this podcast episode, I talk about the power of pre-suasion. I discuss why it’s important NOT to ask patients to make BIG decisions. I also talk about how environment and reputation impact pre-suasion. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 8 of 10)
Jul 23, 202400:16:57Tap to summarizeNew Chiropractors Need To Understand Consistency Consistency isn’t difficult to understand. It’s not an exciting topic. A seminar for chiropractors about consistency isn’t going to put a lot of butts in seats. However, consistency is a foundational element of a chiropractor’s success. In fact, you would be hard pressed to find anyone who’s is successful in any area of life who isn’t being consistent in that area. It’s VERY important. So in this podcast episode, I talk about the role of consistency in success. I discuss hoping to be an overnight success is not realistic, how big change happens quickly, and the importance of making time for the important things. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 7 of 10)
Jul 23, 202400:16:14Tap to summarizeNew Chiropractors Need To Understand Authority When I talk about authority as a chiropractor, I’m not talking about ruling your practice with an iron fist. I would describe a chiropractor with high authority as someone who is well known, admired, and trusted. When a chiropractor has high authority, it’s like a cheat code for their practice. It just makes everything easier. So in this podcast episode, I talk about the superpower of authority. I discuss where people get authority, how to borrow authority, and what to do when you have it. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 6 of 10)
Jul 23, 202400:16:45Tap to summarizeNew Chiropractors Need To Understand Relationships “It’s not what you know, it’s who you know” is a statement that has been around for years. The reason people say it is because relationships have always created opportunities. It’s no different as a chiropractor. Chiropractors who are well know and connected in the community tend to have larger practices. Chiropractors who are good at establishing a trusting relationship with their patients tend to have great patient retention. Heck, even SEO (search engine optimization) is just building a relationship with Google. The chiropractors who rank the highest in your area, they have the best relationship with Google. So in this podcast episode, I talk about the importance of relationships and trust. I discuss how relationships vary, the types of relationships that are important, and why it’s important to be have patience when building relationships. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 5 of 10)
Jul 23, 202400:16:50Tap to summarizeNew Chiropractors Need To Understand Outreach Often when new chiropractors get started they are starting with nothing. They don’t have a bunch of people waiting for them to open. They don’t have a bunch of connections in the community that are ready to refer. Most new chiropractors are starting from scratch. One of the most critical things for new chiropractors is to meet new people. In fact, if you are a chiropractor, there should be people in your area who didn’t know about you last month who know about you this month, and that should be the case EVERY SINGLE month. If it’s not, you aren’t going to make it. So in this podcast episode, I talk about the importance of outreach and meeting new people. I discuss the many outreach opportunities that exist for chiropractors now. I talk about long-term marketing, short-term marketing, online marketing, offline marketing, and much more. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 4 of 10)
Jul 23, 202400:16:47Tap to summarizeNew Chiropractors Need To Understand People Management One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems. Now some chiropractic coaches will lead you to believe that it’s normal for everyone to “stay, pay, and refer.” I can tell you from my own experience and from the experience of ALL of my clients, that expecting everyone to stay, pay, and refer just leads to disappointment. I’m not saying that NO ONE will stay, pay, and refer. I’m just saying it’s not the majority. It’s important for new chiropractors to have realistic expectations of their patients. It’s also important for new chiropractors to know that great patients are often the result of a good process. Great patients don’t just fall out of the sky. So in this podcast episode, I talk about how onboarding and follow-up are two of the most important aspects of managing your people. I discuss a few things that will help get your new patients started on the right foot. I also talk about the difference between short-term and long-term patient follow-up. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 3 of 10)
Jul 23, 202400:17:50Tap to summarizeNew Chiropractors Need To Understand Business Basics The vast majority of chiropractors who are seeing a lot of people and making a good living in the process are chiropractors who own their own practice. Simply put, they are small-business owners. Now the good news is chiropractors don’t have to be business experts to be successful. However, chiropractors do need to have some basic small-business competence otherwise their practice will never operate successfully…or at least not for very long. So in this podcast, I talk about the importance of business basics. I discuss leadership, structure, and staff. I also talk about the importance of continuing to work on your business and why it’s important to be open to change. Let’s get started! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 2 of 10)
Jul 23, 202400:15:44Tap to summarizeNew Chiropractors Need To Understand Who They Are Have you ever asked yourself the question, “Why would people choose me?” I’m going to assume you aren’t the only chiropractor in your area. That means all of your potential new patients have a choice. So why you? Another good question is, “Who am I trying to help?” I know that some young chiropractors think they can help anyone with a spine, but that’s a very impractical way to run a business. If you try to be everything to everyone you will end up being nothing to most people. Businesses that clearly know who they are, what problems they solve, and who they help the most are the most successful businesses. Chiropractic practices are no exception to that rule. So in this podcast episode, I talk about the importance of knowing who you are. I discuss why chiropractors need to clearly identify the people they help and the problems that they solve. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 1 of 10)
Jul 23, 202400:12:44Tap to summarizeNew Chiropractors Need To Understand Their Situation The starting point for all new chiropractors is acknowledging their situation. Being a successful chiropractor is very possible, but it’s not easy. If a new chiropractor approaches the process with blissful ignorance, they are most likely in BIG trouble. Many young chiropractors have told me they are scared to start their own practice. I always tell them that the reason they are scared is because starting a practice is scary. It is a big deal. If you think you aren’t supposed to be at least a little nervous…that’s unrealistic. So in this first podcast episode of the series, I talk about the reality of being a new chiropractor. I discuss the importance of being good with your hands, debt, and the lack of high-paying jobs. I also talk about success and the mistake of always trying to hit home runs. Let’s get into it. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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