Podcast
Rocket Chiropractic Podcast for Chiropractors
Hosted by Dr. Jerry Kennedy · EN
The Rocket Chiropractic Podcast is a business and marketing podcast created for everyday chiropractors who want simple, honest, and practical advice. Hosted by Dr. Jerry Kennedy, the show provides common-sense, patient-centered strategies that small and solo chiropractic practices can start using right away.
Most listeners are chiropractors who are getting started, chiropractors who feel stuck or overwhelmed, or chiropractors who are trying to DIY their own marketing. If you run a micro practice or a small office with little or no staff, this podcast is designed specifically for you.
Podcast episodes cover topics like:
- Growing a small chiropractic practice
- Patient retention and communication
- Chiropractic websites and online presence
- SEO for chiropractors and Google visibility
- Online and offline chiropractic advertising
- Common chiropractor struggles and how to overcome them
Whether you're a new chiropractor trying to get traction, a frustrated chiropractor looking for clarity, or a hands-on chiropractor who wants to understand marketing without the hype, this podcast will help you simplify growth, reduce stress, and build a patient-centered practice that works.
The Rocket Chiropractic Podcast is trusted by chiropractors who want practical advice, realistic expectations, and straightforward business insights. Many chiropractors listen to a few episodes before hiring Rocket Chiro for website or SEO help because the podcast is the easiest way to understand how Jerry thinks and how he helps chiropractors grow.
Tune in and start learning strategies you can actually use to move your practice forward.
Resources:
Free Website/SEO Review: RocketChiro.com/chiropractic-practice-assessment
Best Chiropractic Websites: RocketChiro.com/best-chiropractic-websites
Coaching for Chiropractors: RocketChiro.com/join
87episodes
Episodes
Newest firstAll episodes
467: How To Be Great And What To Do When You Suck
Jul 9, 202400:22:39Tap to summarizeA lot of chiropractors take the time to identify their weaknesses and come up with strategies to improve. I think that’s a mistake. I don’t believe that people go from horrible to great. I believe people go from good to great. It makes more sense for chiropractors to identify their strengths and then come up with strategies to leverage those strengths to improve their practice. Chiropractors don’t have to be great at everything. Being great at everything is an unrealistic expectation that will result in frustration for any chiropractor who tries to do it. I talk about that and more in this week’s podcast. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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466: 5 Things I HATE (and LOVE) About Chiropractic
Jun 25, 202400:24:18Tap to summarizeChiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another. Sometimes I forget that some of my listeners don’t know that I was a chiropractor for 9 years. I’m not just some guy who’s trying to help chiropractors to make a buck. I genuinely care about the chiropractic profession, which is why it’s always strange when someone accuses me of being anti-chiropractic. Yes, I do criticize the chiropractic profession. But that’s not because I hate it. It’s because I love chiropractic and I would like to see the profession grow. Chiropractic care is awesome, and more people need to be exposed to it. With that said, I thought it might be interesting to talk about a few things that I HATE about the chiropractic profession and why I wish they were different. Also, I talk about a few things that I LOVE about chiropractic and what makes the profession so great. So in this podcast, that’s exactly what I do. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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465: Why Chiropractors Should STOP Calling Themselves Nervous System Doctors
May 15, 202400:26:59Tap to summarizeChiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another. In fact, many chiropractic patients would agree with that too. Over the years, countless chiropractic patients have reported improvements to their health that went far beyond their neck and back pain. More traditional chiropractors say that the improvements people experience going to the chiropractor are because of the chiropractic adjustment and its impact on the nervous system. Some chiropractors go as far as calling themselves “Nervous System Doctors.” That’s a mistake. In this week’s chiropractic podcast, I talk about why some chiropractors call themselves Nervous System Doctors. I discuss why I think that’s a terrible thing to do, and the problems that come from it. I also talk about the different approaches to chiropractic and I share some of the reasons why chiropractors should be proud to be chiropractors. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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464: How Chiropractors Can Create Linkable Content That Helps Them Rank Higher On Google
May 7, 202400:15:28Tap to summarizeWhether you manage your own chiropractic website or they have someone else do it (like Rocket Chiro Websites), getting more backlinks into your website will help you rank higher on Google. If you rank higher on Google, you are more likely to get more new patients from the internet. Unfortunately, the problem that most chiropractors have with their websites is the lack of linkable content. There often isn’t a compelling reason for another website to link to theirs. In this week’s chiropractic podcast, I talk about 2 different types of content that will help chiropractors get more backlinks. One of the ways is so simple that every chiropractor should do it. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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463: Chiropractic Reality Check & Bad Chiropractic Posters | A Conversation With Dr. John Stenberg
Apr 22, 202401:25:38Tap to summarizeIn this week’s podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world. They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success can be achieved easily. The conversation explores the importance of finding one’s own path in chiropractic practice and not getting caught up in following someone else’s model. It emphasizes the need to prioritize fulfillment over external markers of success and to focus on what truly matters in life. The discussion also touches on the significance of embracing the journey, navigating resistance, and making choices that align with one’s values and goals. The hosts critique the use of certain posters in chiropractic offices that may send the wrong message or require too much explanation. In this conversation, Jerry and John discuss various chiropractic posters and their misleading messages. They critique posters that focus on the concept of subluxation, spinal degeneration, and the nervous system. They highlight the flaws in these posters and emphasize the importance of being honest and transparent with patients. They also discuss the need for chiropractors to prioritize excellence and focus on individual patient needs rather than relying on generic posters. Overall, they encourage chiropractors to challenge their assumptions and provide an empowering and authentic healthcare experience. Takeaways from this episode Balancing optimism with realism is crucial in the chiropractic profession. Focusing on smaller circles of influence, such as family and community, can have a more significant impact than trying to change the world on a grand scale. Success in chiropractic practice requires hard work and a willingness to navigate challenges. Avoid oversimplifying complex tasks or goals, as they require effort and dedication to achieve. Each individual’s path to success in chiropractic practice may be different, and it’s important to find what works best for oneself. It is important to find your own path in chiropractic practice and not get caught up in following someone else’s model. Fulfillment should be prioritized over external markers of success. Embrace the journey, navigate resistance, and make choices that align with your values and goals. It is important for chiropractors to be honest and transparent with their patients about the benefits and limitations of chiropractic care. Chiropractors should prioritize excellence and focus on individual patient needs rather than relying on generic posters or scripts. Chiropractors should continually study and learn the science behind chiropractic care to provide the best possible care to their patients. Chiropractors should craft their messaging, visuals, assessments, and procedures based on their values and the clinical objectives they have for their practice. Chiropractors should strive to be an empowering resource for their patients and provide an authentic healthcare experience. Certain posters in chiropractic offices may send the wrong message or require too much explanation. Chiropractic posters that focus on subluxation, spinal degeneration, and the nervous system can be misleading and may not accurately represent the chiropractic profession. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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462: Life Isn’t Fair For Chiropractors. Now What?
Apr 15, 202400:20:00Tap to summarizeLife is hard for everyone. I think we can all agree on that. But life isn’t equally hard for everyone, and that often upsets people. Life isn’t fair. In this week’s chiropractic podcast, I talk about fairness, obstacles in life, and victimhood. I discuss how your perspective can impact your outcome. And I talk about the two ways that people handle obstacles. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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461: Why Don’t Medical Doctors Refer To Chiropractors?
Apr 3, 202400:15:41Tap to summarizeChiropractors often wonder why they don’t get referrals from other medical professionals in their area. Many chiropractors assume it’s because medical doctors don’t like chiropractors. Sure, there may be some of that. But I don’t think that’s the main reason why medical doctors don’t refer to chiropractors. In this week’s chiropractic podcast, I talk about 3 reasons why the average chiropractor doesn’t get referrals from medical doctors. I discuss how medical bias, ignorance, and a lack of trust influence the referral process and what chiropractors can do about each of those issues. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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460: How Chiropractors Can Get More New Patients From Google Search
Mar 21, 202400:20:33Summary readyMost chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search. Just think about it. There are currently people who are going to Google and searching for their next chiropractor. That’s awesome. But the question for chiropractors is, are they finding you? When they do find you, are they choosing you? In this week’s chiropractic podcast, I talk about the factors that impact where a chiropractors shows up on Google. I also discuss the importance of a new-patient-focused website and having a chiropractic website that helps transition people from non-patients to patients. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Summary
459: Top Chiropractors On Instagram | Who Were My Favorites And Why?
Mar 13, 202400:14:02Summary readyIn my last podcast, I did an overview and talked about some of my observations in an article I wrote called “Top Chiropractors On Instagram: What Can We Learn?” There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites. In this week’s chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the top chiropractors on Instagram. I also discuss why 3 of the accounts were unique amongst the rest and what other chiropractors can learn from that. Let’s get into it! Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Summary
458: Top Chiropractors On Instagram | My Overview & Observations
Mar 6, 202400:20:55Summary readyI recently finished an article called “Top Chiropractors On Instagram: What Can We Learn?” I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following. So I started digging through the internet looking for answers, and after many hours and a lot of data crunching, I started to notice some patterns. In this week’s chiropractic podcast, I talk about how I found the top chiropractors on Instagram. I discussed why a few chiropractors with large followings didn’t make my list. And I talked about a few observations that I noticed as I was digging through chiropractic content on Instagram. Let’s get into it! Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Summary