Podcast
Rocket Chiropractic Podcast for Chiropractors
Hosted by Dr. Jerry Kennedy · EN
The Rocket Chiropractic Podcast is a business and marketing podcast created for everyday chiropractors who want simple, honest, and practical advice. Hosted by Dr. Jerry Kennedy, the show provides common-sense, patient-centered strategies that small and solo chiropractic practices can start using right away.
Most listeners are chiropractors who are getting started, chiropractors who feel stuck or overwhelmed, or chiropractors who are trying to DIY their own marketing. If you run a micro practice or a small office with little or no staff, this podcast is designed specifically for you.
Podcast episodes cover topics like:
- Growing a small chiropractic practice
- Patient retention and communication
- Chiropractic websites and online presence
- SEO for chiropractors and Google visibility
- Online and offline chiropractic advertising
- Common chiropractor struggles and how to overcome them
Whether you're a new chiropractor trying to get traction, a frustrated chiropractor looking for clarity, or a hands-on chiropractor who wants to understand marketing without the hype, this podcast will help you simplify growth, reduce stress, and build a patient-centered practice that works.
The Rocket Chiropractic Podcast is trusted by chiropractors who want practical advice, realistic expectations, and straightforward business insights. Many chiropractors listen to a few episodes before hiring Rocket Chiro for website or SEO help because the podcast is the easiest way to understand how Jerry thinks and how he helps chiropractors grow.
Tune in and start learning strategies you can actually use to move your practice forward.
Resources:
Free Website/SEO Review: RocketChiro.com/chiropractic-practice-assessment
Best Chiropractic Websites: RocketChiro.com/best-chiropractic-websites
Coaching for Chiropractors: RocketChiro.com/join
87episodes
Episodes
Newest firstAll episodes
457: Should Chiropractors Spend The Money To Advertise On Radio Or TV?
Feb 27, 202400:20:45Tap to summarizeSomeone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now I’ve been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasn’t great, but the bottom line regarding marketing is all about return on investment. In this week’s chiropractic podcast, I talk about why chiropractors may want to steer clear of big media marketing. I discuss which chiropractors may want to consider advertising on the radio or TV. I also talk about alternative advertising options that would probably work better for the average chiropractor. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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456: How Chiropractors Can Start Selling Products On Their Website
Feb 21, 202400:24:51Tap to summarizeOne of my clients emailed me recently and asked about how to start selling products on his website. It’s not something that I’ve ever talked about on the podcast, so I thought it would make an interesting episode. In this week’s chiropractic podcast, I talk about why a chiropractor should and shouldn’t be interested in selling products on their website. I discussed what to expect as well as the 3 most common ways it’s done. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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455: Chiropractors Make Their Life Harder Than It Really Needs To Be
Feb 13, 202400:33:49Tap to summarizeI recently heard someone say “Don’t own things that are not yours to own.” That made me think about all the things that chiropractors “own” that are just making their lives harder than they have to be. Being a chiropractor is hard enough. We shouldn’t make it worse. In this week’s chiropractic podcast, I talk about 7 things that chiropractors do that make their life (and practice) harder than it needs to be. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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454: Struggling Chiropractors Often Ask The Wrong Question
Feb 6, 202400:21:01Tap to summarizeMore often than not, successful chiropractors are also small-business owners. It’s hard to make a good living as a chiropractic associate. That’s why so many chiropractors venture off on their own shortly after graduating. Unfortunately, being a small-business owner isn’t an innate skill. It’s also not something that most chiropractors learn about before graduating from chiropractic college. So chiropractors find themselves trying to grow a successful practice without the skills necessary to grow a successful practice. It’s frustrating. In this week’s chiropractic podcast, I talk about why so many chiropractors are asking the wrong questions. I discuss why so many chiropractors just want someone to tell them WHAT to do. I also talk about why knowing what to do is dangerous if chiropractors don’t also know why they are doing it. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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453: Talking Chiropractic Micro Practices & Getting Started with Dr. Margie Smith
Jan 29, 202400:50:19Tap to summarizeI wanted to bring someone on the podcast to talk more about the micro practice model for chiropractors. So I reached out to one of my chiro college classmates, Dr. Margie Smith. Margie is a chiropractor from California who has started several practices over her career. After becoming a mom, she wanted to find a practice style that allowed her to help people as a chiropractor without interfering with her role as a mom. So she decided to start a micro practice. In this week’s chiropractic podcast, I talk with Dr. Margie Smith about the upside of a micro practice for chiropractors. I talked to her about why she decided to start a micro practice, how her practice has evolved, and what some of the keys are that have helped her grow a successful practice. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Dr. Margies clinic site: https://www.granitebaychiro.com Dr. Margie on Instagram: https://www.instagram.com/drmargiesmith
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452: The Starting Point Of Patient Retention For Chiropractors
Jan 23, 202400:16:51Tap to summarizeBusiness & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Chiropractors often reach out to me and ask for help. Frequently, the area where they are having the most problems in their practice is patient retention. Now I’m sure that most chiropractors would just prefer that I give them a simple “secret” to patient retention. But I’m not sure that something like that exists. I am sure that there are a couple of foundational principles regarding patient retention that every chiropractor needs to follow. In this week’s chiropractic podcast, I talk about the 2 keys for chiropractic patient retention. I discuss why neglecting these two things will always result in a chiropractic practice with poor patient retention. Let’s get into it!
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451: 14 Common Mistakes That Young Chiropractors Make When Starting Their First Practice
Jan 16, 202400:34:29Summary readyBusiness & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo I would argue that most people who decide they want to be a chiropractor, in their heart, just want to help people and make a good living while doing it. That doesn’t seem to be too much to ask, right? Unfortunately, for many chiropractors, they struggle to do just that. They get out of school, excited about their new career, only to find out that it’s not as simple as getting a job, helping a lot of people, and making a good living. Sure, there are plenty of jobs out there for chiropractors, but most of them are well below 6 figures. I’m not the type of person who believes that money is the only thing that matters, but I do believe that the average chiropractor should make an income that warrants the amount of time, energy, and money that it requires to become a chiropractor. In short, if chiropractic colleges are going to charge an arm and a leg to chiropractic students to get a Doctor of Chiropractic degree, I think it’s OK for chiropractors to expect to make a 6-figure income. The good news is that lots of chiropractors make a 6-figure income. The bad news is that they rarely do it as an associate. If you want to make a 6-figure income as a chiropractor, you are most likely going to do it by starting your own chiropractic practice. Like it or not, you’re going to have to venture into the world of small-business ownership, and that’s something that chiropractic college DID NOT prepare you for. Thankfully, there are a TON of business and marketing resources out there for chiropractors. This hasn’t always been the case. In fact, when I graduated from chiropractic college in 2004, it was really hard to find help unless you were lucky enough to have a chiropractor (who knew what they were doing) take you under their wing, or you could afford ridiculously overpriced (and often not very helpful) chiropractic coaching. Those were basically your only options. Today there are books, videos, podcasts, training courses, online coaching, virtual summits…the number of practice-building resources available to young chiropractors is almost endless. And as an added bonus, most of these practice-building resources are very affordable. Heck, the free stuff now is better than the expensive chiropractic coaching was back in the day. The bigger problem nowadays is that chiropractors almost have too many choices for advice. Seems like EVERYONE has advice to give. There are even chiropractic students out there giving practice success advice before they’ve ever practiced a day in their life. Crazy! With so many resources and so many voices telling young chiropractors how to be successful, it’s easy to get overwhelmed. Young chiropractors who listen to 100 different “experts” with 100 different keys to success can find themselves being pulled in 100 different directions. That’s rarely a good thing. With all that being said, that brings me to the point of this article. Over the last 7-8 years, I’ve had the chance to help many young chiropractors as they start their chiropractic careers. When a chiropractor is starting their practice it’s a very stressful time, and it’s also a time when new chiropractors make new chiropractor mistakes. Thankfully, many new chiropractor mistakes can be avoided. But it’s hard to avoid things that you don’t even know what they are. Ignorance may be bliss, but it’s not helpful if you are trying to minimize mistakes. Common Mistakes That Young Chiropractors Make So what I decided to do is create a list of some of the most common mistakes that I have seen new chiropractors make during the early stages of their careers. This is NOT a complete list of mistakes and I’m not going to do a deep dive into each one. I just want new and/or struggling chiropractors to be aware of these common mistakes, so they can start taking steps to avoid (or correct) them. Let’s get started… 1. Finding Time Instead of Making Time Chiropractors often think they will “find time” to do the important things. That’s a mistake. As a general rule, people don’t find time. They make time. So if it’s important for the success of your chiropractic practice, schedule time to do it. Don’t just hope you will find time during the week/month. You most likely won’t. 2. Doing Too Many Things at Once On the surface, it makes sense to try to do as many things as possible. Especially as a chiropractor when you always have a million things to do. Why not try to get them all done? When a chiropractor tries to do too many things at once, projects tend to get partially done instead of completely done. When this happens, nothing changes. Chiropractors who work on too many things at once will find themselves exhausted with little to show for it. Chiropractors should work on the one or two things that are most important right now. Get them done so they can make a difference in their practice. Then (and only then) they can start working on something else. 3. Starting Too BIG The most important thing for new chiropractors is that they get their head above water as soon as possible. Making the mistake of starting too big just puts the chiropractor behind the financial 8-ball and makes the early months/years of practice harder than they need to be. It makes sense for most chiropractors to start small. Chiropractors should consider starting with a micro practice and scaling from there. It’s much easier to start small and expand than it is to start too big and have to scale down. 4. No Method to Their Madness Most chiropractors lack any sort of structure when they first start their practices. That’s a major problem. If a chiropractor doesn’t have a set way of doing things, how will they know if what they are doing is working? Practice structure is a chiropractor’s friend. It will allow them to excel. A lack of structure causes quality control, consistency problems, troubleshooting problems, and growth problems. A lack of structure for a chiropractor is a HUGE mistake. 5. No Clear Value Communicated Chiropractors often fail to communicate their value in a way that people can easily understand. Some chiropractors don’t even try to communicate value because they’ve never thought about it. Others will try, but they put it into words that no one understands unless they happen to be another chiropractor. I’m assuming that most chiropractor’s patients are not other chiropractors. This is why it’s so important for chiropractors to figure out how to communicate their value in a way that their ideal patient can understand. What problem does the chiropractor solve for their patients? Chiropractors should communicate that to people using the words that the patient would use. That’s a great place to start. 6. Letting Fear Keep Them From Starting Starting a chiropractic practice is scary. Don’t let anyone tell you otherwise. But chiropractors who think they can prepare enough that the fear will go away should know…they can’t. Yes, chiropractors should do everything they can to prepare for starting their practice. But if a chiropractor is going to wait until they aren’t scared to start their practice…they will never start. I’ll give you the piece of advice that my chiropractor gave me when I told him I was scared to start my own practice. He said, “You can start your practice now and be scared. Or you can work for someone else for 2 years and start your practice then and be scared. Either way, you’re going to be scared.” 7. No Target Market Often times when I ask chiropractors who they are going to help as a chiropractor, they will give me a generic “anyone with a spine” answer. I know that the average chiropractor thinks that casting a broad net is the best way to grow a practice. But that’s not how marketing works. When a chiropractor tries to be everyone’s chiropractor they end up being no one’s chiropractor. It’s always better from a marketing/branding standpoint to start narrow and expand from there. Chiropractors should take the time to identify their ideal patient and then build their marketing/branding around helping that person. That’s a MUCH more effective way to grow a successful chiropractic practice. 8. No Patient Recommendations Patient recommenda...
Summary
450: What Type Of Content Should Chiropractors Create?
Jan 9, 202400:28:13Tap to summarizeChiropractors have often heard the quote, “Content is KING.” But in a world overflowing with content, is there a specific type of content that a chiropractor should focus their attention? Or does content help chiropractors grow their practice no matter what kind it is? In this week’s chiropractic podcast, I talk about the different types of chiropractic content. I discuss why it’s important for chiropractors to lean into their strengths. I talk about why the intent of the content is one of the most important things for chiropractors. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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449: Non-SEO Factors That Are Important For Your Chiropractic Website
Jan 3, 202400:21:10Tap to summarizeWhen I do a practice assessment for chiropractors, I want to know the answer to two questions. Is this chiropractor being found online and are people choosing this chiropractor if they do find them? If a chiropractor can do things to get more people to find them or more people to choose them, they will get more new patients from the internet. In this week’s chiropractic podcast, I talk about non-SEO factors that will help chiropractors get more new patients from the internet. I discuss why implementing these 4 things on your website will help more new patients choose you as their next chiropractor. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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448: Buying a Chiropractic Practice? Here’s Some Things Chiropractors Should Know
Dec 27, 202300:23:13Tap to summarizeBuying an established chiropractic practice can be a great way to bypass some of the headaches that go with starting a practice from scratch. That’s assuming the chiropractic practice that you are buying is a good practice and that you are purchasing it at a fair price. But that’s not true for a lot of chiropractic practices that are for sale. Many chiropractic practices that are for sale are overpriced dumpster fires that no chiropractor should ever buy. RUN AWAY!!! In this week’s chiropractic podcast, I talk about the pros and cons of buying an existing chiropractic practice. I also give 9 simple tips that can save chiropractic practice buyers a lot of headaches (and money) when they buy an established chiropractic practice. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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