Podcast
saas.unbound
Hosted by Anna Nadeina · EN
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.
At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.
They share their experiences, actionable insights, and mistakes to avoid.
Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.
saas.unbound is brought to you by saas.group
23episodes
Episodes
Newest firstAll episodes
From open source side project to bootstrapped solo business | David Boyne @EventCatalog
Apr 1300:46:00Tap to summarizesaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #15 of season 6, Anna Nadeina talks with David Boyne, founder of EventCatalog, an open-source documentation tool specifically designed for event-driven architectures (EDAs), allowing teams to document, visualize, and discover services, events, schemas, and producers/consumers.Dave Boyne left a senior AWS developer advocate role — the highest salary he'd ever earned — and jumped into bootstrapping with 12 months of runway, a self-hosted documentation tool, and no clear business model. Fourteen months later, Event Catalog has crossed $300K in revenue, and Dave reached personal sustainability in just 8 months.In this episode:→ Why Dave chose a self-hosted license key model over SaaS — and why it made procurement 10x easier→ How he reached sustainability in 8 months without raising a single dollar→ His AI-powered content and coding workflows as a solo founder→ The post-sale mistake he almost didn't catch: ignoring renewals while chasing new sales→ Why he raised prices twice — and the 20% drop-off rule he uses to know when pricing is right→ How he uses LinkedIn to build trust with developers without ever leading with the product----------- Episode's Chapters -----------0:00 — Introduction & Guest Background1:55 — From AWS to Bootstrapping5:00 — Marketing on LinkedIn7:25 — What is Event Catalog?9:39 — Business Model: Open Core Over SaaS14:23 — Building with AI as a Solo Founder38:08 — Biggest Win & Biggest Failure41:46 — Founder Hacks & Closing ThoughtsThis one's for solo founders and technical builders who want to see what the zero-to-$300K journey actually looks like.David - https://www.linkedin.com/in/david-boyne/EventCatalog - https://www.eventcatalog.dev/
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Why building inside your competitor is a better strategy | Pieter Boon @ImpactPilotv
Apr 600:46:14Tap to summarizesaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #14 of season 6, Anna Nadeina talks with Pieter Boon, co-founder of ImpactPilot, a Customer Success (CS) platform designed specifically as an add-on for HubSpot.Pieter spent his career in post-sale roles — from Google's ads team to a SaaS startup he helped sell to a unicorn. Now he's building Impact Pilot, a customer success tool that lives inside HubSpot, not next to it. Three months after launch, HubSpot announced a competing feature. Here's what happened next.In this episode: → Why standalone CS platforms create "ghost towns" of stale data → The difference between customer support and customer success (and why it matters for retention) → The classic first-hire mistake that sets CS teams up to fail → How to use AI in customer success without damaging real customer relationships → Why Pieter raised only $500K — and what he used it for → The one tactic that keeps customers renewing: celebrate their wins with themThis episode is for B2B SaaS founders and revenue leaders thinking seriously about post-sale growth, churn, and when (and how) to build a CS function.----------- Episode's Chapters -----------0:00 — Introduction & Welcome0:34 — Pieter's Background: From Google to SaaS Startup Founder2:04 — Customer Support vs. Customer Success Explained3:11 — Do All SaaS Companies Need a CS Team?5:05 — Why Impact Pilot is Built Inside HubSpot (Not Standalone)10:09 — Why HubSpot Over Salesforce? Narrowing the ICP12:21 — Bootstrapping to Angel Round: The Fundraising Mindset Shift15:04 — How to Start Customer Success as a SaaS Founder19:07 — Using AI in Customer Success: Use Cases & Guardrails31:02 — What "Being Active on LinkedIn" Actually Means34:42 — Building Your First CS Team the Right Way39:51 — Biggest Win, Biggest Challenge & One Founder HackPieter - https://www.linkedin.com/in/pieter-boon/ImpactPilot - https://impactpilot.io/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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The anti-hypergrowth SaaS: build a business you want to run | Joel Griffith @browserless
Mar 3000:58:49Tap to summarize•saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #13 of season 6, Anna Nadeina talks with Joel Griffith, founder of browserless, a cloud-based headless browser-as-a-service platform that allows developers to run automated browser tasks.Joel Griffith didn’t start in tech, he was a professional jazz musician.Today, he runs browserless, a browser automation infrastructure powering AI agents, bots, scraping systems, and developer tools worldwide.In this episode, we cover:• What “headless browser” actually means (without jargon)• Why Joel chose to bootstrap instead of raising VC• Growing to $1M ARR without a marketer• Open source as a growth engine• Rewriting the entire product to eliminate technical debt• AI, automation, and whether bots are good or bad• The emotional reality of hiring, firing, and founder lifeIf you're building a devtool, infra SaaS, or considering rewriting your codebase - this one’s for you.Joel Griffith - https://www.linkedin.com/in/joel-griffith-93933332/Browserless - https://www.browserless.ioSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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Reputation management in SaaS: how to build trust | Pius Binder @ subsig
Mar 2300:50:59Tap to summarizesaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #12 of season 6, Anna Nadeina talks with Pius Binder, co-founder of subsig, a B2B software-as-a-service (SaaS) platform that helps companies manage their reputation and monitor brand mentions across social media, review sites, and AI-driven platforms.We break down what’s fundamentally broken in SaaS reputation management and why it matters even more now that LLMs shape software discovery.Pius shares:Why first wow (landing page + onboarding) is non-negotiable in 2026PLG vs enterprise: how much product you should show before chargingWhy “unbiased reviews” are complicated—and how to design better research + incentivesThe new reputation stack: G2/Capterra + Reddit/X/LinkedIn + your own contentHow smaller SaaS teams can exploit the current AI search chaos faster than incumbentsIf you’re building a SaaS and want to win discovery, trust, and conversions, this is the playbook.----------- Episode's Chapters -----------0:05 — Introduction & Guest Background3:06 — From Facebook to Canva: Career Journey5:07 — Building Subscribed FYI7:31 — First Impressions & Onboarding Philosophy10:09 — Pricing & Monetization Strategy16:29 — Getting Unbiased Reviews & User Research20:48 — Cultural Nuances in Review Ratings27:56 — AI-Powered Discovery & Content Strategy32:21 — How Subscribed FYI Grows40:23 — Biggest Wins & Failures48:22 — Founder Advice & Reputation HacksPius Binder - https://www.linkedin.com/in/piusb/Subscribed - https://www.subsig.comSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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How to keep churn under 4% while multiplying revenue with Marko Saric @Plausible Analytics
Mar 1600:50:26Tap to summarizesaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like.Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing."In this episode: → The single blog post that drove more traffic in 4 hours than the previous year combined → Why going open source almost became their biggest threat → What ChatGPT traffic actually converts like vs. Google → How word of mouth becomes a growth engine you don't have to manage → Why Plausible ignores every acquisition and investor email----------- Episode's Chapters -----------0:05 — Intro & Plausible Overview4:49 — Going Open Source: Lessons & Pitfalls8:58 — SEO, Content Marketing & AI Discovery17:04 — Building Brand & Trust Over Time20:24 — The Early Plateau & How Marko Joined22:18 — Spotting & Solving Growth Plateaus29:33 — The Boring Marketing Strategy & Growth Loop32:36 — Metrics, Churn & Support as a Marketing Tool38:56 — What Worries a Bootstrapped Founder42:13 — Biggest Win & Biggest Failure45:01 — Founder Hack: Async, Autonomous Team CultureMarko - https://www.linkedin.com/in/markosaric/Plausible Analytics - https://plausible.ioSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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How to build a dev tool with zero marketing with Sergiy Korolov @Mailtrap
Mar 900:54:47Tap to summarizesaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #10 of season 6, Anna Nadeina talks with Sergiy Korolov, co-founder of Railsware and the brain behind Mailtrap.From accidentally launching one of the most popular developer tools with zero marketing budget, to running the company with an all-engineer team — Sergiy's journey is packed with lessons most founders learn the hard way.In this episode: → How Mailtrap grew to hundreds of thousands of users before charging a cent → The "product studio" model Railsware uses to co-found new companies → Why bootstrapping forces better decisions than VC money → The hard truth about vibe coding and AI's real impact on engineering teams → How to hire when you don't know enough to assess the role → Why your biggest job as CEO is to stop having sleepless nights----------- Episode's Chapters -----------0:05 — Introduction & Product Overview0:27 — Background & Early Days of Railsware3:51 — Building Product Studio Culture6:58 — Creating Mailtrap - From Tool to Platform14:10 — Developing Product Taste & Skills Matrix19:25 — Hiring Strategy & Team Building27:22 — Dogfooding & Product Development Process35:24 — AI Integration in Products & Engineering44:16 — Wins, Lessons & The Calendly Story48:26 — Founder Hacks & Work-Life BalanceSergiy - https://www.linkedin.com/in/sergiykorolov/Railaware - https://railsware.com/Mailtrap - https://mailtrap.io/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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How to execute a complete SaaS company pivot in ONE DAY with Simon Manz @entitys.io
Mar 200:44:31Tap to summarizesaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #9 of season 6, Anna Nadeina talks with Simon Manz, founder of entitys.io, a cloud-based Product Information Management (PIM) and Digital Asset Management (DAM) platform specifically designed for small and medium-sized enterprises (SMEs) in the B2B sector.Simon joins the podcast to unpack one of the hardest pivots in SaaS: transforming a professional services company into a product-focused software business.----------- Episode's Chapters -----------0:05 — Introduction & Product Overview1:24 — Simon's Background & Journey to Entities3:03 — Pivoting from Services to SaaS Product7:14 — Culture Change & Team Transformation12:36 — Identifying the Right ICP15:00 — Building Relationships in B2B Mid-Market22:38 — Why Bootstrap vs VC Funding25:48 — Positioning & Marketing Strategy28:13 — Building Reviews & Community36:19 — Wins, Failures & Key LessonsSimon - https://www.linkedin.com/in/simon-manz/entitys - entitys.ioSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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Why your next recruiter might be a bot: inside AI-first hiring with Max Armbruster @ Talkpush
Feb 2300:46:05Tap to summarizesaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #8 of season 6, Anna Nadeina talks with Max Armbruster, founder of Talkpush, a conversational AI-driven recruitment platform designed to automate high-volume hiring processes.----------- Episode's Chapters -----------0:05 — Introduction and Hiring Challenges1:18 — First Principles of Recruitment3:44 — Bias and Company Culture6:07 — Founder Involvement in Hiring7:56 — TalkPush Origin Story9:26 — Building a Remote International Team13:03 — Remote Work Culture and Cadence20:37 — AI Voice Interviews and Screening24:03 — Preventing Cheating in AI Interviews30:51 — Bootstrap vs VC Funding Journey41:44 — Lessons Learned and Actionable AdviceMax - https://www.linkedin.com/in/maxarmbruster/ Talkpush - https://www.talkpush.com/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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Why building B2C SaaS was easier for me with with Benjamin Houy @ CopyCat Cafe
Feb 1600:43:11Tap to summarizesaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #7 of season 6, Anna Nadeina talks with Benjamin Houy, founder of CopyCat Cafe, an AI-powered language learning platform—formerly known as French Together—that helps users learn French by imitating native speakers rather than focusing on traditional grammar rules.----------- Episode's Chapters -----------0:05 — Introduction & Background1:11 — Starting CopyCat Cafe6:03 — Competing with Duolingo10:46 — Building Lowlight (GEO Tool)14:34 — Lessons from B2B vs B2C17:31 — Working with a Co-founder26:08 — Growth Strategies29:57 — Rebranding to CopyCat Cafe36:01 — Biggest Wins & Failures39:18 — AI Empowerment at SaaS GroupBenjamin - https://www.linkedin.com/in/benjaminhouy/CopyCat Cafe - https://copycatcafe.com/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
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How 25 SaaS brands use AI and leverage agents with Belma Ibrahimovic @saas.group
Feb 900:50:21Tap to summarizesaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #6 of season 6, Anna Nadeina talks with Belma Ibrahimovic, Head of AI at saas.group, a founder-friendly acquirer of B2B SaaS companies and a global team of passionate SaaS operators building the future of software.----------- Episode's Chapters -----------0:00 — Introduction & Belma's Background2:44 — Is Anyone Behind in AI?6:14 — Where to Draw the Line with AI9:46 — Can AI Replace Teams?14:26 — AI Empowerment at SaaS Group18:06 — Learning Resources & Time Investment21:50 — How Brands Use AI in Products30:44 — Building with AI: Technical Challenges35:23 — Staying Ahead in AI39:47 — Biggest Wins & Failures45:42 — Practical AI Hack: Using ProjectsBelma - https://www.linkedin.com/in/belma-ibrahimovic/Saas.group - https://saas.group/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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