Podcast
Selling Photography
Hosted by Tavis Guild · EN
Listen and learn the blueprint and action steps to setting up a money-making studio! You will hear strategies and tips on how to market yourself to your dream clients.
Each episode features one of the masters in the photography industry. Tavis interviews other successful artists who give away their best-kept secrets of building value, serving clients well, and accomplishing financial goals by selling photography. While listening to this you will quickly recognize that you too have what it takes to sell your photography too!
Tavis is a business designer and photographer in Yakima, WA. He is the owner of Guild Canvas Company, an industry educator, and a photography business coach.
Connect with Tavis: https://guildcanvas.com/
6episodes
Episodes
Newest firstAll episodes
How to Design Your Photography Business Around The Lifestyle You Want With David And Whitney Scott
Mar 16, 202200:26:02Tap to summarizeAsking the right questions will lead you to shape your business the way you want to serve yourself and your goals.If you want to have a lifestyle you wish to have where you don't work endless hours and break your back, you've got to work smart.Talk about pricing premium, clearly communicating your product's value to the right people, and protecting yourself from discount buyers.That's part of designing your photography business to reach a high level of success.David and Whitney Scott have been married for 20+ years, have worked together for over 13, and have renovated EIGHT homes and short-term rentals… and are still together and smiling! Whitney started the photography business part-time back in 2005 after leaving a career in counseling. Her first "official" photo shoot was when she used a wrinkled sheet as a backdrop to photograph her daughter, Emma, for her first birthday. Friends were kind and allowed her to practice on them, and the business grew into a full-time job. In 2007, she had their second child, Ben, who became another adorable practice subject. David left his long-time job in youth ministry to join her in the business full time in 2009. They learned (understatement of the century) that entrepreneurship is challenging. And that working together is flat out hard. And they also decided to start homeschooling their kids during this time. But they were ridiculously optimistic. They were incredibly poor, but they were together and were doing what they loved.Now their kids are teenagers, and their photography skills have much improved. Entrepreneurship is always challenging but rewarding as well. Not only have they built a business they are proud of, but they also had the opportunity to educate other professional photographers at the international level. They are building the barn studio of their dreams right out their back door and dividing their time between serving their wonderful photography clients and serving their fellow professional photographers through their second business venture "Tribe of 5".In this episode, David and Scott share how they started in their photography business, conquered charging low to pricing premium, making the most of their 20-hour workweek time catering to only two clients a week. They also talk about taking advantage of Whitney's Psychology background when it comes to setting prices, zeroing in on buyers' psychology, and curating a pricing list to show the best that clients find the most value in to avoid confusion and making them happy and confident buyers.What you will learn from this episode:Learn how to structure your business around the lifestyle you want, so you get there fasterFind out how to connect with the right people and charge premiumDiscover how to work with fewer clients and earn more</...
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Why We Do It: Photographers on the Passion and Enthusiasm That Drives Them with Craig Mcneil
Mar 16, 202200:27:02Tap to summarizeHow can you be the best you in what you do so that you can be the best you for clients who trust you?We’ve long had this negative connotation around the idea of being different – that choosing to be what others aren’t is something that will do us no good towards becoming the best.Well, let me tell you – that’s not the case in doing business, for what actually sets you apart from the general market is the same thing that will lead you towards success.Do you want your products and services to be a one-of-a-kind thing, something that people won’t be able to find anywhere else? Do you want to upgrade your whole photography business but have no idea where to start yet?If you are ready to take the leap, reach great heights, and live a life of success, join us today as we discuss how you can start working on producing something others can’t!Craig McNeil is a photographer/entrepreneur from Denver, Colorado who has been in the industry of photography for 30 years now through his business, McNeil Designer Portraits. He is exceptional in translating his love of the outdoors and his passion for photography into beautiful family portraits that are cherished for a lifetime. Craig finds his greatest joy in unveiling the final art for the first time and seeing the look of enthusiasm and awe that his photography brings to his clients.In this episode, Craig talks about the power of being different in the industry of photography as he shares how passion and enthusiasm add to that fuel of authenticity that later on leads to one’s journey towards success.What you will learn from this episode:Understand how powerful being authentic is when doing photography as a business;Discover the reason behind passion and enthusiasm being your journey’s ultimate game-changers; andGather tips from an expert about the things you can live by in order to excel at whatever it is that you choose to do and become“Be better at what it is that you do. There’s this thing I have, that is my philosophy. I have to be the best of me for me before I can be the best of me for you.”– Craig McNeil Valuable Free Resource: Today’s Photography Tips from Craig McNeilDon’t copy anybody else. Write down 10 specific things that make you different.Don’t try to be everything for everybody. Know where you excel at. Know your style. Focus on that.Be confident. Have faith in yourself. Persevere.Do not resort to being the cheapest guy on the market. Reflect on these: What products or services do you offer that...
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Navigating Through Life and Sales with the Power of Pictures with Sterling Hoffman
Mar 16, 202200:36:41Tap to summarizeHave you always been feeling overwhelmed whenever you’re handling those big and mind-wobbling sales? Do you feel like you could do more to increase your sales and get more clients? Are you ready to find out how to make your clients feel like they’re in for a luxurious treat with the best value at the right price?When starting a photography business, it’s not all about the portraits and pictures you’ve taken, but also how well you keep your clients hooked on your artistry. Showing your clients you’re worth an investment is as important as giving only the best to your clients. So, how can you wow get more clients and finally get your big, mind-wobbling sale?If you are ready to take the risk, earn more, and touch lives through photographs, then sit back and get ready to be blown out. Widen your field, shift your perspective and become the best of the best once you’ve captured the essence of this sale-changing and money-making treat!Sterling Hoffman views each portrait commission as the opportunity to tell the profound story of a couple or a family. Much like creating a painting, he weighs the roles of background and lightning, of color, tone, and composition. It is his unique eye that elevates his portraits to a higher level and why his work is treasured by thousands of families coast to coast.In this episode, Sterling talks about how you can turn your informational appointment into a money appointment and get your clients hooked into your artistry. He also shares his experience and insights on how to get your clients to invest big and how you can handle those big sales.What you will learn from this episode:Discover how you should be treating your clients as soon as the first call and their first step into your galleryUnderstand that the advance purchase option is possible and what value it brings to the table once you’ve put it outFind out how to prepare yourself and your business to handle big and mind-wobbling sales“Far and above anything else, is that in the success pie, 80% of it is sales skills and not photography.”- Sterling HoffmanTopics Covered:02:48 - Overcoming Those Big Numbers: Sterling shares his experience when handling big sales and mind-boggling numbers06:26 - Handling the Crucial Call: Sterling talks about how the first call is the most important factor when meeting a client and trying to close a deal11:18 - Immersing into the State of Relaxation: What should you do once a client steps into your gallery and how can you show that you care about them15:11 - Fancy Schmanshy: Sterling explains how giving value and looking expensive will help you raise the bar16:43 - Talking Money: Ster...
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4 Best Photography Marketing Tips to Boost Your Business with Rachael Boer
Mar 16, 202200:29:58Tap to summarizeHave you been doing everything in your business when you only just want to do what you love doing– capturing smiles and memories? Do you find yourself struggling to get new clients and just feel like you could give more than what other studios could offer? Are you ready to find out how you can be more present, get higher sales, and do what you love to do with lesser stress and effort than before?Taking pictures for a living isn’t so bad, but what happens if you’re doing all the managing and less of the picturing? Outsourcing isn’t something to be feared, in fact, it’s more of a blessing in disguise! You can’t be everything all at once. If that’s the case, then how would your business grow. Finding the balance of managing, marketing, and capturing pictures with the help of others is a step you could take to show the world what you have to offer.If you are ready to take the risk, earn more, and touch lives through photographs, then sit back and get ready to be blown out. Stop the chimping and grab those perfect photographic opportunities to capture better memories, touch more people’s lives and grow your business! Rachael Boer, with over 13 years of experience in the portrait and wedding industry, brings creativity and vision to every photography session. Together with a small team of support staff, she has photographed hundreds of portrait sessions and weddings, and her clients are consistently thrilled by her stunning imagery high-quality artwork. Rachael's passion is giving families tangible memories of their most precious days together with the ones they love.In this episode, Rachael talks about why outsourcing isn’t something to be feared but rather be loved and how it can greatly help you focus on doing the things you love instead of doing the things you dreaded. She also shares her insights on how marketing also plays a crucial role and doing photography for a living is more than just taking pictures!What you will learn from this episode:Discover the importance of in-person sales and how it can turn your one-time clients into life-long partnersAcknowledge outsourcing as a step for growth and stress-free business instead of something to be fearedUnderstand how to give your website a bit of a pop and a touch of uniqueness with the power of copywritingI'm picturing that amazing relationship that we have with our clients and the service that we provide, to take something off their plate. I'm not thinking about pushing something on them that they don't want to buy. That's never the point, never the goal, and that will backfire on you in the long run.”- Rachael BoerTopics Covered:01:08 - Looking Out of the Picture: Rachael talks about how outsourcing is a power-saver, timesaver, and lif...
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In-Person Sales: Steps to Better Photography Sales with Rae Barnes
Mar 16, 202200:29:26Tap to summarizeHave you always wanted to start shifting towards in-person sales in photography but you just haven’t found the drive to do so because of uncertainties and fear? Have you already experienced having clients who only purchase digital copies in order to avoid paying for something ‘more expensive’?Do you want to be able to help yourself and your clients in a way that serves both of you best? Do you want to live life away from the cages of disks and hard drives – a life that will live forever, something that you’ve always dreamt about?All of us here have a photography journey of our own, and without a doubt, change is something that scares the spirits out of people who once dreamt high. Some people undercharge clients for the service they provide while others assume clients already know whatever it is that they want.You’d want to have your product the best one you could ever find, but without elevating your service to a greater height, providing a low volume, high touch experience is something you wouldn’t have in this life. Listen to this episode and be up for a treat that will serve you in packaging all the glorious experiences up at the same time!Rae Barnes is an award-winning entrepreneur, a photographer who has been in the industry of photography since 2004. She started as a wedding specialist, won numerous awards, and even got her works published in dozens of wedding magazines for her outstanding imagery. Currently, Rae specializes in family portraiture through IPS, mostly in Philadelphia where she resides. In this episode, Rae and Tavis talk about the shift Rae had towards in-person sales as soon as she started doing family portraits. Here, Rae shares tips and stories that will help people realize how doing in-person sales pave the way towards memories that will stay in our hearts for the rest of our lives. What you will learn from this episode: Understand why shifting towards in-person sales is something you shouldn’t fear doing;Find out how you can help both yourself and your clients in living a life that isn’t caged in hard drives; andDiscover tips and stories that will guide you in making that shift towards a well-lived and amazingly photographed life. “Anyone who is scared to jump to in-person sales needs to realize that most people have no idea what to do with the portrait and they’re just going to live on a hard drive. We, as artists, have the capability to create something for them pretty simply that they will love and treasure forever.”– Rae Barnes Valuable Free Resource: How to Serve Best After Shifting from All-Digital to Doing In-Person Sales <ul...
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4 Tips on Creating a Profitable and Sustainable Photography Business You Love
Feb 19, 202200:29:27Tap to summarizeHave you been wanting to turn your passion for photography into high growing sales? Do you want to learn how to monetize your artistic talent and build your own business? Are you ready to find out how you can sell your photographs at the right price that can turn your one-time clients into lifetime partners?Photographs have the power to lock in time and reminisce the memories that were once made, but oftentimes, forgotten by the mind. There are so many things that go on into taking a picture, but what happens if you got the talent to capture the art that can last a lifetime and touch lives? Taking photographs can become your niche and help you start your very own business.If you are ready to take the risk, earn more, and touch lives through photographs, then sit back and get ready to be blown out. If the golden hour is called the “magic hour”, then you’ll become the golden photographer that will wow your clients away after this amazing treat!Tavis and Amy Guild are business designers and portrait artists based in Yakima, WA. A fun and vibrant style has given these two the opportunity to photograph over a thousand weddings and sessions in the past ten years all over the world. Passionate about people and wall portraits, helping photography business owners has been a natural extension of their work. They have been coaching entrepreneurs and teaching photography courses since 2011.In this episode, Tavis and Amy talk about how you can monetize your photography passion through the help of their newly-published podcast and what are the amazing things you can expect from the many more episodes to come. As a starting point, they also share the pillars of photography that can help you get better sales and maximize your business.What you will learn from this episode:Discover how you can turn your passion for photography into a business that can get you sales while doing what you loveGet to know more about how Tavis and Amy came to be professional photographers and what can you learn from their lifeUnderstand what are the pillars of photography that can promise you better sales, more clients at a lesser time“And as photographers, I feel like it's our duty to be legacy-minded and to give people tangible products.”-Tavis and Amy GuildTopics Covered:00:22 - Monetizing Your Photography Passion: Amy shares what the purpose of their podcast is02:34 - Finding Composition in the Chaos: Amy shares how they became professional photographers04:43 - Widening the Aperture: What are the things that Amy and Tavis did in their studio that opened them to better business06:00 - Learning While We're Going: Amy share what their business model was and...
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