Asking the right questions will lead you to shape your business the way you want to serve yourself and your goals.

If you want to have a lifestyle you wish to have where you don't work endless hours and break your back, you've got to work smart.

Talk about pricing premium, clearly communicating your product's value to the right people, and protecting yourself from discount buyers.

That's part of designing your photography business to reach a high level of success.

David and Whitney Scott have been married for 20+ years, have worked together for over 13, and have renovated EIGHT homes and short-term rentals… and are still together and smiling!

Whitney started the photography business part-time back in 2005 after leaving a career in counseling. Her first "official" photo shoot was when she used a wrinkled sheet as a backdrop to photograph her daughter, Emma, for her first birthday. Friends were kind and allowed her to practice on them, and the business grew into a full-time job. In 2007, she had their second child, Ben, who became another adorable practice subject.

David left his long-time job in youth ministry to join her in the business full time in 2009.

They learned (understatement of the century) that entrepreneurship is challenging. And that working together is flat out hard. And they also decided to start homeschooling their kids during this time. But they were ridiculously optimistic. They were incredibly poor, but they were together and were doing what they loved.

Now their kids are teenagers, and their photography skills have much improved. Entrepreneurship is always challenging but rewarding as well. Not only have they built a business they are proud of, but they also had the opportunity to educate other professional photographers at the international level. They are building the barn studio of their dreams right out their back door and dividing their time between serving their wonderful photography clients and serving their fellow professional photographers through their second business venture "Tribe of 5".

In this episode, David and Scott share how they started in their photography business, conquered charging low to pricing premium, making the most of their 20-hour workweek time catering to only two clients a week. They also talk about taking advantage of Whitney's Psychology background when it comes to setting prices, zeroing in on buyers' psychology, and curating a pricing list to show the best that clients find the most value in to avoid confusion and making them happy and confident buyers.

What you will learn from this episode:

Learn how to structure your business around the lifestyle you want, so you get there faster
Find out how to connect with the right people and charge premium
Discover how to work with fewer clients and earn more