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Faith Hannon
Hey there, pals. I'm going to shoot you straight. Social media is not a lead gen strategy. Did you know your Instagram post disappears in less than 24 hours? But the right SEO strategy, it keeps bringing leads for years. If you want more leads with less effort, you need to get your happy tush into my free training. More leads in less time. In this training, I'm showing small business owners like you exactly how to build a lead gen strategy that works without spending endless hours creating content that disappears in a day. So the real question is, are you showing up where people are actually searching? If not, let's change that stat. Really? What if you could get consistent, sustainable leads without posting daily? Keep your content working for you even when you're on vacation, and know exactly what your audience is already searching for. In this faux free training, you will learn the number one shift you must make in your content marketing to attract leads consistently. The proven system to maintain a traffic generating machine in just two hours a week, and how to build a lead generation strategy around what your audience is already searching for. So you show up exactly when they need you. Plus, live attendees are eligible for some sweet prizes. So click the link in the show notes or go to faith hannon.com more leads and save your seats. See you. Listen, if y'all have been around here a while, then you know, you know that when I first learned about SEO, I first heard what it was. I, one, didn't know what it was and two, I was like, ew, that sounds like exactly zero fun. No, thank you and goodbye. But then just strictly because of my competitive nature probably, and you know, just the Lord directing me, um, I started to dig into SEO and I realized if it's hard for me, it's probably hard for a lot of other people. So let's make this as simple and effective as possible. And thus, ah, the birth of this podcast and business, which is now at over 200 episodes. But there are still some just SEO myths that hold so many people back. And today we're going to tackle three of those SEO myths and just kick them in the teeth. All right, all right. The first SEO myth that I want to just kick in the teeth, okay, is that SEO is only for super techie people. Now, obviously, you need to know how to turn on a computer and use the Internet to do SEO, right? Like, I'm not trying to teach SEO to a caveman. But also, you don't need to be like Steve Urkel level pocket protector to learn how to use SEO to grow your own business. Now, I am not somebody who enjoys like the super, super, super technical side of SEO. Some of that, yes, is still kind of hard, not gonna lie. But to do the like 80% results things for your SEO, to do the things that are really gonna move the needle for SEO, it really isn't that hard. And thankfully we live in the world of YouTube where we can just Google little bitty things and we can learn so much amazing, valuable free information on the Internet, on podcasts, on YouTube videos. So really, if you will just kind of get rid of that, that block, should you call it that, that SEO is only for super techie people. If you will get over that, I promise you, if you can figure out how to play a podcast, you. You can figure out how to do SEO for your own website. Because thank the Lord, I figured it out. So I'm teaching you how to do it too. Okay? Okay. Now myth number two, okay, that I feel like it holds so many people back is this. People tell me I'm not a blogger, so I will not ever rank with blogs. Now, I get that. I get that I like to write, so writing is fun for me. But I still wouldn't consider myself an air quote blogger. Somebody who travels and takes a bunch of pictures and posts a bunch of pictures on their blog and does, you know, affiliate links and affiliate marketing on their blog. Like, that's just not how I want to live my life. And yet I still rank, right? And my clients stuff still ranks. Because the fact of the matter is gone are the days where you just have to take a bunch of pictures of your kids or, you know, your projects or all of your travels to rank within air quote blog. One of my favorite aspects of blogging, slash it is my favorite, is that blogs and blogging strategically can be used for your business. I'm not here to teach you how to turn your blogging into a business. I'm teaching you how to use blogging as a tool to grow your business. And because as a business owner, you know so many amazing things about your product, about how to help your people, your blogs are going to be more didactic in nature, meaning teaching in nature. And so they are going to be serving people and answering questions that are searched. So you don't have to take the blogger air quotes or influencer approach to blogging to be effective with your blogging. Because you're not trying to do that. You are trying to not get affiliate traffic from 900,000 ads. No, you're trying to use your blog to get traffic for your business. And leads for your business. And it's. It's a different mindset, and one that I honestly think is much easier. All right, and the third myth holding so many people back is this, that SEO and Google is too temperamental. And I'm here to tell you right now, y'all, I have my own website and multiple client websites that we manage and just check on in the back end. And if you build the right way, like we teach, like we do, like we try to do, you're gonna ride the al. The Google updates just fine. Like, I cannot tell you how many bloggers that I've read, post from and seen in Facebook groups that they are. They have been freaking out for the last two and a half years with the Google updates because, oh, their traffic dropped here. Oh, their traffic drop here. And so their affiliate, you know, money is tanking or whatever. But honest to goodness, we have seen no changes, like, no big drops or no big dips in any of our stuff or any of our clients stuff. And I honestly think that it's because the way that we have learned to do SEO is it's really steady. Right? Like, it's not gonna. You're not. I'm not chasing trends. I want to help you set up your website for SEO success long term, put the keywords in the right place. Yes. But you're also not trying to outsmart Google at its own game. You are helping Google index you for the right things instead of just trying to get vanity metrics, traffic that aren't. That isn't ultimately driving to a sale. So that myth that SEO is too trendy and Google is too temperamental, I just want to kick that myth straight in the teeth, because from personal experience and client experience again and again and again and again and again, it can be steady. All right, great. A great SEO strategy, a great, solid service. First, SEO strategy is steady. Steady Eddy keeps growing, keeps going, and keeps getting more leads to your business in your virtual door again and again and again. Now, if you are not already signed up for my free training, please get your little tushy on that list, and you can learn my full system in my upcoming live workshop, where I'm going to teach you how to get more leads in less time. Cut your content creation down by 75%, increase your leads by 300%, and start seeing results in 30 days. Okay? Now, seats are limited. Get your little name on the list, and I am excited to see you inside of that live training, where I pinky promise you that you will learn something or coffee's on me. All right y'all, we'll chat with you on the next episode. Bye. Thank you so much for listening in today. Hopefully this episode gave you some really tangible tips for better SEO and marketing to get more leads and more sales from your website. If it did, can I ask you a quick favor? Would you please share this episode with a friend and then just take 10 seconds and go leave a written review on Apple Podcasts. That is the very best way to help more Jesus loving entrepreneurs scale their businesses so that they can help more people with their gifts and make an even bigger impact for the Kingdom of God. And guess what? We now have a Facebook community where we can learn, hang out and laugh. Go join the Facebook group now. It's linked in the show notes and all the other things courses, coaching and copywriting can be found at my website faith hannon.com until next time. God bless and I'll talk to you soon.