← Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
223// The #1 Biggest Reasons Businesses Fail at SEO & Website Traffic Growth
00:11:54
Loading summary
Transcript1 lines
- [00:04]
A
Hey there, pals. I'm going to shoot you straight. Social media is not a lead gen strategy. Did you know your Instagram post disappears in less than 24 hours? But the right SEO strategy, it keeps bringing leads for years. If you want more leads with less effort, you need to get your happy tush into my free training. More leads in less time. In this training, I'm showing small business owners like you exactly how to build a lead gen strategy that works without spending endless hours creating content that disappears in a day. So the real question is, are you showing up where people are actually searching? If not, let's change that stat. Really? What if you could get consistent, sustainable leads without posting daily? Keep your content working for you even when you're on vacation, and know exactly what your audience is already searching for. In this faux free training, you will learn the number one shift you must make in your content marketing to attract leads consistently. The proven system to maintain a traffic generating machine in just two hours a week. And how to build a lead generation strategy around what your audience is already searching for. So you show up exactly when they need you. Plus, live attendees are eligible for some sweet prizes. So click the link in the show notes or go to faith hannon.com more leads and save your seats. See you. Okay, y'all. So right now we're gonna get nitty gritty, no punches pulled. Like I ever pull any. And I'm gonna tell you, shoot you straight. What I think the single biggest mistake that businesses make when they are trying to get more website traffic. Just my job and my position. Like, I get to see and talk to so many business owners and I absolutely love that. I love to sit and and hear where they're coming from, hear what they've done, hear what they've tried, what what's worked and what hasn't worked. And what I hear again and again and again from so many business owners is that they're not getting the traffic that they think they should be getting. And here is what I think is the number one reason why, and it is that your SEO strategy is diy. Completely diy with no guidance, no help. And you're piecing it all together on your own. Now, I say that with all the love in my heart because I have absolutely been there in the piece it together. If it's free, it's for me. DIY life in so many areas, right? Like, y'all, I come from a rodeo ag, you know, country kid background where balen twine, balin wire and duct tape are like prized possessions. And I, I giggle when I say that because I have an uncle who was like when he was here for Christmas, he's like, whoa, you've got bail and wire. I cannot get people to bail my hay bales with bail and wire anymore. Everybody uses twine because it's so much easier. He's like, save your balin wire for me. And I have a pile of balin wire off of my small bales of alfalfa that I have saved for him. Like, this is a, this is a prized possession in my world, okay? So I'm not trying to knock the diy, I'm not trying to knock the, you know, figure it out university. Because there are so many areas in our life where we have, I've done that, we've done that, you know, but when it comes to the literal foundation of your online marketing strategy, your website, that's not the place to get crafty and bust out the duct tape because it's, it's trying to DIY duct tape together. Your get you found strategy online is like trying to build the foundation of a house with splintered boards, bent nails, no concrete, no rebar, no solid foundation. And then wondering why it doesn't work when you go to frame the walls because the foundation was crap. You know, it's cracked from the get go. And what I see so many entrepreneurs doing is you have an amazing idea, you just want to get it out there and get the website going, or you've had some great success and you want to see more success. And so you just start fiddle farting around with your SEO strategy and your blogging strategy. And then you look up and it's not working how it's supposed to. And you're like, crap, this is not what I, this is not how I saw this going. And the problem with the DIY duct tape together. SEO strategy. It got some five problems for you. Okay. Is one, there's often no full on strategy. There's no big picture goal and big picture strategy of how to get to that goal when you just have the completely figured out university. Do it all by myself SEO strategy. The second problem that I see is people have hired out help, but it's really fragmented. Like you might hire out somebody that, oh, they fix broken links. Okay. They just fix all your broken links. Okay, great. Or you may hire out somebody that writes copy. Okay. They write great words. Great. But then when it comes down to do your keyword research, you're like, oh dang, what do I do for keyword research? Where do I put My keywords. What should I. How many times should I use my keywords? But it doesn't work because you haven't. You have this really fragmented strategy. You've got this really, you know, just like piecemeal together, duct tape together website. So the pieces don't work how they should because they weren't built as a whole. Right? The third problem I see when people try to duct tape their, you know, SEO and website traffic strategy is inconsistency. Because if you don't know why you are writing blogs instead of just snapping selfies and posting it on social media. If you don't know what keywords you need to be going for with that blog, that feels like a pain in the butt to write. If you don't know why you're doing those things, if you don't have anybody to hold you accountable to do those things, then you're inconsistent. Because sometimes, guys, the work isn't very fun. You know that you're a business owner, you're an entrepreneur. You know that sometimes the work is not so glam, right? But if you don't have somebody to help you with that, you're much more likely to be inconsistent. Okay? The fourth problem that I see happen when business owners try to duct tape together, if it's free for me, their whole SEO and website traffic strategy is that they start ranking for the wrong keywords. Let me explain. You might have something that you're really great at talking about or that you can relate to people well and you can create some great content around that, right? Samesies. But if those keywords are not in line with your overall SEO and content marketing strategy, then you can actually kind of get pigeonholed for the wrong thing. And I say that because Google is not going to see you as the expert in all of the things most likely, right? Bless us. Bless baby blogger faith. Like, I didn't know that. Right? And so we create content, maybe even rank content around these things that they're cool, we love them, we love talking about them. But if it's a wrong keyword and the wrong keyword strategy, then it's not going to help your SEO strategy and your website traffic strategy and results in the long run. Okay? And I've had multiple clients, they come to me and they're like, oh, we're, you know, let's look at their traffic. We're doing that. And then I see that they're, they're ranking for things that are completely unrelated to what they do and who they help. And so with that, you know, now we have to like, curve and kind of like direct that traffic and direct that blog back to the right, the right direction, like where we want to get things going. And that can be really messy. It's doable, but it's. It's messy. All right? And the fifth thing, the fifth mistake that I see when people try to duct tape their SEO and website traffic strategy together is this. No sales, right? No sales or no leads or no conversions. Now, you can get all the traffic in the world to your website, but if it's not centered around who you help, what you sell, what you do, how you serve, if it's not driving conversions, then you're wasting your time and you're wasting your money and you're wasting your resources. Because ultimately we are in business to help people and serve people, right? And if they're not converting, joining our email list, buying our products, or whatever your conversion metrics are, then you're unable to really help them how you want to help them. Okay? And so that those that broken fragmented SEO strategy that drives to no sales can all be solved with a really solid SEO strategy that drives website traffic that's structured to serve people, that keeps good copywriting and good messaging in mind. So if y'all are like, oh my gosh, Faith, you just read my mail, girl. Make sure that you are signed up for the live workshop coming at you this week, okay? Seats are limited. Make sure that you are signed up, go to faith hannon.commore-leads and get your little name on the list because I want to hang out with y'all and teach you how to get more leads in less time to reduce your content creation time by 75% while getting 300% more leads and start seeing results in as little as 30 days. So come bring your notebook, bring your coffee. You're going to actually learn something. Or coffee is on me, y'all. So have a great rest of your day and I will see you in the live training. More leads in less time. Thank you so much for listening in today. Hopefully this episode gave you some really tangible tips for better SEO and marketing to get more leads and more sales from your website. If it did, can I ask you a quick favor? Would you please share this episode with a friend and then just take 10 seconds and go leave a written review on Apple Podcasts. That is the very best way to help more Jesus loving entrepreneurs scale their businesses so that they can help more people with their gifts and make an even bigger impact for the kingdom of God. And get guess what? We now have a Facebook community where we can learn, hang out and laugh. Go join the Facebook group now. It's linked in the show notes and all the other things, courses, coaching and copywriting can be found at my website, faith hannon.com until next time. God bless and I'll talk to you soon.