Podcast Summary: Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation

Episode: 234 – 5 Blogging Mistakes That Are Killing Your SEO and How to Fix Them
Release Date: July 24, 2025
Host: Faith Hanan, Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer

Introduction

In Episode 234 of Simple SEO and Marketing, Faith Hanan delves into the common pitfalls that bloggers and business owners encounter, which hinder their SEO efforts and overall online success. Aimed at entrepreneurs seeking sustainable traffic growth, Faith offers actionable insights to transform blogging strategies into powerful tools for generating high-converting leads.

Notable Quote:

“Do you want to grow your business with sustainable traffic sources? Have you heard about the power of Search Engine Optimization—and want to take advantage of it to get more traffic, more eyeballs on your business?”
— Faith Hanan [00:00:43]

The Importance of Blogging in SEO Strategy

Faith emphasizes that blogging is a long-term strategy akin to a "crock pot approach" rather than a quick microwave fix. While social media offers immediate results, blogging builds a sustainable foundation for content marketing, leading to significant traffic increases over time.

Key Insights:

• Long-Term Benefits: Blogging requires initial effort but yields more substantial and lasting results compared to the transient nature of social media.
• Traffic Growth Potential: Clients and students have reported traffic increases ranging from 40% to an astonishing 12,000% within a year by implementing Faith’s strategies.

Notable Quote:

“Blogging is your long-term, long game success plan for your content marketing. It is not a microwave approach; it's more of the crock pot approach to your marketing.”
— Faith Hanan [02:08]

Five Common Blogging Mistakes and How to Fix Them

1. Blogging Without a Keyword Strategy

Writing without a focused keyword strategy means your content isn’t aligned with what your audience is searching for, rendering your efforts ineffective. Faith underscores the necessity of integrating relevant keywords to ensure your content is discoverable.

Solution:

• Develop a comprehensive keyword strategy.
• Utilize tools like Ubersuggest to identify and implement effective keywords.

Notable Quote:

“If that piece of content is not based around a keyword strategy, then you're literally writing for no one.”
— Faith Hanan [02:08]

2. Choosing Topics Covered by AI Overviews

With advancements in AI, simple query-based topics are often answered directly by AI-generated content, leaving little room for blogs to rank. Faith advises shifting focus to more in-depth, mid to bottom-of-funnel content that adds unique value beyond basic definitions.

Solution:

• Avoid creating content that merely answers straightforward "what is" questions.
• Craft comprehensive, expert-driven articles that address more complex aspects of your niche.

Notable Quote:

“You need to make a mindset shift in your content strategy from moving away from beginner level content into like mid to bottom of funnel content with your blogs.”
— Faith Hanan [04:27]

3. Prioritizing Quantity Over Quality

In the age of AI, producing high volumes of low-quality content can be detrimental. Google now favors quality over quantity, rewarding well-researched and valuable content that genuinely serves the reader’s intent.

Solution:

• Focus on creating fewer, high-quality blog posts rather than numerous mediocre ones.
• Ensure each post thoroughly addresses the searcher's intent and provides actionable insights.

Notable Quote:

“Now, quality over quantity when it comes to your blogs… every piece of high-quality content is like you're throwing a line like you're fishing.”
— Faith Hanan [05:55]

4. Ignoring On-Page SEO Formatting

Proper on-page SEO is crucial for helping search engines understand and rank your content. Neglecting elements like headings, keyword placement, and internal linking can severely impact your SEO performance.

Solution:

• Implement structured headings (H1, H2, H3, etc.) with relevant keywords.
• Incorporate Latent Semantic Indexing (LSI) keywords, images, graphics, and both internal and external links.

Notable Quote:

“I need your keyword in about 60% of your H2 headings. I need LSI keywords sprinkled throughout the blog… you have to intentionally categorize your text to tell Google what this is about.”
— Faith Hanan [07:15]

5. Failing to Update Existing Posts

Outdated content can miss out on valuable traffic opportunities. Regularly updating existing posts ensures that your content remains relevant and continues to attract and engage your audience.

Solution:

• Revisit and revise older posts to include updated information and keywords.
• Resubmit updated content to Google Search Console to enhance indexing and ranking.

Notable Quote:

“Failing to update existing posts is really missing out on opportunities for traffic. You've already got that piece of content up there. It's already indexed… why not update it?”
— Faith Hanan [10:30]

Implementing the Solutions

Faith encourages listeners not to feel discouraged if they’ve been making these common mistakes. She highlights the availability of support through her Simple SEO Framework and Group Coaching, where personalized assistance can help rectify these issues and significantly boost blog performance.

Key Takeaways:

• Actionable Steps: Implementing a keyword strategy, focusing on high-quality content, optimizing on-page SEO, and updating existing posts are essential for improving SEO.
• Support Systems: Joining Faith’s coaching programs can provide the necessary guidance and resources to enhance your blogging efforts effectively.

Notable Quote:

“Just know if you're making these mistakes, one, you're not alone, and two, help is available.”
— Faith Hanan [13:00]

Conclusion

Faith Hanan’s Episode 234 serves as a comprehensive guide for bloggers and business owners aiming to enhance their SEO strategies. By addressing the five critical mistakes and providing clear solutions, Faith equips her audience with the tools needed to transform their blogging efforts into powerful engines for sustainable traffic and high-converting leads.

Final Thoughts:

“Thank you so much for listening in today. Hopefully this episode gave you some really tangible tips for better SEO and marketing to get more leads and more sales from your website.”
— Faith Hanan [14:07]

Connect with Faith Hanan:

• Website: FaithHanan.com
• Email: info@faithhanan.com
• Facebook Community: Linked in the show notes

Support the Podcast: Share this episode with fellow entrepreneurs and leave a review on Apple Podcasts to help more Jesus-loving business owners scale their impact.