Podcast Summary: Episode 235 – "Blog SMARTER Not Harder. My 90 Min Content Creation System for GREAT SEO Blogs"

Host: Faith Hanan
Release Date: July 31, 2025
Podcast: Simple SEO and Marketing
Duration: Approximately 95 minutes
Topics Covered: SEO, Blogging, Content Creation, Time Management, Marketing Strategies

1. Introduction

In Episode 235 of Simple SEO and Marketing, Faith Hanan addresses common frustrations entrepreneurs face with blogging and SEO. She directly speaks to listeners who feel overwhelmed by the time-consuming nature of creating effective blog content or those who rely heavily on AI tools and still struggle to keep up with their blogging schedules.

Notable Quote:
"If you have ever had one of these two thoughts or heard one of these two things said, then this is going to be the episode for you."
(00:00)

2. Faith's Background and Podcast Purpose

Faith introduces herself as a multifaceted professional—wife, mother of three, copywriter, SEO strategist, and barrel racer. With eight years of experience in online marketing, she emphasizes her commitment to sharing practical, actionable strategies that have proven successful in generating organic traffic and high-converting leads.

Notable Quote:
"For the last eight years, I’ve been figuring out what works and what doesn’t work in the world of online marketing to get organic traffic, and now I’m here to share ALL the things I’m learning in the trenches of SEO, copywriting, and content marketing."
(00:00)

3. Initial Blogging Struggles

Faith recounts her early challenges with blogging, highlighting how creating a single blog post initially took her six to eight hours. Despite her strong writing skills, she struggled with the technical aspects of SEO, such as HTML markup and image optimization, which hindered her blog's visibility and reach.

Notable Quote:
"When I first started blogging, it did legit take me 8 hours to write and publish one blog. And mind you, that blog didn't get found or read by anybody except my mom and maybe one of my best friends."
(04:00)

4. Streamlining the Blogging Process

Over time, Faith developed efficient systems that significantly reduced the time required to produce a blog post from eight hours to approximately 90 minutes. She attributes this improvement to consistent practice and the implementation of structured workflows, allowing her to balance blogging with her busy personal and professional life.

Notable Quote:
"And now 90 minutes. 90 minutes is my average. Okay, now what's changed? Well, you get better the more you do something. Two, I've gotten some really, really, really great systems."
(05:30)

5. The 90-Minute Content Creation System

Faith outlines her comprehensive 90-minute content creation system, which encompasses ideation, drafting, keyword research, proofreading, and SEO optimization. This system is designed to be both efficient and effective, ensuring high-quality, SEO-optimized blog posts that drive significant traffic.

A. Idea Generation

Faith emphasizes the importance of originating ideas independently rather than relying solely on keyword research. She believes that self-generated ideas lead to more authentic and valuable content for readers.

Notable Quote:
"I do come up with an idea on my own. Ultimately, I feel like it actually leads to better content because I'm as the human, I'm thinking, how can I serve another human with content?"
(08:00)

B. Rough Draft Creation

The next step involves transforming the outlined ideas into a rough draft. Faith efficiently writes introductions and fleshes out bullet points into comprehensive sections, typically spending about 30 minutes on this phase.

Notable Quote:
"Writing the actual blog does not take much time at all."
(16:00)

C. Keyword Research

After drafting, Faith validates her topics through keyword research using tools like Ubersuggest. This ensures that her content aligns with what her target audience is searching for, enhancing SEO effectiveness.

Notable Quote:
"After the rough draft, I'll pop into Ubersuggest, make sure that my keyword idea that I have in my head is actually searched. If not, I'll find something that fits and then I will work the keyword into the rough draft."
(13:30)

D. Rank IQ Integration

For high-priority blogs, Faith employs Rank IQ, a robust tool that assists in optimizing content for better search engine rankings. This additional step, which can take an extra hour, is reserved for content that she aims to perform exceptionally well.

Notable Quote:
"If it's a Rank IQ blog, I'll write the rough draft and then hop into Rank IQ again if it warrants it."
(15:30)

E. Proofreading and Final Draft

Faith adopts a best practice of waiting at least 24 hours before proofreading her drafts. This pause allows her to review her work with fresh eyes, ensuring clarity and coherence.

Notable Quote:
"After I make Rank IQ happy, then I'm going to walk away for at least 24 hours before I proofread it and get the final draft."
(17:00)

F. SEO Optimization and Publishing

The final step involves transferring the polished draft to WordPress, optimizing headings with relevant keywords, ensuring images are correctly named and sized, and adhering to her blog publication checklist.

Notable Quote:
"I'll make sure that every part of that blog is optimized for SEO. It's optimized to get found on search and obviously still serve people."
(20:00)

6. Time Allocation Breakdown

Faith provides a detailed breakdown of the time spent on each stage of her blogging process, demonstrating how her system fits within her busy schedule. Her average time distribution is as follows:

• Ideas and Planning: 5 minutes
• Keyword Research: 2-5 minutes
• Outlining: 5-15 minutes
• Rough Draft Writing: 30 minutes
• Rank IQ Optimization (if applicable): 30 minutes to 1 hour
• Proofreading: 15 minutes
• SEO Optimization and Uploading: 30 minutes
• Total: Approximately 90-95 minutes

Notable Quote:
"Time blocks, how long does all of this take? ... So honest to goodness, 90 to 95 minutes for the whole dang thing."
(25:00)

7. Tools and Resources

Faith mentions several tools that aid her blogging process:

• Ubersuggest: For keyword research.
• Rank IQ: Advanced tool for optimizing high-priority blogs.
• Google Docs & WordPress: For drafting and publishing content.

She also refers listeners to her affiliate links and resources available through her Simple SEO Framework and group coaching sessions, where she provides tutorials and up-to-date tool recommendations.

Notable Quote:
"I do have an affiliate link in the description. It's actually a really great tool... Members inside of my simple SEO framework and group coaching, they get tutorials on how to use whatever tools I'm using."
(18:30)

8. Conclusion and Call to Action

Faith wraps up the episode by encouraging entrepreneurs to adopt her streamlined blogging system to achieve significant traffic growth—claiming potential increases of 300%, 500%, or even 12,000%. She emphasizes the importance of sustainable, organic traffic and invites listeners to engage with her through various platforms for further learning and support.

Notable Quotes:
"How does 300%, 500%, or even 12,000% MORE traffic in a YEAR sound? What could your business do with THAT kind of traffic increase?"
(02:00)

"If this episode gave you some really tangible tips for better SEO and marketing to get more leads and more sales from your website, can I ask you a quick favor? Would you please share this episode with a friend and then just take 10 seconds and go leave a written review on Apple Podcasts."
(28:00)

Key Takeaways

• Efficiency is Achievable: With structured systems and disciplined workflows, bloggers can significantly reduce the time spent on content creation without compromising quality.

• Authentic Idea Generation: Relying on self-generated ideas leads to more engaging and human-centered content, enhancing reader connection and value.

• Strategic Keyword Integration: Effective keyword research, when timed correctly within the writing process, ensures content is both relevant and discoverable.

• Tool Utilization: Leveraging tools like Ubersuggest and Rank IQ can enhance SEO efforts, particularly for high-stakes content aimed at maximizing traffic.

• Batch Planning: Organizing content creation in batches allows for better time management and consistency in publishing schedules.

• Continuous Improvement: Faith’s approach underscores the importance of refining processes over time, adapting to personal and professional demands without sacrificing output quality.

Final Thoughts

Faith Hanan's episode on Simple SEO and Marketing offers a pragmatic and efficient approach to blogging, tailored for busy entrepreneurs seeking sustainable growth through organic traffic. Her 90-minute content creation system demystifies the blogging process, making it accessible and manageable even amidst a hectic schedule. By sharing her personal journey and actionable strategies, Faith empowers listeners to enhance their online presence, generate high-converting leads, and ultimately make a more significant impact with their business endeavors.

For more insights and resources, listeners are encouraged to visit FaithHanan.com or reach out via email at info@faithhanan.com.