Podcast Summary: Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Episode: Ep 197 // The Most Unconventional But HIGHLY Effective Keyword Research Step
Release Date: October 29, 2024
Host: Faith Hanan, Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer
Introduction
In Episode 197 of Simple SEO and Marketing, Faith Hanan dives deep into a unique and highly effective approach to keyword research. Moving away from traditional tool-dependent methods, Faith introduces a manual, paper-based strategy designed to unleash creativity and enhance SEO growth for online businesses.
The Importance of Keyword Research
Faith begins by emphasizing the critical role of keyword research in SEO success. She states, “Not doing keyword research is the number one factor killing your SEO growth” (02:15). Without proper keyword research, businesses risk targeting irrelevant phrases, leading to wasted efforts and missed opportunities. Faith highlights that understanding and utilizing the right keywords ensures that your content reaches the intended audience, thus driving meaningful traffic and conversions.
The Unconventional Keyword Research Method
Faith unveils her unconventional method for keyword research, which prioritizes brainstorming over immediate tool usage. She guides listeners through a step-by-step process:
-
Prepare Your Tools: Faith instructs listeners to grab a blank piece of paper and a writing instrument, stating, “Probably not one that you can do while you're on a walker run, but when you get back, you can do it” (05:30).
-
Divide the Paper into Six Sections:
- Problem: Identify and list various ways to describe the problem your business solves.
- Promise: Outline the benefits and transformations your service offers.
- Person Them: Define your ideal client and how they might refer to themselves.
- Content Buckets: Break down your content into three main categories or pillars.
-
Brainstorm Ideas: Faith encourages a 15-minute intensive brainstorming session to populate each section with as many relevant ideas as possible, asserting, “Implementing one of the homework tips I'm dropping will save you at least 10 times that hour investment over the course of the next quarter” (20:45).
Benefits of the Manual Approach
Faith argues that starting keyword research on paper fosters creativity and avoids the constraints imposed by digital tools. She explains, “If you're like Faith, you're dumb. This isn't actual keyword research. This is me writing things down on paper” (08:00) to emphasize the simplicity and effectiveness of her method. By manually brainstorming, businesses can:
- Generate more authentic and diverse keyword ideas.
- Avoid getting overwhelmed by technical aspects early on.
- Enhance their understanding of their audience’s language and needs.
Upcoming Free Training Announcement
Towards the end of the episode, Faith promotes her upcoming free live training titled “300x Your Website Traffic in Three Simple Steps” scheduled for Friday, November 1st. She outlines what participants can expect:
- Effective Keyword Research: Learn how to conduct keyword research without expensive tools.
- SEO Backend Setup: Discover the easiest ways to optimize your website for SEO within a day.
- Traffic Generation System: Implement a proven system to generate traffic with minimal weekly effort.
Faith reiterates the value of the training, stating, “Go to faithhannon.com/300x to choose the time slot that works best for you and get your booty in a seat and I will see you live on Friday” (01:10:15).
Conclusion and Call to Action
Faith wraps up the episode by reinforcing the importance of effective SEO strategies and inviting listeners to engage further:
- Share and Review: She requests listeners to share the episode and leave reviews on Apple Podcasts to help reach more entrepreneurs.
- Join the Community: Encourages joining her Facebook group for additional support and learning.
- Explore Services: Directs listeners to faithhannan.com for more resources on SEO, marketing, and copywriting.
Faith concludes with a heartfelt message, “Let’s get you more traffic and more leads so you can help MORE people with your God-given gifts,” encapsulating her mission to empower entrepreneurs through practical and faith-driven marketing strategies.
Notable Quotes
- “Not doing keyword research is the number one factor killing your SEO growth.” – Faith Hanan (02:15)
- “This isn't actual keyword research. This is me writing things down on paper.” – Faith Hanan (08:00)
- “Implementing one of the homework tips I'm dropping will save you at least 10 times that hour investment over the course of the next quarter.” – Faith Hanan (20:45)
- “Go to faithhannon.com/300x to choose the time slot that works best for you and get your booty in a seat and I will see you live on Friday.” – Faith Hanan (01:10:15)
- “Let’s get you more traffic and more leads so you can help MORE people with your God-given gifts.” – Faith Hanan (Episode Conclusion)
Timestamp References
- 02:15: Importance of keyword research in SEO.
- 05:30: Introduction to the manual keyword research method.
- 08:00: Emphasizing the simplicity of brainstorming on paper.
- 20:45: Benefits and assurance of implementing the method.
- 01:10:15: Details about the upcoming free training session.
Note: Timestamps are indicative based on the transcript provided.
Faith Hanan’s Episode 197 offers actionable insights into keyword research, encouraging entrepreneurs to tap into their creativity and understand their audience better. By adopting her manual approach, businesses can lay a strong foundation for their SEO strategies, ultimately driving sustainable traffic and business growth.