← Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Ep 261// The 2 Saddest Mistakes Podcasters & YouTubers Make and the 15 Min Fix
00:12:23
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All right, y'. All. So you may not know this, but I actually have a lot of friends who have a podcast and are bonafide podcasters. That's their thing. That's how they do all their marketing. I have some friends that have YouTube and lots of friends that blog. But I have seen two very, very sad mistakes. Two sad, sad, sad mistakes that I see podcasters and YouTubers make when it comes to their marketing. And I've got a really, really easy fix. So listen in to make sure that you're not making these mistakes and how to fix it if you are. Okay, good. Hey there fellow entrepreneur. Welcome to simple SEO and marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of search engine optimization? And you want to take advantage of it to get more traffic, more eyeballs on your business. But when it comes down to it, does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic and more leads knocking on your door? What if I could tell you that there was a simple, proven system for using SEO, blogging and copywriting to get leads from your website and not just any leads. Hi, Converting lead. Hey. I'm Faith Hannon, wife, mama, copywriter, SEO strategist and barrel racer. And for the last eight years I've been figuring out what works and what doesn't work in the world of online marketing to get organic traffic. And now I'm here to share all the things I'm learning in the trenches of SEO, copywriting and content marketing. How does 300%, 500% or even 12,000% make more traffic in a year sound? What could your business do with that kind of traffic increase? How many more people could you help? So listen in and prepare to take notes. I'm about to drop simple, actionable SEO, marketing and copywriting tips, all with a heavy dose of Jesus loving encouragement. Let's get you more traffic and more leads so you can help more people with your God given gifts. Okay, so I think it was three, four years ago now. I don't know. Listen, the years run together when you have small children. I feel like I only had two kids at that point. Now I have three likes. You know, a few years ago. Okay, a few years ago I participated in a fantastic podcast group coaching mastermind program that my friend Steph Gastas, it's called Podcast to Profit. Btw, if you sign up for that, if you join that, please use my affiliate link. Please, please, please. Anyway, several years ago I did that, loved it. And I made so many friends that had and have fantastic podcasts. But I see, and they know, they've heard me preach this. I see so many mistakes that podcasters and YouTubers make when it comes to their content marketing strategy that really and truly are easy fixes. Okay? So these two, these two giant mistakes that they make are one, not blogging at all. And here's the objections that I hear about this when I'm talking to a podcaster or a YouTuber. Like an education YouTuber, right? Not a, not necessarily an entertainment YouTuber. There's, there's a difference. But when I'm talking to these podcasters or these YouTubers who don't blog, these are the objections that I hear. I don't have time. I don't know how to write a blog. I'm not a blogger. Or I tried blogging and blogs didn't do anything for my business. Okay, here's what I'm gonna tell you about all those things real quick, okay? One, I promise you we can figure out the time situation. Two, you don't have to be an air quotes blogger to use a blog strategically to market your business, okay? And number three, y', all, there are 13.7 billion with a B searches on Google per day that says people are still searching, okay? And HubSpot says that people need three to five contacts with a brand before engaging. And so just because somebody is not biting on your blog doesn't mean that that's not a touch point in part of the lead generation architecture, okay? So listen, and here's the other factor with the time situation that people want to throw out that time excuse in sitting down to create a quality blog or quality podcast or YouTube, you're already doing 85% of the work that you need to have a quality blog from that content, okay? The number two mistake that I see a lot of people make and we, I have gone rounds with people on this is just posting a transcript or their show notes and calling that a blog. And I have some major beefs with this. As a marketing professional, I have some major beefs with this. Number one, it doesn't serve your people. It doesn't serve your people to just post a transcript. I thought I had like a good, you know, excuse for somebody to post a transcript because I was like, well, what if somebody's deaf? They're not listening to a podcast, obviously. And so I asked somebody who used to be an interpreter for the hearing impaired, and they said, I asked them, like, does that actually help Them does the transcript actually help? And they said, no, they don't have time to sit and read a transcript either. And I was like, oh, thank you. So posting a transcript as your show notes does not serve your people. Okay? You've got to be. Think about how dedicated you have to be to sit and read a transcript, y'. All. Like, please know, are you really reading through transcripts? You're probably not. Okay? A transcript publishes a blog is not serving your people. Okay? Okay. The other major beef I have with somebody posting a transcript as an air quotes blog is to a search engine. That transcript is just word vomit. There's no hierarchy, there's no structure. There's nothing that tells Google that X is more poignant than Y. Please rank me for X to a search engine. It's all the same. And as one of my favorite worship leaders, Brooke Ligerwood says, if everything's poignant, then nothing is poignant. How was my accent? But here's the happy reality, y'. All. Here's the happy reality and the easy, easy, easy. Fixed all of this. If you are already creating a high quality podcast or a high quality YouTube video, and I mean like high quality content, like high value content, not high cost, high value. Meaning you're not just sharing your thoughts, you're actually bringing teaching and value. Okay? If you are already creating that, then you're already doing 90% of the work that you need to take that content idea and turn it into a fantastic blog. Okay? Now all you need is a streamlined system to take that transcript and turn it into a great blog. Now you can totally do this yourself. You can take your transcript, you can take your outline, you can, you can combine that and you can turn that into a blog. We did that for years, years and years, honestly. And I'm a great outliner. And so for me to take my podcast and turn it into a blog, it really didn't take me very long, like 30, 45 minutes max. But I figured out a faster way. I figured out a faster way, y', all, because I had to. Because I had to. And so what we've done is we've created and now released an audio to SEO custom GPT which is going to help you take. It's going to take your transcript, not the audio file, the transcript, and turn that into an SEO friendly blog. 10 to 15 minutes, a few clicks of a button and all you're, all you're going to have to do is upload your transcript, answer a few questions about your keyword, what you want to rank for and your audience. And Chat GPT is going to spit out a blog for you. Now is it going to be perfect? No, because Chat GPT is, it's AI. It's dumb compared to you. You are smarter than AI. So what you're going to do is you're going to push back like two, maybe three times is the most that I've had to have my testers push back. And you're going to say things like, hey Chatty, that's not quite the tone that the blog has or that the transcript has. Make it mow better or hey Chatty, that's not enough words to meet my desired word count. Right? But this audio to SEO custom GPT, it's really going to get you about 95% of the way to having an upload ready blog in 10 to 15 minutes. It is going to cut down so much time and when paired with a keyword research strategy, it's going to help you rank in more than one place. So you're already ranking with your podcast or YouTube, whatever you're doing over there and it's going to help you start ranking in the Google search engines. So what I have done for y' all is I have created a bundle, special, special bundle that has the audio to SEO Custom GPT and my keyword research Kickstart course that walks you through how to do keyword research on ubersuggest the easy way. It's less than an hour long to get through the thing, learn the content, do the stuff you okay. And that bundle y' all is on sale 38% off for the birthday sale code. Birthday 38 February 27th through March 6th. And what that's going to do is it's going to get you the audio to SEO Custom GPT and the keyword research Kickstart in that bundle. So everything is 38% off for the sale. But if you are somebody that's got a podcast, you're like, I just need this thing. Then grab that specific bundle, head to faith Hannah.com tools and get the audio to SEO Keyword Research Kickstarter bundle so that you've got the tools you need to start creating high quality blogs. You know the keywords you need to rank, try to rank for and you know how to just easily plug your transcript into Chat GPT. Use this, use this custom GPT. Don't just plug her in and say chatty, give me a blog. Use this custom GPT to help you create a page turner blog that people actually want to read from the content that you're already creating with your podcast or YouTube. Okay now if you are somebody that you missed the sale, if you missed the sale, I still have a discount for you as a podcast pal. It's just not as good as the birthday sale. But use the code podcast to get that discount on the audio to SEO and keyword research Kickstart bundle so that you can work smarter, not harder and be ranking in two places with one content idea. All right y'. All. Coming at you again tomorrow with some more AI and SEO tips. Thank you so much for listening in today. Hopefully this episode gave you some really tangible tips for better SEO and marketing to get more leads and more sales from your website. If it did, can I ask you a quick favor? Would you please share this episode with a friend and then just take 10 seconds and go leave a written review on Apple Podcasts. That is the very best way to help more Jesus loving entrepreneurs scale their businesses so that they can help more people with their gifts and make an even bigger impact for the Kingdom of God. And guess what? We now have a Facebook community where we can learn, hang out and laugh. Go join the Facebook group now. It's linked in the show notes and all the other things, courses, coaching and copywriting can be found at my website faith hannon.com until next time. God Bless and I'll talk to you soon.