← Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Ep 272// You Don't Just Need MORE TRAFFIC, but Here's What Most Businesses Get Wrong
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All right, friends, so today we're tackling one of the biggest lies inside of content marketing and website sales. All the things. And that lie is that you just need more and more and more and more and more traffic. I'm here to tell you that you don't just need more traffic, but here's what most people get wrong. You ready? We're diving into it. I'm telling you what you actually need and and how to get more sales from your website and your clients. Let's go. Well, hey pal, you already know that you need to create content to market your business. That's not news to you. And if you're here hanging out with me, then you know that building your business and life on the social media hamster wheel is not what I'm going to recommend. But what kind of long form blog content are you supposed to create? What keywords are actually going to lead to? Well, leads. And how in the world are you supposed to keep up with your content consistently? You are going to learn the answer to these questions and so much more inside of my brand new live workshop. Save your seat for the content systems for sales live workshop. With three available time slots. On April 28th at 12, 2 and 6pm Central Time, print your notebook, grab your pen and get ready to learn. You're going to learn the number one easy angle shift to help your content reach ready to purchase buyers, not just the looky loos. What most SEO gurus won't tell you about traffic numbers and the missing link to compounding content. You're going to get one hour of straight shooting value packed training to help you get more sales from your evergreen content. Head to faith hannon.com Contentsystems all one word to save your spot, print your work and get ready to see more sales from your content. Okay, so there is this undercurrent in all of online marketing. Website marketing, online sales that you have to get this. This undercurrent lies that you have to get hundreds and hundreds and hundreds, if not millions, hundreds and hundreds of thousands, if not millions of clicks to your website per month to have a profitable business. And friends, I am here to tell you that is just not true. Not true. Okay? And here's why. Because for far too long, all of the website traffic gurus out there have been approaching website traffic like blogger traffic. Now if you're like what Faith? You tell me to blog and you're saying I don't need to blogger strategy yet. Listen, let me make a distinction for you. Blogging as a blogger and Blogging as a business owner are two very, very different strategies. Blogging like a blogger, I want you to think like a lifestyle blogger or a mommy blogger. You're just writing content to get traffic to generate ads revenue. You're not actually selling anything of your own. There's nothing wrong with that business model. Lots of people have done really well with that. But a blogger, just a blogger who blogs for ads revenue and a business owner who blogs to market their business, they're in two very different categories as far as not, not different categories, but very different strategies as far as how they need to be using blog content, long form evergreen content in their business. Okay? Your blogging, your blogging to blog blogger is gonna get a very small percentage, like two and a half percent sometimes of sales from affiliate sales, right? They're gonna get ads revenue of, you know, pennies, pennies on the dollar for ads revenue even from the best ad sites versus somebody who is blogging to create content for their business. If you sell a product for $50, you get all of that $50. Okay? So it's a very different strategy and you need very different approaches to blogging with that. So because of that, there's been a lot of confusion and a lot of hopelessness almost in the online SEO content world because so many people are looking at blogging from the blogger, the blogger through the blogger goggles, instead of the business owner goggles. And so I have some things to help you. I have five, four tips, sorry, four tips for you today to help you shift, make that shift there and start, start focusing on the right traffic. Not just more, more, more, more, more, more traffic. Okay? And point number one for you is this. Traffic does not always equal revenue. Traffic does not always equal revenue. Now I say this as somebody who helps business owners get more traffic, okay? But the fact of the matter is you can have a poop scoop of people coming to your website, but if it doesn't convert, then it doesn't do you any good. Okay? So just getting traffic to get traffic doesn't actually help your business. Think back to like the Instagram, like boom, when everybody was trying to get on Instagram and get their 10,000 check mark and grow their, grow their following, blah, blah, blah. And then somebody came out with bots and all of a sudden there's all these bot followers coming to accounts. And so you see all this growth and then drop off and growth and the drop, drop off. Well, it's almost like that a little bit when people just chase the traffic numbers and don't Consider the revenue from that traffic for the business. You can have a lot of eyeballs, but if they're not the right eyeballs, it doesn't do you any good. Okay. I'm going to get into that more in a little bit. Okay. I also need you to understand that awareness versus decision level content are two different things. So you can have a bug, a jillion views for how to make homemade ice cream as a keyword, but if you're, you know, selling an ice cream maker, maybe that's not going to actually get you a ton of sales for that ice cream maker. Maybe you need people who are homemade ice cream connoisseurs and they need to know all of the itty bitty granular details about why your ice cream maker is the best ice cream maker on the planet. And it's going to make them like the envy of all their ice cream making friends. I'm saying this, and now I want homemade ice cream. So there's that. But the your awareness versus decision level content that I need you to think through, it goes really hand in hand with the tip that I gave in episode 269. But I want you to do, what I want you to do is I want you to go back through the last 10 blogs that you posted, podcasts, YouTube videos, and ask yourself, is this an awareness level decision, an awareness level or a decision level topic? And what I want you to see think through here is, is this person just becoming aware of a problem or are they at the decision point of, hey, I'm either going to do something to fix this problem or not, and these are the things I'm using to make that decision? Okay, your awareness, your awareness level content might get you more traffic, but is that the traffic that you want? Okay, and here's, here's the other thing to consider that in this awareness versus decision comparison with your content, if somebody doesn't already know that they have a problem, they probably aren't ready to spend money yet. Now this is honestly going to vary based on the product, right? I got, I had an ad pop up in front of me just today for like this dumb volume comb for hair. Because btw, I have a lot of hair. It's all real. I have a lot of all real hair. I love my hair, but I cannot get the Texas volume that I like without a lot of product and a lot of backcombing and it's just not my favorite thing to have to do. And so I almost bought this $20 stupid comb without any like forethought of, oh, I'm thinking, sitting here thinking about my. How my hair is flat. Like, that's not something that I sit around thinking about or worrying about or even give two shakes of thought at. But it was a $20 product and I almost bought it. Okay. Versus a program that I just purchased that I've been aware of an issue that I have within my business for a long time, and I purchased a program and coaching to help fix this issue. And I'd been aware of it for a long time and ready to make a decision. It was a higher ticket item, but that awareness was. Has been there for a long time before I was ready to make the decision. Okay, point number three. Visibility without intent does not convert. And this is something I really need you to think about with your website traffic and your content marketing in general. Because so often we get stuck in the mentality like, I've got to get in front of more people. I've got to get in front of more people. I've got to get in front of more people. And that is absolutely true to a degree. Absolutely. But you have to get in front of the right people. Okay? So let's pretend these. That I have the best new horse therapy product in the world. I just invented it, I took it to market. It's refined, you know, it's manufactured, it's refined. I have the. The best. It's the best. It's going to fix all of the issues that all horses could ever have. Okay? But if I'm on a stage in front of 10,000 sheep owners, 10,000 shepherds, then who cares? It's not going to convert because they don't care about my horse product, my product for performance horses. They care about their sheep, as they should. They have sheep, okay? And so you've got to think through your. Your content marketing and your website copy and your visibility and your keywords and think, am I getting in front of the right crowds? If not, let's fix that. It's fixable. Okay? And then I just need to remind you, I need to remind you in point number four, that blogging for your business really is a completely different numbers game than blogging for ads revenue. You're not. You don't have to have a hundred thousand clicks per page per month to see good revenue when you're writing your blog content and your copy the right way, because you're going to convert because you're in front of the right people at the right time in their journey and you have a great product to sell. So for your homework Today, I want you to choose one topic that is perfectly geared towards somebody who is ready to buy. Ready to buy what you sell in, even if it's much lower search volume than you typically try to go for with your keywords. Okay. For example, maybe I could say instead of writing a blog about what is SEO, I could write something about SEO services for small businesses. Okay. If you could write. Instead of writing about what is email marketing, you could write about the best email platform for small businesses. Instead of writing about what is abdominal separation, you could write about the best coaching program to heal abdominal separation postpartum or whatever. Right? Like think through where your buyer is. Okay. That's your homework. Okay. And I want you to know that doing this is. It works. It really works. But it's also where most people get stuck. Which is why I've created the content systems for sales Live webinar that I would love to have you in. Go to faith hannah.com content systems and inside of that I'm going to teach you three secrets to stop spending your wheels and start getting leads for from your content. Okay? You're going to learn the number one easy angle shift to help your content reach ready to purchase buyers. Remember how I said you have to reach them where they're at and they're ready when they're ready to buy. I'm going to teach you how to make that shift. Okay. I'm going to teach you even deeper about what most SEO gurus are not going to tell you about traffic. Okay. And I'm going to teach you the missing link to compounding content. Because your content should be working like interest in your favor. It should be compounding over time creating more and more and more leads for your business. So go to faith Hannah.com Content Systems and sign up for the free workshop. April 28, three time slots available 12, 2 and 6pm Central Daylight Time. All right, y' all have at it and I'm excited to see you inside of the Content Systems for Sales workshop. Thank you so much for listening in today. Hopefully this episode gave you some really tangible tips for better SEO and marketing to get more leads and more sales from your website. If it did, can I ask you a quick favor? Would you please share this episode with a friend and then just take 10 seconds and go leave a written review on Apple Podcasts. That is the very best way to help more Jesus loving entrepreneurs so scale their businesses so that they can help more people with their gifts and make an even bigger impact for the kingdom of God. And guess what? We now have a Facebook community where we can learn, hang out and laugh. Go join the Facebook group now. It's linked in the show notes and all the other things, courses, coaching and copywriting can be found at my website, faith hannon.com until next time. God bless and I'll talk to you soon.