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Faith Hannon
All right, pals, if you have ever felt like you're doing everything air quotes,
right, you're learning, you're researching, you're trying to figure out SEO.
You're doing it all amongst all of
the other parts of life, right? You're trying to build your business and
take care of your family and still
be a normal human,
and you're still not getting results, then I need you
to listen to this episode. I want you to.
If you feel like you've got all the pieces, or maybe even just most of the pieces, but they're not clicking together and really working for you, then I need you to listen to this
episode clear through the end.
Because that is exactly where Laney was before she came into Simple SEO Framework.
And if, even if you're like Faith, this program is not for me. This is not something that I want
to do, can do, will ever do,
whatever, you're still going to get some
gold out of this, out of this episode, because you're going to hear what Laney like, the big aha moments that really helped to move Laney forward. And they're actually probably not going to be what you think they are.
So listen in, take notes, and I want you to think, how can I
apply these strategies to my business? Because it really is possible to get everything working together, to get clarity, to
build your business in limited time and
not be constantly overwhelmed by too much information.
So listen in, take notes, and I'm excited for you to hear this episode.
Hey there, fellow entrepreneur. Welcome to Simple SEO and marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of search engine optimization? And you want to take advantage of it to get more traffic, more eyeballs on your business, but when it comes down to it, does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic and more leads
knocking on your door?
What if I could tell you that there was a simple, proven system for using SEO, blogging and copywriting to get leads from your website and not just any leads, high converting leads.
Hey, I'm Faith Hannon, wife, mama, copywriter,
SEO strategist, and barrel racer. And for the last eight years, I've
been figuring out what works and what
doesn't work in the world of online marketing to get organic traffic. And now I'm here to share all the things I'm learning in the trenches of SEO, copywriting and content marketing. How does 300%, 500% or even 12,000% more traffic in a year Sound. What could your business do with that kind of traffic increase? How many more people could you help? So listen in and prepare to take note. I'm about to drop simple, actionable SEO marketing and copywriting tips, all with a heavy dose of Jesus loving encouragement. Let's get you more traffic and more leads so you can help more people with your God given gifts. Well, hey friends.
So today I have with me my
new friend, I guess we, I guess
I've known her for several months now, but Laney from Sacred Spaces llc. And Laney is a decorating design guru who can take the bugliest things, flip them, make money on Marketplace and then use that to make gorgeous spaces. But I've loved getting to know her and her business and just her heart behind what she does because, well, you'll hear but she just believes that your home is supposed to be a sanctuary to bless your family and honor God with. So I wanted to interview Lainey or have her come on here and talk to us today about just her experience inside of simple SEO framework group coaching. Because she's maybe not like the typical client or student, so to speak, in a lot of ways, but in other ways she is. So I just wanted y' all to get to meet her and hear from her perspective, her own words, as the advertisers say, you know what it's like being inside and just what she's learned through the process and how that has helped her business. So welcome Lainey. Thanks for coming on today and chatting with me.
Laney
Yeah, thanks for having me. This is great.
Faith Hannon
Well, tell us a little bit about what you do and your journey and how you got there.
Laney
So initially, like I was really wanting, searching for something that I could do from home. And there's, in this day and age, like I feel like the, the playing field has been leveled. So there was like an overwhelming amount of options. And so I finally landed on blogging and that journey began about two years ago. But it was a deeper hole than I knew about. Like, and just, you know, you have an idea of what something is until you really get into it. And all the parts that go with really became a bit of a rabbit hole and just kind of trying to wade through it with super limited time because I'm staying at home, I have kids to educate and a home to run. And so it's been a slow process. But once I found simple SEO framework and being able to implement some of the things, the strategies in there, specifically finding my why, that was a big piece for me to really Hone in on where I wanted my niche to be, because there was a lot of things that I'm good at. And I know you talk about that in the. In the course, and really, like, whittling that down to something that was sustainable for me and my family for it to be a good fit. So that's kind of in a very short version of where I'm at now with it, and just really excited about the what's coming because of what I've learned in simple SEO framework.
Faith Hannon
Yeah. And it was so fun to always see you on the calls and work with you and email you back and forth, because you could tell it was like you were really digging in and doing the work. And it's like, I knew if I was like, hey, Laney, try this angle, or, hey, do this. You were gonna. You were gonna do it, and it was gonna make so much progress for you.
Laney
Yeah. Yeah, it was. I feel like it was a really pivotal place because I found you. I was driving to the beach with the kids, and I needed to. I needed to stay awake. And so I'm like, I need to learn some more SEO and strategies and figure this thing out. And so started listening to that, and then just when I got home, found more information about you and stuff and was able to really feel like you're. You were saying things that I wasn't. I'd never heard before, despite the fact that I had done who knows how many hours of, you know, just research and trying to figure out the beast that SEO can be because there is so much information. But that really was pivotal for me in finding that space that was like, oh, I'm not in a vacuum anymore. And these ideas that are being thrown at me from every angle, and you could chase so many of them, really simplified how that is supposed to look.
Faith Hannon
Good.
Laney
Good. Yeah, good.
Faith Hannon
What were you doing for marketing before?
Laney
So, I mean, just as. As far as, like, each blog post, it really was just Pinterest for the most part, and then the Facebook page and trying to fit that into, again, the small amount of time that I had. And. But the SEO was sucking up so much time just to even get a blog post written so that I felt like it could even potentially get found. Like, that was. That was usually, like, where the bulk of my time was getting spent. And then, like, marketing felt like an afterthought. Like, got that SEO, whatever that done, and now, you know, Now I've got five minutes to make, you know, 20 pins, throw them up out into the universe. So that was really where the. That marketing was limited, but I know there's still so much to learn. But the. That's where I was, you know, getting found was Pinterest.
Faith Hannon
Okay. Are you still using Pinterest?
Laney
Yeah.
Faith Hannon
So looking back now, is there something you wish you would have known, like, about your marketing in general?
Laney
Um, I think the thing that hung me up the most again was just like finding that niche piece and then realizing like, how once I honed in on that, I didn't have to like that in it of itself gave me more topics than if I was going really broad. Like instead of with the four pillars that I originally started with honing in on one gave me more to write about. And that's. That was probably a big piece of like, wish I knew. Wish I would have found that sooner. And not only in terms of blogging, but just marketing in general. Like, because that would be rotating through these pillars. But they. Because I was. There was too many of them. The, like getting found wasn't working as much as when I started honing in on those. Just like that more focused topic.
Faith Hannon
Yeah. So what made you decide to join simple SEO framework?
Laney
The coaching mostly. Like when we did the one on one, I think it was like before, even if it's in the fall. And then, sorry, then just realizing like having that other set of eyes into something that was already a bit confusing to me. Even though I know that like I can do this. I just knew it was going to take me a lot longer if I had not gotten like another opinion, another, another. Like I said, it's another pair of eyes looking at what I'm doing. And it's not so much the confirmation, yes, you're doing this right or wrong. It's more like, let's, let's refine what's already there so that you can, you know, build that momentum to get. To get into like into the places that you need to be to get found. And so that coaching call really helped. And then just being able to get the full course and not just like the bits and pieces from the podcasts and the website and stuff. I just needed the whole package.
Faith Hannon
Hey, pal, quick question for you.
Is your website actually converting like it should, or is it just kinda watching the traffic zip by as it goes straight to your competitor? Because I talk to business owners all the time who are air quotes trying to do SEO, who genuinely want to market smarter, not harder, who are putting in time to their website, but they're still not seeing consistent, ready to buy leads come in. And at some point it starts to feel like, is this even possible or am I just missing something? That is exactly what we fix inside of Simple SEO Framework and Guided Group Program. Not by giving you more to do, but by showing you what to focus on, what to ignore and how to know for sure that what you're creating is actually going to convert to dolla dollas. And this time it's a guided live six week root program so you are
not left alone trying to figure this out.
You get clear weekly action steps so you're not spinning your wheels. Coaching calls for real feedback, community support inside of Slack, and a plan you can actually follow without second guessing every step. And here's the part I really want you to hear. Before June is over, you could have a website that actually makes SEO happy, a homepage that has people saying, yes, this is exactly who I've been looking for. And content set up to drive conversions, not just looky loos. Or you can stay stuck in the same content hamster wheel you've been trying desperately to escape. Doors are open right now through May 5th. And spoiler, there's also a sale if you're ready for your website to finally convert like it should. Come join us inside of Simple SEO
Framework Guided Group Program.
Head on over to faith hannon.com framework and save your spot because I am limiting seeds. I'm excited to see you in there. Yeah, yeah, I think that's, to me, that's the beauty of courses, even over books, right.
And like I love to read, like to just be able to watch, have a course and be like, do this, do this, do this, do this, do this, you know.
Laney
Yeah, yeah.
Faith Hannon
It's really helpful to my brain anyway.
Laney
Yeah. As far as the way I'm wired, it definitely gives me a path to follow as opposed to kind of grabbing at different ideas and trying to implement and then realizing, you know, while I did learn this, I have to learn all these other things in order to implement this. So it just cut out a lot of the confusion that I was going through in order to give me clarity of what actually needed to happen.
Faith Hannon
Awesome. That's exactly what I want to have happen.
Laney
Yeah. No, it's been a pivotal, like turning point for just this, seeing progress where I was, you know, definitely in a space where I was like, is this even worth it? You know, is it worth my time? Is it worth me? You know, even though I was not, you know, I'm not putting 40 hours a week in or anything, but the time that I am spending is still precious as, you know, My oldest one is thinking about, you know, college and I've got, you know, younger ones. And so it just, I'm just valuing things differently than I used to, specifically time. And so it just, it was so much more valuable to invest in that than to try to be like, I can DIY this until I'm 60 and like, still not know what I'm doing.
Faith Hannon
Yeah. So you may not have a concrete answer for this, and that's fine, but how much time per week do you think it's saved you?
Laney
At least? Probably like the time that I was originally putting into it was probably about 15 hours or so. Again, super limited, but I probably get it down to about six or so. Just being able to like the time that I'm allowed in my day and my husband's schedule that I can get some uninterrupted space. So.
Faith Hannon
And that includes everything for your business, like your marketing and thinking through things and everything too. Not just your blog. Not just like one blog.
Laney
Well, yeah, I mean, at this point that's still. I know that I can get it down even further and just be, you know, get even more blogs out. And my goal would be to like work 10 hours a week and get two blogs out a week. But I can see the light at that end of that tunnel just because one of the. One of my favorite things that I've learned in the course has been batch working. That's been revolutionary for how my time is spent. And when I'm doing, you know, when I'm sitting down and just get in handwriting who I didn't. No one said, handwrite this, it'll change your life. And I was like. And I actually really like that. Like I never. The typing is, I don't know, there's a, There's a different brain.
Faith Hannon
Yeah.
Laney
Piece that you access. So I know that, that along with batch working has really been a big time saver.
Faith Hannon
Good. I would imagine too, like with your. Just your business model. I'm just thinking with my business brain, like your business model, like having like you're flipping things and then reselling them and like you have to take pictures of things, you have to post pictures of things. You know what I mean? You're not just like just writing like I am, you know, like nobody cares to see a picture of my computer screen with every blog. Yeah. You know, so there's going to be that visual.
Laney
Yes.
Faith Hannon
You have a little bit more time investment with the visual aspect of your brand. Yeah.
Laney
Yeah.
Faith Hannon
So what would you say, like when you sit down and Create content. Now what feels different?
Laney
I feel more confident about, like, sitting down and actually writing something, whereas, like, before, you know, I'm racking my brain about, like, the next piece. And no matter how much research I was doing and, you know, charts I was making and content, you know, planners, it just. None of it felt connected. None of it felt like I was really offering valuable information. So now I sit down and I feel like I really have something to offer in the way of what I'm about to write about. Because energized by the fact that, like, when I've got that phrase in front of me, like, it actually has, you know, the. The piece of information that I'm actually wanting to write about. And I know that sounds like. Well, I mean, before it wasn't that I didn't want to write about something, I think, because I just my. I couldn't pinpoint that, like, piece of information that really felt valuable enough to put out there. And so. And then, of course, when you know you've got something, you've got an SEO, a phrase or whatever, right? And you find it, you're like. But then the competition so high for it, and you're like, go back to the drawing board and you're so. There was just that back and forth discouragement. And then just like, I really want to write about this. And then not knowing how to research it or phrase it in a way that I could get found for it, that was frustrating for me and that was time consuming. And so that definitely, like, now I feel like I can sit down and write this piece of information and feel good about it and feel like whether, you know or not, the. I'm not going to get buried, you know, under whatever that phrase is because I can do the research properly now.
Faith Hannon
That makes me so happy, Lainey. Like, that makes me so happy because it's like you from the outside looking in. I'm like, oh, my goodness, this girl has so much to offer. Because your. Your heart behind decorating and interior design and flipping furniture and, like, the whole, like, package of your brand. It's not just like, I want a pretty paint color on the walls to make everybody happy, right? Like, the true heart behind your brand. And we've, you know, hashed out this is to honor God with your home and create a sacred space where you can, you know, worship the Lord and raise your children to know him. And it feels like a sanctuary.
Laney
Yeah.
Faith Hannon
Is like, that's so core.
I feel like to, you know, the gospel and your home being, you know, a temple to honor the Lord, you know, that is. So I always saw that you had something to offer. Yeah.
Laney
I think, like, just being able to articulate that and make an SEO thing match that, that was the, like, that was the disconnect. Yeah. So.
Faith Hannon
And it's so exciting to me that now you're like, yes, I can find the words and the phrases to, like, matchy. Match the. The value to the SEO. Because I'm. I'm excited for people to. To. For your people to find you more and more and more, you know, because it's like, yes, the world needs wives and moms especially, need what you. What you teach, you know, because we're caught in this, like, Pinterest rat hole of making our houses look like everybody else is for them, not us, you know?
Laney
Yeah, yeah, yeah.
Faith Hannon
So how manageable, like, because sometimes I know when I'm getting into a program, I'm like, is this gonna take every spare second of my life and make my eyeballs hurt because I'm staring at the screen so long? How manageable was this program to implement in your life?
Laney
I mean, one of the things that I appreciated about it was the fact that you're like, don't spend five hours on this because it can be a rabbit hole, but, like, set the timer, do what you can, and then move on. So just having that mindset about it doesn't have to be perfect. It does. You know, you do need to work on it, but perfection isn't the goal. So that really helped me not get lost in some of these more technical things that really could and did before that suck my time and energy. So I felt like just having that perspective shift of, like, oh, I don't have to know all of the things about this right now. And just learning where to find it, how to find it and manage it, even on a really basic level, was super helpful. So going through the course, even though there were some things that would definitely was like, I have no idea, like, I've never heard any of these terms or that kind of thing. Just because, you know, there's technical things that you cover, which is super helpful, I didn't feel like I was about to, like, get overwhelmed with things that were going to just bury me in information. So it's really straightforward, and it was easy to navigate the systems and stuff that you. That you lay out for somebody who doesn't know. You know, personally, I don't know what a lot of that was beforehand.
Faith Hannon
Yeah, well, neither did I before I had to figure it out. So, you know, right Right. I don't feel bad. How long do you think it would have taken you to figure all this out on your own?
Laney
I don't know that I would have like, I wouldn't have known to like go on some of the back end stuff to manage that weekly or to optimize because you know, you talk about optimizing a blog post but nobody, no one ever said you need to optimize your whole H1 text on all the different pages. Like, and maybe that's ignorant on my part, but like I was trying to stay so focused on just writing a good blog post that like I guess the website as a whole really didn't, it didn't click that I needed to optimize those parts, which isn't hard. It just was part of the process. That was not. And because I had, I had purchased courses for blogging.
Faith Hannon
Oh, had you?
Laney
I guess. Okay, yeah, but, but thinking I guess naively that like it would cover the things that would encompass a quality post site etc, which because we whenever just learning how to, to blog in general and just getting started like those terms and stuff and how to do research didn't compare to how you present it and show someone how to do it because the. Maybe they're just not doing it right. I don't know. They're selling courses on how to do it. Yeah, so, so there was like a little bit of, of that, you know, like some unlearning a bit. Like while it wasn't necessarily the wrong way, it wasn't the right way either. Okay, so that was really good to feel like there was, I guess more like you put it in a way that like this isn't just about a single blog post. Like this is about your whole website and how to get found. So that was, you know, definitely like, oh, why isn't anyone else talking about this? You know.
Faith Hannon
Well, good, good. I'm glad, I'm glad it made sense. Was there a moment that you remember when everything clicked?
Laney
When I did the 23 page, 23 section homepage, that was, that was enlightening. And then I was like, oh these, these are like some of the things that I've already encountered and didn't know, you know, like through other websites and other brands that I was like, this is the formula that you know, is getting played out and it works, you know, like from a consumer standpoint, like this is definitely valuable and that I guess even by itself, like if you don't learn anything else and you do the home hero page, then you've won you know, like, good. That is definitely, like, a huge piece of how I feel like, the. The course can really optimize the whole, you know, the end user experience.
Faith Hannon
Awesome. That's cool. So if somebody was listening right now and feels stuck or on the fence, what would you tell them?
Laney
I mean, I feel like having someone in your corner that, like, really knows what they're talking about, and then just being able to get that feedback and really, you're combing through what is or is not working, that was huge. Being able to, you know, have that actual conversation and not just, like, watching a video and then trying to figure it out, like, we actually had the time to go through it, that was really big, because without that, I don't think I would have really been able to hone in on the. That conversion part. Because you talk about conversion, you talk about the other things. Like, without that, like, what are we doing? You know, we are being helpful, but, like, we have to help ourselves, too, at the same time. Like, there's that balance. And so that really was the piece. That was not only enlightening, but if you're not. If you're not getting the conversion, but you're like, I know I can. Then having those coaching calls would really be, I think, a key piece to get it. To get him on the right track.
Faith Hannon
Awesome. Awesome. Well, thank you, Lanie. Thanks for coming on today.
Laney
I really appreciate it.
Faith Hannon
And I loved, loved, loved getting to help you and help you make that shift from, like, I feel like we got to make a shift from blogger to brand.
Laney
Yes. I think I feel the same way, because that was. It was, you know, a lot of diy. A lot of, like, this looks fine. It'll be fine. And then, like, you know, because you look at it for so long, you don't really see that it could be better or, you know, that kind of thing. So just that second pair of eyes has really been big, especially, you know, being that it's obviously what you do. It just has. Because I can talk to my husband or a friend or, you know, but it really doesn't have. It's not that their opinions wouldn't matter. It just has a different weight to it.
Faith Hannon
Yeah. Yeah, for sure. Well, and just, like. I mean, I feel like your beautiful decorating skills, y', all don't. Y' all don't get to see the background unless you're watching this on video like her. But Lainey's backgrounds are always so pretty. I'm like, oh, your house is gorgeous. You. You are. You know what? You're talking. It's like, like you walk into somebody's space and you see potential.
Laney
Yeah.
Faith Hannon
You know, and you see, like, little shifts that they could make to make it fit them and their goals.
Laney
Right.
Faith Hannon
And so I feel like sometimes that's. That's one of the things that's really fun for me from this side is I. I do see things that maybe, you know, y' all don't individually see yet. And I could be like, oh, this is. This is their zone of genius that they just haven't quite put words to yet, you know, and that's. For me, that's what's really fun about the. The group coaching is I can speak into that instead of just a name on a screen that purchased a course. You know, I get to actually engage with you and be like, you know, make this tweak here and this tweak here and this tweak here and get to see the, like, light bulb moments and the.
Laney
Yeah.
Faith Hannon
Transformation.
Laney
Yeah, that's been. The coaching was a big piece for me, was just getting that feedback and the interaction to be like, yes, you're doing this right. Let's change that. You know, let's. And it was. There was never like a point where I was just like, you never made me feel like I didn't have the right parts. You just need to put them in the right order and maybe make it a little more refined. So.
Faith Hannon
Okay, good. Well, tell everybody where they can find you. I know your website, Cylinder Construction. We're Reva Lanny's revamping.
Laney
We're revamping a little rebranding like you said. And so it's sacredspaces llc.com and just really looking forward to rolling that out and feeling, you know, like I've got a lot, a lot more to offer now.
Faith Hannon
Yeah. Yeah, I'm excited when. When it's done, I want to see it and like hoop and holler because we've gone. Poor Laney had to list, like, she had to revamp, rebuild her whole WordPress website and then eventually switch to show it. So.
Laney
Well, I'm really grateful because I was about to, like, lose my mind.
Faith Hannon
I think we all were. It was so. It was so rough.
Laney
It really was just. I just couldn't believe how slow things were. And then I finally realized it wasn't my decade old computer. It was. It was the website. I was like, oh, there's another light bulb moment. But I was willing to. You know, I'm at a point where I was just. The investment was so worth it. Because I gained so much information. Like, I can actually do this now. I'm not like, I'm not gonna throw it all out the window now.
Faith Hannon
Yeah, yeah. And I'm not gonna make everybody switch to show it. But for Lainey, it was a. It was a good choice. I feel like you were instantly happier the second you switched.
Laney
Yeah, I was like, I didn't know this was even available. Like, the world opened up.
Faith Hannon
Well, thank you, Lainey.
I appreciate it.
And for anybody wanting, you know, more information or questions answered, just shoot me an email. And I would love to chat with you if you think that SSF might be a good fit, but you're just not sure. I think I talked to Laney, several emails answering questions about that. So.
Laney
Yeah.
Faith Hannon
All righty. Thank you, Lany.
I appreciate it.
Laney
Yeah, thank you.
Faith Hannon
Thank you so much for listening in today. Hopefully this episode gave you some really tangible tips for better SEO and marketing to get more leads and more sales from your website. If it did, can I ask you a quick favor? Would you please share this episode with a friend and then just take 10 seconds and go leave a written review on Apple Podcasts. That is the very best way to help more Jesus loving entrepreneurs scale their businesses so that they can help more people with their gifts and make an easy, even bigger impact for the kingdom of God. And guess what? We now have a Facebook community where we can learn, hang out and laugh. Go join the Facebook group now. It's linked in the show notes and all the other things, courses, coaching and copywriting can be found at my website, faith hannon.com until next time. God bless and I'll talk to you soon.
Podcast: Simple SEO and Marketing: Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
Host: Faith Hanan, Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer
Guest: Laney, decorating and design entrepreneur (Sacred Spaces LLC)
Release Date: April 30, 2026
This episode centers on how overwhelmed entrepreneurs with scattered content ideas can create a focused, actionable SEO content plan that actually delivers business results. Host Faith Hanan interviews Laney, a Simple SEO Framework coaching client, about her journey from chaotic content creation and marketing overwhelm to clarity, confidence, and new business momentum. The conversation highlights practical takeaways, mindset shifts, and specific strategies that bring scattered ideas into an organized SEO-driven framework.
Laney’s Background:
Niche Focus Unlocks Endless Content Ideas
Clarity Over Quantity
Batch Working & Handwriting Drafts
Individualized Feedback Accelerates Progress
Beyond DIY:
Tangible Time Savings
Before: Marketing = Pinterest, Facebook, chaotic, blog-focused SEO, and marketing as an afterthought.
After:
Optimization Mindset
On Niche Focus:
On Coaching and Support:
On Investing in Expertise vs. DIY:
On Time Management:
On Homepage Optimization:
Faith and Laney’s conversation reaffirms that truly effective SEO and organic marketing come not from doing “all the things,” but from focusing, clarifying, and connecting with mentors and frameworks that turn scattered efforts into strategic growth. The result? Less overwhelm, more impact, more leads—and the freedom to use your business as a blessing.