"Spirits, when they are at their best, are about facilitating joy and connection and building community. If we can be a small part of that in any way, then I think we've done our job." – Tom Jackson

June is Pride Month, but Tom Jackson likes to say he's Supergay for 365 days a year. After an advertising career and founding the iconic GAYLETTER magazine, Tom launched Supergay Spirits with a flagship vodka. It was a natural place to start; vodka is known as "gay water" for its popularity among the queer community. He wanted to offer an alternative to massive, impersonal brands and overly pretentious craft distilleries, proving that a spirits brand can be fun and joyful while maintaining the highest quality standards. His would be a vodka made for and by the queer community, rather than marketing toward it from the outside.

In this week's episode, Tom explains the strategic and intentional choices that define Supergay, from using a 100% corn base for a softer, slightly sweet profile to finding the sweet spot with a three-pass coconut charcoal filtration. The conversation also tracks the evolution of the brand’s lineup with the new Fire Island Dry Gin, featuring kelp from WNBA hall-of-famer-turned-kelp-farmer Sue Wicks. Tom details the unique formulation hurdles of their low-sugar "Two Fruits" ready-to-drink canned cocktails, highlighting their two newest summer flavors: a savory Black Sesame Espresso Martini and a fiery Chili Mango Spritz.

Finally, he talks brand identity, discussing why a bold name sometimes requires working twice as hard on a quality distillate, and what "Farm to Disco" truly means for LGBTQ+ community support during Pride Month and beyond. Supergay Spirits supports New York City's LGBT Center year round, and you can too.

Automatically generated transcripts often make mistakes. Find a corrected version here.

Skurnik Wines & Spirits