
Does more money mean fewer problems?
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Sally Helm
Hi. We've got something fun for you today. It's a great episode about a genuinely important question from Planet Money. Planet Money is a podcast that week after week looks at the economy and figures out what's most interesting about it. Sometimes it explains the biggest and most confusing stories in the news, but sometimes it's not about the news at all, just something that's a part of all of our lives, like decoder ring. It notices things hiding in plain sight, tries to tell the heck out of the stories about them, and then to leave you delighted and also with something to think about. This episode in particular is about the truly important question of whether or not money can buy happiness and the study that said it can't, but actually might be wrong. I really liked it and I think you will too. Enjoy.
Nick Fountain
This is planet money from NPR. Back in 2010, a piece of research came out that kind of changed the way the world thought about an age old can money buy happiness?
Bernadette Joy Cruz Mullion
Yeah. The key finding, or at least the key finding that I took from it when I was in my 20s, was that money can buy happiness, but only up to a certain point, after you make about $75,000 a year, it doesn't matter.
Nick Fountain
Nick I also heard about that happiness plateau back when I was in my 20s, and so did Bernadette Joy Cruz Mullion. I called her up because I wanted to talk about this happiness finding with someone who felt like they had lived it. And Bernadette turned out to be the perfect person.
Bernadette Joy Cruz Mullion
I noticed that around that mark was where I do remember feeling like, okay, I'm not lacking for anything and I'm not in this bracket where I feel like I have to keep up with the people with like the N cars and shoes and all this other stuff.
Bernadette confirmed for her, $75,000 a year felt like this happiness sweet spot. She'd grown up middle class. Her dad was an accountant, her mom was a bookkeeper. They were a big family. Money was tight, like she loves roller coasters. And she said growing up going to the amusement park was like a really special occasion. They could only afford to send her maybe once every four years.
Nick Fountain
Bernadette had a well paying corporate job in her 20s, and after she hit that milestone, $75,000 a year, she really felt like money wasn't improving her life.
Bernadette Joy Cruz Mullion
I was making exactly 100k and it was such a shock to my system that the more money that I made, I actually felt like the less happy I became.
Nick Fountain
So Bernadette changed her whole life not to make More money. But to find a path that would make her happier, she quit her job, took out loans to go back to school. After she graduated, she started a business, hustled to pay off her debt, bought and sold some real estate. And eventually, even though it had not been her explicit goal, Bernadette and her husband actually had a lot of money in the bank. All right, so you're like, a millionaire?
Bernadette Joy Cruz Mullion
We are, in fact, millionaire, yeah.
Her and her husband's total net worth today is about $1.7 million, most of that in retirement. Last year, their household income was nearly $300,000, and they're debt free.
Nick Fountain
And in her 30s, Bernadette started to be like, wait, if you spend it on the right things, having money is actually awesome.
Bernadette Joy Cruz Mullion
My husband and I have a lot of freedom of time, and we have a lot of hobbies and interests. And I think because we are debt free, I have this literal feeling that I don't owe people anything. And so then I have the freedom to choose how I want to spend my time.
Nick Fountain
For example, remember Bernadette loves roller coasters.
Bernadette Joy Cruz Mullion
My husband and I, we have a season pass at our local amusement park, and I ride roller coasters by myself on, like, random Wednesday evenings.
She also loves the mega famous K pop group BTS. And in 2022, she went to see them perform in Vegas.
I remember just thinking, like, I don't care how much this is going to cost. Like, I'm going to go to this concert with my best friend no matter what happens.
Nick Fountain
They all went to the concert. It was amazing. She felt alive again. And she said afterwards, she turns to her husband and is like, I feel so happy. And money made this possible.
Bernadette Joy Cruz Mullion
And she says that was the moment when she realized she'd been wrong about how more money didn't mean more happiness. Now she felt like it did.
Nick Fountain
Yeah. In other words, maybe that $75,000 plateau idea is bunk. And at the end of our interview, I just asked her the big question, can money buy happiness?
Bernadette Joy Cruz Mullion
My answer is a resounding yes.
Nick Fountain
Over the past decade, Bernadette has done a complete 180 on this question. And in the background, social science has been making almost the exact same 180. Taking another look at what had seemed to be settled science. Hello, and welcome to Planet Money. Hi, I'm Sally Helm.
Bernadette Joy Cruz Mullion
And I'm Nick Fountain. When it comes to economics in our everyday lives, this is kind of the mother of all questions. How is money connected to our happiness? The data on this once seemed pretty definitive, but recently it has come under fire.
Nick Fountain
Today on the show, two researchers with totally opposite takes come together to try and hammer out a definitive answer about how income affects our happiness. And they find something that neither of them expected.
Bernadette Joy Cruz Mullion
All right, Sally. We started with this idea about a happiness plateau, that as you make more money, you get happier, but that the relationship levels off when you're making about $75,000 a year. And beyond that point, more money does not correlate with more happiness. This idea comes from a paper by two famous Nobel Prize winners, Angus Deaton and Daniel Kahneman, famous economist and famous psychologist. They wrote it in 2010.
Nick Fountain
And one thing to know is that in the world of psychology, Danny Kahneman was an enormous deal. He actually died quite recently, in March of this year. So I called up another happiness researcher, Matt Killingsworth at the University of Pennsylvania. I asked him about Kahneman and his work.
Matt Killingsworth
I mean, he's just a giant in the field. I mean, probably possibly the most important person who's ever existed and certainly the most important scientist has been alive.
Nick Fountain
Wait, is that possibly the most important person who's ever existed.
Matt Killingsworth
In that area of science? Like, you know what, what psychologist has been more influential scientifically?
Bernadette Joy Cruz Mullion
Matt himself was really influenced by Danny Kahneman. They actually met once when Matt was a grad student. Kahneman gave him some advice for a study he was designing to answer the question, is Life Worth Living?
Matt Killingsworth
And I just remember Danny responding after a little pause, that's a very good question. With sort of a twinkle in his eye.
Nick Fountain
Matt said one thing he really respects about that 2010 study is the careful way that it looks at the different parts of happiness. Because there are really a couple of ways you could define it, right? Like, one way is to just ask, how satisfied are you with your life? But the one that we're going to focus on and that everyone focuses on when they talk about this paper, it has to do with emotional well being, just like moment to moment as you go about your regular day, how do you feel?
Bernadette Joy Cruz Mullion
Which is kind of hard to pin down, hard to study empirically. So what Kahneman and Deaton did was they looked at people's answers to a bunch of different questions about their day. Yesterday, 450,000 adults in the US were asked, did you smile or laugh a lot yesterday? Did you experience happiness during a lot of the day yesterday? How about enjoyment? They put all that together to try to get a measure of happiness.
Matt Killingsworth
When it came to people's sort of day to day emotional state, kind of how they're feeling, that rose, but only up to A point once, as they argued in the paper, at least once you got up to $75,000 a year that didn't seem to change.
Bernadette Joy Cruz Mullion
Yeah, this is that really famous finding in the 2010 study, a happiness plateau.
Nick Fountain
Two quick caveats here. One, the $75,000 number is a little imprecise. The paper actually finds that there's basically no effect after the 60 to $90,000 income bracket. So 75,000 is just the midpoint of that range. And two, correlation is not causation.
Bernadette Joy Cruz Mullion
Dream it from the rooftop, Sally.
Nick Fountain
Tattoo it on my heart. Nick Fountain this study looks at corre between money and happiness, but it actually does not speak to the question of whether more money is causing greater happiness.
Bernadette Joy Cruz Mullion
But nevertheless, people really latch onto this idea. They love it and you can see why. It's nice to know that science says what we know from the tabloids, that rich people, they're just like us, just as happy or miserable as usual. I was entering the workforce right when this study came out and I took it quite literally to mean aim for that solid middle class salary but not the rat race because it's not going to make me happier to be super rich.
Matt Killingsworth
So many people are so focused on money and maybe the idea that at least some aspect of our quality of life might not depend on that could be kind of liberating. I mean, so what if that person's on the yacht and, you know, I'm watching reruns of Frasier at home, but are they really having a better life than me?
Nick Fountain
Maybe not exactly over 75k, who cares? They're just miserable in the mansion. When do you decide to take this steady down?
Matt Killingsworth
Well, I wouldn't quite say take it down. I mean, yeah, that really, really wasn't at least where I was trying to come from.
Nick Fountain
A couple of years ago, Matt Killingsworth found himself taking on the most important person who has ever existed. Danny Kahneman and Matt truly like wasn't even trying to do this. His data almost did it for him.
Matt Killingsworth
A big part of how I've approached my research is doing really large scale, what's called experience sampling, which is basically the idea of, you know, rather than bringing people into the labs or, you know, sending them a paper survey to fill out, what if we could collect some data as people were going about their regular everyday lives?
Nick Fountain
Experience sampling really is the gold standard for measuring moment to moment feelings. Over the years, scientists have found a number of ways to do it. They check in with people throughout the day using beepers and then palm pilots. Matt is in Grad school in the late 2000s, and he launches a project called trackyourhappiness.org to do experience sampling with smartphones.
Matt Killingsworth
So people get sort of pinged at random moments and then I ask them a series of questions about their experience at the moment. Just before the ping.
Nick Fountain
Yeah. So imagine you're like doing laundry. You get a ping. How do you feel right now? You can answer on a spectrum that goes from very bad to very good. Move the little slider anywhere you want along that spectrum. So like, how happy am I doing laundry? I think maybe like a little bit over the midpoint. In general, I kind of like doing laundry. Weird.
Bernadette Joy Cruz Mullion
Anyways, so what Matt's doing is not totally dissimilar from what Kahneman was looking at. Did you smile a lot yesterday? Et cetera, et cetera. Except Matt is looking at it right in the moment. Obviously this is self reported happiness. And there are ways that these self reports might be messy. Maybe people are lying to you or lying to themselves. But Matt does ask a lot of people at all income levels, and he asks them over and over, which should help him separate out the signal from the noise.
Nick Fountain
And this was really the first big project of its kind. Matt has collected millions of data points from hundreds of thousands of people. And he's still going. The data points feed into this statistical software. They're updating all the time.
Matt Killingsworth
I spend time almost every day looking at it. I mean, it feels a little bit like going in and like looking at the code in the matrix. It's like here, all of these different variables from this gigantic number of people. And I kind of get to peek behind the curtain.
Bernadette Joy Cruz Mullion
One day Matt realizes, wait a second, I'm collecting all this data about how people feel throughout their day. I also have income data. I wonder if when I look at my data, I will see Danny Kahneman's famous happiness plateau of around $75,000.
Matt Killingsworth
And so at some point I looked in my data and saw, huh, it's actually. It doesn't look like that at all. There' no hint of a, of a curve or a flattening or anything like that. It just keeps going up.
Nick Fountain
So you are finding there is not this happiness plateau at $75,000 that we've all been told about. It's not there.
Matt Killingsworth
That's right.
Nick Fountain
Rich people are happier.
Matt Killingsworth
That's right. To at least some degree.
Nick Fountain
More money, more happiness.
Matt Killingsworth
Yep.
Bernadette Joy Cruz Mullion
Which is kind of a bummer, right?
Nick Fountain
I mean, yeah. Like Matt himself got into this happiness research in part because he felt like people focus on money. Too much like he wanted to broaden their horizons. But now he was finding higher income correlates with more happiness with no plateau. And he's feeling like a little bit of trepidation here. I mean, that plateau is so famous.
Matt Killingsworth
I felt like I was pretty. I was totally confident. Like, statistically, this is what I'm seeing. There's no question. And I think the quality of the data is very, very high. But I'm not quite sure how this is going to go if I start saying this is, what's Danny Kahneman going to think? What's the world going to think? I don't know. But at some point, I just decided, you know, I'm seeing what I'm seeing. I'm going to just go ahead and say it, and we'll see what happens.
Bernadette Joy Cruz Mullion
What happens when he publishes his paper in 2021 is that people are very interested.
Matt Killingsworth
It really kind of happened in, like, an avalanche. So I. You know, because that previous finding had been so influential, people were then incredibly curious about this. You know, conflicting evidence that seemed to show something different.
Bernadette Joy Cruz Mullion
He's hearing from all sorts of people, but not from one particular person. Danny Kahneman. Matt's been him the one time, but it's not like they know each other. He'd never reach out.
Nick Fountain
And then one day, he hears through the psychology research grapevine that Danny has read the paper and he wants to talk. That's after the break.
Matt Killingsworth
All right.
Bernadette Joy Cruz Mullion
Across the campus at Matt's workplace, the University of Pennsylvania, a psychology professor picks up the telephone. Her name is Barb Mellers, and on the other end of the line is her good friend Danny Kahneman. They're catching up.
Barb Mellers
And he said, oh, by the way, do you happen to know a guy by the name of Matt Killingsworth? And I said, as a matter of fact, I do. And if you'd like me to introduce him to you, and if you'd like me to be an arbiter, I'd be happy to do that.
Nick Fountain
So you knew what he was thinking?
Barb Mellers
I knew exactly what he was thinking.
Nick Fountain
It seems he was not thinking, I want to take down that young Matt Killingsworth. I'm going to humiliate him in front of all his psychology heroes. No, no. Danny Kahneman wanted to collaborate, and he needed Barb's help.
Bernadette Joy Cruz Mullion
Yeah, he wanted to do something he called an adversarial collaboration, where researchers with scientific beefs try to figure out the truth. They agree to design a study and write a paper together.
Barb Mellers
I think Danny just hated the common way of engaging in disputes. Which is exchanges in journals where each side sort of caricatures the other. So he proposed an alternative method in which both sides jointly design an experiment that gets to the heart of the dispute.
Nick Fountain
Why is that? Is there an incentive to kind of caricature the other side in journals? Like, why does that happen?
Barb Mellers
Oh, that's human nature. That's our natural, more base instinct, I think.
Bernadette Joy Cruz Mullion
But in this case, Danny does not want to attack Matt's research. He wants to do this adversarial collaboration thing to work together to find the truth.
Nick Fountain
And he asks Barb to help set it up and serve as arbiter to mediate any disputes. So Barb reaches out to Matt, asks if he's game to meet. Matt says, yes, of course. Their first conversation is on Zoom. And Matt told me there was a little bit of tension in the air.
Matt Killingsworth
Danny was maybe not 100% pleased. He was a little bit prickly, which. Which was understandable, but stressful, maybe. Yeah, on my side of the equation, I mean, you know, he's kind of at the pinnacle of influence and prestige, and having someone like that, even 1% not happy with you, doesn't necessarily feel great. But at the same time, there's kind of part of me that's like, I'm a scientist, I study data. Here's what I found, and that's what it is. So, you know.
Bernadette Joy Cruz Mullion
Right.
Nick Fountain
And you'll know he will respect that.
Matt Killingsworth
Like, that's what he's like, too, 100%.
Barb Mellers
The question we were trying to answer was this.
Nick Fountain
Barb Mellors again, could there be a.
Barb Mellers
Reality in which both Danny and Matt might be right? Suppose we start with the assumption that both of their data sets are valid and good. How could it happen? What do we have to know that would put the pieces together?
Bernadette Joy Cruz Mullion
Barb was like, look, everyone agrees that Matt's experience sampling data is awesome.
Barb Mellers
It's very good. Yeah, Unusually good.
Nick Fountain
But Danny and Angus Deaton had really good data, too. Theirs came from the professional polling company Gallup, who called more than 450,000 people to ask them these questions. So it was a puzzle. Why did Danny find a plateau and Matt didn't?
Barb Mellers
The graphs look totally different, and it's really a big question mark. How could these guys, both of whom have really great data sets, have such different findings?
Nick Fountain
They start trying together to imagine what they might be missing, and eventually they realize there might be an alternate vision of reality here, one that actually aligns surprisingly well with both of their studies. If they just look at the data in a slightly new Way.
Bernadette Joy Cruz Mullion
And to understand this, we're gonna need to get a little bit nerdy about the two different kinds of data that Danny and Matt were working with. You ready? Sally, Crack those knuckles.
Nick Fountain
Let us do it. Okay, so remember, Dani's 2010 study relied on people answering questions about their emotional well being over the course of the previous day. It was essentially three questions. Did you smile or laugh a lot yesterday? Did you feel happiness a lot yesterday? How about enjoyment? And importantly, these were yes, no questions. So if you are the happiest person in the world, your answers will be yes, yes, and yes.
Bernadette Joy Cruz Mullion
And here is a key fact. In Danny's data, a lot of people were answering yes, yes, yes.
Barb Mellers
On average, in the entire data set, the overall happiness measures were about 85%, meaning just about everyone was at the maximum of the happiness scale on that day they were measured. Okay, so that's a problem.
Nick Fountain
It's a problem because the happiest person in the world answers yes, yes, yes. But a lot of people who are less happy also answer yes, yes, yes. On average, In Danny's data, 85% of people were answering yes, yes, yes.
Bernadette Joy Cruz Mullion
So Danny's happiness measure, it can't really distinguish between the happiest person in the world and someone who's just happy in a more normal, run of the mill way. It's like people are maxing out the scale.
Nick Fountain
Yeah. Because the only way they can describe their happiness is with these three yes, no questions. But if you gave them a bigger spectrum, they might be able to tell you more about just how happy they feel. And this is where we get to Matt's study. Remember, he had people report their happiness on a range that went from very good to very bad. You could put the little slider anywhere along that spectrum. And in Matt's data, very few people were putting it at the absolute maximum. It was rare for someone to say, at this moment, I am feeling so good that I think I'm at the very top of this happiness scale.
Matt Killingsworth
So there's almost always some room for it to be higher. And I measure over and over. So even if someone were, I'm just as happy as I could possibly score on this Tuesday in the afternoon. Well, Wednesday morning, you're not going to be there. And I'm going to average all of those responses to say, on average, how happy does this person feel in everyday life? So I kind of had a much more sensitive measure of the variation, and.
Nick Fountain
That could explain why Danny found a plateau and Matt didn't. Maybe the rich people in Danny's Sample were happier. They just had no way to tell him that. All they could say was, yes, yes, yes.
Bernadette Joy Cruz Mullion
But not everyone was saying, yes, yes, yes. Something like 15% of people were saying no. Yes, yes, or no, no, no. Those were the people who did not smile or laugh a lot yesterday, who didn't feel enjoyment much yesterday. They're basically the sad people, or at least the people who were feeling sad yesterday.
Nick Fountain
So Danny's data couldn't see the whole range of happiness, but it could see the sadness. In fact, another way to say it is that Danny wasn't actually measuring happiness. He was measuring unhappiness. He had basically given the variable the wrong name.
Barb Mellers
You know, it's an error. It's a mistake. And he had to sort of gulp and deal with that.
Nick Fountain
They had found this big error, and they could have just stopped right there, case closed, end of story. But they did not.
Bernadette Joy Cruz Mullion
No, because this wasn't a takedown. It was a collaboration. And now that they understood Danny's mistake, they went back to the data sets to search through them again and see if there was any more insight they could mine. And what they found was so radio.
Nick Fountain
Yeah. Okay. So remember, the key realization was that Dani was really talking not about happiness, but about unhappiness. And there were unhappy people in Matt's sample, too. People who put the slider low, who said, I feel very bad right now.
Barb Mellers
So we thought, well, maybe we could see that flattening if we looked at the least happy group.
Bernadette Joy Cruz Mullion
Yeah. If they zoom in on the unhappiest 15 to 20% of people in Matt's sample, people at all income levels who said they felt bad, would they see a different relationship between money and happiness? Was it possible that for that unhappy group, at a certain point, money stopped mattering? In other words, would they find that plateau?
Barb Mellers
And that's what we did, and that's what we found.
Nick Fountain
They found Danny's plateau hiding in Matt's data, but only for the unhappiest 15 to 20% in that group. People who made the least money reported the least happiness. People who made more said they were happier, but only up to about $100,000 a year, if you account for inflation. That is basically what Danny found all those years ago.
Barb Mellers
Oh, it was so beautiful.
Nick Fountain
It.
Barb Mellers
It just. I remember this feeling of awe and just the pleasure of doing science. You know, there's just a delight that you feel when things come together in a way that you haven't expected.
Nick Fountain
So this result, remember, it doesn't show anything about the causes of any of this, but it's like, maybe money can kind of mitigate unhappiness up to a point. And after that point, maybe you're just a person dealing with one of the many problems that money can't fix. Heartbreak, depression, grief.
Bernadette Joy Cruz Mullion
All right, so mystery solved. Plateau identified. But it turned out there was another surprise lurking in Matt's data, Something that none of them had predicted.
Barb Mellers
For the happiest people, those at the top 15%, what you find is that at that point, happiness goes up really fast.
Nick Fountain
For the very happiest group, there is actually an accelerating relationship. More money correlates with more and more happiness. Again, it's not clear why, but maybe these are people who just, like, know how to spend money really well on things that make them happy. So for the unhappy group, there was the plateau, and for the happiest group, there was, like, the opposite of a plateau. Do you think that they were both sort of right or both sort of wrong?
Barb Mellers
Is the glass half empty or half full? Yes, is the answer.
Nick Fountain
Barb definitely thinks the collaborative study added to what both of these researchers did on their own, and that is important.
Bernadette Joy Cruz Mullion
Psychology has been in the midst of what's been called the replication crisis. A lot of the results that one paper found, they don't replicate when another paper looks at the exact same thing. Economics has this problem, too. And maybe adversarial collaboration could help people get closer to the truth of the matter.
Nick Fountain
Yeah, you know, in a way, it's easier to tear down someone else's study to be like, your data is bogus. My data is awesome. And of course, some studies do deserve to be torn to shreds. But in this case, realizing that everyone had actually done a good job, that raised harder and more interesting questions and meant they learned something that they hadn't expected.
Bernadette Joy Cruz Mullion
They also did confirm that, on average, getting more money does at least correlate with more happiness. Which is an important thing to know because we all make decisions about how much to pursue or value money in our lives. And if there is a takeaway from Matt Killingsworth's research, it's about this. How to weigh those trade offs.
Matt Killingsworth
If you're at some critical juncture in your life, especially, you know, maybe thinking about someone in college, and they're kind of like, well, I could major in art history, or I could major in electrical engineering, and I'm kind of, you know, 50, 50 on both of them. Well, there might be some reasons to think about the engineering.
Nick Fountain
I feel like you're saying, but not saying, yeah, you can follow the money, like if you're 50, 50 on art history and electrical engineering, to think, well, I'll make a lot more money as an electrical engineer, maybe I should do that. It might make me happier.
Matt Killingsworth
Yep.
Nick Fountain
Why are you saying it but not saying it, Matt, what makes you hesitate to say it?
Matt Killingsworth
I think there's just a risk of feeling like that should overwhelm your other considerations. And I think that's just a personal decision people have to grapple with.
Bernadette Joy Cruz Mullion
Yeah. Matt said the effect of money on happiness is pretty small. Actually. There are really lots of things that affect our emotional well being, social connections and exercise and living in the moment. And none of them really dominates over the others. You just have to find your own balance.
Nick Fountain
And that's actually what Matt did himself. Before he was a psychology researcher, he studied engineering, worked in tech. Staying on that path would have probably meant more money. But he felt drawn to these big questions about what makes life worth living, and he decided to follow those instead.
Bernadette Joy Cruz Mullion
Today's show was produced by Sean Saldana with help from Sam Yellowhorse, Kessler and Emma Peaslee. It was edited by Meg Kramer, engineering by Sina Lofredo, fact checking by Sierra Watts. Alex Goldmark is our executive producer. I'm Nick Fountain.
Nick Fountain
And I'm Sally Helm. This is npr. Thanks for listening.
Sally Helm
Listen to Planet Money for more great stories like this about everything from why supermarkets are full of mini travel size everything to how tariffs actually work. And there are so many other topics besides that delightfully will add up to give you a better understanding of the economy. Subscribe to Planet Money.
Podcast Summary: Planet Money – "Can Money Buy Happiness?"
Released on January 1, 2025
In the Planet Money episode titled "Can Money Buy Happiness?", hosts Sally Helm and Nick Fountain delve into the age-old question of whether increased income correlates with greater happiness. The episode explores groundbreaking research that challenges longstanding assumptions about the relationship between money and well-being.
Key Study and Findings
Back in 2010, renowned economist Angus Deaton and esteemed psychologist Daniel Kahneman published a pivotal study addressing the connection between income and happiness. Their research concluded that while income increases are associated with greater happiness, this effect plateaus at an annual income of approximately $75,000. Beyond this threshold, additional income seemingly does not contribute to an individual's emotional well-being.
Bernadette Joy Cruz Mullion’s Perspective
Bernadette Joy Cruz Mullion, one of the study’s subjects, shared her personal experience aligning with these findings:
"[...] once you get up to $75,000 a year, it doesn't seem to change."
— Bernadette Joy Cruz Mullion [01:08]
She recounted feeling financial security up to that income level, beyond which she noticed diminishing returns in her happiness despite earning more.
Introduction to Matt Killingsworth
Matt Killingsworth, a researcher at the University of Pennsylvania, embarked on a mission to reassess the relationship between income and happiness using a more nuanced methodological approach known as experience sampling. Unlike previous studies that relied on retrospective surveys, Killingsworth's method involved real-time data collection via smartphone prompts, thereby capturing moment-to-moment emotional states.
Revisiting the Happiness Measurement
Killingsworth identified a critical flaw in Deaton and Kahneman’s study: the binary nature of their happiness questions ("yes" or "no") led to an overestimation of overall happiness. In their dataset, approximately 85% of respondents answered affirmatively to all happiness-related questions, causing a ceiling effect that obscured true variations in happiness levels.
"It's hard to pin down, hard to study empirically."
— Bernadette Joy Cruz Mullion [07:11]
Findings Against the Plateau
Contrary to the 2010 study, Killingsworth's findings indicated a continuous positive correlation between income and happiness with no evident plateau. His granular data revealed that higher incomes were consistently associated with increased happiness, challenging the previously accepted $75,000 benchmark.
"There's no hint of a curve or a flattening or anything like that. It just keeps going up."
— Matt Killingsworth [13:16]
Initiating Collaboration
Upon recognizing the discrepancies between his findings and the established plateau, Killingsworth sought to reconcile the differences through an adversarial collaboration with Daniel Kahneman's colleague, Barb Mellers. This collaborative effort aimed to design a study that would address the shortcomings of prior research methodologies.
"How could these guys, both of whom have really great data sets, have such different findings?"
— Barb Mellers [19:02]
Reevaluating Data Interpretation
Through joint analysis, Killingsworth and Mellers discovered that while Deaton and Kahneman's data struggled to capture variations in high happiness levels, Killingsworth's experience sampling provided a more detailed and accurate picture. By focusing on the least happy 15-20% of participants, they identified a localized plateau in happiness relative to income, effectively validating the original study within a specific subset of the population.
"They found Danny's plateau hiding in Matt's data, but only for the unhappiest 15 to 20% in that group."
— Nick Fountain [24:07]
Additionally, for the happiest segment of the population, an accelerating relationship between income and happiness emerged, suggesting that beyond a certain point, more money continues to contribute to increased well-being.
"For the very happiest group, there is actually an accelerating relationship. More money correlates with more and more happiness."
— Nick Fountain [25:00]
Nuanced Understanding of Money and Happiness
The collaborative study revealed a more complex relationship between income and happiness than previously understood. While a happiness plateau exists for individuals experiencing significant unhappiness, additional income beyond $75,000 continues to enhance happiness for those at the higher end of the well-being spectrum.
Practical Takeaways
For individuals making critical life decisions, such as career paths or educational pursuits, the findings suggest that while achieving a certain income level can provide financial security and mitigate unhappiness, striving for higher earnings may still yield increased happiness for those who already feel satisfied with their lives.
"How to weigh those trade-offs."
— Bernadette Joy Cruz Mullion [27:24]
Balancing Factors
However, the research underscores that money is just one of many factors influencing emotional well-being. Social connections, personal interests, physical health, and other aspects play equally vital roles in determining overall happiness.
"There are really lots of things that affect our emotional well being, social connections and exercise and living in the moment. And none of them really dominates over the others."
— Bernadette Joy Cruz Mullion [28:34]
Final Reflections
Matt Killingsworth personally embodies the study's conclusions by choosing a career driven by a passion for understanding human happiness over potentially higher-earning opportunities in engineering. His journey highlights the importance of aligning professional choices with personal fulfillment beyond financial gains.
"If you're at some critical juncture in your life... there might be some reasons to think about the engineering. [...] What makes life worth living."
— Matt Killingsworth [27:47]
This Planet Money episode offers a comprehensive examination of the intricate dynamics between income and happiness. By revisiting and refining earlier research, it provides a more balanced perspective that acknowledges both the limitations and the continued relevance of financial factors in the pursuit of well-being.
Notable Quotes with Timestamps:
"[...] once you get up to $75,000 a year, it doesn't seem to change."
— Bernadette Joy Cruz Mullion [01:08]
"All right, so you're like, a millionaire?"
— Nick Fountain [03:11]
"I feel so happy. And money made this possible."
— Bernadette Joy Cruz Mullion [04:36]
"If you're at some critical juncture in your life... there might be some reasons to think about the engineering."
— Matt Killingsworth [27:47]
This summary encapsulates the critical discussions and revelations from the episode, offering listeners a clear and insightful overview of the evolving understanding of money's role in human happiness.