* Episode’s a day late (thought Wednesday was Tuesday)

* Repetition is key in business (shocker)

* The Coca-Cola branding example (again)

* Remember Clear Coke? Crystal Pepsi? Why tho

* New Coke: nobody asked for it

* Cherry Coke existed at soda fountains forever

* Yoga teachers think they need constant novelty

* Your nervous system likes predictability actually

* Novelty ≠ how people learn at depth

* “This product is refreshing when you’re thirsty”

* Yoga teachers say things ONCE and move on

* Syllabus details don’t move people to sign up

* Did you research your YTT syllabus? No you didn’t

* The public speaking fear nobody addresses

* You need to see ads for MONTHS before buying

* Remember TV commercials during breaks? Yeah

* Same sequence = most popular yoga style (there’s a reason)

* You’re changing classes to entertain yourself

* Stop using yoga buzzwords to explain yoga

* “Could you explain it without saying ‘embodied’?”

* Fear of being annoying = about YOU not THEM

* D2R is on round 16 (still not bored)

* Said the same thing for years in different words

* The mindset under the need for novelty

* Insecurity masquerading as “keeping it fresh”

* Big announcement coming (mindset + philosophy thing)

LINKS & SUCH:

Check out the D2R BIZ course, doors open again for enrollment in just a couple of weeks.

D2R The Business of Yoga - Business & Marketing Course - Click here to see what the course is all about and to add your name to the waitlist.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit squawkbox.yogaphysics.com

#22 - Coke, New Coke, and Your Fear of Being Boring