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Sustain This!
Our Color Analysis Expert Weighs In On a NEW Way to Find Your Best Colors: how to match your colors to your style personality
00:36:20
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- [00:00]
Alyssa
Welcome to Sustain this, a podcast where we discuss mindful consumption, personal style, and the quest for living a more intentional life. I'm Alyssa, a sustainable stylist.
- [00:09]
Christina
And I'm Christina, a shopaholic turned minimalist. Ish.
- [00:13]
Sina
And I'm Sina, a color consultant and slow fashion style coach.
- [00:16]
Alyssa
Together we will unpack the nuances of what it really means to be a conscious consumer and find more joy in what we have right now. So grab your tea, your coffee, or whatever floats your boat and join us in the conversation. Let's go.
- [00:28]
Sina
Yay.
- [00:29]
Alyssa
Yay.
- [00:32]
Sina
Okay, welcome back, everyone. We are going to talk more things color today.
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Christina
I got ready for the occasion.
- [00:40]
Sina
Yes. You understood the assignment. You got the assignment?
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Alyssa
No, I did it. Well, yes, I did.
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Sina
Technically, yes, because you're wearing a favorite color, so I'm wearing blue. Blue's my favorite color, love.
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Christina
I'm wearing black.
- [00:54]
Sina
Yes. And you love black, so that's. It's all good.
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Alyssa
Tell us. Tell us about color.
- [01:00]
Sina
Yes. So today we are going to talk about a slightly different approach to color analysis as we know it. We've talked about that before. We made a whole episode about color analysis and just raising the question of, are we over complicating color analysis? What is it even? How does it work? How can you use it to develop your personal style, ultimately find colors that quote, unquote, flatter you? Which is. I think that's very much the topic right now when we talk about color. Both, obviously, through my work, I've worked a little bit with color psychology as well, and I also recently read a book by Karen Haller, who's in the book. It says she's a leading authority in applied color psychology, and she's got over 20 years of experience working with color. And it's called the Little Book of Color. I can highly recommend it. I think we're gonna link it in the show notes as well. Very, very interesting read. So it dives more into color psychology, as I said, and how to choose colors not so much based on how they make you look. It does touch on that as well, but it's more about how can you choose colors aligned with your personality. So. So both when it comes to clothing choices, but also just decorating spaces, whether that being your office or your home, whatever it might be. If you're a business, how can you decorate your offices so that it. It feels in tune with your business? Maybe we could all just recap, like our current relationship with color and kind of how we currently work with color in each of our wardrobes and then we can kind of move on from there. I have a little test that I would like you guys to do. I did the test myself, and it was quite interesting. So there's a lot of, like, hands on, like, tests and assignments throughout the book that you can do as well. So it's not just about the color itself and the history of color and how. How we perceive color as individuals, but also cultures. So. So, yeah, I would like to just hear from you two, like, just to refresh what your current approach to color is.
- [03:22]
Christina
Well, you know, I. I felt like I had no approach to color until you did my color analysis. And it kind of made me realize I just learned a lot about color and how maybe that I could branch out of the black and white wardrobe a little bit more than. Than I wanted. You know? Like, I was. I was very happy to be wearing black, white, and gray in my wardrobe. But now that I've had that color analysis and learned what colors work for me and why. Yeah. Now I've. I've. I've been adding color to my wardrobe, and it's really, really cool. It's cool to see when, like, there's still some colors in my wardrobe that I feel like might be, quote, unquote, like, incorrect or not necessarily in my palette, but I still wear them, and I still like them, and it's still fun. But it's. I've been finding. It's just a really fun way to add some depth and interest to my closet. And it just doesn't feel so. Like, it doesn't feel so dark or so high contrast all the time, which I like.
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Sina
Yeah.
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Christina
So that's. Yeah, it's been fun. And it's like. It's not even, like, a mood boost. It's just more to just spice it up.
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Sina
Yeah. Yeah, that makes sense.
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Alyssa
Do you feel like you have more options? Like, you can be more creative now that you've added more color?
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Christina
Yeah. Yeah, definitely.
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Sina
Yeah.
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Christina
And it's a. It's been a way for me to play around and, like, add a lot of depth, I think, into the closet.
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Alyssa
Cool.
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Sina
Yeah.
- [04:56]
Alyssa
Cool. I don't know. My relationship is, like, ongoing and varied. I. I think I'll always love black. I'm just like. Right. Like, we'll just. Black and navy. Like, those are the. Definitely the colors I will always gravitate to. But my approach to color has been very much like a trial and error. I'll. I'll go with whatever I naturally gravitate to, and I'll. I'll wear It. And then I've discovered colors that I really like that way. Like the baby blues, the mint, like the spearmint greens. And then I love those so much that those are, like, consciously. Okay, I'm gonna repeat those. Or like, if I see a spearmint X or Y, my newest color is, like banana yellow, I want to add. So I'm realizing that those, like, cooler pastels can be really fun to play with, but they're few and far between, and I've noticed that. And maybe you'll talk more about this, Sina. But I don't use them as much as a styling tool as I use them primarily for mood. Like, I have to be in the right mood to wear any color. Like, I guess my mood is like, always black. And then if I'm feeling like a certain way or if I want to make a specific impression or if I have a very specific feeling in mind, then I. Then I go for whatever colors I have at my disposal. But it's all. It's all mood based. So I'm really excited about this conversation because I know you're going to talk more about, like, maybe why that is.
- [06:40]
Sina
I mean, when I read through the book, I was like, I think both of you would enjoy this book. I think if you want to, then you definitely should read it. But I think especially I came to think about you, Elissa, because you often mentioned that or it seems like it's a very, very emotional process for you when it comes to. It's a very, like you said, it's a trial and error and it's an ongoing process. Very emotional kind of process for you. So I think you're going to find it very interesting to dive into cool, where you belong in that sense that this book actually kind of, you know, the seasonal palettes where we have spring, summer, autumn and winter. So it kind of is similar to that, but not in a sense of where you belong, which season you belong to based on your look. It's. What season do you belong to based on your personality?
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Alyssa
Oh, I love this.
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Sina
And what you want your colors to do for you so far, which is. It's very. Yeah, it's very interesting.
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Christina
I'll be a winter. Sure. Harsh, blunt.
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Sina
Yes, yes.
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Alyssa
Cold, frigid.
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Sina
But it's funny, Alyssa, when you just described the pastels, I was like, yeah, maybe they're.
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Christina
What can I do?
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Alyssa
You are.
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Christina
Sorry. Yeah. Anyways.
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Sina
Okay. Yeah. So. Yeah, no, so there are the four seasons. And obviously in the book, there's a lot of illustrations and photos to show These kinds of colors, I'm going to do my best to describe what they look like. If you look at the spring palette, it's very. It's these very delicate kind of pastels, kind of similar to what you just described, Alyssa, only this one is. It's warm, it's playful, it's clear, it's delicate, and it's kind of bright. So it's like these warmer kinds of pastels, like the sunshine yellow and the. The aqua colors that you just mentioned before. Very, very cheerful and very happy kind of palette. And I think the reason why we name them seasons is because it kind of mimics, you know, the seasons and the nature surrounding us at that time and the colors that we see in nature. And then we have the summer palette, which is a very serene, very soft kind of. It's also a cooler palette. So think of, like, a hazy summer afternoon. So it's very, you know, the sky when the sun is, like, when it's setting, you know, the colors of the sky, very serene and very soft and blended together, very subtle, understated. So the colors here are kind of like the soft palette, as I think many people know. It's kind of like grayish, muted kind of colors. And then we have the autumn palette, which is more earthy, it's more warm. It's yellow based, so it's. It's more intense and more deep compared to the spring palette, for example, which is also warm, but it's a lot more delicate. So we have, like, mustard yellow browns, warm greens, orange, those kind of earthier, richer tones. And then the final palette was winter, which they describe as the minimalist palette. So, like you said, Christina, it's very sharp. It's very. It's more cool. It's more blue based. It's more bold, dramatic. It's kind of like, dramatic and powerful, that palette. So there's a test in the book that you need to take to figure out within which of these seasons that you would place yourself. And then it's important to note that you are often the primary season, but you could also be secondary within any of the others. Rarely, people are made up of just one factor. You have many facets to your personality. Yeah, I just find this to be a quite an interesting approach, because, again, it's not about placing yourself within the palette that suits your look, but more what suits my personality. I'm sure that you can already now, when you hear some of the keywords that you can already maybe roughly place yourself or, like, connect to some of these keywords, what are your initial thoughts?
- [10:42]
Christina
Autumn and winter? I would say.
- [10:43]
Sina
Yeah.
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Christina
Yeah. Because even though, like, yeah, as you said in the color analysis, I'm more cool toned to. I look on this screen, I always look pink. I swear I am not this pink, but I definitely have more of, like, a cool, neutral undertone. Let's say if I'm getting, like, foundations and, like, makeup and stuff, so. And in your palette, definitely cool and deep and clear, so more saturated colors, I guess that would be more winter. But when I look at an autumn palette, if you're talking about, like, those. Those colors and that season, it's my favorite. I love them. Like, the mustard yellows, the oranges, the reds. Like, I love. I always gravitate toward those colors, even though if I wear them, it probably wouldn't be right. But mood wise. Mood wise, season wise. Yeah, autumn's the best.
- [11:37]
Sina
You're drawn to that.
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Alyssa
Yeah, I like the sound of spring. I don't know. A lot of, like, big life changes seem to happen to me in the spring, so I feel very connected to that, like, in terms of. I don't.
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Sina
I don't know, mood.
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Alyssa
But I just liked the way you were describing it. Like, the. The colors, it reminded me of a piece of art that I really like. Like the flowers for UCLA by Picasso. Like, really just the color, the way they interacted. So that made me think of that. And then, ah, it's between winter and summer for the next. Because winter, like, I. I also really like, like, the drama and the cool tones. But summer, personality wise, is like, summer is so much more me. So I guess if we're looking at just personality, when you were describing that, like, hazy summer day, I really enjoyed that. But the aesthetic of winter, I think I like more the way you're describing the aesthetic of winter. I don't know.
- [12:33]
Sina
Yeah, I'm unsure how many, like, secondaries you could have, like, I've not dived into. And obviously the author, she kind of describes that it takes. It takes hours for her to go through, like, one client. She does many, many tests. So this is obviously just, like, scratching the surface, but I think it's still fun to get your initial thoughts. And also, obviously, I had an idea, like, now having known you guys for a while, like, probably where you would place or where I saw you. And, yeah, I think you're both onto something right there. Really? Yeah. Yeah. I mean, personality wise, I can totally see why you are each drawn to the palettes that you are. I'm definitely very summer. Like, that's without A doubt. That was the one that I scored highest on. And then after that, actually followed autumn, which is quite interesting because I never wear these super warm, richy, kind of, like, rich colors. But I love decorating with them because I love to bring in that sense of, like, coziness and warmth into our home. So that's. I think that's definitely where it shows more for me, the autumn palette and then also just, like, being aware of the colors in each palette and how the colors make you feel. I think that has a lot of power in it, like, just being mindful of that, because a lot of the times, you know, it's a huge. I feel like it's such a myth that, you know, okay, well, black is always timeless, or black goes with everything. I think, you know, that's a general way of thinking, but there are so many other colors that you could dive into.
- [14:10]
Alyssa
This might be a dumb question. Why do we think black has become so prevalent? And, like, why has black been labeled as, like, the be all and end all classic? Like, has it always been that way? Like, in the. I don't know. Like, it hasn't. I feel like it hasn't. So when, like, if you think across.
- [14:28]
Christina
Like, so many cultures. Yes, the traditional garb and that is also colorful and bright and.
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Sina
Yes.
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Christina
Over the years, maybe this is.
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Sina
I think it's very much a fashion 60s maybe. Yeah, it could be. I'm actually not sure. I think it's very much like a fashion, especially in the Western world, because I love that the. The book also touches on what different colors means in different cultures.
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Alyssa
Oh, that's cool.
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Sina
Yeah. And I guess in some cultures, black is probably a more positive color, whereas in other cultures, it might not be, as. It's quite interesting. And even just, like, the whole way we are physically built, both as individuals, but also all over the world that we perceive color so differently. Some people see higher contrast. Some people don't necessarily see as much contrast when they look at color. So I think it's always important, no matter what, to broaden the horizon a little bit. And, you know, there's. Ultimately, there's never a right or wrong answer when it comes to color, because it's so. It's so individual, even colorblindness. You know, there. It's.
- [15:37]
Alyssa
No, I just like how you said, like, it's true. Like, we always. I feel like even with clients, it's like, well, I pair this with black because. And it's like, why. Why is it such a. Yeah. So ubiquitous. Anyway, Sorry. Okay.
- [15:49]
Sina
There's A little. There's an exercise in the book where you note down your favorite color, and it can be like, if it's very close in between one or two colors, you can note both of them down. Right? So, yeah, write down, or just if you can come to think about it, the name of your favorite color, and then also try to note down the specific tone of that color you love. So, for example, for me, my favorite color would be blue or green. I feel like it's very close in between those two. But not just any blue. It would be. For me, it would be like a light blue, for example, sky blue. Whereas for others, it could be a navy, or it could be more of an aqua blue or something like that. And then I think we should talk about what that color means to each of you. Just because it's. Again, to kind of practice, like, the why behind the colors that we seem to be drawn to, because that's what the whole, you know, the whole field of applied color psychology is to really dive into your true colors in the sense of what do I feel drawn to and why? So do you. Do you guys already know your favorite color?
- [16:56]
Christina
Yeah. Blue and green, it's the same. And then maybe like red in third place. But if we're talking about the tones, navy for sure, like a hunter green. And then I like any kind of red, cherry red, deep red, burgundy.
- [17:15]
Alyssa
I keep thinking of your red cardigan. That's like. That's a great red on you. Yellow is my number one.
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Christina
Oh, which is what?
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Sina
What tone of yellow?
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Alyssa
I don't know yet. I was thinking of that. That's a really good question. I want to say, like, that banana yellow, just because I know that that's the yellow that looks good on me, but I think that would be like. Like skewing the answer. I think just like the bright sunshine, like, super happy yellow.
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Christina
Like a Sesame street yellow.
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Alyssa
Yeah, well, yeah. Yeah. Like Big Bird, maybe, you know, like.
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Christina
Yeah, yeah.
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Alyssa
It's just so happy. Like, my engagement ring was yellow. And I remember, like, oh, cool. Yeah, it was like a yellow diamond. And I thought, oh, I'm going to get. Maybe I'm going to get sick of this. And I never got sick of it. Like, I always gravitate towards yellow. Even though I don't wear it, it is nowhere present in my home. Like, it's.
- [18:08]
Christina
I thought you had a dress.
- [18:09]
Alyssa
Yeah, so. Yes, I have a yellow. Yeah, it's like a silk. It's got a yellow print. So, yeah, so that was like a big. Yeah, that was that's probably like, the only yellow in my closet. A good memory.
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Christina
And the hat from Copenhagen.
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Alyssa
And the hat now from Copenhagen.
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Sina
I remember that. Yeah, yeah.
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Alyssa
It makes me so happy. So, yes, I love that for sure. And then blue. Blue is like a very, very close second because I actually love to wear and decorate with blue. Like, and a mix between a pale, pale. Like, I love. I love tonal. So I love, like a. A deep, like, inky, not so much navy, you know, like an ink blue that's almost like dragonfly ish kind of blue, like, bordering on. On green. So, like that kind of inky blue and then a pale, pale, pale blue. I should turn my computer around. I'm looking at my chair, and it's like one of those. It's like an inky blue velvet chair. Like, that's the exact color you want to see.
- [19:06]
Christina
Take a picture of it on your phone and then share the photo.
- [19:08]
Sina
Oh, yeah, yeah. You're so smart.
- [19:11]
Alyssa
Here. Oh. Oh, there it is.
- [19:12]
Sina
Oh, yeah, I see what you mean. Yeah, it's kind of close to petrol blue, I would say. Yeah, I see what you mean.
- [19:17]
Alyssa
That it's here in real life.
- [19:18]
Sina
Yeah, yeah. So you like. You like pairing colors within the same color group? Yes, that's like my.
- [19:24]
Alyssa
I think it's just such a beautiful effect.
- [19:27]
Sina
Yeah, my. My favorite color. Like, again, blue is very close in between blue and green because I. It's funny, the book says that you always need to, like, just follow your gut. The first thing you think about is usually the right one. And I can't decide between blue and green because I love decorating with green and I also love wearing green, but I also love wearing blue. So for me, it would be like sky blue or like a sage green. Like those really dusty again. I feel like I'm so connected to that summer palette. It feels very much aligned with my personality. What the book wants you to do is to kind of think about what that color means to you. Like, where does it come from? It could be a personal association, like a memory, or it could be cultural or more symbolic meaning within your culture. But it could also just be a psychological meaning. So how this color makes you feel or behave, and then that's kind of the reasoning behind why you feel so drawn to that color. Like, if I should give my example, I think for me, sage green just makes me feel so calm. It's definitely more of a psychological meaning to me. It makes me feel calm. It makes me feel at. At ease, and it's just so soothing. Like my we decorated a playroom for our daughter, and I painted the entire room and some of the furniture the same, like, pale, sage green color. And I just love being in that room. And I have a suit in the same color, which I love. I love wearing it.
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Christina
Yeah, I love that suit on you. And the. And your jacket, the coat, right?
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Alyssa
Yeah.
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Sina
Yeah, yeah.
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Alyssa
I love that coat.
- [21:02]
Sina
Yeah. Thank you. Yes. Definitely a. Definitely a favorite. And. And again, it. I guess it also kind of like. It. It is a bit of a mood booster. Not in the traditional sense of being super cheerful, but it definitely does something psychologically to my mood. I think the same with the blue, actually. Especially that light blue. It kind of have some of the same qualities.
- [21:19]
Christina
Yeah. My first thought went to more of that hunter dark green, but if I'm. Because I wanted to paint this den that color to make it feel, like, really cozy and then have a bunch of sort of warm lights when warm lamps, kind of to. To just keep everything warm and cozy. But I also like greens in plants. Like, we don't really decorate that much, but when I do decorate, I like decorating with plants as opposed to, you know, trinkets and things like that. So, you know, more natural greens I also really love. And, like, if we were to get pillows or bedding, it's always some kind of green that I. That I like to go for. So I think it's on the same vein as you cena. It's, like, more calming. It feels more earthy, more natural.
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Alyssa
And.
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Christina
Just, like, as things are, that's what I really, really like. And then with navy, I've just been gravitating towards navy a lot. I wouldn't decorate with it, per se, but when I'm getting dressed, I'm really gravitating towards navy and kind of switching out anything I would wear in black with navy. And it just makes everything feel. I still get the feeling of wearing black, but it's just not as harsh. It's just not as contrasted. And I really, really have been enjoying that a lot. I felt like navy goes with so much more than black does, in my opinion. I don't know. Pretty. Yeah.
- [22:41]
Sina
Yeah. Yeah. I agree. Yeah. Yeah. I think we should dive into the color psychology of each of the colors as well, but towards the end, and maybe that can explain to us why we feel that way.
- [22:51]
Christina
Yeah.
- [22:52]
Sina
How about you, Alyssa? Why do you think you are so drawn to.
- [22:55]
Alyssa
To yellow?
- [22:56]
Sina
Yellow?
- [22:57]
Alyssa
I don't know. Maybe because it's just, like, very.
- [22:59]
Christina
You're just a ramp.
- [23:00]
Alyssa
Oh, my God. This thing Ever. Thank you.
- [23:06]
Sina
I don't know.
- [23:06]
Alyssa
It's funny. I don't know. Yeah, I guess.
- [23:08]
Christina
I guess that's how I would describe your personality.
- [23:11]
Alyssa
That is the.
- [23:12]
Sina
Yeah.
- [23:15]
Alyssa
That'S very, very, very kind. Thank you. Yeah, I guess. Yeah. It just makes me happy. It's just happy. It's energized. It's very bright. Like, hi.
- [23:25]
Christina
Hi.
- [23:26]
Alyssa
You know, there's.
- [23:28]
Sina
Go for a ride.
- [23:29]
Alyssa
Let's go for a ride.
- [23:30]
Sina
Yeah. Yeah, I like that.
- [23:33]
Alyssa
Right? I don't know. Yeah, I guess that's why. And then blue, I think the opposite, maybe. It's just. It's very calming. It, like, counterbalances the hyper yellow a little bit. So, yeah, that might be it. But I don't know if you guys have read this. I hope this isn't going too much off topic, but there's. I forget the account, but it's this writer, and she equates the seasons to personalities. And that was making me think about your. Your seasonal. It was like, November is like, offers you a cup of tea, and she lets you into her home. And so it was kind of like how the seasons and the personalities matched and then made me think of the relation to color as well. But anyway. Yeah, yeah, yeah.
- [24:13]
Sina
So. Sorry.
- [24:13]
Alyssa
So those are the.
- [24:15]
Sina
Yeah, I think that's it.
- [24:16]
Alyssa
That's how they make me feel.
- [24:17]
Sina
Do you have any, like, least favorite colors?
- [24:20]
Christina
Probably orange and pink.
- [24:23]
Alyssa
Oh, I love pink.
- [24:24]
Sina
What kind of pink? Like a baby pink or, like a magenta pink?
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Christina
All the pinks.
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Sina
All the pinks. Yeah.
- [24:31]
Christina
But I like. I mean, probably the least is baby pink. I would not. Yeah, I wouldn't wear it. I wouldn't decorate it with it, But I love Legally Blonde.
- [24:39]
Sina
Yay.
- [24:43]
Alyssa
Nice. Nice.
- [24:45]
Christina
Yeah.
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Sina
I think for me, it's probably, like, lime green. I mean, it can be cool. And actually, when I have. Because it's in the deep palette and when I have clients who are deeps and we drape the lime color, it looks so great. But when I see, like, there's something very jarring about it to me, and it's very, like, I almost feel, like, nauseous when I look. I don't know. There's, like, definitely, like, a physical emotion when I. When I look at lime green, I think it's just too intense for me. It's like the complete opposite of what I probably am, personality wise. I don't know that that's why.
- [25:23]
Alyssa
Same. I'm the, like, a highlighter green, highlighter yellow, highlighter orange. Anything that has that, like, extra bit of, like, electricity in it, we have.
- [25:33]
Sina
11, what we call main colors. Or like, that's the common approach that we have 11 main colors that we work with. So it's red, pink, yellow, orange, brown. Then we have blue, green, purple, gray, white, and black. And it goes into depths of what all of these colors mean psychologically, what kind of physical experiences you can have when you're wearing this color, when you see this color, and what kind of emotion, emotional experience you might have with the collar as well. And it also comes with some tips on when and how to wear the collar. Like, in what situations would it be a good collar to wear? In what situations is it maybe not the best collar to wear? And that whole chapter is very interesting as well. I think, if anything, then definitely read the book just for that bit because it is quite. It's quite interesting. So, Christina, you just mentioned pink as one of your less favorite colors. It's funny. One thing that the book mentioned is actually that in some prisons, they actually have a pink cell to kind of. Because apparently the pink color helps to lower heart rate, blood pressure and pulse. So if you enter, like, a pink.
- [26:49]
Christina
Room, especially if it's, like, sometimes painted pink.
- [26:52]
Sina
Yeah. Like a baby pink. Definitely not the magenta, because that can be a little bit too intense. But, like, the baby pink has, like, a very nurturing, empathetic, very feminine feel to it. But the downside or, like, the adversive use of pink is it can be perceived as a little bit of a quote, unquote, weak color and kind of, like needy and fragile. I don't know if that explains why you don't necessarily feel drawn to the. I feel like you're so. You're such a strong individual. Like you. I think we've talked about that before when we talked about what. What characters from Sex and the City that we relate most to that you like. The kind of. Similar to Miranda. Yeah. You're such a power. I feel like you're such a power woman. Yeah, yeah. You know what you want, and you're, you know, you're very. A very strong individual. So maybe that's why pink is not necessarily the best.
- [27:50]
Christina
Maybe I think I have a little bit more, like, masculine energy than, you know. That's not to say that, like, I don't like femininity or femininity is bad or anything. It's just more. Yeah, that's definitely more of my personality. So.
- [28:02]
Sina
Yeah, yeah, yeah.
- [28:04]
Christina
So if I wear pink or, like, add pink accessories, it just feels. It feels really unnatural to me.
- [28:13]
Sina
Yeah.
- [28:14]
Christina
But I do say I got to say, I like. I like, like millennial pink sometimes. Like, I like it in. I like it in marketing and backgrounds and stuff like that, so. Yeah, but I guess it's that very calm. It's like almost whitish kind of pink.
- [28:32]
Sina
Yeah, like a very delicate one. Yeah. Okay, so yellow. I just want it because yellow was your favorite color, Alyssa. So the positives to yellow is that it's emotionally stimulating. It can make you feel very uplifted, very happy, optimistic. Sunshine is actually another keyword. So that's that ray of sunshine for you. And it actually says that you, you know, you can wear it when you need cheering up, when you need that boost of energy, and when you need that, you know, boost of self confidence, which I think it kind of describes, like, all of the same things that you just mentioned before. That's why you. You like the color yellow and why you feel drawn to. To the color yellow. Yeah, we all have blue. Blue is actually a favorite color of the world, apparently. So it shows to be like a fave color of the entire world across cultures. So obviously it depends on the intensity. Depends on where you are, I could imagine. So, you know, if it's a lighter blue or ranging towards the deeper navy blues. But it's a. The light blue is very soothing, whereas darker blue is more. It has the same qualities as black, as you just mentioned, Christina, but you feel it's perhaps a little bit more gentle. And I think a lot of people also see it as a little bit more wearable than black, which can be very harsh. Harsh and yeah, almost feel too dominating in some. Some cases. But. But navy has that same air of authority to it, similar to black, but just a little bit more approachable. I mean. Yeah, exactly. A little bit more approachable, I would say.
- [30:13]
Alyssa
Yeah.
- [30:13]
Sina
And it actually says here, like, you should wear light blue when you want to appear, approach your book because it's a more, you know, it's a little bit more inviting, I guess, and then the soothing dark blue when you want to appear, more authority. So I think that's also why it's sometimes a preferred color for stuff like uniforms and, you know, suits and, like. Yeah, exactly. Yeah, cool.
- [30:34]
Alyssa
And logos, too, for brands. They use a lot of blue to enhance that credibility.
- [30:39]
Sina
And yeah, there's a lot of, like, technology or, like, tech brands that use blue, like Facebook. But, like, I feel like all of the apps on my phone are blue. Sometimes it's hard to distinguish the apps from one another because they all just use the blue color. And I guess it's Maybe because there's also, like, logic, clarity of thought, honesty, integrity. Maybe that's why they really love that blue color. I don't know. Yeah.
- [31:05]
Christina
What about green?
- [31:06]
Alyssa
What about green? Yeah, because both. Green.
- [31:08]
Sina
Yeah. So green is the color of life. It's the color of nature, harmony, peace, reassurance. One of the reasons why a lot of us feel drawn to green is because it falls in the middle of the spectrum. So the eye require little to no adjustment to actually be able to see green. So it feels very calming and very easy for the eye to look at green. So, yeah, it feels very balanced and very harmonious for. For us where when wear the softer, darker greens to feel at ease and feel more calm, whereas you can wear the lime green, which was my least favorite color, when you want to feel more full of energy. So, of course, the intensity of the color also has a role to play here, and I think that's why it's quite important to. When you ask yourself, if you do decide to do this exercise, when you ask yourself, why is my favorite color, it's very important to think about what exact version of that color is it that you're drawn to, because different versions of the same color can have different impacts on your emotions and your psychological state.
- [32:17]
Christina
Yeah, that's really cool. I would like. When you talk about that highlighter green, I would almost describe it as electric. And then when you describe the sage green, it's like, calm and serene and.
- [32:27]
Sina
Yeah, yeah, exactly. The black. We also talked a little bit about black. Again, I immediately came to think about you, Alyssa, because I know you love black. And just having talked about your, like, your style, words and your style, personality a lot throughout the podcast, the positive sides to black, that is that it's very glamorous, it's very elegant, sophisticated. It has that drama to it as well, which I know is a quite an important keyword to you. It also has, like, an air mystery. And obviously there's a bit of authority there as well. Similar to the navy color, if we look at the less positive aspects, then it can be a little bit heavy. Sometimes it can almost feel a little bit oppressive. A little bit intimidating, too. Maybe a little less approachable. Often when we see, like, bouncers at the. Like at the clubs or when you're people working backstage at theaters and stuff, they're often dressed in completely black because they want to blend in. Yeah, exactly. So that's. I guess that's another way.
- [33:26]
Christina
And they're also like, yeah, yeah, yeah, exactly.
- [33:30]
Sina
Scary. Yeah, yeah. I think it's really, really interesting. And like I said, there are 11 colors on this list, so obviously you could dive into all of those and then you can really start pinning out your. Your favorite color and just get more reasoning behind why you feel drawn to certain colors, what the colors can do for you. Yeah, I think it's just, it's interesting. It's another way of working with color that isn't just, you know, the, the traditional color analysis that we've talked about before.
- [34:02]
Alyssa
How do you think this will affect how you approach your color clients? Like, how do you see this working into the way you assess color now going forward?
- [34:13]
Sina
I think when I have clients, we always talk about color psychology in some shape or form, like trying to get reasoning behind because there will be colors in the palette that they feel drawn to and then others that they don't like. But I was actually thinking, like there should be. I should be, I should offer a whole like session for people who are not so much concerned about what the color looks like on them, but more, what is this? Like, how is this connected to just my personality? I find it to be such an interesting field.
- [34:46]
Alyssa
Yeah.
- [34:46]
Christina
Yeah, that's really cool. I learned a lot and I never really thought about why I like certain colors over others and why I gravitate towards some and leave others behind. So, yeah, this was really cool.
- [34:57]
Alyssa
Yeah, this was great. Thank you for sharing your knowledge and what you learned. Of course.
- [35:01]
Sina
Yeah. Thank you to Karen for writing such an excellent book. Highly, highly recommend. All right, so we are going to wrap up this episode here and we would love to hear from you. If you're watching on YouTube, make sure to comment below the video. Let us know your favorite color and why. Maybe your least favorite colors as well. And yeah, don't forget to like and subscribe. Make sure to follow us on Instagram as well if that's your favorite place to be. Remember that we have a membership here on YouTube as well where we do monthly AMA and kind of more exclusive content for our members. And I think that's it. Thank you so much for listening. Bye Bye. Thank you so much for joining in our conversation this week. If you're enjoying the show, we'd love it. If you subscribe to the podcast on Spotify and Apple and leave us a rating and review, it's one of the best ways to support the sustain this podcast at zero cost to you.
- [36:00]
Christina
We're also a community led podcast, so if you have any questions for us, topic requests, or even guests you want to hear from, please send us a DM on Instagram @ Sustain this podcast. We read all of our comments and look forward to hearing hearing from you.
- [36:13]
Alyssa
We hope you join us again next Tuesday where we'll talk about so much more than clothes.
- [36:17]
Sina
Ciao.