Podcast
Sweat Equity
Hosted by Marketing Examined · EN
Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.
77episodes
Episodes
Newest firstAll episodes
If I Started Creating Content As a Brand In 2025, I'd Do This
Nov 19, 202400:36:24Summary readyWhat makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success.Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into causes, building character-based narratives, and engaging with your audience creatively.Don’t miss this masterclass on growth and community building.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
SummaryI've Worked With 35,000+ Influencers - Here's what you need to know
Nov 12, 202400:33:19Summary readyIn this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards.We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct sales. This episode also highlights how brands like 75 Hard and Bandit Running leverage long-term commitments and challenges to transform their audience into loyal advocates, creating a powerful emotional connection through shared goals and accomplishments.Got a brand? Leave it in the comments, and we’ll brainstorm ways to engage your audience with challenges and competitions on a future episode!📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------🔥Want Free Game?Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------CHAPTERS:0:00 Intro01:45 – The Importance of Incentives in Partnerships03:20 - Different Kind of Incentives: Comissions05:15 – How to Keep the Appetite High07:00 - Bonuses Tied to Non-revenue Generating09:11 – Grow Faster With Wix Studio09:45 – Intersection Between Brand Marketing and Performance Marketing13:10 –Having a Strong Brief: Differentiation14:15 – Having a Strong Brief: Inspiration16:30 – Including Ideas and Tips for Creating a Strong Brief18:45 – Setting Clear Expectations with Content Creators21:00 - Boosting Engagement with Competition/Commitments22:00 – The OG of Brand Competitions: The 75 Hard Example24:40 - Commitment-Based Marketing: Case Study of Bandit Running27:11 - Bandit’s Marathon Training Program: Building Forever Fans29:20 – Understand What Your Community Buys from You30:00 – Find the Underlying Goals Behind Your Product30:58 - Center Your Customers Around a Common Goal
SummaryHow to Create Cult-like Customers in 36 Mins
Nov 5, 202400:36:27Summary readyIn Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters. Starting with the importance of clear values and a strong brand story, we share examples of companies like Seed, Yeti, and Muscle Milk and how their origin stories connect deeply with their audience. Next, Brian dives into brand lore, and how your brand cause lore to tell a brand story. This episode is packed with insights on creating a loyal customer base, with actionable tips on building long-term brand success. Don’t miss it!Don’t forget to subscribe, share, and support our journey to hit 10,000 subscribers before the year ends!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
SummaryThis Wallet Brand Generated $10M in 30 Days with 1 Giveaway
Oct 29, 202400:34:28Summary readyIn episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance of landing page funnels in nurturing leads and driving conversions. He discusses how to create effective landing pages that guide potential customers through each stage of the buyer's journey, from consideration to purchase. This is a jam-packed episode filled with bangers! Thanks for watching! 📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------🔥Want Free Game?Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------CHAPTERS:0:00 Are Sweepstakes back? 2:11 Hexclad’s Gordon Ramsay Sweepstakes Strategy 9:06 How Ridge Wallet $10M Giveaway Strategy16:15 Marketing Examined Ad16:53 The Content Funnel Strategy17:54 Creating Middle & Bottom of Funnel Content19:35 Banter about Diddy LOL21:23 Creating Middle & Bottom of Funnel Content23:15 Landing Pages for Middle of Funnel24:12 How Position Your Brand Against Competitors26:13 Turning Reviews & Comments into Content28:47 Organic Content for Testing29:37 Buying Behavior is Changing31:38 When a post doesn’t do well…33:10 Ending Thoughts
SummaryEx Account Manager Quits Her 6-figure Job To Become A Full Time Creator and Make $40k/mo
Oct 22, 202400:52:47Summary readyIn episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K+/mo. She dives into how she formulates her viral videos, how to "bait the fish" and how women can use their unique skills to succeed in business. Checkout Courtney on Instagram: [ / courtlynnjohnson Thanks for watching!📱Follow Us On Social:--------------------Instagram Alex E / alexgarcia_atx Brian: P / brian_blum Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------🔥Want Free Game?Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------CHAPTERS:0:00 Intro - Courtney Johnson1:20 Working on Marketing Team of Cowboys2:26 Idea Generation for Viral Video8:24 Why Courtney Wen’t Full Time Creator9:45 How To Find your Content Niche 12:10 How to find Content Series 13:58 How to find Hooks & Hook Forumla 17:20 The “Baiting The Fish Technique” 18:29 Sweat Equity Growth 19:28 2 Ways to do Podcasting 20:42 Content That Can Be Monetized 21:58 Going Viral is Less About Money 22:50 Posting on LinkedIn 24:20 Working with LinkedIn HQ26:20 Testing Content with LinkedIn27:27 Brainstorming Brian’s Spicy Takes29:20 Very Spicy LinkedIn Post 30:48 How to Structure Video Concepts 33:55 Men or Women Employees? 35:02 Why Are Men More Inclined to Entrepreneurship?36:20 Leverage your unique skills 37:30 Courtneys House 38:12 How The Cooperate world is Fake41:14 Advice on stuck in a 9-5 role 42:00 Advice on starting to make content42:54 Rich vs Poor habits46:48 Advice to women breaking into Entrepreneurship48:50 Skills Women need to prioritize 51:09 Ending Thoughts
Summary2x Your Black Friday Revenue in 41 Mins
Oct 15, 202400:41:27Summary readyBlack Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that.Alex breaks down his Black Friday playbook, sharing fresh ideas for emails, ads, and promotions, plus key pitfalls to avoid. Then, Brian dives into Heart & Soil Supplement's organic content framework and how use of "tent pole" marketing to create content and sell their products. Thanks for watching! Support us by clicking subscribe and sharing with a friend. 📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------🔥Want Free Game?Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------CHAPTERS:0:00 Intro - What to expect this episode 2:42 Refining Your Black Friday Offers6:01 How Brands Loose integrity During Black Friday 6:45 SMS & Email Black Friday Strategy9:58 Using Influencers Email List 12:04 How Athletic Greens Uses Their Influencers 12:55 Ad Content Strategy for Black Friday 17:15 Lead Capture Strategy for Black Friday 18:55 How to Gamify Black Friday 21:40 Abandoned Cart for Black Friday23:30 DM Waitlist Strategy 25:08 Organic Content Strategy for Black Friday 27:50 How to Build Your Audience "Interest Graph"32:26 Breaking Down Heart & Soil Supplements Content Playbook 35:10 Using the "Tent Pole" Strategy for a Footwear Brand39:24 Simple Ways to Use The Founder for Content 40:50 Ending Thoughts
SummaryHow Peter Attia’s Protein Bar Made $10M in 3 Weeks
Oct 8, 202400:41:40Summary readyAs always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
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