Podcast
Sweat Equity
Hosted by Marketing Examined · EN
Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.
77episodes
Episodes
Newest firstAll episodes
How to Build a 9-Figure Performance Brand
Jan 28, 202500:46:05Summary readyIn this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals.Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration.📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------
SummaryThis Is How Your Brand Needs To Tell Stories
Jan 21, 202500:40:23Summary readyHow do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences. We also dive into how modern brands thrive by aligning narratives with social media strategies. Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:00:00 - Intro & Sneak Peek of Topics4:00 – Why Training Your Brand Account Algorithm Matters06:10 - The CRTZRTW Social Media Phenomenon09:00 - Sidequests and Community Gamification11:09 - Reebok’s Tactic in CrossFit event12:55 – Creating Successful Campaigns: The hero, the moment, the medium, and the production.14:30 - The Importance of Campaign Recaps15:35 – A Good Advice for Marketers16:10 – The Surprising Puma Campaign during the 1996 Olympics18:00 – Picking the Perfect Medium24:00 – Crafting Brand Narratives That Resonate with Customers27:16 - The Difference Between Internal and External Missions30:21 – Case Study: Comparison Between a Narrative-driven Brand and One Without Storytelling.35:02 - The Impact of Marketing Touchpoints38:30 – You Need to Change Your Social Media Manager
SummaryShift Your Brand from LOW Status to HIGH Status in 46 Mins
Jan 14, 202500:46:52Summary readyWant to build a premium brand that people are willing to pay more for?Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding4:34 Early Days of Social Media Content Creation06:08 Product Obsession to Lifestyle Obsession Shift07:00 Role of Association in Content Strategy09:42 Case Study: Nude Project11:38 ALD: A Dream Moodboard12:35 Creating an Aspirational Mood Board13:48 A Quick Advice for Marketers14:22 How the Mood Board Guides Your Content Decisions17:00 The Importance of Titles in Social Media Videos18:42 The Three Types of Video Hooks Explained21:40 Does Linkedin Work for Content?27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point34:07 Biulding Urgency Through Scarcity35:22 Case Study: Saucony x Minted New York36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty40:40 Why Big Brands Avoid the "Enemy Frame"45:30 We're Hiring!
SummaryBuilding an 8-Figure Business in 2025: What 2024 Taught Us
Jan 7, 202500:53:56Summary ready2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle. Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day6:30 The Secret Sauce to Viral Short-Form Content09:51 Using Skits to Engage Your Audience11:47 The Power of One Shots14:40 Unboxing Content: Keeping it Raw and Relatable16:04 Style Fits: Easy Concept to Get Attention17:45 Flatlays: Why Presentation Matters20:10 Themed Shoots for Seasonal Campaigns21:45 How to Create Immersive Brand Experiences: Nude Project25:56 Social Trends for 2025: Organic Funnels26:38 The Rise of Character Development in Branding30:16 The Importance of World-Biulding in Branding31:30 Why Long-Form Content is the Next Big Opportunity34:58 Focused Influencer Marketing for 202535:30 Affiliate Marketing: Gamification and New Strategies40:11 Creating Social-First Branding Campaigns:42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters44:37 Drop Shipping in 2025: The Resurgence47:14 AI Marketing: Avatars and Content Creation48:30 Using Alternate Histories for Brand Narratives
SummaryCreate a Perfect Content Strategy in 49 Minutes
Dec 31, 202400:49:24Summary ready2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies.From creating cohesive brand narratives to leveraging AI-driven marketing tools, we break down strategies to elevate your content and engagement. Learn about TikTok blitz strategies, apparel brand content pillars, the future of long-form content for brands and the importance of character development for lasting impact. Is dropshipping making a comeback in 2025? Don’t miss this insightful discussion packed with actionable ideas for brands and creators alike!Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------Chapters:00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day6:30 The Secret Sauce to Viral Short-Form Content09:51 Using Skits to Engage Your Audience11:47 The Power of One Shots14:40 Unboxing Content: Keeping it Raw and Relatable16:04 Style Fits: Easy Concept to Get Attention17:45 Flatlays: Why Presentation Matters20:10 Themed Shoots for Seasonal Campaigns21:45 How to Create Immersive Brand Experiences: Nude Project24:32 Transform Your Business With Wix 25:56 Social Trends for 2025: Organic Funnels26:38 The Rise of Character Development in Branding30:16 The Importance of World-Biulding in Branding31:30 Why Long-Form Content is the Next Big Opportunity34:58 Focused Influencer Marketing for 202535:30 Affiliate Marketing: Gamification and New Strategies40:11 Creating Social-First Branding Campaigns:42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters44:37 Drop Shipping in 2025: The Resurgence47:14 AI Marketing: Avatars and Content Creation48:30 Using Alternate Histories for Brand Narratives
Summary5 Brand Social Trends You Need To Know For 2025 Ft. Oren John
Dec 24, 202400:25:12Summary readyIn episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape. Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------
SummaryHow to Build A Cult Following In 2025
Dec 17, 202400:43:39Summary readyWant to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands.Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:0:00 – Intro: Kicking Off on a Rough Ankle1:40 – How to Build a Cult-Like Following02:00 - The Power of Narrative Building: Define Your Content in 3 Words02:53 – What Feelings Should Your Brand Content Create?4:10 – Examples of Killer Brand Narratives: Nike and Poppi7:55 - Why Your Brand Mission Matters9:12 - Internal vs External Missions: Key Distinction10:35- Content that Aligns with the Brand's Mission: 4Ocean11:52- Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash14:45 – Introducing an Enemy: Rivalries Create Loyalty16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby19:55- Strong Enemies Build Loyal Customers20:19- Hydrox & Hunter McIntyre21:37- How to Identify Your Enemy22:24 – Why Characters Make or Break Your Brand24:19- Brand Character Examples25:06– The Importance of Character Development26:39- Content Pillars and Their Purpose28:42- How to Create Repeatable Social Content Series31:13- Why You Should Creat Brand Content Series33:22- Mr. Beast Manifesto about YouTube Content34:25- The Importance of Writing Scripts37:06- Brian’s Big Meeting40:00 Ending Thoughts
SummaryHow to Build an Ecommerce Brand in 2025 (FROM 0-$100M) with Oren John
Dec 10, 202401:08:36Summary readyOren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success.Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand.Stay ahead of the curve as we explore 2025 trends and the rise of maximalism in design. Whether you’re into e-commerce, clothing, or branding, this episode is packed with actionable insights.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.Checkout Orens Brand: https://valuablestudios.com/blogs/news/behind-valuable Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast --------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
SummaryEverything Your Brand Needs To Go Viral In 2025
Dec 3, 202400:31:24Summary readyIn this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing.We break down Kody Phillips' clever Black Friday skit strategy and how Retro Muscle is tapping into 80s nostalgia to stand out in crowded markets. Plus, we dive into the shift toward social-first campaigns, the power of theme pages, and how trending audio is secretly boosting organic growth. Oh, and we also look at how a viral DJ used music, memes, and short-form content to rack up 20 million streams.Whether you're in marketing, a creative, or an entrepreneur, this episode is packed with tips to help you step up your content game.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
SummaryEverything You Need to Start a 100K Per Month TikTok Shop in 2025
Nov 26, 202400:42:48Summary readyTikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves.In this episode, we share step-by-step strategies for growing your sales, from hero SKUs and gamified incentives to leveraging affiliates and founder-led storytelling.With examples and actionable tips, this is a must-watch for marketers and entrepreneurs!Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast --------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
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