Putting tequila in the freezer might make it smoother—but it actually kills the flavor. In this video, I break down the science behind why cold tequila tastes dull and what you should do instead. If you’ve ever wondered why your tequila tastes flat or muted, the answer comes down to aroma, temperature, and how your brain processes flavor. From volatility of aromatic compounds to how your nose affects taste, this is something every tequila drinker needs to understand. We’ll also look at: • Why bars freeze bad tequila • Why good tequila should NEVER be ice cold • How a stuffed nose (cold/allergies) affects flavor • The difference between cheap vs additive-free tequila And yes… we’re putting it to the test. If you enjoy tequila reviews, education, and industry insights, make sure to subscribe to Tasting Tequila with Brad. © Tasting Tequila with Brad