Sun Nov 24 2024

Summary In this engaging conversation, Brad Niccum interviews tequila aficionado Matt Charney, who shares his extensive journey into the world of tequila. From his early days of drinking mixtos to becoming an advocate for additive-free tequila, Matt discusses his evolving preferences and the importance of understanding the production process. The conversation delves into the story behind Guacamaya Tequila, its unique production methods, and the significance of barrel aging. Listeners will gain insights into the tequila community, the importance of storytelling in branding, and where to find Guacamaya Tequila as it prepares to enter the U.S. market.   Chapters 00:00 Introduction to Tequila and Personal Journeys00:49 The Evolution of Tequila Appreciation01:34 Tequila Tasting Techniques and Preferences04:18 The Impact of Environment on Tasting07:08 Pairing Tequila with Food and Experiences11:42 The Story Behind the Logo13:27 Tequila Production: From Mexico to the U.S.15:34 Agave Farmi...