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Jenny Urich
Welcome to the 1000 Hours Outside podcast. My name is Jenny Urich. I'm the founder of 1000 Hours Outside and I have a new friend and a beautiful friend. And you know what, Iman, I have to tell you, you have such a way of making people feel comfortable and welcome. It struck me from the very, very, very beginning, actually. I'll always remember it. I'm like, wow. I don't know if I've ever had someone who I met for the first time in person that made me feel so seen and loved. And so I'm so thrilled that you're here for so many reasons. Iman Hasan, welcome.
Iman Hasan
I am so grateful that I met you. I saw you at that dinner when we were in Grand Rapids, Michigan and I came up to you because you just exuberated this beautiful, warm, loving, inclusive light and I connected with you and I was like, you know, this is going to be my people, this is my person and we connected and we became fast friends. So thank you for allowing me the space to come onto your podcast and meet your incredible community. I really appreciate that.
Jenny Urich
I'm thrilled that you're here and I love Iman too, that you have got this breadth of things that you do and things that you're interested in. So you're. We're talking about biohacking. We're talking about wellness. You love animals. You have a big company, and you're, you know, babes supporting babes. You got this fantastic PR agency. You have your own podcast, biohacket. You are working with humanitarian aid, Save the Children. You have your nutrition certification from Cornell. So I love that. I love people that are like, I'm gonna do all these different things that I want to do with my life. How did you become that type of person?
Iman Hasan
You know, I never wanted to fit into a box, so I didn't want to be labeled as anything. I've always been multifaceted. And just before we hopped on here, you and I were talking about it, that women in today's age, either you just have to be a homemaker, just need to be that. People love to stereotype you and put you into a box because that's how they figure you out and can associate with you. But that narrative is broken. That narrative is so, so, so deeply broken. I think women can be whoever they want to be, and they can juggle multiple hats and be different things at the same time. That's the beauty of freedom and choice, and I see it a lot. You know, I obviously was really vocal around this election season, something I thought I would never do. I never thought I'd be vocal about an election, but I was super passionate. And one of the things, I got bullied and ridiculed a lot from. From a lot of people on the left. If you're listening to this, you probably have realized I'm very inclined towards the right. Not because I agree with 100% of what they say. It's because a lot of my value systems came from there, where I currently stand about health, about, you know, why we have chronic disease in America, about the fact of safety and security for American citizens. I'm completely anti war. I do not care. I think American money needs to stay in America. And so I said, I'm gonna be who I want to be, and some people will like it and some people won't. But I'm going to give myself the space for authenticity, because that's really all I have. Right?
Jenny Urich
Yeah.
Iman Hasan
I can only show up and be myself, and that will resonate with some incredible women like yourself. And some women might find that too much. And that's okay. That's also okay because I'm not looking for that validation.
Jenny Urich
Ooh. That's good. So we have this big event, really big historic event at Kellogg's led by Vani Hari, the food babe. And one of the really cool things about it was she brought this whole group of people together and now we have all of these new relationships. So I'm just so thankful for that, to have met you. And I really enjoyed learning more about you, looking at your website, all the things that you offer, your Instagram. Tell us why you came to Kellogg's. Because you came up all the way from Miami, which is so far is a. We're in Michigan. And I always joke around about how you can't, like, really survive a Michigan winter without going to Florida. So we come to Florida, but we come to Orlando. I'm like, miami is so much further than Orlando. I mean, it is way down there. So to come all the way, and it was cold. Tell us why you made the journey.
Iman Hasan
When Vonnie reached out to me, it was an immediate yes. Like, I think I found out like four days before. And it was an immediate yes because of Vonnie's mission and what she's trying to do. She has been fighting Big food for close to 10 plus years. People are like, vonnie is not new to this. She has been fighting for 10 plus years. And when she had her speech that we were all there for, she talked about how she finally doesn't feel alone. And I was so excited to go support her and all the things that she's trying to do for American families, for our health and making sure to build that awareness. I said, I'm going to cancel whatever I have on my schedule and go out to support this incredible woman and her mission. That, by the way, is not reserved for some. It is for everybody. It's about for the masses, to help improve the lives of American citizens and American families. And I thought to myself, how can I not be there for this incredible movement and look at how much it's picked up. People are talking about it, people are supporting it. I think it's finally, you and I are in the group chat with everybody. I think it's going to finally start hitting Kellogg's, you know, bottom line, which is what we want. Because when you hit them hard enough, they have to listen and build in change.
Jenny Urich
Yeah. And it really is one of those things that people, you know, you. It's interesting to read the comments. They're like, well, just don't buy it. What's the big deal? But it's like there are so many people that don't have a choice. They're getting fed the, at school, nursing homes, hospitals, all of that type of thing. And so it really matters. And they're already manufacturing those things other places, in other countries without the harmful ingredients. It was met with nothing. I mean, we, there's kids there, there's signs that people had called, they knew we were coming. Vonnie had reached out, they had promised, I mean, it didn't come out of nowhere. They had promised in 2018 to make these changes. It's been six years. And they, they met with a sign that says, get off our lawn.
Iman Hasan
And this goes beyond just food, right? If you are able to successfully remove the dyes and the preservatives from our food, it goes step further. So I'm going through IVF and recently, and I'm, I'm not somebody who advocates at all. I'm not, I'm not actually pro birth control at all because it really messes up your system. But my IVF doctor said to me that we need to put you in birth control for two weeks to control your cycle so that we can do your retrieval. I went to the pharmacy to pick up a birth control pill. The birth control pill had food dyes in it. And I was just shocked. I write to my gynecologist and I was like my, my fertility doctor and said, hey, and I should have brought it here. I don't know why I didn't bring the pill here. And I would have literally showed it to you on the box. And I read to them, I said, hey, these have like all these different dyes in it. You know, yellow, you know, red, 40, like, what is going on here? And they said, I don't think there are any pills on the market really, that come without dyes. Now if you look at the research, you look up these dyes and what they do, long term, they can cause cancer, right? Amongst many, many, many other things. And they are petroleum based. A lot of times. So I'm thinking to myself, you're putting this. A lot of women in America obviously are on birth control, and sometimes they're on it for 10, 15, 20 years. You are putting something in your body every single day that's synthetic, that's shutting down your ovaries. And on top of that, we're going to add that now it has dyes in it, and dyes are correlated and linked to cancer because they've not done any isolated studies to say, hey, the accumulation of these dyes can cause acts with everything else in the environment that you take. And there's no study like that on the market. And I thought to myself, imagine the poisoning of the American people and the women in this cult in this, in this entire place. And then we're screaming about having fertility issues. Well, like let's just dig a little deeper. It took me two days to find a pill that did not have dyes in it, that was white. And it only came because I had to go to the Walgreens myself, stand there, I said, start showing me the pills that you have. And my doctors are super kind and they'll put in the prescription for whatever I ask. But I'm educated on that front. What about all the women who just are like oh my doctor gave it to me and I'm just going to take this.
Jenny Urich
Wow. They talk about that in the To Die for documentary too where they say the kids like for their ADHD medication, same thing. And you can hardly find one that doesn't have the food dye. So it is a wild thing that's going on in our country and the health is declining. You have this passion for health that comes from. So I see two sets of stories Iman, I see one set of story where people say my health was at risk. My friend Shauna Holman, she was like, I mean I couldn't get out of bed. I had migraines for a year. Something had to change. Some people their kids health. So I guess there's three situations. So I just talked to Dr. Anna Marie Temple, she was like my kids were so sick. 2, 4 and 6. They're all on medications. They're all on several medications. And then some people say it was my parents, my parents health. And you talk about your mom, she had ovarian cancer, battled it for 10 years and your dad with Alzheimer's and dementia. And that's really hard. Yeah, it's really hard. It's your parents and that was part of you sort of changing your journey or learning. Can you talk about that time?
Iman Hasan
So my both my parents have now passed away. They passed away a year away from each other. And we know now science fact that a lot of these chronic diseases are preventable. 70 to 80%. And we have the awareness that comes to lifestyle food, what you're putting in your body, are you detoxing? Are you methylating all of this stuff? All the level of environmental toxins in your system. And these diseases are born 10 to 20 years before they show up disease in your body. And it made me step back and I did not agree with my mom's treatment prognosis at all. Like me and her would get into these huge fights and she was like, radiation, chemo, radiation, chemo. Like, you're killing everything off. What is the good stuff that you're putting back in? But the doctors were so indoctrinated. And anybody listening to this, I'm not against traditional medicine. You have a car accident, you lose your arm, or you're having a heart attack, you have no choice. But our medical system is so deeply broken and everyone's just a specialist in one thing or another. They're not looking at the root cause. They're just trying to, like, give you something to put a band aid on it and move forward to the next patient or person. And this is in America, but it's not just in America. My mom lived in the, in the UK at the time, and you would see it over there as well. And she died in a really, really painful manner. Her end of life. And by the way, the three months before she died, she should have never gotten the booster. She was already immune compromised. She died within three months of getting the booster. Cancer spread through her body like wildfire. She couldn't get out of bed. She was one of the most active, vibrant women I knew. And that was it. And she went into a medical coma and then passed away. And I just stepped back and thought to myself, this is not the life that I want for me. And I've been in PR marketing for like 15 plus years. My career is probably coming to like up to 20 years right now. And I said, I have spent so long building luxury brands and luxury products for so long. I want to spend my personal energy and time building practitioners and brands that I believe in in health and wellness. So I started inspiration from her and her health journey, started working on health, and built the arm of the agency that now does health and wellness that I lead with with a bunch of my team. We still do all the other stuff too, which my team loves, but I focus on health and wellness. And the guardrails came off. And I said, I'm not going to have a filter. I don't care. I don't care to be judged. I'm going to speak my truth and my people will find me. And that is it. That is the bottom line. Because I kept too quiet for too long when it came to her journey, which maybe if I had known as much as I do now, I could have pushed it a little bit more. But I don't even know if she was open and receptive.
Jenny Urich
Wow. And then you said, with your dad and you wrote, watching, this is a Big statement. Watching our loved ones suffer with health issues. So whether that's your parents, whether that's your friends, whether that's your children, watching our loved ones suffer with health issues is something that is far too common for a lot of us. Our passion about health comes from the loss of a loved one due to corruption. Watching someone we love live in pain and be misadvised by healthcare professionals meant to help. And what's interesting is Casey and Kelly means they lost their mother to cancer. I love that they're called the mean siblings. That's actually, like, one of my favorite things. I love that. That's really cool. So their book just came out, and I know it's making a lot of waves. So you have this passion because you had people that you love who have. Who maybe could have had different outcomes, and it is a very common thing. So talk to us then about what you're doing in your life. You have your new podcast. Okay, well, let me bring up. Let me bring up the one thing I love. I just love you. I was looking through, obviously, your Instagram, but. And then your. Your podcast, which you started this year, which has fantastic episodes, but talking about, like, you're doing cool things. You're looking into all sorts of different things, like regenerative farms and hyperbaric oxygen therapy. But I do want to start with the one where, like, I think it's cool. Who. There's all sorts of.
Iman Hasan
The helmet.
Jenny Urich
There's all sorts of interesting things out there, right? There's, like, things about sound and how sounds. Different wavelengths make you feel. And, you know, you learn these things and you. I think at the beginning, you're like, that seems kind of kooky. But then when you learn a little bit more, you're like, oh, that's actually really interesting. So here's an example of one. My midwife, she always had the things that was like, that's kooky. And then, like, years later, I would be like, oh, that was right. So she said there is a certain frequency that if you. If it vibrates and you have a broken bone, that it would make it really painful. And so that's what doctors used to do. Or, like, you have 12 kids at home and you live on a farm. You had this, like, chime that's at a certain frequency, and that's one of the ways that they would be able to tell, is it broken or just sprained? And I was like, that's so weird. But then, you know, I learn more about it, and you find out that there's all these interesting things out there that maybe you just had no idea. So this is Toby and he says today we're going to put stuff up our nose intra. I'm entertained. Intranasal brain photobiomodulation. Just talk to us about. I actually think this is kind of fun. You know, you go try different things.
Iman Hasan
I love to try gadgets and you know, kind of at the edge of science and see how I feel. Right. The only way you know if this stuff will work is if you try it and you see how you feel. Right. That's the bottom. And Ginny, that was just an amazing experiment. I did these neurofeedback sessions. I did like 10 or 12 of them to see how it helps my short term and my long term memory. And for those of you listening, I take this peptide prior to it as well and it kind of basically like rewires and remaps your, your brain and really helps enhance memory, which a lot of us. And the peptide by the way, is methyl and blue. So I take a high dose of methylene blue. I put on the two plugs in my nose and this like red cap with red light therapy in it. And it's. He makes you do these exercises on your phone, which helps with your cognition. So it's exercising your brain while you're doing it and you do it over a period of time and your score goes up and then you test yourself and say, hey, did my short term and long term memory improve? And I think so many of us spend so much time on this device constantly and we're talking in shorthand that we're not exercising our brain, we're not reading as much anymore, we're not researching. We just go on to like Google or Chatbot and get all the answers we want. So we are not critical thinking. So parts of our brain I genuinely believe are shutting down and we are, I don't want to say it, but some ways we're becoming dumber as a race because we're not using ourselves fully. And so the, the therapy, that therapy was really interesting. I did neurofeedback with him. I would probably do it again, but I'm also a big like fan of and you see me talk about it on my, on my page for psychedelics, for personal development and growth. And one of that I did recently was this ayahuasca ceremony. For anybody listening, they don't know what it is. It's a sacred indigenous medicine. It's served in, you know, a lot of indigenous communities actually league in A lot of Latin American countries because it's part of their culture. And one of the downloads I got in a recent ceremony was you need to step away from your phone and you need to start to read again because not exercising your mind enough. And we are shortening our vocabulary, so our vocabulary as people is getting smaller and smaller and smaller, and we are still like older millennials. The Gen Z generation has a very short vocabulary because they're not reading anymore.
Jenny Urich
No, it's very true. Mark Bauerlein. I have a podcast that I recorded with him. He wrote a book called the Dumbest Generation, and then he wrote a book called the Dumbest Generation Grows Up. It's about the fact that millennials and now obviously Gen Z, no one reads. And he said there's so many issues to it. But one of them, and I think you'd find this interesting, Iman, is that people have lost nuance because in books you learn that there's all sorts of different sides of people, and most people are not, you know, completely 100% evil. It's why sometimes you relate to those characters and they have parts of them that are good or they have reasons why they do different things, and those come out through the reading. And so he said it's a generation of people who see other people as, like, flat cartoon characters. They don't see them as real people. And that's partly why they're so mean online and partly why that gives them no satisfaction, because they're not actually defeating a real person. They're just defeating a caricature or whatever they have in their mind.
Vicks
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Vicks
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Ryan Reynolds
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Jenny Urich
So okay, it's really interesting. So with the brain training, obviously, you know, you can do these biohacking type things and you can put stuff up your nose. Intranasal probes with infrared light. Here's what I was wondering. Iman okay, so the infrared light goes through your nose and it goes, it penetrates to your brain up to the prefrontal cortex. I was like, okay, if you're laying outside and you're looking at the clouds, I wonder if a little bit of that is happening.
Iman Hasan
Correct. That is why sun gazing in the morning first thing is so important. And that's why taking like methylene blue, which is great for neurofeedback and all that stuff, and you take something like that and you compound it and do a red light therapy session, it almost enhances it. And it's also really, really, really good. Natural light and light like this and you know, near infrared light is incredible for mitochondrial health. And our mitochondria make up so much of who we are. A lot of diseases born through dysregulated and broken down mitochondria. That's where disease tends to be born a lot of the times. So we, because of EMFs and you know, our lifestyles and the poor quality of food and the way we're living, we are poisoning ourselves slowly, slowly, slowly every day. And our mitochondria keep on getting beat down and beat down and beat down. And, you know, our DNA has not evolved, our surroundings have evolved. And that is where the disconnect is also coming in, that we are slowly poisoning ourselves as a race of people and don't even realize it.
Jenny Urich
Where are you getting, who inspires you? Like, when you go to research, what are some of your favorite places to go, books to read, people to know about?
Iman Hasan
I, you know, so I got into five years ago because I had a lot of health issues personally. And the stuff that my mom was trying to do with me and the doctors and stuff was not working. And I was like, something is not adding up over here. So I got introduced to like now I've evolved past it, but like biohacking, my first entryway into biohacking was kind of Dave Asprey, because he was like this out there character, he wrote all these incredible books. I picked up one of his books back, I think it was headstrong, back in 2018, 2019, and I was like, wait, this guy's onto something. Like something is not adding up. So I loved his work. And from there, obviously following his journey, you follow one, you get introduced to so many and Then from there I got introduced to Sarah Gottfrid. She's incredible. She's a real authority in women's health and hormones. Callie and Casey are so inspirational. They're absolutely phenomenal. And then I learned all about environmental toxins and how they're destroying our cell membrane. And I'm very grateful for this through a brand called Body Bio. And I'm very lucky actually to actually be representing this brand at the agency. This is a third generation company was by the CMO's grandfather and they saw a correlation between cellular deregulate like dysregulation and toxins in the cell leading to things like which we get diagnosed, which is autism, adhd, cancer. And a lot of those diseases are actually because you have toxins in your body that are causing these signs and symptoms and turning on those epigenetics that actually need to stay switched off. So you can have a predisposition to be like, okay, I have this gene for cancer or this gene for Alzheimer's, but you may never get it if the genes stay switched off. So it's a lot about not focusing on what you have, but more about keeping the bad genes turned off and that's through cleaning out toxins from your body. So that she has been the CMO of that company has been a huge inspiration for me. And then not so well known people. There's an incredible doctor, Dr. Christine Profetta, who has been doing research on chronic disease and treating, she's a family practitioner, has been treating kids as one as young as one years old who get diagnosed with like all of these crazy diseases and clearing their systems out and giving their life back to them and their families. So inspiration is all around us. Inspiration is all around us. It's just the lens we look at life with. You can meet a complete stranger and be inspired and walk away with information. Said, you know what, I can apply that to my life and make it better.
Jenny Urich
And you make it fun. You make it fun. This is great. The thing up the nose, I was like, I'm entertained and why not try it, you know, who knows?
Iman Hasan
Try things out and life is to be enjoyed. It's a gift.
Jenny Urich
Yeah. Regulate, fight or flight, improve focus and attention. It brought someone's smell back from COVID all of these different things. Okay, so brain training, I mean it's something to be thinking about. I have been trying to play the piano more. I tell you what, that's an exercise for my brain. Just 20 minutes. So the reading that's going to help you do a lot of other Biohacking things. We're going to talk about that in a minute. But before we get there, one of the big things is that you're going through infertility.
Iman Hasan
Yeah.
Jenny Urich
So many women suffer in silence and shame and are overwhelmed. That's one of the things you wrote. There's so many unknowns. Can you talk to us about your experience, starting with that shame and silence piece? Like, this is something a lot of people are struggling with and it's. It is awful. It like comes every single month. You know, it's like. And then the saddest part is that then you get your period. Like, what a slap in the face. So, you know, it's really a really hard thing. And for infertility is on the rise. So let's start there.
Iman Hasan
I think so many women, because of our society, and this is where society has failed. Women has done such a fantastic job of making us feel like we're lesser than if we cannot conceive naturally and almost making us feel like we are, we've done something wrong. We should be ashamed. It's not something that people want to speak about. And we all have our journey. And God does not put. And I'm a very spiritual person. God does not put anything in front of you unless he is destined for you to go through it, to learn certain things and come on the other side. And so when I, we. My husband and I started going through this, I said, I'm going to be really open about my journey. They're going to be highs, they're going to be lows. But I want to foster communication and commitment to my community, to educate them on the things that I'm doing and also learn from them. I've learned so much incredible stuff by. I don't want to demonize this conversation around infertility. It happens. It happens to 50% of couples right now. That's how high the statistics are. And I wanted to build a community. It was safe to talk about this stuff. It was safe to support each other. And I, because I am a little bit more on the, on the outside and I'll do treatments. Like, I just got exosomes injected into my ovaries. They were like, you're crazy. I went to the Bahamas to do this, but I'm kind of looking at research from a different lens. And I'm like, hey, what is a root cause? If we're having infertility and somebody like me who's already been plastic free, this and the other, so cautious about my food and I'm going through this. What does that say about the average American household? And I want to tell everybody listening. Infertility doesn't mean you're unhealthy. There's that. That correlation piece as well, for infertility or fertility issues are not a reflection of your health. There can be so many different things that go into place. And 50% of infertility also comes from the male side. That is deeply, deeply ignored because men have so many microplastics in their balls now that the testosterone levels are at an all time low. And I think some. There was a study that came out that said that in the next five to 10 years, men will barely have any testosterone left. I don't remember the exact number, but it's scary, right? And so I wanted to foster a community where I feel like I can talk about things openly and help other women and vice versa. They're helping me. That was one big thing. And the second piece was that I started talking about why are we going through this? Why are so many people dealing with infertility issues? And it comes down to toxins in our, in our food, what we're putting into our bodies. And it's this chaos, this chaotic cycle that we're all living in. And until the systems actually change, which is why I'm so passionate about everything that Bonnie is doing. Until we change the system and we reform what we're putting into our bodies, from the water to what the air we're breathing into the food we're consuming, this is not going to improve. We're only on a trajectory for it to get worse.
Jenny Urich
That's a big deal. It's a big deal so people can find out more. I know you're very open about that. You talk about it on your Instagram and I'm sure on your podcast as well, so people can be following your journey. I like following your journey. You're like, travel, travel vlogging from the Bahamas. And you always say, like, this is where I'm getting my research from. You're talking about ovarian health.
Iman Hasan
I share the research, I give the stories, I always connect the doctors. I. I always try to tie every back to science and research so people can be like, wait, where can I find this paper? What is happening over here? Because when I did the PRP for the ovaries, everyone's like, what are you doing? I said, in Greece, they've been doing this for ages. And here are 20 papers that came out about these incredible doctors doing it. And same thing. Now they're doing, I'm Actually part of the study that's doing the exosomes for the. For the ovaries, because my doctor is the one actually writing the paper. So I'm part of the research group and I'm just so excited to be included in something that could be incredible for women who are like myself. I'm 41, going to be 42, a little bit older, and study struggling with infertility to give women like us a chance of having biological children.
Jenny Urich
Wow. And then one of the other things you talk about is inflammation. A normal body process in response to infection or injury. However, prolonged sub chronic inflammation can confer adverse effects on fertility, disrupting menstrual cycles, implantation failure, endometriosis, and recurrent miscarriage. So lots to learn there from you and 50% of couples. That's a lot important, I think too, if you've got sons, you know that microplastic thing is an issue, right? People are talking about your cutting board down to your cutting boards. There's a lot to be aware of. But also, in some ways, the answers are kind of simple. Like my friend Shauna, she wrote this cookbook called, I think it's called A Little Less Toxic Kitchen. It's not called that. It's called A Healthier Home Cook. And she just kind of goes through these simple things you can have in your house to help out with some of that. That stuff. So you started your podcast in January. I love it. It's called biohack it. Biohack It Immerse yourself in a world where authenticity, empowerment and innovative ideas come together more than just a podcast. It's a transformational journey of personal development and self discovery. Tell us why you started it.
Iman Hasan
I started it because I'm very fortunate to meet incredible people like yourself all the time. And when I looked at the health and wellness space as a whole, people, women, tend to play it a little bit more safe and don't want to have very controversial conversations. A few of them do, like real foodology. I know you've had her on. She has an incredible podcast.
Jenny Urich
But she's controversial. People were mad. People were mad. And I was like, you know what? Do you know what we talked about? We talked about glyphosate. Then people were so mad, they didn't listen, of course. They're just mad that she was on. But I was like, this is actually really. I didn't know the information about glyphosate. It definitely changed my view of pretty much everything. Like, if it's getting sprayed on all this stuff and they're increasing the amount that they're spraying. And like, what is it? Sometimes you need iman. Like, you need that little extra push that's like, you know what? I'm not going to buy that one thing that I feel I'm just going to get apples for my kids or, you know, whatever. I'm going to make a small change. And I just felt like, well, first of all, she's so cool.
Iman Hasan
She is. Courtney is amazing.
Jenny Urich
She was like the tour manager for Third Eye Blind. I was like, this woman is amazing. But, you know, I'm like, we should be talking about glyphosate. And no one had ever come on our show and talked about it. So I don't know. People are so mean and pretty vicious about. About her in particular, by the way.
Iman Hasan
Because we just spoke about it, spoke about infertility. Glyphosate can also be linked to infertility because it causes inflammation in the body, it breaks down your mitochondria. So bad mitochondria health directly. And I've had like seven fertility doctors on my podcast. I can tell you this for a fact. Bad mitochondrial health is directly correlates to poor fertility. This is the science. And glyphosate, what it does is, like, Courtney explains so well. It not only inflames you, it breaks down your gut, it like, completely breaks down your mitochondria. And you're consuming it in such high volumes that you're. People are finding it in their stool, their. Their blood, their. Their urine, and it's. It's. It causes cancer. And we are just not getting enough of an education around that. And I'm so glad. She did an incredible job explaining that. Her and Alex Clark, I think, are the two women I think in this space. Their. Their podcasts are like, out there very controversial. And, you know, and I kind of wanted to approach it lens because like I said, I meet incredible women like you, like Courtney. And I wanted to get. My community is always coming to me. I said, I'm not the expert, but I'm going to bring you the experts, right? Because I'm not the, you know, practicing registered nutritionist and dietitian. I'm not the doctor, but I will bring you and you hear from their voice. Not all my guests are the same school of thought. But that's the beauty of having the podcast is you can choose whether to agree or not agree. And the big, big thing, the reason why I started is because I want it help people get optimized live help, like, kind of like healthier, happier lives through connecting the mind, body, soul connection. And I think a lot of times we talk about science, but we don't talk about your spiritual and your emotional health. And the two of them also need to be aligned in order for you. You can't out supplement your trauma. It doesn't work like that. And that's really broken down. I think in our society, we're almost scared to talk about God and spirituality because God, you know, we will get demonized for it. And so I'm trying to bring more of that into my community and make that connection.
Jenny Urich
And that's part of the whole cancel culture thing, which is something you talk about as well. You know, that's where it's like, it's just tricky because I. I do think that in some ways it does cut down on what people are willing to say. And so then conversations are less full because people get demonized, they get ridiculed, they get called awful things. I love that you say, I was raised by a strong woman, and I encourage and empower my team and closest friends to use their voice to be vocal and stand up for their beliefs no matter what. What encouragement would you give to a mom who's afraid to say something, to a woman who's afraid to speak out, to someone who feels like they have a message, but if they give it a voice, they're going to get a lot of pushback.
Iman Hasan
One, first and foremost, if you are a mother, you are the biggest example you have for your child. Your child looks up to you. So as a mother, you do not want to teach your children to hold back and stand true to their morals and their value systems. You teach them always be empowered and be strong, no matter what's on the other side. Right? That's what you want to treat. So you're an example for us as a mother. Remember that always that we lead by example because we have to teach these little angels how to grow up and live their life. And the world's a very, very difficult, dark place, right? There's a lot of beauty in it, but it's also, you meet a lot of like, very difficult people. So always allow your children to be strong enough to stand in their values and stand in their power, and that comes through them learning from the mother. Number two, you don't need to get into with everybody, but you can always say, we live in a democracy. We are allowed to be different. That's the beauty of this country. That's the beauty of freedom of speech. And if you come across a Woman who's coming down on you, bullying you, belittling you. It's about setting that boundary. And God puts those people in your way so that you can create those healthy boundaries. So you learn to stand in your power and stand in your authenticity. So there's ways to push back with saying, listen, with all due respect, this is what I believe and follow. This is the research that has shown me. And at the end of the day, we can agree to disagree. I'm not here to change your mind, but I'd really appreciate if you didn't do try to, like, you know, kind of push your belief systems onto me. There's room for both of us, us and having more of that stance and remembering that we're doing this for our children. We don't want to, you know, raise another generation of individuals who just want to follow a herd because they're so scared of being canceled. You will always find your people. You will find your tribe. God will bring those people into your path. Just have faith.
Jenny Urich
Well, it's good. And especially because the health is declining for our children, it is very important. There is a proverb that says something like, if you argue with a fool, you heap upon yourself abuse. So I always think, I mean, it may not be worth your emotional and mental capacity. So, you know, you don't have to respond. That's kind of how I've gone with it is, you know, you don't have to respond and, you know, you don't have to try and reason with somebody else. You can just kind of let them go. What I find interesting, Iman, you know, and especially because I just had this experience. I had Dr. Keith Shanahan on talking about seed oils, which was really transforming, transformative for me. I actually didn't read her book for the sake of having her on our show. But then the book was so good, I was like, I hope other people can learn about this. And she said yes to come on. And then, oh, goodness, were people mad about that? However, I got so many other messages from people that were like, this has already changed my life. So then it's like, well, do we stop talking and just let those people hang? They get nothing. It's just interesting to me that we shouldn't say anything. Why? Because it makes some one person feel uncomfortable, but it might change someone else's life.
Iman Hasan
I think when people are getting mad. I just wrote this down when you were speaking. So when people are getting mad, they're getting mad at themselves. Because I think deep down inside we know that we have Been brainwashed and lied to. And sometimes when people retaliate and they're so mad, I think it's their subconscious telling them, I'm mad at myself that I bought into this. And finally, when they come out on the other side and see the light, they're like, oh, we're sorry. But I think they're in that conflict. There's an internal conflict, internal dialogue going on that they're trying to make peace with. And that's why when, you know, Courtney comes on and talks about the glyphosate and somebody comes and talks about the seed oils, deep down inside, I think on some level they're like, yeah, this is not adding up. And that's why I always tell people, be your own advocate, do your own research, gut check things. Use common sense, guys. And there can be a lot accomplished just over there. So I always wish them love and light because I'm like, you know what? You're in a certain place of your evolution. If you and I eventually see eye to eye, great. And if I. You don't, great. I wish you the best of luck. This is your journey. It's your life.
Jenny Urich
I feel the same way as you, too. I'm like, there's a part of you that's like, okay, like, for example, our 1000 hours outside at some point became a business because there was so much going on that there wasn't enough time to just have a normal life and another business and also do this. So it becomes a business and then.
Iman Hasan
And all your amazing kids.
Jenny Urich
Yeah, right, right. There's not enough time, so it becomes a business and, like, it's, you know, supporting our family and getting this work out into the global world. So you have to support your family. You have to feed kids, you have to, you know, have clothes. So you have this business, and then people come and they say all these nasty things and they spread things, they post things, they add nasty things to your reviews. And then part of you is like, well, that's kind of awful of them. Like, this is helping a lot of people. They seem to not care about that also. This is possibly impacting our business. I mean, and in a long term, it doesn't seem to actually at all. But you think that at the beginning. And so there was a tendency, I think, to be bitter. But I do believe that you reap what you sow. And I actually think that that makes me feel more compassionate because that's kind of sad. You know, there was a mom that, like, did a whole spread campaign about me a few Years back, like a huge one. And it went everywhere. People are sending me screenshots and she was like, during my kids nap time, I did a deep dive on Ginny and I was like. And the things were ridiculous. It was like she once talked to this person who once talked to that person who once was on this summit and they believe this. And I was just like that. So it was ridiculous. But I thought that's like a bummer. Like you should use your kids nap time for something much more life giving, you know?
Iman Hasan
So there's this horrible person that was just brought to my attention going around. I think they tried to call you out and Courtney out and a bunch of people out. And I. It came across my pages yesterday and I have one message for women like that. Shame on you. Shame on you for trying to use your free time and clickbait. Trying to make clickbait out of someone else's life to try to further your own agenda. Find more creative ways to stand out. Shaming other women has never got somebody further ahead in their career. That's a very dark, negative energy. And I think if you're one of those people, shame on you. And learn to be more productive with your time. Use your time wisely. Time is the one thing that you cannot get back. It's one thing that can be bought, cannot be sold, and cannot be returned. Choose how you want to wake up and how you show up in this world. And if that is canceling other women for their platforms that are helping so many other people and families, then shame on you. I think you need to take a good hard look at yourself and ask yourself what is really wrong in your life?
Jenny Urich
And it's just sad. I just, I. I definitely have switched more to a compassionate, A compassionate view about it because I think that we will be held no matter what. And I think that the good prevails. But I'm like, that is a really sad use of your time. And it didn't do anything. It didn't do anything because maybe when it happened, I had half the amount of followers I have now. So it didn't work. It didn't work. And that person has just, you know, given up a lot of their peace and a lot of their emotional stability. This is the proverb. He who rebukes a scorner heaps upon himself abuse. And he who reproves a wicked man gets for himself bruises. Reprove not a scorner, lest he hate you. Reprove a wise man and he will love you.
Iman Hasan
That's so beautiful. Wow.
Jenny Urich
So I just don't get into it because I don't want to heap upon myself abuse. I don't have the capacity for that. And I don't want to get for myself bruises. And so I just, you know, let it go.
Iman Hasan
I think when you get to a place like you have, like some of us have, that we really love and value life and ourselves and we come from a place of community and helping other people. We don't spend our energy trying to tear people down. There's. There's a different energetic shift. And that is the beautiful thing about this movement and seeing everything that Bonnie's done and this entire group that we're in that text chain with, they want to contribute to making people's lives better. So you can wake up every day and choose how you show up in the world. And you either show up to empower and make people's lives better or tear somebody else down. And that is your truth. And you, at the end of the day are creating your own energetic frequency. So choose wisely.
Jenny Urich
Yeah, that's good advice. And you're modeling that for your kids too. You're modeling that for the next generation.
Unknown
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Iman Hasan
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Unknown
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Jenny Urich
You are a business owner. It is called IHC Agency, the next generation of top PR agencies in the U.S. you've like won awards and I mean, this is amazing. I saw all your list of employees, star roster of media, a list partners, top national and international influencers. The IHC team takes brands to the next level by creating noise in the marketplace. This is, it's really actually an interesting thing. What a foundation, Imani, for you to do that. And then as the years come by, now you can use what you've learned and your own company to help spread good health information, which is amazing how that worked out. But talk to us about the beginning. I mean, I think this is incredible. Founder and CEO.
Iman Hasan
I, it's, it's been a journey. I started, I started, I was working for a lot of big agencies the last, you know, 10 years between new York and Miami and doing all this stuff. So my husband, who was at the time, my, my boyfriend goes, I think you should like go out and make your own agency. And I said, you know what, I kind of did it once back in the day with a business partner. It was so much responsibility. I don't know if I want to do it again. He said, why don't you at least see what happens? Put yourself out there. 2019, I started as a consultant. I started, I registered the llc, started as a consultant and I ended up landing some really big clients. Lifehouse Hotels became a client of mine, this really big interior designer. I used to do more luxury and lifestyle back then versus now. I do a lot more health and wellness. Bear Per became a client of mine. We got this incredible thing. Fina. Fina District got the store, fashion store. And I was like, wow, People actually want to work with me on my own. Like, I don't need to be part of a company. Like, they chose me. Amazing. The 2019 I Start Art Basel is a really big thing in Miami. So I start with Art Basel. I start my company with a bunch of, like, I couldn't afford it. I started with interns.
Jenny Urich
Okay. Iman, it's, it's only been five years, not even.
Iman Hasan
We started the company in 2020, technically, because 2019 I was a consultant. Like it was, I was started as a consultancy. 2020, the world shuts down and I find myself that all my clients obviously, and I had involved this digital evolution that I have now. And all my clients were like, hey, we got to cut costs. We don't know if we're ever going back to work. The first thing they cut is marketing. So my husband works in finance. You know, he had his job and I'm sitting there at the time. He became then my fiance, depressed, being like, what am I going to do with my life? Like my world is just shut down. And I started making the correlation between how marketing has to evolve, PR has to evolve. And people need that digital footprint with KPIs attached to it in a way that they can measure and track. And so I'm fortunate to live in Miami in June, May 2020. Miami opened up for business. June 2020. I took money out of my savings and I said, I'm going to rent an office space, a physical office space. My husband's like, you're crazy. It's the pandemic. I said, I can't do this. I need to, I'm a people person. I need to be out there again. I rented an office space, I did like 18 month lease and I went out and I started taking on clients for very, very small retainers because people were still very nervous. And I started adding in these digital services, so ads, email marketing, social media campaigns, things like that, and started building it into, you know, what I'd known for so long, being a publicist because I did more traditional PR marketing. And you know, there have been a lot of ups and downs. I've learned about that myself as a founder. I've learned how to make better hiring decisions. I've learned about the clients that scream yes to me from the minute I meet them to people who will not resonate with our, with our business. And four years in we won a lot of big national awards. We just actually got nominated for Power Players of Ink magazines. Power players of 2024, which was huge for us at the Inc. Magazine is like the one of the biggest national magazines for like businesses and entrepreneurs. And it's been a labor of love. But I will give it down to having an incredible team that share value systems. We don't agree on every single thing. We're all very different women. But having this incredible team that at the end of the day has integrity and purpose and transparency in everything they do. And I think that being very bred into our culture, we're all women, by the way. It's an all female team bar, like our creative director who's a guy. So we're all women and strongly preach there's room for all of us. We can be different and still love and respect each other and we can service clients in different ways because it is the collective of all of us coming together, which gives exceptional service.
Jenny Urich
It's incredible though. Iman and I actually just saw, well, you just moved into a new space, right. Pretty recently. And it's gorgeous. Oh my goodness. It's so gorgeous. So in four years you went from a rental space and there was something in between. Right. And now you're in this.
Iman Hasan
Yeah, we're stunning in this beautiful space. But I'm in the heart of Wynwood, which is like the heart of like Miami's like design. It's a thriving neighborhood. You know, our team obviously scaled and we're opening an office in the Middle East. So we have a small office in New York, small team in New York. We have the main team in Miami and we're opening a Middle east office in 2025. So I'm going to be going to Dubai in December. I lived in Dubai for three years and I work there. So I'm going to open an arm for IHC in the Middle East.
Jenny Urich
So this is a massive expansion of skill sets. This is what I am intrigued by, Iman. It's like, okay, you go from being an employee to being an employer and having all of these employees underneath you. Now you're going to be an international company. How did you grow that skill set so fast?
Iman Hasan
I think the skill set really comes with being very mindful of the kind of people that we're bringing in. How are they adding to the current baseline of skill sets that we have have. So finding the right people that a culturally have to complement each other because there's a certain culture in this company. We're fast paced. There's no filter working here. Like, if you want to be Molly Coddle, this is not the company for you. And there's a big sense of accountability around here. Whether it's us being accountable to our clients or account clients being accountable to us. We have that like, you know, get out of our way kind of attitude. We're here to make magic happen. So it's about hiring the right people who complement each other because we all, if you look at my leadership team, we all are, are very, very different backgrounds. And so creating that like network and that culture, we all play in the same sandbox together, but everybody brings their own skill set. So having that respect for each other and then I'm very, very fortunate that I and my managing director was laughing this morning. She's like, I don't know how you get to the next stage so fast. And I said, yes.
Jenny Urich
Yeah, that's what I'm saying. How has it only been four years and you're like, in this space and now Dubai, like, what in the world? Nobody does that. Most people aren't even profitable for three years.
Iman Hasan
I wake up, Jenny, every day so excited to be alive. So I had, I had a very like, traumatic and volatile family life and, you know, household that I grew up in. So I was living for so many years in this fight or flight. And I think this somebody at dinner last night, I said, I used to live in that constant thing of like, I needed my dad's approval. I wanted him to say I was a good girl. I wanted him to say he was proud of me. And then he passed. I never really got that. And I was able, through a lot of the healings that I've done, through coaching, through, through, you know, going on my own personal healing journey and healing my spiritual body, my emotional body, I was able to take this thing of needing validation from my parents and turning it into a love and passion for being alive. And I wake up every day to say I want to make the world a better place and I want to build and I want to build a place that women come into work and feel empowered and, you know, empowered and inspired to be doing something. And how are we contributing not just because somebody buys our clients products. How are we contributing in building a bigger community that's helping and healing each other? So if you look at a lot of our clients across the board in one way, shape or form, each one of these founders and brands is contributing to that narrative.
Jenny Urich
I can see how your employees and your clients would just love you because I think that most people are cautious around new people and you are warm and open and I mean, it's immediate. I was just so taken with that Iman, because I don't think we experience that too much. So I could see how your personality of that, which is all in for people. And I'm going to be here and I'm going to focus on you and you're going to feel welcome. That that would go such a long way, both in a business culture and then out to your clients. So, wow. If people are looking for a PR agency, it is winning awards and I mean, it's only at the beginning. So this is IHC agency and I'll make sure I'll link. So you've got your agency, you've got the podcast that started in January there's over 30 episodes. Some of your favorites are on there. Dr. Will Cole is on there, Dr. Joel Gator, and lots of different doctors, nutritionists, aspirational professionals. So they are going to bring you so much. I'm so excited that you started that.
Iman Hasan
Thank you. And, you know, I was shocked. So I started it for love, but I wanted to do everything high production and all that stuff. And I just said, you know, I'm gonna have fun with this. I'm gonna enjoy it. It. And we be rising I in the charts in a very unexpected way. Especially on Apple, the podcast has been going up and I was like, wow. Something I did because I loved, you know, just to bring people's voice to. To my community and beyond and, you know, bring dialogue is resonating with people and it's helping people and healing people in ways. And it's. It's like you are doing is bringing conversation to the surface. And I feel that the more we talk, even if we don't agree with each other and the more we debate, the healthier it is because we are opening up space to have different ideas circulate the room. And that's really the beauty of being human, right?
Jenny Urich
Yeah. And you just bring this reminder like, hey, there's other things out there, like, you might not know about it, and it might be interesting to learn a little bit more. And I love that about you. I mean, it's a very consistent thing, like, you know, from owning a business and building a business to sticking things up your nose. So, I mean, this is incredible. Everything to, you know, to speaking out again against Kellogg's. So just this multifaceted. I. I love that. I love that you're not in a box. I love that you've given yourself permission to dive into all of these different parts of yourself. Austin Kleon says, don't throw any of yourself away. And that has always really stuck with me. And that's what you're doing. That's what you're doing, and I love it. Iman, thank you so much for being here. We always end our show with the same question. The question is, what's a favorite memory from your childhood that was outside.
Iman Hasan
Oh. I was a big outdoors girl, so I'm so glad you asked that. I grew up with a lot of animals, so I grew up with. When I lived in Pakistan, I grew up with about 12 cats and six alsaceans. So my favorite. Yep, huge animal lover. I also do a lot of animal advocacy. And my favorite memories are in the summer in Pakistan. I come from the north of Pakistan. Just being outdoors and napping with my dog in our huge garden. Oh.
Jenny Urich
Oh, how sweet.
Iman Hasan
Nothing.
Jenny Urich
Happy is simple. Oh, my goodness. Probably you were getting red light up your nose right to your prefrontal cortex. Maybe that's why you're so smart and so successful. This has been fantastic. People can check you out. Biohacket Podcast IHC agency. I'll put the links to your socials and your website. Thank you so much for being here.
Iman Hasan
I adore you. Thank you for seeing me for who I am and having me on and giving me the space to share my story. I so deeply appreciate that.
Alyssa Blask Campbell
When it comes to raising kids, there's so much to consider. Things like, what do we feed them? When do we feed them? How do they sleep? What does it look like to raise kind kids? How does their nervous system work? How do I keep myself calm? What are my triggers? There's so much that comes into play and we are distilling all of that information for you at Voices of your Village podcast where we bring bring experts in the field of early childhood and education and psychology and across the board so that you don't have to comb the Internet for information. You get to show up and hang out and have shame free judgment, free conversations and insights into what it looks like to raise kind, empathetic, emotionally intelligent humans. I'm Alyssa Blask Campbell. I have a master's degree in early childhood education. I'm a mom of two and I am one walking this journey right alongside you doing this work. Come hang out with me at Voices of your village and we can dive into real conversations with actionable tips.
The 1000 Hours Outside Podcast
Episode 1KHO 420: Breaking Free from Boxes: Iman Hasan on Biohacking, Advocacy, and Authenticity
Release Date: January 26, 2025
In the premiere episode of The 1000 Hours Outside Podcast, host Ginny Yurich welcomes her new friend and multifaceted guest, Iman Hasan. From the outset, Ginny praises Iman's innate ability to make others feel seen and valued, setting the tone for a heartfelt and insightful conversation.
Notable Quote:
Jenny Urich [01:21]: “Iman, I have to tell you, you have such a way of making people feel comfortable and welcome.”
Iman Hasan discusses her intentional decision to avoid being confined within traditional societal boxes. She emphasizes the importance of women embracing their multifaceted identities, juggling multiple roles without seeking validation from others. This philosophy underpins her approach to life and work, fostering a sense of authenticity and empowerment.
Notable Quote:
Iman Hasan [02:50]: “I never wanted to fit into a box, so I didn't want to be labeled as anything. I've always been multifaceted.”
Iman opens up about the profound impact of losing both her parents within a year. Her mother's battle with ovarian cancer and her father's struggle with Alzheimer's and dementia ignited her passion for health and wellness. Disillusioned by traditional medical approaches, Iman pivoted her career from luxury PR to focusing on health advocacy, aiming to address the root causes of chronic diseases through lifestyle and environmental changes.
Notable Quote:
Iman Hasan [10:18]: “Our medical system is so deeply broken... they're not looking at the root cause. They're just trying to give you something to put a band-aid on it.”
A significant portion of the episode delves into biohacking—a central theme in Iman's life and work. She shares her experiences with various biohacking techniques, including neurofeedback, methylene blue supplementation, and intranasal red light therapy. Iman advocates for experimenting with scientifically-backed methods to enhance cognitive functions and overall health.
Notable Quotes:
Iman Hasan [15:18]: “The only way you know if this stuff will work is if you try it and you see how you feel.”
Jenny Urich [22:19]: “Iman, okay, so the infrared light goes through your nose and it goes, it penetrates to your brain up to the prefrontal cortex.”
Iman candidly discusses her personal journey with infertility, highlighting the societal stigma and lack of open conversations surrounding the topic. She emphasizes that infertility is a complex issue influenced by environmental toxins and lifestyle factors, advocating for greater awareness and systemic change to address these underlying causes.
Notable Quote:
Iman Hasan [26:55]: “Infertility doesn't mean you're unhealthy. There's that correlation piece as well, for infertility or fertility issues are not a reflection of your health.”
The conversation touches on the backlash Iman has faced for her outspoken views on health and wellness. She shares her strategies for dealing with cancel culture and negativity, advocating for compassion and understanding towards those resisting change. Iman encourages listeners to stay true to their values and focus on empowering others rather than engaging with detractors.
Notable Quotes:
Iman Hasan [37:26]: “You can always say, we live in a democracy. We are allowed to be different. That's the beauty of this country.”
Jenny Urich [42:53]: “He who rebukes a scorner he will himself receive abuse.”
Iman provides an overview of her award-winning PR agency, IHC Agency, detailing its evolution from a traditional luxury brand focus to a health and wellness-oriented firm. She highlights the agency's rapid growth, international expansion, and commitment to fostering a supportive and empowered team environment.
Notable Quote:
Iman Hasan [47:17]: “We started the company in 2020... I started adding in these digital services, so ads, email marketing, social media campaigns.”
Iman discusses her Biohack It podcast, launched in January 2025, aimed at bridging the gap between scientific research and personal wellness practices. The podcast features diverse guests, from nutritionists to medical professionals, fostering open dialogue and empowering listeners to make informed health decisions.
Notable Quote:
Iman Hasan [31:46]: “The big thing, the reason why I started is because I want to help people get optimized live help... connecting the mind, body, soul connection.”
The episode concludes with Iman sharing a cherished childhood memory that underscores her love for the outdoors and animals, tying back to the podcast’s overarching theme of valuing time spent outside. Both Iman and Jenny emphasize the importance of authenticity, community, and continuous personal growth.
Notable Quote:
Iman Hasan [55:38]: “My favorite memories are in the summer in Pakistan. Just being outdoors and napping with my dog in our huge garden.”
The 1000 Hours Outside Podcast episode featuring Iman Hasan offers a compelling blend of personal storytelling, health advocacy, and professional insights. Iman's journey from personal loss to becoming a health and wellness advocate provides listeners with inspiration and practical knowledge on biohacking, infertility, and building an empowering community. Her emphasis on authenticity and multifaceted living serves as a powerful reminder to make the most of our finite childhood hours and beyond.
For more information on Iman Hasan and her work, visit the Biohack It Podcast, IHC Agency, and follow her on social media.