Podcast Summary: The 1000 Hours Outside Podcast – Episode 1KHO 536: How to Foster Creativity in a World That Wants to Control It | Austin Kleon

Host: Jenny Urich
Guest: Austin Kleon, Author of Steal Like an Artist, Show Your Work, Keep Going, and upcoming Don't Call It Art
Release Date: July 29, 2025

Introduction

In this engaging episode of The 1000 Hours Outside Podcast, Jenny Urich welcomes Austin Kleon, the acclaimed author known for his insightful books on creativity and productivity. The conversation delves deep into fostering creativity amidst a world increasingly driven by control and conformity. Jenny and Austin explore various facets of creativity, emphasizing the importance of action, embracing amateurism, and dealing with external pressures.

Embracing Action Over Aspiration

Jenny Urich initiates the discussion by highlighting the cultural shift away from risk-taking, especially in childhood, and connects it to Austin's concept of "show your work" from his subtitle 10 Ways to Show Your Creativity and Get Disconnected. She references Austin's idea that "Lots of people want to be the noun without doing the verb," questioning the motivation behind actual creation.

Austin Kleon responds by emphasizing the significance of focusing on actions ("verbs") rather than titles or identities ("nouns"). He states:

"You should be interested in the things that you do, the things that you love to do, the verbs, the things that when you do them, make you feel alive." (02:45)

He argues that by concentrating on daily practices and consistent effort, individuals can organically develop their identities and achieve meaningful outcomes over time.

The Power of Daily Practice and Discipline

Austin underscores the importance of establishing a daily routine, stating:

"The only way we get that book is through the verb of writing and drawing and designing and editing and whatever. So, yeah, the thing about doing things is... it's really about what you do on a day-to-day basis." (04:00)

He advocates for setting small, manageable goals—like writing a page a day—which accumulate over time to create substantial work. Austin acknowledges that not every day's effort will seem valuable immediately but reassures listeners that persistence pays off in the long run.

Authentic Connection Through Sharing Work

Transitioning to the concept of networking, Jenny points out Austin's view that genuine connections stem from the work itself rather than forced interactions. Austin elaborates:

"The connections you should be making are really in your work. So, for example, if you take one writer you really love... you'd have a better chance of reaching that person by... sharing something you create that connects the two of you." (05:30)

He emphasizes that by sharing authentic work aligned with one's passions, individuals attract like-minded people organically, fostering meaningful relationships without the need for superficial networking.

Embracing Amateurism in a Rapidly Changing World

Jenny brings up the idea that in an era where 85% of future jobs don't exist yet, embracing one's amateur status can be a strength rather than a hindrance. Austin agrees, drawing parallels with children's uninhibited creativity:

"Kids don't know that they're not artists when they're drawing. They just do it. And that makes them so powerfully creative." (19:00)

He introduces his upcoming book, Don't Call It Art, which explores how maintaining a beginner's mindset and embracing uncertainty can fuel creativity. Austin highlights that being an amateur—innately curious and open to learning—enables continuous growth and innovation.

Mortality as a Catalyst for Meaningful Work and Deadlines

A profound segment of the conversation revolves around using the awareness of mortality to drive purposeful action. Jenny references Steve Jobs' perspective on remembering one's mortality as a tool for making significant life choices.

Austin expands on this by discussing the interplay between death and deadlines:

"Death and deadlines. These are the two great, like, kind of time-based things that you need." (07:35)

He explains that contemplating mortality instills a sense of urgency to create meaningful work, while deadlines provide the necessary pressure to complete tasks. This duality fosters a productive tension that propels creative endeavors forward.

Creativity Through Constraints and Everyday Experiences

Austin shares anecdotes about his creative process, emphasizing how constraints can enhance creativity. He recounts his experience designing Steal Like an Artist with a unique square format and low-resolution images:

"Constraints and you need them. You need constraints, you need, you need time constraints... it makes the stuff." (46:04)

He illustrates how limited resources—in terms of time, space, and materials—can force creators to think outside the box, leading to innovative outcomes. This principle is evident in his own work, where intentional limitations shaped the distinctive style of his books.

Dealing with Criticism: It’s About the Reviewer, Not You

The conversation turns to handling criticism and negative feedback. Austin offers valuable insights:

"Everyone's reaction to your work is that it's 99% about them and 1% about what you made." (47:36)

He advises listeners to understand that criticism often reflects the reviewer's personal struggles or perspectives rather than the intrinsic value of the work. By internalizing this notion, creators can maintain confidence and continue producing without being derailed by negative comments.

Maintaining a Beginner’s Mind vs. Professional Expertise

Austin contrasts the beginner’s mindset with professional expertise, suggesting that true experts continually seek to rediscover the excitement of learning:

"The best experts figure out over and over again how to become beginners." (25:51)

He uses the example of musicians switching instruments to demonstrate how stepping into unfamiliar territory can rejuvenate creativity. This ongoing cycle of learning and unlearning keeps creatives adaptable and innovative.

Practical Strategies for Coping with Negativity

Jenny brings up the rising challenge of dealing with online negativity, referencing a story shared by Pat Flynn about harsh comments received on YouTube. Austin reinforces strategies for handling such situations:

"It helps to have a partner... somebody close to you who you really trust." (55:32)

He emphasizes the importance of a support system—friends, family, or colleagues—who can provide honest feedback and encouragement, helping creators navigate the emotional toll of negative reactions.

Upcoming Book: Don't Call It Art

Austin introduces his forthcoming book, Don't Call It Art, which delves into nurturing creativity by embracing uncertainty and the creative spirit of beginners. He shares his inspiration from observing children's uninhibited creativity and his desire to encourage adults to reclaim that freedom.

"Spending time with children... spending time with beginners... they're able to have that experience that the most crusty, old, done-everything artist can't." (20:07)

This book aims to reinvigorate the creative process by fostering an environment where experimentation and play are paramount, echoing the natural creativity seen in children.

Conclusion

Jenny and Austin wrap up the episode by reflecting on the enduring impact of Austin's work and the practical advice shared. Austin reiterates the importance of consistency, embracing one's amateur side, and focusing on meaningful connections through creative expression.

Notable Quotes:

• Austin Kleon (02:45): "You should be interested in the things that you do, the things that you love to do, the verbs, the things that when you do them, make you feel alive."

• Austin Kleon (05:30): "The connections you should be making are really in your work."

• Austin Kleon (19:00): "Kids don't know that they're not artists when they're drawing. They just do it. And that makes them so powerfully creative."

• Austin Kleon (07:35): "Death and deadlines. These are the two great, like, kind of time-based things that you need."

• Austin Kleon (46:04): "Constraints and you need them. You need constraints, you need, you need time constraints... it makes the stuff."

• Austin Kleon (47:36): "Everyone's reaction to your work is that it's 99% about them and 1% about what you made."

• Austin Kleon (25:51): "The best experts figure out over and over again how to become beginners."

• Austin Kleon (55:32): "It helps to have a partner... somebody close to you who you really trust."

Final Thoughts

This episode offers a rich exploration of creativity, emphasizing the importance of action, embracing imperfections, and maintaining a supportive community. Austin Kleon's insights provide practical strategies for fostering creativity in a world that often seeks to limit it. Listeners are encouraged to adopt a beginner’s mindset, set consistent practices, and focus on meaningful connections through their creative endeavors.

Upcoming Release: Don't Call It Art by Austin Kleon – Expected Summer 2026

Connect with Austin Kleon:

• Website: AustinKleon.com
• Newsletter: Sign up for weekly insights and updates on Austin’s projects.

Join the 1000 Hours Outside Community:

• Website: 1000HoursOutside.com
• Newsletter: Receive practical tips and inspiration every Friday to inspire outdoor play and creativity.

This summary captures the essence of the conversation between Jenny Urich and Austin Kleon, highlighting key themes and useful insights for fostering creativity in today’s controlled environment.