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Narrator/Singer
Oh, it's a beautiful world Ain't nothing on screen that's ever gonna be this view oh, it's a beautiful world and I just want to share with I just want to share with you this beautiful world Such a beautiful.
Podcast Host (possibly Jenny Urch)
Hey friends, thanks so much for pressing the play button. I'm really glad you're here. Today's guest is Sarah Adams, the voice behind Mom Uncharted and the message Kids are not content and this conversation is one you'll keep thinking about long after it ends. We're talking about what it really means to share kids online in a world none of us can fully control, and why pause before you post might be one of the most practical parenting habits of our time. Sarah breaks down how algorithms reward child centered content, how AI can affect the photos we think are harmless, and why protecting childhood now includes considerations about protecting digital privacy this episode is clear, thoughtful and incredibly actionable. And I think you'll finish it wanting to send it to friends and talk about it with them when you're playing outside. Before we jump in, here's a practical tie in to this episode.
Jenny Urch
If part of what you react to.
Podcast Host (possibly Jenny Urch)
Today is how much time kids are spending time watching watching other people live on phones, on feeds, on Get Ready with Me videos, our free 20261000 hours outside tracker sheets are one way to shift that. They give your family a simple structure to spend more time doing instead of watching. You can Download them at 1000hours outside.comTrackers and use them as a nudge toward more outside time and less screen time. You can grab them at 1000hours outside.com trackers, print one, hang it up and join in this journey anytime. And if you want to track digitally, our 1000 hours outside app is on iOS and Android and it is on sale for 25 dol dollars for the entire year for just 11 more days. It's built to help you close your phone, not live in it, and for about $2 a month, it's a simple way to build momentum toward more green time and less screen time. One last thing and then we'll get into it. If this podcast has helped you in any way, would you share this episode with a friend and leave a quick review wherever you listen? I run the show independently and those two things make a huge difference in helping other families find these conversations. Your review doesn't have to be long. This five star review came in last week. This podcast gives me the frequent reminder I need. Going against the cultural grain may be hard, but it's so good it Helps me keep a vision of the life.
Jenny Urch
I want for my children.
Podcast Host (possibly Jenny Urch)
Just a couple sentences makes an impact. All right, here's my conversation with Sarah Adams.
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Jenny Urch
Welcome to the 1000 Hours Outside podcast. My name is Jenny Urch. I'm the founder of 1000 Hours Outside. I actually feel like I'm talking to a celebrity like this just because you do videos online. And I don't know if I've had this experience before. I'm like, oh, she's actually like sitting right in front of me. Sarah Adams for Mom Uncharted parents. Uncharted kids are not content. Welcome.
Sarah Adams
Oh, thank you so much for having me. I'm a big fan of your. Yours and all you do. It's. It's so important and necessary in this day and age. So thank you.
Jenny Urch
A. Thanks for saying that. This is so important. I kind of think that what we talk about in tandem continues to be more important as the days progress. So you're talking about the fact that kids are not content and I'll share a little bit of my backstory. I also don't want to sound like a hypocrite because my kids have been shared online before.
Sarah Adams
Yep.
Jenny Urch
But we have really pulled back and so it's really tricky. I. I honestly feel like it should be nothing but like, you know, we've had some news articles or in the past, we share photos and now not much, but like our kids have gone on tour with us and have done music. So it just, it's a tricky thing. So I don't want to come off and sound like a hypocrite. But my story is that actually many years ago, one of my children was with my mom at the library and somebody recognized the child.
Sarah Adams
Yeah.
Jenny Urch
And I was like, oh, that's not good. And the person was very nice and very excited to meet and they met my mom. But my mom was like, somebody at the library knew who your kid was. And I was like, that was my big red flag. I was like, that's not safe. Because, you know, they, they say not even to put your kid's age on their backpack or their name on their Backpack because then someone could come up and say something to them. So we started to sort of make the shift then and since, however, I just think with a. And you talk a lot in depth about it. So I think it's really important. We're constantly talking about it in our home where we're sort of. We're not a hundred percent, but we really believe in it. But I also think you have to be a hundred percent to like make it super safe.
Sarah Adams
So when I first started Mom Uncharted and talking about these subjects about four years ago, I always said that it's doing a little right. I'm not. I've never been super black and white. You know, I've always been against parents who utilize their kids as content in the way that the whole feed is their kids. They would not be successful without the kids. They would not have the following without the kids. And I do think there is a difference between influencers who occasionally have their children in their content. You know, this is mom's full time job. And at the holiday season they share one family photo. Right. You know, it's. I rally against the accounts that are solely and primarily based around children. However, I've been doing this for four years now and with the advancements in AI, I'm starting to become a little more black and white with the issue. AI is terrifying when it comes to what it can do with images of children. And I also want to say that it's okay to change your mind as parents. You know, technology advances, social media advances, we're all new to this. So when you say, you know, I'm not perfect, I used to share more, I used to do this. A lot of parents said that's very common to hear. And I just want to compel parents to know that it's okay to change your mind. It's okay to be like, wow, I was a little uneducated or I didn't think about it like that, or I saw it through that lens. And then change your mind with how you share images and information about your children. I think that's really important. Important for parents to hear. It's never too late.
Jenny Urch
I really like the pause before you post. That is one of the things that you talk about. And I think by, by following you and learning more and seeing how the world is changing. It does, it gives. And that's sort of, that's what happened with me. I'm like, okay, this person knew who my kid was. That now gives me pause moving forward for, for all the things. And then you go into a lot of additional things that people may not have thought about. So you also talk about who we interact with online. And I talked to this woman named Hera Estraff Morano who is a editor.
Podcast Host (possibly Jenny Urch)
She's a.
Jenny Urch
She's an older woman, she's an editor at Psychology Today. And she wrote a book called Nation of Whims. And she wrote the book in 2008 so before screens came out. But she was talking about how we have sort of turned kids into trophies in a lot of ways. And anyway, she used the phrase that it's a new kind of child labor.
Sarah Adams
Oh yeah, definitely.
Jenny Urch
That really stopped me in my tracks because you, you look at, you know, the sort of pushing of kids and it's really easy to justify it. Well, it's going to get them into a good college or, or whatever. Or you look at the post, you know, people would say a lot of things about posting kids online. They would say, well, what about child starts? What if they're making money? You know, my kids already made $30,000 and they're only 12 years old. But it is in a way a new kind of child labor. And people would rail against putting kids in the mines, you know, mine for coal and that we are pushing kids, I think, beyond what they're supposed to be pushed and then for monetization. So can you talk about that part of it? What's happening? Talk about how some kids have. I'm talking too much. I'm kind of sick, so maybe I'm losing my mind a little bit. But some kids have like their own. You can subscribe to them.
Sarah Adams
Oh yeah. Oh yeah.
Jenny Urch
Even if you don't do that, if you're constantly interacting with these types of accounts, in some ways you're a part of that 100.
Sarah Adams
If you are constantly interacting with accounts that are primarily based around children, you are telling the algorithm that you want to see this content, you want to see more of this content. And it is okay. It is okay to invade a child's right to privacy and their right to inform consent and to compromise their online safety. That's what you doing as an adult when you interact with this content. Because it's important to know that children can't consent to any of this. They don't know the long term consequences and ramifications of a life online. And let me tell you, some of these kids are having a life online. There are people who are birthing children live on TikTok, okay? They exit the womb. And there are people who are already like invested in this child's life. And then many of these parents go on to share intimate details about their child, private medical information, compromising photos, and a lot of them profit off of that. Right. And to the child labor aspect and the money aspect is there are very few protections worldwide and specifically in the United States for these children and the monetary income they are making. Right. There are a few states, like Illinois was the first one, California, Utah, who have laws now. But a lot of them are quite complex in reading about, like the views and the amount that you can have your kids in and things like that. And so who's in control of this money? And on top of that, who's in control? It's only the parent or the caregiver who is in control of the information that is being shared publicly. Publicly. Could you imagine if a trusted loved one went online right now and started talking about how gross and disgusting your cold is and how sick you are in taking videos of you blowing your nose or in the bathroom and posted them online without your knowledge and without your consent? How would that make you feel to find that in your digital footprint?
Jenny Urch
And then they've made money off of.
Sarah Adams
It, and then they've made. And then they might have made money off of it, or next thing you know, you're a viral meme, you're a viral video and you're being inundated with comments. I have seen so many viral videos of children that are completely unkind that the only reason why they are viral is because parents are allowing strangers to essentially bully their child in the comment section. It's heartbreaking. It's really hard to see.
Jenny Urch
Yeah, yeah. You know, like the kids that have their tantrums, which is something that happens in childhood, you know, and who wants to have that live on forever? It's interesting. You said they don't know the long term ramifications because you're saying, like for the children, they can't consent. They don't understand what social media is. You know, they're three, they're nine, they're 13 even, you know, they don't understand the long term ramifications. But I also think as adults, we didn't. And don't also understand the long term ramifications because all of a sudden, you know, you may think, okay, I'm sharing these things. Yeah, the Internet lives forever. All right, well, then enter child predators.
Sarah Adams
Yes.
Jenny Urch
Then enter AI and this, this sort of data collection or the ability to shift things and to take someone's face and to turn it into something else. Can you talk about the other factors that a parent or anyone listening who is engaging with this type of content maybe hasn't considered.
Sarah Adams
Yeah. So we need to recognize that like there's always been like dark shady people on the Internet, but now they are coming into like the mainstream. I don't know if you have heard recently about Gronk Grok via X and their integrated AI program that is undressing women and girls and children en masse on a mainstream app. Right. A lot of this isn't hiding in the dark web anymore. It's on like Reddit threads, it's on discord threads. And there are children who are going to grow up who have been turned into content and some not turned on to con into content. Some are just regular parents sharing their life and then a creep online finds them, likes the look of that individual and starts talking about it on threads, sharing photos, photos, altering photos. And there is going to be children who grow up and find lengthy digital footprints of adult predators online, who have altered their photos, who have altered their videos, who are saying some of the most disgusting and disturbing comments you have ever read. And no child deserves to grow up and find a treasure trove of this type of content online. I don't know the trauma that could potentially come from that, but I can verify there are going to be specifically many young girls who find this out later in life. And I don't know how parents are going to have the conversation when a young girl comes up and says, hold on Mom. I found a whole discord of pictures of me as a toddler, a young girl in various states of dress with some really disgusting comments like what is this? And it's there and it's not going anywhere because the Internet now lives forever.
Jenny Urch
Right?
Podcast Host (possibly Jenny Urch)
Right.
Jenny Urch
And that's the long term ramification situation where now you can take a photo of a kid, I think, and turn it into a video, you know, through AI and there is a lot to consider. And then we don't even know. I mean it's rolling away so fast. I want to add in that we were attending a church that we got kicked out of, proudly got kicked out of because we sat in letters of concern about the youth pastor and turned out to be a pedophile. And he was a 40 something year old man with boys. So you know, talking about disturbing and disgusting content, all of his Internet search history, the stuff that they could find that he hadn't deleted, was all about boys and it was disgusting and disturbing and about little boys. So of course this is not.
Sarah Adams
Yes, boys are Part of the conversation. Children in general are part of the conversation. I have seen disgusting things on either side. I will also say that it tends to lean more towards young girls and women because sadly, that's just the society that we live in. But to your point in regard to a youth pastor at a church, and that is sadly, fairly common. And it also goes to say that you never really know your neighbor. Right. And it's important to note that, you know, 90% of children who are sexually assaulted, they know the person. It is a relative, it is a friend. And that's another thing to consider, because one thing I preach is always go private as parents. You know, go private. Don't share publicly curate who follows you, and know and trust them. Right. Because I have had many people reach out to me with similar stories about a cousin, an old co worker who, you know, followed them online and lo and behold, was arrested for, you know, CS Sam, usually.
Jenny Urch
Yeah. Because I think there's a lot. There's. It's so much easier to access it. So this is becoming more and more rampant, and it's something to really be aware of. And I think that parent involvement and parent raising red flags, those are some of the ways that you help. And now we got kicked out for raising the red flag. Is awful situation.
Sarah Adams
Good for you. Good for you. Yeah.
Jenny Urch
Then they said we were gossiping and. Which we weren't. We sent private letters in the mail. We were gossiping and tearing apart the fabric of their community and raising false allegations. And then like seven months later, he got caught in a sting operation with some teenage YouTubers trying to be intimate with. And then it turned out that he had been trading vape pens and for intercourse with college students.
Sarah Adams
It's a Netflix documentary in the making.
Jenny Urch
It is. Yeah. We got kicked out and then they tried to smear our name through the community, that we were problem causers. And I was like, no, actually, we did the right thing.
Sarah Adams
But.
Jenny Urch
But the point was, is that he had been on, you know, when you go through the police report, this man who's in his 40s, who was married with young children, he had been on these types of apps that were, you know, just morally, when most people would say is morally not appropriate, certainly not morally appropriate for a married man with children who is a youth pastor at a church, but he'd been on those for years. And so there's just a lot more opportunity for. For there to be a dark understory.
Sarah Adams
100%. And we hear this all the time because then now we now live in a world where adults are regularly mingling with children, Right. Strangers are regularly accessing our children and that is not something that we normally grew up with. Right? Like, we aren't taking our children to like bars and strip joints, but the Internet and social media is kind of like a bar and a strip joint with the accessibility of like porn and things nowadays. Like, like we shouldn't have our children in these spaces. Whether we are posting them, sharing their lives, or whether we are allowing young children access to social media. It's not age appropriate, it is unsafe and we need to get them off screens and off social media.
Jenny Urch
Yeah, that's right.
Podcast Host (possibly Jenny Urch)
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Jenny Urch
You talked about how now you've been in several documentaries. So people can find all this@momuncharted.com kids are not content.com. i'll put all the links in the show notes. You have a new podcast launching called Parents Uncharted. Incredibly important. Then you have your own social media. So this, these are things to be aware of. You talk about navigating generation shared together. Because this is an unprecedented time, you're not going to be able to ask your own parents, how should I deal with this? I mean everyone can have common sense, but this, these are unprecedented times. And so you're constantly talking about these current issues and you have brought up these articles where people have said in different forums, like the different predators, they say, thank God for these Insta moms, oh 100%.
Sarah Adams
So I would say one of the. I think it's important for your listeners to know that like I don't have a background in social media or child advocacy or the Internet anything. I was just a mom who saw some things on my feed, changed my mind, had a few light bulb moments and thought like, oh my gosh, like do other people think this way? Like, I feel like I should say something. And so I started talking. And as I started talking and exploring, I unearthed this very dark side of the Internet and social media where there are parents who are selling photos and videos of their mainly young girls to Predators Online. And I say that with confidence because who else is buying a $20 a month subscription to see an 812 year old in bathing suits, right? And that is where that quote comes from. The Predators Online saying, you know, we don't even have to look that hard anymore. They put it out there and then they give us even further access to buy exclusive sets of usually activewear or kids in bikinis and things like this. And as I went down this rabbit hole, it wasn't just one platform, it was, it was meta. Meta was allowing people to subscribe to content of children. TikTok was allowing it. There were whole websites based around selling photos of minors. And it's absolutely disgusting. And sadly it still continues.
Jenny Urch
You talk about like there, there's so many nuances. Like you know, there's. I didn't hear, I've not heard of this thing, but it's called Brand Army. And you were talking about how they're like, well, you can't have a bikini in every picture. But, but if it's like a one to one ratio and if you're in a group, but it's not like a provocative picture like all that. And same with the laws. Like it's just so difficult, it's so nuanced. And same with catching the people who like. So for example, this youth pastor, he's still in the criminal justice system. He got caught over a year ago trying to have intimate relationships in person with a, with who he thought was a 15 year old minor male, like the guy in the car actually. And he's still in the criminal justice system. He's still out, you know, whatever, on bond or whatever it's called, and nothing's happened yet. So you talk about how like with some of these people it's like, well, they can't really figure out if that's actually the person.
Sarah Adams
Yeah.
Jenny Urch
You know, or, or even if it says their name. But you can have all these fake accounts. So there's so many tricky situations.
Sarah Adams
I think one thing that touches on is a lot of the pushback I get, or at least used to get, because I feel like now people are really waking up. But like four years ago, people really didn't like what I had to say. But it's that people will say, well, you're letting the predators win. Like, stop going after the moms and the dads and the caregivers who are sharing photos and not allowing kids online. Like go after the predators. Like they're the problem. Of course. Of course they're the problem. I would love to go after the predators, but it is too vast. No one, including law enforcement worldwide, can keep up with what is happening online in regard to predators and what they are doing with videos and images of children. So therefore, if we can't go to the root of the problem, we need as parents to do the best we can to protect our children. And the best way to protect them from predators online is to keep them offline. And I also think it's important that, you know, Instagram really took off in, you know, 2015, I would say was the really big rise. And then TikTok kind of during the pandemic. But when did we decide it was normal to share our kids online publicly to billions of people? Like, like, when did we decide that was okay? We, we normalize that just as a society. So we can normalize not sharing. We can become informed and educated and change our ways to protect future generation. Because like, I don't think it should be normal to share our kids this way.
Jenny Urch
Right. It takes, it takes some inner work. Because when you read about like for example, youth Sports, like the youth sports craze. What people are saying is that no one says it out loud, but they're like, using their kid. They're living vicariously through their kid. They're loving the attention that they get through their kid. And you know, you have this cute kid and you like, naturally there's something that pulls you. You, like, want to get attention from what they can do, their talents, how cute they are. The thing they said. But we can't do that because it's not appropriate. That, that Hera that I was talking about earlier, who, who used the phrase a new kind of child labor, and she wasn't even using it in the fact of kid influencers. She was using in the fact of allowing them to make you feel better about yourself.
Sarah Adams
Yes.
Jenny Urch
She says that in eras past that nobody did that and that now that parents are like, I see us, this is my second chance in life. That she said using children as adult status markers, which. That's what this is.
Sarah Adams
Yes.
Jenny Urch
You know, it's using it as adult status markers and then also as, as livelihood, you know, as the next step. But using children as adult status markers comes at a high cost to children. She says today's parents are imposing on their kids a violence of expectations. And so it's a, it's a little bit of a twist because this came out before social media, but the phrasing of a, of a violence, of, of long term ramifications.
Sarah Adams
Yeah. Well, one of the. Recently I was sent a video and it was a boy who maybe in between the ages of 10, and he is playing youth basketball at his school and he is being filmed. But the thing that was a first for me was he was miked up, his parent had him mic'd up on the court and then turn that audio and the footage he was filming into his TikTok and his Instagram reel. And in my opinion, that is such a violation for all the children and the coaching staff who's on the court with him that, that he is utilizing those private moments during a game to like, try and go viral. And also with these sporting accounts is the pressure, the pressure on these children, because now they have the pressure to play the sport, but then they have the pressure to, you know, perform to get the clip. And then they're going back and saying, well, did you get that play? Did you get that clip? How many likes did I get? Like, what is all of this doing to our children's mental health and sense of self when instead of looking inward, they are looking for outward validation like knowing that they are good comes in the form of likes and comments and virality. At the age of 10 or 12, I just don't see this being a beneficial thing for them in the future.
Jenny Urch
It is a violence of expectations.
Sarah Adams
Yeah.
Jenny Urch
And. And she wrote that in 2005. The book came out in 2008.
Sarah Adams
She was ahead of the curve.
Jenny Urch
Yeah. A violence of expectations. Talking about then the basketball game. One of the things that you talk about is filming other people's kids.
Sarah Adams
Yes.
Jenny Urch
So we just got through the holiday period, but there's going to be a lot of holidays coming up. Birthdays that come up. Teachers, teachers sometimes do this. So can you talk about how do we talk to family? What should we be doing in our own personal lives as it relates to other people's kids?
Sarah Adams
Yeah. So my big thing is to not publicly post any child ever. Like just don't do it. And if there are, if you are at a birthday party and say you're hosting a birthday party and you're filming or taking pictures, tell the other parents that this is just for my personal use. I will not be posting this publicly on the Internet. I will not be tagging it. I think that is the universal expectation at this point that nothing should be posted unless you have explicit consent from the parent or the caregiver. And back to teachers. I'm not a fan of all these teachers doing their tiktoks in their classroom and a lot of them do it with just voice, but they set up the camera and they get the audio of the kid. And what is saying to our children in the classroom when we're trying to get them off screens, we're trying to ban the phones and a teacher is setting up up their phone to record a tick tock at their desk during school hours. I think it's all gone too far. But parents should also be asking their schools and the specific classroom if there are consent forms in regard to privacy and how it works in their school, in their classroom and in their district.
Jenny Urch
So smart. There's a lot to think about, which is why adults need to be following along because a lot is changing and it's changing rapidly. Yes, you talk about AI you. It's really incredible actually, the breadth of which you encompass a lot of these topics. I don't even know if that sense made sense. Basically what I'm trying to say is a lot of things, you talk about a lot of things that are important. You're talking about A.I. you know, you talk about this recent skin care craze.
Sarah Adams
Oh yeah.
Jenny Urch
So I want to talk about both those things. Okay, well, we can lighten it up for just a quick second. Let's do skincare first.
Sarah Adams
Okay, here we go.
Jenny Urch
Yeah, go.
Sarah Adams
Here we go. So skincare, I think it started with the Get Ready with Me. So we saw adults doing the get ready with Me that are very popular. And then the teens and the younger generations want to mimic. So you see a lot of teens mimicking these Get Ready with Me. And you'll see them doing these five, ten step routines. I have seen, you know, kids in elementary school get up, they have their camera when they're like getting out of bed, and they're mimicking all the things they're seeing on social media, but they're eight and they're doing their 10 step skin care routine that their poor little perfect skin does not need. Right? We are creating these little consumers and they shouldn't be consumed by things that are completely unnecessary. But it goes to the capitalist market that we live in now that they want them as buyers at a very early age. And I think some people think, oh, well, they just want to like mimic mom and dad and that's okay. And in my opinion, parents, it's okay to say no. It's okay to say, hey, actually honey, mom uses a skincare mask because I'm older and my skin needs it because it's aging and because this has happened. But your skin is perfect and you don't need that and that's okay. Right? But they're trying to make all. They're trying to make our kids little buyers. They're turning them into products and commodities. And again, what we share online is a lot of information and they're scraping our the kids data and this will follow them forever and they will just be marketed to and they will be spending their money on things they don't need and consumed with their aesthetic. And I just don't think it's good for our little girls specifically to be worried about hydrated skin when they're toddlers. And that's my rant.
Jenny Urch
Well, that's a really deep problem. I talked to because, you know, we just came through the holidays and I talked to an elementary school girl. You know, it's like, once you come through the holidays and you're like, what, you know, what'd you get for Christmas? Right? That's the, the topic of conversation. So I was talking to an Element elementary school girl who's in the fourth grade and she like abashedly basically told me that she got Barbies and she was like, you know, really kind of skirting around it. And I was like, well, I'm like, barbies are great. You know, if you read the Little House on the Prairie books, like, kids play with dolls until they were 15, you know, I mean, that's very normal.
Sarah Adams
Yeah.
Jenny Urch
And she was like, well, all my friends at school got stuff from Sephora. I'm like, this is just like your average, everyday American kids.
Sarah Adams
Yeah. And I just think it's okay for some things to be for adults. And when you get older, you know, like, if your child is really interested in skin care, you can start them at the drugstore with some cetaphil, you know, a basic cleanser and some moisturizer. And a lot of it is performance based. It's not because they actually want it. It's because they see it online and they think that's what they want and what they. But the. It goes back to the fact that kids just shouldn't be online. These fourth graders shouldn't be online absorbing all of this stuff that they don't need and is not good for their skin and their skin barrier, we're losing. So do you remember? I'm sorry, I don't know how old you are, but you're younger than me, I'll tell you that much.
Jenny Urch
I don't think so. But I will say that we both do look like we have pretty good skin.
Sarah Adams
Yeah. There we go. There we go.
Jenny Urch
I don't do too much either. I'm like, I'm just gonna let it wrinkle up. So there we go.
Sarah Adams
I didn't do anything until, like, my 30s. I didn't think about. We. We didn't think about our skin like these kids did in our teens and our twenties. Like, I. I for sure didn't. But that's because we also weren't online with these filters and the stuff. And it's just. I recognize that the places for young people, specifically tweens and young teens, are deteriorating. There's no place for them to go. They're losing their media. You know, like, Teen Vogue is shutting down. I don't know if all the teen beats and stuff that we had when we were kids are out there, but it seems like we're. The tween generation is, like, evaporating, and the older teens and the young adults are, like, sucking them in and trying to make them older than they are. Yeah. And it's disheartening. And I don't necessarily have an answer, but the best one I can think of is get them offline. Get them outside, get them socializing and doing activities and reading and, and we need a big change.
Jenny Urch
Yeah. And, and maybe even think about your own. I don't know. I don't know if this is right or wrong. Like, what is the legacy you're leaving? Like, my mom didn't spend a ton of time on her makeup. And you know, it's like, well, I like the accounts that are like, look, age gracefully. Like we are being trapped as adults. I would say, like most of my like ads that come through my thing are like about skin. And I'm like, well, shoot, what should I be doing? Should I be doing something else?
Sarah Adams
Yeah.
Jenny Urch
But then it's like, well, you know, like people wrinkle and people become grandmas and they become grandpas. And like that's kind of how life is supposed to go. And so these, this trappings, it feels like trappings. And the tentacles are going so deep. And so almost as a mark of resolve as a, as a guardianship for kids is like, maybe we step out of it as adults too. And maybe we say, look, I'm just gonna let my skin go. You know, I'm not going to have a million step routine. I don't need the red light mask that makes me look like a monster for 15 minutes a day. I mean, maybe I do. I'm not, but at least it's the pause.
Sarah Adams
So the one thing, the one thing I made a conscious effort of when I decided to be online, because I wasn't online before, I wasn't putting myself out there and my family or anything like that. So this was really new to me. And I think 20 year old Sarah would look at 40 year old Sarah and be like, like, whoa, you're online now. Like without filters. I made a promise to myself that I would never use a filter. I made a promise to myself that if I had something to say, whether I just woke up, whether I just took my makeup off, whether, oh my gosh, I remember having something to say after I had a micro needling appointment. I was as red as a tomato. It was hilarious. But I had something to say and I put it out there. And so I would like to see to this point of the conversation more. Women like us drop the filters, show up with makeup or without whatever it is, but show the young people of today that it's okay. It's okay to just show up as you are. But I also acknowledge that you gain more confidence as you get older. Like As I said, 20 year old me would never understand that I get online with no makeup and in my sweats and I, I don't care. And I feel confident. Right. That 20 year old girl would not understand my mentality as a 40 year old now. So I do recognize, I do recognize that.
Jenny Urch
That's a good point. I mean, you know, kids are just in a really unfair position because you know, how are you supposed to exist? Like I remember being 12 and like feeling out of place, you know, like a 12 year old would. And then you add in Sephora and kid Influencers and, and you're just, you're up again. It's really sad. You're up against so much higher of an, a set of expectations and I mean kids talk about like they have to spend an hour to get ready for school and they're 11 and you're like that is heartbreaking. And so it does, I think to a degree start with embracing ourselves and, and as much as we can keeping our kids off from seeing those things.
Sarah Adams
Yes.
Jenny Urch
Trying to I guess develop, you know, like we homeschool. I'm like so, you know, trying to. And I don't, I obviously like that can't be the answer for everybody. But it's, it's about developing at least at some level a sense of community of, of like minded people who also allow kids to be kids and the kids can roll out of bed and go up, go run around at the playground and don't have to have, have to be so done up. Like you talked about how Fisher Price came out with a get ready set.
Sarah Adams
Fisher Price, Yeah. Yeah.
Jenny Urch
They're normalizing beauty, consumerism before kids even start school. It's social conditioning.
Sarah Adams
Yeah, I would agree. It doesn't feel right. None of this feels right. You know, like 12 year olds, 16 year olds coming out with skin care lines, you know, preying on their young followers and things like that. It just doesn't feel right. You know Shane Mitchell's line, Renee, the skincare mask thing that really took off last year with some outrage online, you know, they, they don't need hydrating masks. It's just unnecessary and I think it creates little consumers and our kids should be focused on other things.
Jenny Urch
Yeah, little consumers. So much press, so much pressure and who benefits? So this is another form of kids as content.
Podcast Host (possibly Jenny Urch)
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Jenny Urch
Like, this isn't even maybe parents who are driving the ship, maybe it is a 13 year old who is trying to grow an account and see someone else's things. And so they're going to do get ready with me. So that's still kids as content. Who benefits? Sephora. Yeah, Sephora benefits.
Sarah Adams
Oh, Sephora's benefit.
Jenny Urch
Yeah, they're getting Sephora for Christmas. I never even heard of that. You know, and I'm like, I literally never even heard of it until I had a family member who was like a teen and that's what she wanted for Christmas. I was like, what's that? They're benefiting and everyone is losing out.
Sarah Adams
Yeah, yeah. And we're. The kids are losing out on a childhood.
Jenny Urch
Yeah.
Sarah Adams
You know, how often did we say or hear when we were growing up that like, being a kid's the best? Enjoy your childhood because you know you're not going to get it back. That's what I want for my kids. I want to compel them to like, be little, be young, play with your stuffies, play with your Legos. Like, go use your imagination and your creativity. And I fear that's something that a generation is losing because they are on screens and they are watching social media and they're being told what to be interested in and what to like and what's cool and not cool. And I just think by keeping them off, you can assist them in developing a better Sense of self, a better sense of imagination, a better sense of creativity and people. I recognize that a lot of kids, they say somewhere between like 80 and 90% of kids say they want to be like a YouTuber or a tick tocker when they grow up. Right. And for the parents who are constantly hearing that, I would say if your children is interested in film, videographer, videography, editing, script writing, whatever, you can do all of that offline. They can still, you know, go to classes and learn how to film and learn how to edit videos and prepare for when they are older to enter into that world and you can tell them that hey, I'm not like squashing your dreams. We can foster them in other ways. We can foster them here in our home. You can make the videos, I can share it with our friends and our family. But we're not going to do public things. We're not going to be on the Internet, we're not going be on social media. But when you're older and you're ready, you'll be so prepared, you'll be ready to launch. But it's my job as a parent to protect your childhood and to protect your development. I've read the research and it's a no from me. But I'll foster your interests in other ways.
Jenny Urch
I think it's good parenting too because the world of the Internet is unstable. And so you know, I see the appeal that I, I read a statistic that 1 in 8 Gen Z has monetized their social media. Now that doesn't mean that they're making full time income off of it, but they have figured out how to monetize. So you can see the draw but then also you can see the instability in it. And you're, you're really if I think you're setting your child up for something that has some dangers in it because it can't be counted on and it's constantly changing. And so, so, but there's something to be said about real world, real world skills. Real world skills never disappoint.
Sarah Adams
And I say a lot of the time some of these kids are peaking at like 4. Like that's the height of their Internet career at 8, at 12, at 16. Is that kid fluencer going to transition into young adulthood? Are they going to lose their following? There's always something new coming up, up. How are those kids going to deal with that when they're, when their fame and their fortune was built at like 12 or 13 but then they're quote unquote old news by 16. What does that do to a child's psyche and a developing brain? Right. I just don't think kids are built to be influencers or to be exploited in the way that many, many parents and families do too.
Jenny Urch
Yeah. And you just, you think for some reason that it's secure, but it's not because here comes AI now AI does all the videos. So I mean it's just, it's so unstable because it's so shifting. And so, you know, for parents who are looking at that as like a silver bullet or I don't even know if that's a phrase, a silver spoon, looking at that as like potential and promise.
Sarah Adams
Yeah.
Jenny Urch
It's like you don't control that. There are forces that be that are very dark and very wealthy and have a lot of ulterior motives in mind. And your kid is probably going to get stuck in this machine, a churning of a machine. And instead, to your point, they can learn photography, they can learn videography, they can learn all of these skills, real world, real time for fun. They can draw and that's going to help them in their actual development.
Sarah Adams
Yeah. And listen, kids are cute, we all know that. We all could like film our kids all day and say cute things and have like some viral clips and things like that. Right. But it's not fair to make your kid, who cannot consent to any of this, your cash cow. And that is what is happening. Right. Like for Tessa Latifi, a journalist, speaks about this a lot and she's interviewed some kids who come from mom fluencer families and they're basically like, you know, it was a full time job to like be in mom's content and to film. And they would say things like, oh, well, do you like living in this house? If you like living in this house, then we gotta film, then we have to do this brand deal. And that's unfair pressure to put on a child. And it's also, we talked earlier about child stars because that's another pushback I get. Well, what about child stars? It's very different. Child stars were going to, to sets, they were pretending to be someone else. These children are in their homes. They don't have safe spaces, they don't have private spaces. I see parents uploading ring camera footage of their house and like intimate private conversations with their kids. Like, what is that?
Jenny Urch
Yeah, like my dog. Like your dog died?
Sarah Adams
Yes. Oh, I, I have seen. I'll just name a few off the top of my head. I've seen your dog died. I've seen, seen parents Film your mom died. I have seen parents film the man you thought was your biological father is not your biological father. I have seen parents filming funerals with open caskets. I have seen. The things I have seen are shocking, are shocking, but it just goes to.
Jenny Urch
Show that the whole thing is unstable. And so people are having to post more and more shocking things in order to gain the attention that maybe they are once did with simpler things. And that is the road. And this is the violence of expectations. You say children cannot truly consent. Their digital footprint isn't yours to build. You can't control where the images end up. Tech companies don't need your kids data and children deserve private spaces. You're going to find all of this and more at all. I'll put all the links in the show, notes of where people can find you. Can we talk about AI as we wrap up?
Sarah Adams
Yes, we can talk about AI.
Jenny Urch
And this is the new thing. And there's all the. The point is, is there's always going to be the new thing.
Sarah Adams
Yes. And it's not. It's here and it's not going anywhere. So we have to teach our children about it, we have to talk to them about it. But as parents we also have to rally against it.
Jenny Urch
Yeah.
Sarah Adams
In some capacity. Because what is happening is not okay. What happened with Grok and X recently and the undressing of women is not okay. It is not okay to be automatically putting AI on kids school issued Chromebook devices. It's, it's not okay. It's what it is, Ginny, is the new social experiment on our children. So 10 years ago, 15 years ago it was social media and now we are dealing with the ramifications. You know, Jonathan Haidt's book the Anxious Generation came out in 2024. Was it 2024 or 2025? 24, I think.
Jenny Urch
Yeah.
Sarah Adams
And it came out and it was a rallying cry against the social experiment that was screen time and social media.
Jenny Urch
Yeah.
Sarah Adams
We are in the very beginning stages of this social experiment and AI with our children. And in my opinion we need to teach them about it, talk to them about it, but keep it away from their childhood. I do not see how this is going to benefit their education, their critical thinking, their creativity, their imagination at young ages. It's really scary to me. And parents need to be aware and on top of that, what they can do to photos online with your kid. You know, there's Nudify apps, you can download a new toy app on your phone now and then, you know, high schoolers are new to find their classmates and things like this and weaponizing, you know, sexual harassment.
Jenny Urch
There should be no phones. No phones in school. That should have been from the very beginning. I, I mean, I can't believe it's gone on it on as long as it has, but it just goes to show you kind of how awful we are at this. Honestly. It's like the smartphone people were raising the alarms about smartphones right from the beginning. Dr. Nicholas Carderis has got, I think, one of the most phenomenal books out there called Glow Kids Digital Madness is just as Good. And those were out. I mean, and he was getting flack from it from the very beginning. People were like, this isn't a big deal. Let him be on the technology. And so the alarms were sounded, nobody listened. The mental health tanked, declined. And to your point, we're in the very same spot. But now there's several buckets of problems. Problems. There's a bucket of the new defy apps.
Podcast Host (possibly Jenny Urch)
Right.
Jenny Urch
There's a bucket of AI writing your paper and doing your critical thinking. There's also the bucket of AI companions.
Sarah Adams
Oh, thank you for bringing that up.
Jenny Urch
And AI algorithmic driven toys for kids.
Sarah Adams
Yes, thank you for bringing both of those up. That's definitely something I wanted to touch on. And the majority of kids are using AI chatbots and companions, and a lot of parents are unaware because technology is moving so fast. Right. But parents, keep your eye out for AI companions. Your children cannot be choosing, like, choosing AI companions over real relationships, physical. Real relationships. And sadly, these AI companions are built to engage your child, to keep them on. They remember everything. They talk, they tell them exactly what they want to hear. And sadly, we have lots of lost some beautiful humans, some beautiful young children do to AI companions and assisting them in taking their own lives. Okay. So it, it's really scary. And then AI toys for kids, which were a big topic of conversation over the holiday, they're telling kids, like, where to find, like, knives, like where to find, like, matches and things like that. So we can't yet have our children be part of another social experiment, especially when the first few years are going terrible. Yeah, right. I feel like it was a slow burn for social media and screens, but AI is like screaming at us like, stop, this is not good.
Jenny Urch
Yeah, the, the strength of AI and you know, obviously the, the strength. I don't even know if that's the right word, but, like, the, the amount of influence and pull that a smartphone has is tremendous.
Sarah Adams
Yes, yes.
Jenny Urch
And then you throw in the AI algorithm and it's just another step. I mean, it's, it's, I think it's 14,000 more steps. I mean, it just, it skyrockets it immediately. So the replica, which I've talked a couple times on here because I read a statistic about replica AI which is A1, just one of however many sites of AI canyons, but that there were millions of people that were on it for several hours a day. This is a new thing. But I was like, I'm gonna go on and see how are they advertising this? And it's the AI companion. This is like what comes up, the very first thing. The AI companion.
Podcast Host (possibly Jenny Urch)
Who cares.
Jenny Urch
Always here to listen and talk. Always on your side. I'm like, that's all just a lie.
Sarah Adams
Yeah.
Jenny Urch
No AI companion can care. No, I. AI companion can really listen or talk. And I mean, I guess it's probably true that it's always on your side, but that's completely unhealthy.
Sarah Adams
Yeah. Well, it's kind of like what Grok did this week when Grok apologized for the undressing of women and children on X. Oh, how stupid. It's not sentient. It can't apologize. It doesn't feel remorse. It's not real. The people who should be apologizing are the leadership of X and the men who built these systems and neglected this issue. Right. You know, it's, it's not a glitch, it's negligence. And also with AI, because I think it's really important to your platform to acknowledge that there is a environmental effect of this. And I am still learning more about it, but the more I learn, the more scared I am. And something that I deal with is a lot of climate anxiety. And so all of this, the influencer economy and AI, it's all wrapped in to the earth that our children are going to inherit. And you preach being outside. And therefore we as parents need to understand how these new systems are further affecting a world that is burning and our kids are going to inherit. And I think it's important for us as parents to learn more and fight more because our kids one day will come to us and they will say, hold on, mom, you were online Hawkins Fast Fashion or Amazon Plastics, or you were using AI regularly and you knew the effects of my future and you kept doing that. So that, that sits really heavy with me, Jenny, these days.
Jenny Urch
Yeah, those data centers are freaking me out. Honestly, they're freaking me out because they're like, what do they need them for?
Sarah Adams
Yeah.
Jenny Urch
Are they going to be monitoring every bit of Our. That's what I think.
Sarah Adams
Yeah.
Jenny Urch
I mean, if I were to go down that rabbit hole and Nicholas Carderis actually was talking about that in Glow Kids. He was talking about how, and this is so long ago, that the. That there are people that want complete control. They want the merger of biology and humanity so that they never die. They always live on in digital form. Like, there are some underpinnings here that are important. And so the data centers that did not exist and now are popping up everywhere.
Sarah Adams
Everywhere.
Jenny Urch
We're in Michigan. It's a lot of water here, and all of a sudden you're like, they want one here, they want one here. Everybody's pushing back, and you're like, what is this for?
Sarah Adams
Yeah.
Jenny Urch
What is going on? And then, like you said, the water consumption.
Sarah Adams
Yeah.
Jenny Urch
Let the alarm bells ring.
Sarah Adams
The alarm bells. Bells are ringing.
Jenny Urch
Yeah.
Sarah Adams
Are ringing. And I want to be a part of it. With Parents Uncharted. Another reason why I want to start a podcast is because I have these questions, and I don't know the answer, but I think a lot of us as parents are thinking about it. We just don't even know where to begin. So if I can start asking some questions and better understanding, then we as a collective can maybe do something together, because we just can't sit and watch big tech, take our kids, take. Take our environment, like, take everything from us and just be okay with us. Right?
Jenny Urch
We.
Sarah Adams
We as parents need to stand up and fight.
Jenny Urch
That's right. That's right. I really liked Minnie Passed away Colin Karchner.
Podcast Host (possibly Jenny Urch)
He.
Jenny Urch
And I hope I pronounced his name right, but he. He just was always speaking in the schools about saving the kids. That was his tagline. Save the kids. And he just was so adamant, like, no smartphones. No smartphones. No smartphones. No smartphones. And you're like, that would solve so much of the problem. But also know that I guess there's way more problems. There's a lot of problems. But, you know, there's some things that we can be doing.
Sarah Adams
It's a lot. There's a lot. And I would say that the best thing we can do is just try our best to stay informed, because things are moving so fast, you know, I can't know everything and talk about everything, but I've picked my little niche. Right, You've picked your little niche. If all of us as parents pick the one thing or a few things that we're passionate about that we can talk to other parents about, that we can assist in educating and having these conversations, then we can all hopefully do better for our kids.
Jenny Urch
That's right.
Podcast Host (possibly Jenny Urch)
That's right.
Jenny Urch
You say using children in their real lives as entertainment for strangers on the Internet. Internet has somehow become normal. And I would like us all to consider a new normal, one that prioritizes a child's right to privacy, informed consent, critical thinking and safety online over a parent's desire for online fame. Kids are not content and I feel strongly that this is something parents need to reflect on. So it's kids are not content. But also all these other topics that we've talked about today like AI companions and the, the sharing and the insta moms and I mean there is, there's a lot to think about here. I'm so grateful that you came on for this conversation. People can find more on your podcast and on all the links that'll be in the show notes. We always end our show with the same question. What's a favorite memory from your childhood that was outside?
Sarah Adams
Oh my gosh. My favorite met. Oh there are so many. I live in Canada so I'm very blessed to live in this majestic nation with so many outside moments. I would say going to the Great Lakes, you know, like late like you know, summers in Lake Ontario and Lake Superior and Lake Huron and driving around the northern way in my grandparents RV to go to Minneapolis where they lived. You know, there's nothing better than summers in Ontario, I'll tell you that much.
Jenny Urch
Isn't that cool? My summers have been filled with the Great Lakes too. We love.
Sarah Adams
Yeah, we're very, we're very lucky. Yeah, let's, let's protect and exactly not.
Jenny Urch
Have it all get sucked up by the AI data centers. Thank you so much for being here.
Sarah Adams
Thank you for having me. Jenny.
Podcast Host (possibly Jenny Urch)
As we wrap up, I want to say thank you for listening. If this episode stuck with you, share it with someone you love to have deep conversations with. Technology is changing rapidly. We need the support of friends and family as we navigate parenting in this day and age. If you have never left a review for the podcast, I would be so grateful if you did. You can keep it short. A sentence or two helps.
Jenny Urch
I read them all.
Podcast Host (possibly Jenny Urch)
They're super encouraging and they help the right people find the show. If you want a practical next step after today to help you and your children have less screen time overall, grab the free 2026 tracker sheets at 1000hoursoutside.com trackers or join us in the 1000hours Outside app on iOS and Android. The app is on sale for $25 for 11 more days and it's a really simple way to help your family. Get outside more and scroll less. The badges you get through the app for different milestones are fun and motivating. I'm really glad we got to spend this time together today. Until next time. May you find extraordinary moments on ordinary paths.
Narrator/Singer
Get outside, open your eyes Feel that sunshine kissing your skin Throw your worries.
Jenny Urch
Out to the wind.
Narrator/Singer
Climb some trees skin your knees Feel that grass on your feet again get out there and.
Podcast Host (possibly Jenny Urch)
Take it in.
Narrator/Singer
Oh, it's a beautiful world Ain't nothing on the screen that's ever gonna beat this view oh, oh, it's a beautiful world and I just want to share with I just want to share with you this beautiful world Such a beautiful world.
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Date: January 20, 2026
Host: Ginny Yurich
Guest: Sarah Adams (Mom Uncharted)
This episode dives deep into the increasingly urgent subject of children's digital privacy, the phenomenon of “sharenting,” and the countercultural idea that kids are not content to be monetized or performed for social media. Host Ginny Yurich and guest Sarah Adams—creator of Mom Uncharted and advocate for digital childhood safety—explore the ways technology, social media, AI, and even well-meaning parents are re-shaping childhood, often in risky and irreversible ways. With candor and actionable advice, Sarah and Ginny challenge listeners to “pause before you post,” consider the long-term consequences of sharing children’s lives online, and understand the systemic issues at play in our tech-saturated culture.
“It's okay to change your mind with how you share images and information about your children. Technology advances, social media advances, we're all new to this." (05:14)
“There are very few protections worldwide and specifically in the United States for these children and the monetary income they are making." (08:58)
“Children can't consent. They don't know the long term consequences and ramifications of a life online.”
"There is going to be children who grow up and find lengthy digital footprints of adult predators online ... I don't know the trauma that could potentially come from that, but I can verify there are going to be specifically many young girls who find this out later in life." (14:43)
"Who else is buying a $20 a month subscription to see an 8-12-year-old in bathing suits?" (23:38)
"Today's parents are imposing on their kids a violence of expectations." (29:13)
“My big thing is to not publicly post any child ever. Like, just don't do it.” – Sarah (31:46)
"We are creating these little consumers and they shouldn't be consumed by things that are completely unnecessary.” (33:44)
“Some of these kids are peaking at like 4. Is that kid fluencer going to transition into young adulthood? ... There’s always something new coming up. How are those kids going to deal with that?” (47:58)
“We are in the very beginning stages of this social experiment and AI with our children ... keep it away from their childhood. I do not see how this is going to benefit their education, their critical thinking, their creativity.” (53:12)
“It's okay to change your mind with how you share images and information about your children. Technology advances, social media advances, we're all new to this.”
“It’s a new kind of child labor... people would rail against putting kids in the mines... and yet we’re pushing kids beyond what they’re supposed to be pushed for monetization.”
“There is going to be children who grow up and find lengthy digital footprints of adult predators online... what is this? And it’s there and it’s not going anywhere because the internet now lives forever.”
“We don’t even have to look that hard anymore. [Predators] put it out there and then they give us even further access to buy exclusive sets—usually activewear or kids in bikinis and things like this.”
“Today’s parents are imposing on their kids a violence of expectations.”
“My big thing is to not publicly post any child ever. Like, just don’t do it.”
“We are creating these little consumers and they shouldn’t be consumed by things that are completely unnecessary.”
“It’s not fair to make your kid, who cannot consent to any of this, your cash cow.”
“We are in the very beginning stages of this social experiment and AI with our children. I do not see how this is going to benefit their education, their critical thinking, their creativity.”
“All of this— the influencer economy and AI—it’s all wrapped in to the earth that our children are going to inherit... our kids one day will come to us and they will say... ‘you knew the effects on my future and you kept doing that.’ So that sits really heavy with me.”
The tone is candid, passionate, and urgent, but never alarmist. Both Sarah and Ginny regularly self-reflect, acknowledge the complexities and pressures of modern parenting, and champion a supportive, non-judgmental approach:
“It's never too late to change course,” Sarah reminds listeners.
Ginny closes by urging parents to forge a “new normal: one that prioritizes a child's right to privacy, informed consent, critical thinking and safety online over a parent's desire for online fame.” (61:57)
Sarah’s favorite childhood memory is outside by the Great Lakes—an emblematic reminder that the richest moments rarely occur on screens. Both host and guest urge listeners: Protect childhood, prioritize privacy, and reclaim real life—one hour at a time.