Podcast
The Apple Cart
Hosted by Gudrun Lauret · EN
An interview show, with a new guest each week. We explore creativity, marketing, business and work-life balance, as well as a whole host of other topics. This is for you if you're a disruptive creator, a creative disruptor or you want to do things differently in business and leave the world a better place. The shows are sometimes NSFW, sometimes funny, but always fun, valuable and with insightful nuggets.
16episodes
Episodes
Newest firstAll episodes
The Apple Cart: S4, E2: Easy Ways to Bring Sustainability into Your Digital Marketing
Sep 1100:59:42Tap to summarizeWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Fiona Brennan.She’s a copywriter at heart but is on a mission to save the world (and businesses) from crap content marketing through her work. Fiona works with B2B businesses – usually with around 10-20 employees – to help their marketing team of one reach their goals. She’s also a professional public speaker and has her first published book coming out soon.Fiona shares her journey from copywriter to speaker, coach and author and why she was inspired to write her book. She also explains her unique approach to LinkedIn and the unexpected results.Gudrun asks Fiona to talk about why she focuses on sustainable and ethical businesses, the environmental impact of AI and digital marketing and what we as business owners can do to reduce the damage we're doing to the planet.Timestamps02:35 - 06:00: How Fiona got into copywriting12:47 – 15:40: How Fiona became a trainer15:50 - 17:37: The evolution into public speaking17:54 – 20:05: The inspiration for Fiona’s book20:05 - 26:33: Different ways to use LinkedIn27:57 - 34:44: How to make your business more sustainable36:58 – 39:22: Why starting small with sustainability still helps45:14 - 48:17: A story about eyeliner and making a human connection53:49 - 56:45: How to be more creativeUseful LinksVisit Fiona’s websiteConnect with Fiona on LinkedInWeekly newsletter: Thursday BrewConference: Brighton SEOThe UN carbon footprint calculatorBook: Julia Cameron: The Artist's WayService: Podcast content repurposing
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The Apple Cart: S4, E1: Tips and Tricks for the Best Photoshoot Ever
Sep 400:51:51Tap to summarizeWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by headshots and branding photographer Catherine Turner.Catherine explains how she got into photography and shares her best tips for feeling more confident on camera. Gudrun asks Catherine about using props, finding locations and some of her favourite shoots.They also discuss the importance of networking and attending conferences, and why you should consider investing in a business coach. And Catherine shares her thoughts on how to be more creative.Timestamps02:09 - 09:13: How Catherine got into photography09:38 – 11:47: How a remote photoshoot works12:23 – 19:04: Why you should have professional photos taken20:00 - 22:21: How to feel confident on camera24:27 – 28:15: Using props in brand photos33:36: Fun shoots Catherine’s done36:02 - 42:05: Why conferences and networking are a goodbusiness investment44:17 - 46:02: Why you should invest in a business coach46:37 - 48:50: How to be more creativeUseful LinksVisit Catherine's websiteLike Catherine on FacebookConnect with Catherine on LinkedInFollow Catherine on InstagramBrand and marketing coach: Nicole OsbornePhoto app: ShutterPhoto app: ClosMarketing coaches: Andrew and PeteVideo marketing agency: Jammy DigitalApple Cart interview with Janine CoombesMarketing conference: AtomiconMarketing conference: You Are the Media Creator DayService: Podcast content repurposing
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The Apple Cart: S3, E6: How to use AI to Create Better Social Media Posts
Jul 24, 202500:34:33Tap to summarizeWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vit Kodousek.He’s the co-founder of Someli.AI, an all-in-one platform that automates social media with the use of AI.Vit explains where the idea for the tool came from and how it helps people with content creation that sounds like ‘them’. He explains who Someli.AI’s typical clients are, the onboarding process and the support from the team.He and Gudrun talk about why all businesses need to embrace content marketing, the importance of being consistent and relevant, and how employee advocates are a great brand asset.Timestamps00:39 – 06:20: How Vit came to start Someli.AI 06:33 – 08:50: Someli.AI’s typical clients 09:38 – 11:50: The benefits of employee advocates12:29 – 15:35: The onboarding process 16:13 - 17:54: The support offered during a free trial 18:40- 21:08: Why all businesses need to embrace content marketing21:40 - 24:12: Why you need to be consistent and relevant in your marketing24:38 - 28:38: The future of AI28:56 - 30:45: How to be more creativeUseful LinksVisit Vit's websiteConnect with Vit on LinkedInService: Podcast content repurposing
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The Apple Cart: S3, E5: Video Content for Standout Marketing and Better Connections
Jul 17, 202500:36:04Tap to summarizeWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Alex Durham.Alex is the owner of Vavavoom Videos. Every business needs content and to adapt and change their marketing. Vavavoom comes in, sweeps them off their feet and helps them. A versatile and crazily creative company, they create video content that stands out and works for all kinds of all industries.Alex shares her journey to becoming a videographer and her advice for anyone who'd like to do the same. She outlines the different ways to work with her and some of her favourite projects. Gudrun asks Alex why all businesses should use video content in their marketing and how people can feel more comfortable on camera. They also discuss the benefits of business networking and how to be more creative. Timestamps01:22 - 03:08: How Alex got into videography03:16 – 04:17: How the name Vavavoom came about04:34- 07:46: The experience of starting a business straight after uni08:08 - 12:00: Alex’s advice for budding videographers 12:26 - 14:45: Some of Alex’s favourite projects15:19 - 19:21: Why businesses need to use video in marketing 19:52 - 22:02: Ways to work with Alex 22:26 - 25:22: How Alex helps her clients feel comfortable on video27:20 - 31:05: The inspiration for parody Christmas songs31:29 – 33:00: Why Alex attends networking events33:58 - 36:07: How to be more creativeUseful LinksVisit Alex's websiteConnect with Alex on LinkedInLike VaVaVoom Videos on FacebookFollow VaVaVoom Videos on InstagramSubscribe to the VaVaVoom Videos YouTube channelService: podcast content repurposing
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The Apple Cart: S3, E4: How to be Creative and Have More Fun in Business
Jul 10, 202500:25:51Tap to summarizeWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Evelyn Irwin, a content and copy writer. She runs Lucky Lark, where she specialises in working with wellness businesses.She tells Gudrun how she got started, why she chose to work in copywriting and support wellness businesses, and how she came up with the branding for Lucky Lark.They discuss the importance of mental health and wellbeing, why traditional employment isn't for everyone and why you should put yourself first.Evelyn also shares why she enjoys networking, her passion for singing and how to have more fun on social media and in business.Timestamps00:41– 01:37: About the Lucky Lark brand01:38 - 03:22: How Evelyn started her business03:56 - 05:32: What it’s like having a business mentor06:00 – 07:15: Advice on how to start a creative business07:40 - 09:10: How Evelyn got into copywriting09:24 - 11:26: Why Evelyn niched into wellbeing13:59-15:05: How to juggle two jobs15:46 - 16:43: The Benefits of Business Networking18:10 – 20:15: The kinds of projects Evelyn enjoys22:17 - 23:16: How to be more creativeUseful LinksNetworking group: The Creative CollectiveCourses and mentoring: Songwriters InternationalService: Podcast content repurposing
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The Apple Cart: S3, E3: The Power of Great Ideas for Business Growth
Jul 3, 202500:41:54Tap to summarizeWelcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jodie Newman.Jodie is the founding owner of the Business Allotment – the place where businesses grow, creatively. She helps business owners move away from business-as-usual thinking to a creative approach and business-as-unusual thinking that helps the business be distinct, stand out and be memorable. Jodie is the author of Build Your Business on Ideas.She tells Gudrun how her schooldays inspired her first interest in creativity, how she started the Business Allotment and how she got into the business of ideas.Jodie explains how she became an author and public speaker, how she describes what she does and what she’d do if she wasn’t running her own business.Gudrun asks Jodie to share her thoughts on doing things differently in business and how to embrace your creative side.Timestamps 01:16 – 05:52: How Jodie started The Business Allotment06:35 - 07:08: Why the shed is a place for people to belong 07:24 - 11:27: How Jodie got into the business of ideas 12:43 - 14:33: How Jodie describes what she does 15:03 - 16:21: What Jodie would do if she wasn’t running her business 16:41 -19:18: The benefits of business networking 19:34 - 25:20: Being an author and public speaker 25:42– 31:38: Why you should do things differently in business 32:23 - 37:01: How to be more creative in businessUseful LinksVisit Jodie's website20 days, 100 ideas free courseThe Tool shed free membershipBuy Jodie's bookNetworking group: The Creative CollectiveConnect with Jodie on LinkedInService: Podcast content repurposing
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