In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide to creating a successful marketing plan for assisted living facilities. The discussion focuses on two primary marketing strategies: network marketing and internet marketing. Brandon outlines key relationships to build with discharge nurses, rehab facilities, case managers, other assisted living facilities, nursing homes, independent living communities, and home health and hospice services. He also emphasizes the importance of regular visits, small gifts, and consistent follow-ups to maintain these relationships. On the internet marketing front, Brandon advises on building an effective website with a lead magnet, leveraging social media platforms, and working with placement agencies to attract more residents.

00:00 Introduction to Assisted Living Investing

00:15 Creating a Marketing Plan for Assisted Living

01:04 Network Marketing Strategies

05:31 Building Relationships in Network Marketing

11:23 Internet Marketing Essentials

14:44 Leveraging Social Media and Placement Agencies

16:58 Conclusion and Next Steps

Resources Mentioned:

Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.

Get your free business plan checklist today: https://urlgeni.us/alibpc

Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind

Apply for the Mastermind today: alimastermind.com/application

Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics

Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM

Get the 12 Week Year Book: https://amzn.to/4bAOpQf

Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5

Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink

Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg

FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.c om/i/brandon9590

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Episode 76 | How to Market an Assisted Living Facility to Find More Residents

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