Podcast
The Big Story
Hosted by AdExchanger · EN
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
23episodes
Episodes
Newest firstAll episodes
Picking An MMM
1w ago00:25:40Summary readyMarketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.
SummaryCan Content Drive Performance?
2w ago00:36:00Summary readyFrom avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.
SummaryCannes 2026: Authenticity In The Age of AI
4w ago00:24:06Summary readyAuthenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.
SummaryMergers And Operating Systems Are Reshaping TV Ads
Jun 1800:32:29Summary readyLinear TV is grabbing attention once again. The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox's $22 billion acquisition of Roku to Paramount's merger with Warner Bros. Discovery. TV Land, naturally, is watching closely, and so are we.
SummaryProgrammatic TV Home Screens And Gaming Ads For Kids
Jun 1100:40:11Summary readyHow can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint.
SummaryAI Off The Rails
Jun 400:37:54Summary readyA word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
SummaryThe End Of The Programmatic Pageview
May 2800:40:21Summary readyTV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.
SummaryProg AI Live: AI's Slippery Slop
May 2100:33:40Summary readyRecorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does "premium" even mean anymore?
SummaryTo Sell TV, The New 'Premium' Is 'Fandom'
May 1500:35:44Summary readyThis year's TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
SummaryIdentity Without Oversight
May 700:37:24Summary readyIf a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data.
Summary