Podcast
The Big Story
Hosted by AdExchanger · EN
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
27episodes
Episodes
Newest firstAll episodes
AppLovin's Play To Reach Non-Gaming Advertisers
2d ago00:36:25Summary readyGaming apps are filled with ads for more gaming apps. Why not go after other types of advertisers? We go inside AppLovin's play to bring non-gaming advertisers into the fold.
SummaryThe Opportunity and Threat Of Google Buyer Direct
1w ago00:39:53Summary readyAI agents could replace direct sales. And a beta product tied to Google's ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk.
SummaryDOOH You Like Women's Sports?
2w ago00:35:15Summary readyWomen's sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.
SummaryAmazon's Million-Dollar Seller Revolt
3w ago00:35:33Summary readyAmazon's million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.
SummaryPicking An MMM
4w ago00:25:40Summary readyMarketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.
SummaryCan Content Drive Performance?
Jul 900:36:00Summary readyFrom avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.
SummaryCannes 2026: Authenticity In The Age of AI
Jun 2500:24:06Summary readyAuthenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.
SummaryMergers And Operating Systems Are Reshaping TV Ads
Jun 1800:32:29Summary readyLinear TV is grabbing attention once again. The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox's $22 billion acquisition of Roku to Paramount's merger with Warner Bros. Discovery. TV Land, naturally, is watching closely, and so are we.
SummaryProgrammatic TV Home Screens And Gaming Ads For Kids
Jun 1100:40:11Summary readyHow can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint.
SummaryAI Off The Rails
Jun 400:37:54Summary readyA word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
Summary