Podcast
The Big Story
Hosted by AdExchanger · EN
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
27episodes
Episodes
Newest firstAll episodes
The End Of The Programmatic Pageview
May 2800:40:21Summary readyTV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.
SummaryProg AI Live: AI's Slippery Slop
May 2100:33:40Summary readyRecorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does "premium" even mean anymore?
SummaryTo Sell TV, The New 'Premium' Is 'Fandom'
May 1500:35:44Summary readyThis year's TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
SummaryIdentity Without Oversight
May 700:37:24Summary readyIf a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data.
SummaryWhat's POSSIBLE With AI
May 100:35:54Summary readyTake your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour: AI. Plus: the topics that were conspicuously absent from the conference.
SummaryProgrammatic Peacekeeping
Apr 2300:33:39Summary readyProgrammatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org's goal to encourage more conversation and less conflict.
SummaryReaching For More Reach
Apr 1700:31:08Summary readyWith RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we're in retail media's "potty-training" phase.
SummaryWhat Is AI Automating In Ad Tech?
Apr 900:33:55Summary readyEvery company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI's most popular applications in ad tech.
SummaryData Privacy At The Kitchen Table
Apr 200:35:50Summary readyOne reason regulators are paying more attention to data privacy? Their constituents care about this "kitchen table" issue. We open with insights from attending a duo of privacy conferences this week, the IAPP summit and IAB Public Policy & Legal event. Then, we turn to how retail media is mashing up with sports, opening up new opportunities across media and ad tech.
SummaryAd Tech's Off-Broadway Debut
Mar 2600:43:10Summary readyThe NewFronts, digital video's week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play?
Summary