Podcast
The Big Story
Hosted by AdExchanger · EN
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
27episodes
Episodes
Newest firstAll episodes
The Media Spend Skim
Mar 1900:34:51Summary readyPrincipal-based buying is on the rise, and it's causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?
SummaryThe Year CTV Goes Full-Funnel
Mar 1200:33:15Summary ready2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode.
SummaryWill The Trade Desk Right-Size Its Margins?
Mar 500:44:17Tap to summarizeFees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent.
Transcribe →Feeding A DSP With Shopper Data
Feb 2700:43:10Tap to summarizeThe strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients' money.
Transcribe →Gold Medal CTV
Feb 1900:33:35Tap to summarizeThe Winter Olympics show us how far streaming live sports has come – and also how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions.
Transcribe →The Chatbot Ad Platform
Feb 1200:38:21Tap to summarizeOpenAI launched ads this week, making ChatGPT the newest canvas for advertising. But not before its biggest competitor, Anthropic, lambasted the decision in a Super Bowl ad.
Transcribe →The Publisher Path Through AI
Feb 500:40:42Tap to summarizeAt the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what's their path forward?
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