Behind the Scenes at SBA

Summary

The blondEST Podcast — "Behind the Scenes at SBA"

Host: Savanna Boda (The Dallas Aesthetician)
Co-hosts: Tyler Jacoby, Ryan Douglas
Episode Date: May 11, 2026

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Episode Overview

In this lively and candid episode, Ryan Douglas (business development manager) and Tyler Jacoby (COO) take listeners behind the scenes at Savanna Boda Aesthetics (SBA). The discussion covers the unique structure of their spa, insights on team building, operations, and a detailed introduction to each staff member’s vital role. The episode is a celebration of the SBA culture, ahead of the grand opening at their new location, with actionable advice for those interested in the business side of medical aesthetics.

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Key Discussion Points & Insights

1. SBA Grand Opening and Upcoming Event Highlights

• Event Details: The grand opening of SBA's new location is scheduled for May 13, 4–8 PM (see [03:00]).
• Special Offers:
  • The first 60 guests receive a free aura reading (typically found in NYC's Chinatown), with limited slots due to the time and depth of the experience ([03:25]).
  • Exclusive consultation offer: Normally $350 with $100 applied to product credit, but at the event, the entire fee can be redeemed for products—"a free consultation, with girl math that's free money" ([05:15]).
  • Spend $150 in the boutique for a free Vizia skin analysis, offering photos and a personalized skin review ([05:56]).
  • Goodie bags ($450 value) and custom-engraved Tone Smart compact for those booking consultations ([07:11]).
  • Additional attractions: coffee truck, raffles for each of the seven treatment rooms, meet-and-greet with product reps, food, and celebratory atmosphere ([07:56], [08:14], [08:42]).

"Really, the core of it is from the skincare...if you are using some drugstore products and coming for treatments but not seeing results, that's going to cause client dissatisfaction." – Tyler ([04:45])

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2. Why SBA's Approach Is Different

• Consultation Philosophy: All clients must undergo an in-depth consultation to ensure their home skincare routine supports treatment; this safeguards client results and reduces liability ([04:09]).
• Skin Analysis Technology: Introduction of Vizia for deeper, technology-driven skin assessments ([06:14]).
• Boutique Shopping: Ability to test products in person at the new retail section ([32:49]).

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3. SBA Team Structure & Key Roles

• Start-up Struggles and Growth:
  • Savanna began solo, handling all operations herself, and the first major hire was a front desk coordinator to optimize time and appointments ([10:00]).
  • Hiring is driven by necessity and capacity, not just “not wanting to do something” ([10:43]).

"If there's a moment you're physically unable to do something, that's when you need to hire." – Tyler ([10:09])

Team Members Highlight Reel

(The following team members and their roles were discussed from [14:49] onwards):

• Sierra & Dina (Receptionists): “Welcoming, sweet, best aura, energy like a warm hug.” They’re often named as SBA’s top compliment from visitors ([14:49] to [15:57]).
• Julissa (Vibe Curator): Curates every aspect of the experience to appeal to the five senses; known for unmatched work ethic and creativity ([19:12] to [20:58]).
• Jordan (Social Media Lead): Handles social content; described as a “lifesaver” for the team’s mental health ([21:06], [21:41]).
• Lauren (Provider): SBA’s first provider after Savanna, strong retention and satisfaction due to in-depth shadowing ([22:47]).
• Erica (Shipping): Handling e-commerce shipments with “Amazon-level” speed; her addition has transformed order efficiency ([23:27] to [25:54]).
• Alyssa (Office Manager): Moved from receptionist to managing a team of 13; exemplifies why SBA hires for character over experience ([25:55] to [27:38]).
• Maria (Savanna’s Executive Assistant): Holds the record for longest tenure; “queen of the spa,” essential for organization ([29:08] to [29:57]).
• Michelle (Client Coordinator): Ensures Savanna’s schedule and client experience run perfectly; most challenging position to hire due to high expectations ([30:24], [33:56]).
• Ryan Douglas (Business Development Manager): Streamlines processes, executes projects, bridges gaps in time and expertise for Tyler and Savanna ([30:32], [31:38]).
• Bella (Retail): Manages the boutique area, assists in shipping and social media as needed (“the one with the long lashes”) ([32:49]).
• Tyler Jacoby (COO): “Final approver” for operations, partnerships, HR, and day-to-day problem-solving; keeps everything running behind the scenes ([35:23]).
• Savanna Boda (CEO/Visionary): The creative force and industry face of SBA ([37:08]).

“You can't teach character...everything else is teachable.” – Tyler ([16:38], [27:38])
“Bringing the wrong person can make you lose the ones you've invested years into—no hire is worth that.” – Tyler ([17:45])

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4. Behind SBA’s Hiring Process

• Multiple Interviews: Includes a paid working interview, shadowing a full shift before hiring, requiring a unanimous staff decision ([16:45]).

• Why Not Just Qualifications:
  Character trumps resume—best resumes rarely are the best team fits; “one rotten apple can spoil the bunch” ([16:38]).

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5. Creating a Unique Client Experience

• Full-Sensory Approach: Every detail, from scent and music to snacks and drink pairings, is curated for client comfort and joy ([19:56], [20:41]).
• Record-Keeping & Personalization: Extensive check-in forms ensure each client’s preferences are met without them asking ([19:56], [20:41]).

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Notable Quotes & Memorable Moments

• On “girl math” and offers:
  “That’s like a free $350. That is free! Like, that’s free money.” – Ryan ([05:15])
• Tyler on his role:
  “I’m the knowledge bank, the final approver. For a long time, it was opening this new space, handling HR, payroll, contracts… all the nitty gritties.” ([35:23], [36:13])
• On working with creative leaders:
  “Savanna is the most creative person I’ve ever met—she’ll want something that takes all day, but with everything else I do, Ryan, that’s where you come in.” – Tyler ([31:38])
• About hiring for fit:
  “She [Alyssa] had no experience at a med spa, but she turned out to be our most vital and hardworking employee...everything else is teachable.” – Tyler ([27:38])
• On the SBA vibe:
  “You walk in, and it feels like a fresh, warm hug.” – Ryan ([15:36])

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Timestamps for Key Segments

• [03:00] – Grand Opening Preview and Event Details
• [04:09] – Importance of Consultations and SBA’s Product Philosophy
• [05:56] – Vizia Skin Analysis Offer
• [07:11] – Goodie Bags, Engraving, and Onsite Customization
• [10:00] – Savannah’s Origin Story: Solo to First Hire
• [14:49] – Receptionist Team Recognition
• [19:12] – The Role of Vibe Curator
• [21:06] – Social Media Demands and Jordan’s Impact
• [23:27] – E-Commerce Operations and Shipping Innovations
• [25:55] – Alyssa’s Journey: Hiring for Character
• [29:08] – Maria, The Executive Assistant’s Legacy
• [30:32] – Ryan’s Role in Process Improvement
• [32:49] – Building SBA’s Retail Experience
• [35:23] – Tyler Describes His COO Role
• [36:13] – Behind-the-Scenes Operations
• [37:08] – The Visionary Role of Savanna Boda

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Tone & Style

True to the warmth and humor found in SBA’s social presence, the episode is conversational, witty, and brimming with inside jokes, while remaining informative and motivational for aspiring business owners.

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Takeaways

• SBA’s success relies on its commitment to hiring for culture and character, continuous innovation in client experience, and a team-first, "all hands on deck" mentality.
• The episode provides a transparent look at how careful delegation and a focus on small details (from personalized room settings to handwritten notes) fuel a thriving medical aesthetics business.
• Listeners are invited to the SBA grand opening for a real-life taste of this thoughtfully curated community.

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To meet the team, experience these touches, and learn more: Attend the grand opening on May 13, 4–8 PM at SBA’s new location!

Transcript

[A]

Hello, everybody, and welcome to the Blondest podcast. I am your standing, standing co host with Tyler Jacoby. My name is Ryan Douglas. If you guys did not know. It's wonderful to be back in this seat again. I missed it so much. Did you. And we are. I did. Here.

[B]

We are here five minutes ago.

[A]

Hey. The last episode, I might have taken a bathroom break, but I am back in the seat and I'm ready to rumble.

[B]

Okay. Today we were thinking about talking about a little bit of behind the scenes of sba. As Savannah said a few weeks ago, we just did a business webinar. And I think people are really interested to hear about how we do things,

[A]

like how we operate as a team and stuff.

[B]

Yeah. Because I would say that we do things a little differently. I'm sure there's a lot that's the same, but we've obviously built a very successful business and people want to know how we did it. So I want to.

[A]

They want to know the tea. They want to know how it happened, how it runs behind the scenes.

[B]

And I'm not going to give all the secrets away. If you want to. If you want to hear in depth, in depth, you gotta get that webinar.

[A]

But and a reminder, how do you find the webinars?

[B]

Tyler? If you go on savannahboda.com, shop.savannahbota.com There is a whole education tab that will bring you to all of our webinars. I think if you go on savannahbota.com it's under trainings and it'll bring you to that. And then if you want shop.savannahbota.com it's like one of, like, the top things that says education and you can click on it.

[A]

So let's say I'm a. I'm a customer. I really want to watch this webinar. Do I get it right in my inbox? How does that work? Just like when I purchase it, I buy it off the Shop Savannah. Does it go straight to my inbox? What, like, what's the.

[B]

What's the ticket when you purchase it? Actually, that's a good question. Thank you. You're at a 95 this. When you purchase it, make sure to include your email. I think especially when you're buying on Instagram or Facebook, sometimes it doesn't require you to put in your email, but make sure you put in your email because it does send you a download link to your email once you purchase it. So you'll get it right to your inbox. You'll be able to Download it and keep it forever.

[A]

And another mention that I wanted to bring up that we have not talked about because we didn't talk about it on the last three episodes. We are having a grand opening. Will it have already happened? Well, the SBA grand opening May 13, actually will be fantastic.

[B]

What will it happen the best time? 1, 2, 3. No, actually, it'll be that week. This week. Look.

[A]

What's that? 97. I'm out of 97.

[B]

96. You get one point for that.

[A]

Okay, 96. You gotta make your ass. I'm. I'm.

[B]

I'm okay.

[A]

I'm working.

[B]

Okay. This Wednesday. This Wednesday at 4pm at our new location, we are doing our grand opening. We have so many exciting things in store, so many cool things. It's gonna be from four to eight, the first 60 people that are there. First of many exciting things there. We are going to have an aura reader. So if you've ever been in New York City and Chinatown, I'm sure they have them in Dallas too. But my mind, I say that, but

[A]

I'm like, I've their photos. Savannah, Maria, and Tyler did it when they were in New York. And it is the coolest thing I've ever seen. Like, they take, like, a full photo of your aura. You get it all explained to you, like, what it means, like, what the colors. Signify.

[B]

Signify.

[A]

Signify. There we go. But like that. It's so cool. And I told Ty, I was like,

[B]

I know we have a limited amount of aura readings that they can do. I mean, obviously they need to take the picture. They need to take the time to explain it to everyone. So that's why we have to limit it. And Ryan was like, I have to get that done. I was like, sorry, no, customers come first.

[A]

I will. I will pay them myself.

[B]

Yeah, he said he was gonna schmooze them to, like, try to get his own. And that's not in our allotment for the event, but I will figure it out. But, yeah, we are going to have that. We're gonna have compacts. We're gonna have. Well, so the biggest and most exciting thing about this is we have always structured our consultations. We require all clients to have a consultation at sba. Why is that? Because our philosophy is that the products you are on is 80% of the results you're going to see. And so, like, Savannah always says, if you are using some drugstore, the ordinary products or whatever you want to use, and then you're coming to us monthly for treatments and not getting the results you want to see that's going to cause client dissatisfaction. And the other 20%, with the treatments, you're going to get expedited results. It's probably going to be enhanced results, but really the core of it is from the skincare. And also, not to mention, like, we need to make sure that the products you're using at home are supporting the skin barrier and properly prepping you for the treatments you're going to receive. And it can be a liability to have you using something that is going to cause our treatments to damage the skin even further if your skin is not prepped properly. So we require all of our clients to get a consultation, and that is at $350, and $100 of that goes towards product credit on the day of your app appointment when we recommend you the regimen. But for the first time ever, just at this event only, we are going to be applying that full 350 deposit completely to the products you get. So it's basically a free consultation. And then whenever you come in for your consultation, you'll have 350 already waiting. Which, with girl math, which I love to use, that's like a three. Three. A free 350 is that is free.

[A]

Like, that's free money.

[B]

If it was three weeks later or like a month later, Like, I don't remember that. $350. So.

[A]

And also we're offering something new too now, which is like, if you come into our spa, you know, like our. We have a little boutique shopping area, and if you come in, you spend $150, you can get a free Vizia skin analysis. And it, like, explained to you, you can have the photos, you can have it all. So you know what you want to, like, correct and, like, what you want to focus on.

[B]

Yeah, it's something we wanted to start offering because I think so many people, even if they're not ready to completely commit to getting treatments done, I think they would still really want to get that Vizia service and be able to see their skin. And like, I mean, it's like, it makes shopping easier. It makes you able to identify your skin concerns. It's like, oh, wow, around my eyes, I have a lot of wrinkles. I should get Imax or I should get XYZ or my redness is really high, like a serum.

[A]

The bacteria on your face and you're like, I should use some Prelude. I should use some more Hyacinth. It can just give you a lot of stuff that your skin, you need to know so you can Purchase the things that are best for you.

[B]

Yeah. Or even that you can't see with the naked eye. So we're doing that. That was a side note from him. He went back down to.

[A]

That is not two points down. Yeah.

[B]

We didn't finish the canned opening. We didn't finish the grand opening.

[A]

I said nothing. I'm still at that 96.

[B]

So we are also going to have a coffee truck there, which is like the cutest little. Like it's a trailer pulled by a truck and it's all pink. Maria. It. We are going to also have for the. Anyone who books a consultation that day, they are going to get a goodie bag that has a free. It has a bunch of products in it. I think it's like 450 value. And it also has a full size tone smart compact in it that we are going to have an engraver there. So you can have your compact customize to whatever you want to say on it. Reapply till you die. Perhaps we're going to have on gloss. Charming. So you can like. I guess that's really popular right now.

[A]

Yeah. Like getting like chapsticks.

[B]

Yeah.

[A]

You're not chapstick.

[B]

Lip gloss.

[A]

Your lip gloss, your lip products. 94 charm. Yeah. Love it.

[B]

You didn't hear me? I said 94.

[A]

That is not a 94. Okay, now he's just taunting me. He's torturing me.

[B]

Yeah. What else are we going to have there?

[A]

Well, we are going to have raffles.

[B]

Yep. We're going to have raffles for every single treatment room. No, I was just testing it.

[A]

Okay, well, raffles.

[B]

Cool.

[A]

Raffles. Maria helped.

[B]

Yeah.

[A]

With some wonderful little, like.

[B]

Yeah.

[A]

It's like tailored to each room that we have. We have seven different rooms. So they're tailored to all the different rooms.

[B]

Yes. And so you'll be able to walk around, tour the whole entire spa. You'll be able to get a closer peek.

[A]

And also we'll have some reps there so you can meet. You can chat with some of our reps. Chat with about the brands that you love, Ask them questions. Yeah.

[B]

And it's really just a celebration. Like, I. I mean, we're not pushing product sales or anything too heavy with this. We really want everyone to come celebrate and be in the new space. We're also going to have like charcuterie and some other small bites and stuff like that. So we look forward to seeing you guys all there. But let's get into talking a little bit about the behind the scenes of Savannah BO aesthetics. So SBA started when Savannah. I think it's always great to start. Like when do you know when you need to hire your first employee? That was like the first question. A lot of the questions that we were getting with our business webinar is a hiring plan. And the way we always look at it is if you have. If you have a moment where you're realizing that you are physically unable to have the time to do something. So with Savannah, it was like she was, you know, a solo practitioner in a salon suite and she was doing check in, she was checking people out, she was scheduling people, she was answering emails, doing everything. And so she got to a point where she could have been seeing the double amount of clients, but she physically wasn't able to because she didn't have the time to do it. And I mean, obviously doubles your revenue if you have.

[A]

Yeah, it's a great investment to hire someone. So it takes that load off your back.

[B]

Yeah. So I mean, what you would pay to hire someone to check in, check out schedule is far going to not like even compare to the amount of revenue you're going to increase if you have the demand. And that's what Savannah always says is like, if it's just something that you don't want to do because you don't want to do it, it's probably not a great investment for you to hire for that role. But if it's something that is a necessity in your business, the people in your business don't have the time to do it, then that is where it is a good investment. Because it's something that needs to be done and it's something that is, you know, that person is lacking in your business to help it thrive. So Savannah started out with just a front desk person. And then these are the days when

[A]

you like first went, right?

[B]

Yeah, I mean we started out, I think it was a two part thing. So Savannah had actually before I started at her salon suite, she was.

[A]

Yeah. I was talking about when you first went and found her, like to focus on your skin. Yeah.

[B]

So she hired sort of like an assistant of sorts because she was still in a salon suite. But then she had someone who was there to like check people in and check people out. Just in the hallway. She had them like on a little chair. Yeah. Like there was like a little bench outside of her salon suite. And like the girl would come out and she would like do all the questionnaires for like the intake. She would take the pictures out in the hallway. Then you would go in and then they would like, check you out there. So, like, it sped things up a little bit. But I think really what changed it is whenever Savannah opened the first, like, brick and mortar store. Yeah. Our last location. And she hired me, and I was sort of like, everything.

[A]

Is this before or after Adriel was there?

[B]

No, Adriel was hired before me.

[A]

Oh, okay. So this is.

[B]

And then I got jealous because I was.

[A]

Because Adriel was your best friend.

[B]

Yeah. So, like, I got jealous. That was like, they're having so much fun every day. Like, I should just quit my boring UPS job and go work there. And so there was me who was like, front desk. I was managing everything on the front, like, emails and stuff like that.

[A]

And then you guys were working long days. We were having fun time, but long days.

[B]

Yeah. And so Adriel was her client coordinator. And that was another way that Savannah found that she was able to really optimize her time. Her demand was so big, and, like, there was just not enough time. And she got to a point where she was like, you know, I could be seeing more people, treating more people, changing more people's lives. If, you know, when this client has this mask on, we used to carry an enzyme mask if, you know, you know, that stays on the skin for 45 minutes.

[A]

And is that the one that covered.

[B]

Yes, we. We squared around that 45 minutes. 85.

[A]

85.

[B]

Yeah. Just kidding.

[A]

Oh, my gosh.

[B]

But, like, while someone has this mask on for 45 minutes, I could be seeing a whole other person doing an acne peel, doing another treatment, and then go back into the room, like, I don't need to be. Or, like, for microneedling. 30 minutes. Like, that's 30 minutes that, you know, she could be seeing someone else doing a quick chemical peel or something like that.

[A]

And then numbing time with microneedling, too.

[B]

Yeah. Yeah, that's what I just said.

[A]

Oh, but you. I mean, I thought, yeah, I got you. I got you. I'm there. I'm still that 96. Don't go. Don't worry.

[B]

So, yeah, that was. The next position was Adriel. She came in as a client coordinator. So she, you know, I was check in, check out. She really took them back there, did all the questionnaires with them, did their pictures, brought them into the room, prep their skin, and was able to do all that. I mean, even with microneedling, like, get them numbed, and then Savannah would be able to see the chemical peel while that was all happening. And then she was able. Instead of, you know, her having to Be there from start to finish for that microneedling appointment. And so that immediately, like, increased, if not by 100%, like, 75% of the amount of people that Savannah could see in a day. And that was such a great investment into her business. Now let's flash forward to 20. 26. 26. Okay.

[A]

You went down a God.

[B]

I'm like, I don't even know what year it is anymore. If you had the year, the past year that I've had, you would also not know what year it is.

[A]

I agree.

[B]

We have two front desk receptionists, and they are Sierra and Dina, and they are both angels from heaven.

[A]

They are so incredibly welcoming. They are so sweet. They have the best aura. The energy that they give off to every single person that walks into the room is welcoming. It is loving. It is. And we also get so many sweet, like, comments from people who come in and they're like, the girls at the front of your spot are so friendly. They are so nice to everyone.

[B]

So, yeah, I think. I think that's our number one compliment.

[A]

Yeah, it's always, Always about.

[B]

Always about the energy that people. Because I think a lot of people come in just to see the spa or to shop or stuff like that. So they may have not experienced the full sba. So that could play into why. But even, like, one compliment, but I

[A]

used to walk in to drop off, like, food for you or like, I'd come in to, like, give you something you forgot. Like when you forgot Cyrus's gift or something. Like, I come drop it off. They. You just walk in, and it feels like a fresh, warm hug. Like, the smiles they give, they're like, how are you? How is your day? Like, oh, my gosh, so good to see you. Like, they're just the sweetest people. Like, it is. It's so, so, so nice to have that.

[B]

So. And that brings me to a point of. We talked about this a few episodes ago, but that is always one of the number one questions that people have for. Excuse me, for us, about, like, how do you find a good team? And Savannah always talks about it is charact qualifications every single day. We have had moments where we have hired people because of their qualifications, because of their resume. And it. You can't teach, honestly, was never. It never worked out. Like, the person with the best resume, I feel like, has never been the best fit for our business.

[A]

It's because you can't teach character. Like, you can't teach someone how to be a good person. Like, you just have to be a good person.

[B]

And so the. Yeah, that's what I'll say is I think when you're hiring someone, like, this is one thing that we do at Savannah, Boto aesthetics. We do not hire someone just based off of one interview. We have a working interview after the initial, you know, face to face interview where they come in for a full shift and they're basically training for the position we want to hire them for. They're shadowing or they're being taught, you know, whatnot. And they're obviously compensated for this. They're not fully hired yet, but we just want to see how they interact with our entire staff because it is so important to us that everyone approves. We require basically a unanimous decision that every single person in the office wants to move forward with this applicant. Because if there's one thing we've learned is one rotten apple can spoil the bunch.

[A]

Oh, that buns can be spoiled.

[B]

Ryan was there for a certain time that happened. And so it just. It goes to show that. And that's the thing. Why I think that's so important is because especially when you've had team members for such a long time, they've learned so much, they've started to excel at what they do. They are so valuable to your daily operations. And bringing the wrong person in can make you lose people that you've invested into for years. And trust me, no hire is worth that. And so that's my little spiel on that. But back to Sierra and Dina. They are just our little mascots of sba. When you walk in the door, they are so friendly. They handle all of our phone calls and our emails and checking people in and out, giving them their, you know, check in forms when they come in and bringing them.

[A]

Dina is the queen of the fish. She is the queen of the fish. She feeds them, she gives them their medicine, she handles when things go wrong sometimes. God bless Carlos. We miss him dearly. But that girl is devoted to those fish like she is. Even when we had the. What's his name? Oh, gosh. Dina. Sierra.

[B]

Dina. Sierra.

[A]

Sierra.

[B]

So we're moving on? Yeah, so we're moving on. Then we have. Who should I go to next? I'm going to say Julissa.

[A]

Julissa.

[B]

She is our vibe curator. And if there's one thing you don't know about SBA is that this new experience is so elaborate, so detailed, Every single part of the client experience is very thoughtfully curated, devoted to touch each

[A]

of the five senses. You are supposed to have the full sensual experience of every aspect.

[B]

And so we really needed to dedicate a full position to this because it's, it's a lot to handle. I mean, this girl is our superhero. I have never seen someone who has just such raw work ethic. I mean, it's such a great attitude.

[A]

She has the best attitude.

[B]

Yeah. And she's creative too. We'll get into that. But I, I just, I mean, she handles making sure that every preference for the client is handled to a T before they even have to ask for it. I mean, she keeps records. We have check in forms that are very elaborate. So it is going to guide the entire experience from the volume they want in the room to the snack and drink pairing they want to, what sort of attire they want to be in. I mean, again. And so with these 30 things that need to be accomplished for every client before they walk into their room, it is ready to go the second they walk in there.

[A]

Yeah. Like, once they check in, they go sit down and then she greets them. She starts the experience, taking off what Dina and Sierra have already done and then leads them to the room, gives them every single thing to make sure that form is as they want in that room. It is so, so great. She's so wonderful.

[B]

Yep. And now even like she. We started giving. I was like our social media girl. Let's get into Jordan.

[A]

We.

[B]

Jordan is. Yeah, she is. As you guys can imagine, social media at Savannah boat aesthetics is a big undertaking. You've seen these stories and she is often she has her plate full. That's what I'll say. And hats off to her. I was doing the social media for quite some time last year and I thought.

[A]

A lot of time.

[B]

Yeah, I thought I was about to have a meltdown. And Savannah and I have said it on the podcast before, but Jordan single handedly saved our friendship because I was about to murder Savannah.

[A]

She has a lot of ideas and they're great ideas, but it takes time to implement them each morning. Like, the ideas come to her in the morning and it's like, let's get them on the stories, let's get it on the feed. But when we want other ideas, we have graciously taken the time to now ask for some more help. I was helping for a little bit, but then, you know, I was focusing more on the website, getting all the things up that we're coming out with. But we asked Jalissa, we were like, we know you are creative. We know you are super talented. Could you help us make some graphics? Could you help us make some graphic planning to send to Our graphic designers.

[B]

Because on. On Wednesdays, Savannah doesn't work in client or on. On clients in clinic, we typically have that date for meetings or other administrative work. And so we were like Julissa, with that time. Like, do you think you could, like, just brainstorm some ideas? And she has been. She has eating the best ideas and, like, and she can even execute it too. I mean, there are some things we asked her if she could try to do in Canva, and I was. I could have never done it. That's what I'll say. Yeah.

[A]

10 out of 10. The work was fantastic.

[B]

So, yeah, we touched on Jordan. She's amazing.

[A]

She is amazing.

[B]

We have Lauren, who y' all have met on the podcast. She is our first ever provider. That's not Savannah. She started out as Savannah's client coordinator. And, yeah, she hit the ground running. She is doing extremely well. I mean, her retention rate is high. Her client satisfaction is high. I mean, she did shadow with Savannah for basically a full year and every single one of her treatments. So I think that the training was very well absorbed. But no notes on Lauren. She's killing it is.

[A]

We have valuable too.

[B]

Yep. We have Erica, who is our shipper. Yes. Our queen of shipping. She again, another huge portion of our business, E Commerce. We do a lot of orders every single day. We have, I mean, unpacking boxes.

[A]

The amount of boxes we have come into the spa each day is a lot of boxes. And she is so fast on unboxing them. She's so fast at tearing up those boxes, getting those orders out, making sure every single thing is to the tee on those sheets, packing those bags that get you that good lollipop.

[B]

Yeah, I would say that, you know, at the old space, we were surviving, not thriving. And so we would often, you know, be five to ten business days behind on orders. And, you know, our orders are very elaborate. So that's why a lot of people choose to shop through sba, because of the value they get with it. I mean, every order is packed with such intention and care. You get, you know, a handwritten or not a completely handwritten, but, you know, there is a handwritten touch on every single thank you card that gets sent out. There are these goodie bags with skincare samples, stickers, affirmation card, everything. And so all of this is really time intensive to prepare for each shipment. And so before, we had our two, I mean, Sierra and Alyssa packing every single order while being our front desk staff. So, you know what, five to ten business days was a good turnaround time

[A]

for Me question I have. At the old spa, how. How would they ship? Would it just be at the front desk?

[B]

At the front desk. On the back. Yeah.

[A]

And, like, they just get the bags

[B]

on the back counter.

[A]

Oh, my God.

[B]

Everything was done there.

[A]

Wow.

[B]

And so, yeah. I mean, now with Erica and having a dedicated shipping room, we are able to. I mean, and gosh, if any of y' all had ever been to the old spa in the last year that we were there, you would know there would just be 500 boxes down the hallway in the ground because we didn't have room for anything. And so Erica has been such a blessing. We are literally same day shipping now. We have been for a while. Unless for whatever reason, we're out of stock of a product backed up.

[A]

Yeah.

[B]

But, I mean, it has changed our E Commerce business. I think people are so much happier ever since we added her to the team and created a position for this, because it has. I mean, we're basically Amazon now. We don't have.

[A]

We are.

[B]

We don't have next day delivery, but your order is likely getting two to three days the same day.

[A]

Yep.

[B]

Um, who else am I missing? Okay. Alyssa. Must talk about Alyssa. She is our office manager. She started out with Savannah as just a receptionist. She was in that position basically up until we moved. Well, no, she started to take more of an office manager role towards the end of the old space. But really, you know, there wasn't much for her to manage. Like, it was me, Maria, Lauren, and Sierra. So, I mean, she kind of just took charge of the front desk. But now that we have a team of 13 people, including me and Savannah, yeah, there's a lot more to manage.

[A]

And we need every ins and outs of every single side of the business. So she. She like and just track each detail to the T. It's.

[B]

And I just think she has stepped up so much, I think, for so long. I'm kind of a control freak, you could say.

[A]

Kind of is crazy. He is absolutely a control freak. We love him, though.

[B]

Yeah. I don't. I just find it hard to trust other people. I mean, I'm sure a lot of you relate, but if I'm not doing it myself, I don't know how I'm supposed to trust that it's gonna get done. Right. But with Alyssa, I am at a point where I know that I can give her a task and I can rest easy knowing that it's gonna. She is so hardworking. She is so driven. She cares about the business like it's her own. And I mean, she's the first one in, last one out, every single day.

[A]

She's also just such a fantastic leader. Like, she. It takes a lot to, like, be a leader. Like, be like a natural born leader. But there is something in her that is such a special quality that I think people look up to at the spa. Like, the authority figure she holds is really, really great.

[B]

And that goes back to what we were talking about earlier about qualifications and character. Alyssa, on paper, had no experience working at a med spa. Savannah found her. She was, like, in an admin role at an interior design firm or, like an architecture firm or something like that. And so, like, on paper, especially the amount of resumes that Savannah receives, I mean, when we post a position, we'll get over a thousand applications. And you know, how many of those applications were receptionist at med spas or whatever they were, and they want to come work for Savannah. Boat aesthetics. And the fact that Alyssa got hired, she had no experience in the medical aesthetics realm, and she turned out to be one of our most vital and hardworking employees just goes to show how important it is to hire for character. Because like Savannah said, everything is teachable. Like, you don't have to have 10 years of experience and medical spa receptionist to know or to learn about these products. We all started without the knowledge. And so I think Alyssa is one of the biggest testaments to that. Yeah, we have Maria. Maria. Savannah's. I like to call her, her executive assistant because she truly does it all, that girl. We made a real about a real recently, and.

[A]

And she has. She might not be wearing all those hats at this time in 2026, but she has at one point in time wore each one of those hats that we talked about in that reel.

[B]

So she. I don't even know where to start with Maria. She is just our golden girl. She is the queen of sva. She has a trophy on her.

[A]

She does have a trophy in the shape of a shell.

[B]

It is beautiful, and it says longest standing and favorite employee on it. And you know what? I can't even imagine she deserved it.

[A]

If there's one person who keeps Savannah's schedule, mind everything organized in that spot, it is Maria. She is.

[B]

And she's been there. She's a gift to God's earth for four and a half years with Savannah. Now, she has seen the good, the bag, the ugly, and everything in between.

[A]

You see the good, the bag, the ugly, bad. I kind of like, bag, the good, the bag.

[B]

She's seen the bag.

[A]

She's seen the bag.

[B]

But yeah, she's. I mean, she was there right when. I think she got hired right after Savannah gave birth.

[A]

Wow.

[B]

To Cyrus. So.

[A]

Yeah. Cause she was at the wedding too, right?

[B]

Yeah.

[A]

Yeah.

[B]

What wedding?

[A]

Wedding. And then we have. We have Michelle.

[B]

Oh, we have Michelle.

[A]

She is our. Savannah's client coordinator.

[B]

Yeah. And then we have you.

[A]

We have me.

[B]

And what do you do?

[A]

I'm the business development manager. I basically started out, I was hired to help where Savannah and Tyler most needed help. And now I have kind of helped with handling different brands as well and talking with brands, figuring out the best strategies that we can take to implement the best results with our clients and with our reps that we have. I've worked with graphics, I've worked with helping with make the new website. I've helped just really develop anything that can help make our business more like.

[B]

I think you're finding ways to improve the processes of what we have going or really helping. There are so many projects that we want developed, we want worked on, but Savannah and I just have not physically had the time to do it. And that goes back to what I was saying earlier in this episode. It's like, if you don't have the time to do it and it's something that's going to improve your business, you should hire it.

[A]

Yeah. And at my last job, I was an executive project director, so, like, I have that background in project directing. So I think I. Whenever you guys give me a task, I'm like, how can I implement this in the best way?

[B]

Yeah.

[A]

Yeah.

[B]

So I think. I mean, Ryan has been a godsend for my mental health, same way Jordan was. So as Ryan, because Savannah used to give me, like, Savannah's the most creative person I've ever met in my life. And some things she wants, I'm like, it's gonna take me all day to figure out how to do this or whatnot. And with everything else I have on my plate, I don't have time to take all day to do that. And enter Ryan. That's where he's been able to spend eight hours trying to figure out how to code a video to loop on repeat for three hours and not lose any of its quality.

[A]

Use that Apple terminal and you figure out how to code, and I promise you it's possible.

[B]

And then we have a girl for retail. We were able to build out a whole retail section of the spa, which has been so nice, because at our old space, we, you know, had one little tiny reception area for check in, check out, and people to come in and shop, and it just got way too congested. There would sometimes be, like 10 people in literally, like, 200 square feet.

[A]

Yeah.

[B]

And so now we have a whole area that we like to think of as, like, the sephora of the boutique skincare. And you can try out the.

[A]

You can try out cleansers, you can try out things. You can feel the products. It's wonderful. It's beautiful.

[B]

And so we hired. Her name is Bella, and she is the beautiful one that you've seen on our Instagram.

[A]

Everyone's like, the one with the long lashes might be running her own lash cult. I'm. I said it before. I'll say it again. And she's also great because when. Let's say someone's not coming in, it's a slow day because people are at work. She's great. She helps out with shipping. She helps out with Jordan with social media. She is, as you've seen, been in lots of reels. So she's great with just finding out where things need help. And then, of course, as we mentioned, we have Michelle. Michelle is the client coordinator, so she is doing kind of what Lauren originally did. So Lauren's been helping out on the time that she has when she's not with clients, like, training her on what she used to help Savannah with. So she can be at the best level for Savannah. And Michelle's great.

[B]

What that just leave me in sin.

[A]

I want to hear some more about Michelle.

[B]

I love her.

[A]

I think she's so friendly.

[B]

I love Michelle, too. I think she came into the office and she picked it up so quickly. Savannah. With Lauren transitioning into being a provider, we needed Savannah to have another client coordinator. And that's honestly the position that I was most worried about hiring, because I think with Savannah, she needs a certain type of person to, like, keep her moving. You know what I mean? Because Savannah, I mean, we have so many things that happen in a day. We have meetings, midday. We have. I mean, she. She has so many obligations that she has to fulfill.

[A]

A lot of real ideas. Yeah.

[B]

And just, like, content and stuff like that. So I think, you know, we're trying to accomplish that all at the same time while Savannah has a full schedule and all. Yeah. And so to have a person who can come in and keep her on schedule. Keep her on schedule. And Michelle has come in and done a beautiful job of that.

[A]

She's very detail oriented, which I think is super helpful. Like, she keeps things charted the way they're supposed to be. She can go in there and tell Savannah exactly what the client has said, like, verbatim, so she's wonderful. We love her. And then, Tyler, what do you do at Savannah Boat aesthetics? What is your title? Can you inform the audience, please? No, I think you might. I think the camera's over there.

[B]

Can you look? They know.

[A]

No, let's hear. I want to hear it. If I said it, you can say it too.

[B]

I am the chief operating officer of Savannah Boda Aesthetics. Yes, you are. And I. I couldn't even begin to start.

[A]

Also, like, Maria wore multiple hats. But what is. If you could say the top three things that you do on your day to day basis that helps elevate the Savannah bota aesthetics?

[B]

I think, you know, I'm the one. I think now that we have such a lovely team structure and we're able to have so much delegation, we really give everyone their own two feet to stand on and, you know, come up with ideas, come up with ways to execute things. I think at the end of the day, I'm the person. Person that people come to for final say or final approval.

[A]

Because you have Savannah's mind.

[B]

Yeah. And so I. I just get a lot of questions every single day. I'm like, I'm the. The knowledge bank of if. I mean, I'm the final approver. I still also handle all of our partnerships with our brands. So I'm on calls with brands a lot of the time handling deals, you

[A]

know, contracts, all that stuff.

[B]

Yeah. And yeah, I. I mean, for a long time, I was focused on opening up this new space and all the meetings that went into that. But for the most part, I think it's. I mean, there's a lot behind the scenes. I mean, I handle all of our hr. I'm basically hr, too. Payroll.

[A]

You handle the payroll?

[B]

Stuff like that.

[A]

You handle the taxes right now?

[B]

Yeah, like horning with our accountants. So I'm really just back into the business. All the, all the stuff that.

[A]

All the nitty gritties.

[B]

Yeah, exactly. And then Savannah, our visionary, Y' all know her.

[A]

We don't love our light. Our mother, Mama sba.

[B]

But yeah, that's kind of a look into how we have our business structured. If you were to come in and, you know, meet all of our employees, that is the reason why each of them are hired, which you can.

[A]

On May 13th.

[B]

Yeah.

[A]

You can say hi to all of us two days on Wednesday.

[B]

And if you came because of this podcast, find Ryan or me and tell us.

[A]

Yeah, please. And give us a hug. I love hugging. Okay, maybe not.

[B]

Tyler, give me a hug. We love you guys. We look forward to seeing you on Wednesday and have a wonderful. Bye. Bye.