Chalene + her son Brock on the AI avatar takeover, why midlife creators are most at risk, and the one thing AI can never copy. This week's episode is a little different because Chalene is actually the guest. Brock Johnson invited his mom back onto Build Your Tribe for a conversation that honestly feels very relevant right now. Everyone is rushing to use AI for content, branding, writing, thumbnails, videos, and automation… but what if it's actually making creators more forgettable?

Chalene and Brock break down the growing "trust recession" happening online, why audiences are becoming more skeptical of polished content, and how AI may already be hurting authenticity more than creators realize. They also talk about why younger generations instantly recognize AI generated content, how fake influencers are already getting brand deals, and the surprising reason imperfect content is starting to outperform polished content on YouTube and Instagram.

This conversation gets into the future of personal branding, content creation, and what creators over 40 need to understand before AI completely changes the online landscape. If you've been wondering how to use AI without losing trust, connection, or credibility, this episode is a must listen.

Check Out Build Your Tribe YouTube - https://www.youtube.com/@BuildYourTribePodcast/videos Audio Podcast - http://Chalene.com/BYTpodcast

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