Podcast
The CMO Office Podcast
Hosted by Nikki Taylor · EN
Helping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
www.the-cmo-office.com
www.the-cmo-office.com
14episodes
Episodes
Newest firstAll episodes
🎧 Podcast: Rewiring Consumer Habits - How Zespri Turned Kiwi Fruit Into a Daily Ritual 🥝
Aug 12, 202500:38:58Tap to summarizeThis month in The CMO Office, we're joined by Jiunn Shih, Global Chief Marketing, Innovation, and Sustainability Officer at Zespri International - one of the most beloved (and surprising) brands in the fruit bowl.Jiunn brings a bold, brand-building vision to one of the world's healthiest commodities. But this episode isn't just about kiwi fruit - it's about how you take any product, even one that’s less than 1% of the global fruit market, and elevate it into a global habit.💥 In this episode:* Why Zespri reimagined kiwi fruit packaging to resemble a pill box and boosted sales by 25%* The role of “sensory priming” and how marketers can activate desire through visuals* The creation of the iconic Kiwi Brothers and the power of distinctive brand assets* Drones, influencers, and live shopping - how Zespri scaled innovation from China to the world* Jiunn’s take on brand vs. performance (hint: it’s all about the “and”)* The marketing buzzwords he hates the most (you’ll want to bookmark this 🔖)"I think we have one of the most fun jobs in the world, but as marketers, we also carry responsibility. We have the power to shape cultures, influence how people think, feel and believe…So let's take that responsibility seriously. Let's do marketing for good.”Zespri isn’t just selling fruit. They're reshaping consumer behavior and Jiunn Shih is leading the charge.👉 Don’t miss this episode if you’re ready to think differently about what a brand can be.🎙 Listen here, on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts all you’ll find these episodes too:🔗 Subscribe to the-cmo-office.com for your weekly dose of content on marketing, measurement, and optimization.Thanks for reading The CMO Office! This post is public so feel free to share it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.the-cmo-office.com
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PODCAST: The New CMO Playbook: Brand, Data, CX, and Beyond with Debra Soon, CMO, Singlife
Jul 1, 202500:35:28Tap to summarizeThey say good things comes in threes and it must be true because the third episode of The CMO Office podcast is a ripper (Australian slang for ‘very good indeed’ - Ed)!Debra Soon is the Chief Marketing Officer for Singlife, which launched in 2017 as the first local insurer to be licensed by the Monetary Authority of Singapore since 1970.Eight years later Singlife is one of the top six insurers in Singapore based on total assets of S$14.4b as of 31 December 2022. In 2023 Singlife merged with Aviva Singapore and just last year was acquired by Sumitomo Life in a deal worth S$4.6b. All of this has left Debra flat out like a lizard drinking (Aussie slang for ‘really quite busy’ - Ed), but through it all she has amassed incredible knowledge and experience, which she shares with us in a conversation about the new CMO playbook for 2025 and beyond. Listen and learn…* How to build credibility with the C-suite* How to structure a modern marketing team* How to set up and scale an in-house content studio* How to run a brand campaign that evolves over years—not quarters* How to make AI useful in real-world marketing* How to use data without needing a data science degree* How to bridge creative and technical skill sets* How to mentor teams for independence and growth* How to collaborate cross-functionally and reduce silos* How to avoid burnout and build a sustainable team culture* How to prepare for the CMO role of the futureThis conversation is all killer no filler! If you’re wondering what it’s going to take for you to become a CMO in 2025 and beyond, this is it. Watch or listen wherever you are right now on:* Apple Podcasts* Spotify* YouTubeAnd don’t forget you can get daily doses of marketing gold by following us on LinkedIn and TikTok too.Thanks, Nikki.Thanks for reading The CMO Office! This post is public so feel free to share it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.the-cmo-office.com
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PODCAST: How Chocolate Finance Disrupted Bank Brands
May 27, 202500:41:39Tap to summarizeIs it really time for Episode #2 already? Yup and this time we tidied up the studio and broke out the fancy glassware because we had guests!Anushka Yadav is the Chief Creative Officer of Chocolate Finance, the financial services firm that launched last July with a huge splash and gained 60,000 customers and almost S$1 billion in deposits within its first year.Andy Greenaway is the ad industry legend who founded his own shop, The Tao of Advertising, not much earlier than his client Chocolate Finance and helped them launch with a massive multiplatform campaign featuring famous influencers and even homegrown Hollywood star Henry Golding.In this candid conversation they tell me:* How they convinced their CEO to spend big on the launch of Chocolate Finance* How they used humour to make finance less frightening, more fun* Why their digital campaign performed 20% higher than global benchmarks* How they used OOH to achieve overnight credibility* What to do when Facebook shuts down your account at the apex of your campaign* Where they’re taking the brand next As I always say, this isn’t just another marketing podcast - it’s a masterclass in thinking big and following through. If you want to claim your seat in the c-suite then watch or listen NOW!* Apple Podcasts* Spotify* YouTubeAnd don’t forget you can get daily doses of marketing gold by following us on LinkedIn and TikTok too.Thanks, Nikki.Thanks for reading The CMO Office! This post is public so feel free to share it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.the-cmo-office.com
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PODCAST: How Last Click Attribution is Killing Your Brand
May 7, 202500:40:47Tap to summarizeFor the first episode I'm warming up by grilling my boss, Paul Sinkinson, about his problem with last click attribution and what he would measure instead. I also try to get him to recreate his infamous "inflatable clown" dance from TikTok!Along the way I get Paul to explain:* The impact of creative on your ROI* How brand messaging impacts performance* The shocking truth behind how much influence marketers actually have on a business* Why traditional channels like TV and billboards still matter* How going "dark" on marketing can devastate your brand for yearsHe also volunteers his insights from twenty years of campaign number crunching on how to:* Build more effective marketing campaigns* Understand the real drivers of your sales* Create a holistic approach to marketing measurement* Prove your marketing's value to the C-suiteThis isn't just another marketing podcast - it's a masterclass in understanding how to truly measure and maximise your marketing efforts. Whether you're a CMO, marketing manager, or aspiring marketing leader, this episode will transform how you think about marketing analytics.Stop guessing. Start measuring. Listen now and claim your seat in the C-suite via:* Apple Podcasts* Spotify* YouTubeDon't miss this opportunity to revolutionise your marketing approach. Your bottom line will thank you.Nikki TaylorMarketing & Communications Director APACAnalytic Partnerswww.analyticpartners.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.the-cmo-office.com
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