Podcast
The Big Impression
Hosted by The Current · EN
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
71episodes
Episodes
Newest firstAll episodes
Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies
Yesterday00:17:19Summary readyHinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to delete the app. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Summary
Joy Robins on how The New York Times is luring news-averse advertisers
1w ago00:23:37Summary readyThe New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand safety" to attract advertisers. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Summary
Kroger's Christine Foster says more brands are applying retail data to CTV campaigns
2w ago00:26:06Summary readyChristine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the scale of its loyalty data set. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Summary
Reddit's Paulita David on how brands are using the internet’s most valuable focus group
3w ago00:23:22Summary readyPaulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online. For more on what's moving the industry, head to The Current: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Summary
Hisense CMO Sarah Larsen on turning the FIFA World Cup into a brand-building moment
4w ago00:24:32Summary readyAs FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the strategy behind its "Out Host with Hisense" campaign, and how the company is using one of the world's biggest sporting events to drive awareness, cultural relevance, and business growth in the competitive consumer electronics market. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Summary
The Weather Company's Dani Feore on how the elements can be a predictor of consumer behavior
Jun 300:20:55Summary readyThe Weather Company's Dani Feore joins The Big Impression to discuss the neuroscience behind weather-driven marketing, why consumer mindsets shift with changing conditions and how brands are using those insights to boost performance. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Summary
Dick’s Sporting Goods’ David Young on balancing performance with customer experience
May 2700:26:18Summary readyAs retailers look to turn shopper relationships into media businesses, Dick’s Sporting Goods is focused on building a retail media strategy that feels less like advertising, and more like service. David Young, VP of Retail Media at Dick’s Sporting Goods, joins The Big Impression podcast to discuss how the company is approaching retail media at a time when the space is becoming increasingly crowded, competitive and performance-driven. For Young, the differentiator comes down to experience, trust and understanding intent in moments that matter to consumers. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Summary
Ace Hardware’s Molly Hjelm on bringing the retail back into retail media
May 2000:24:39Summary readyFor years, retail media networks have raced to prove they could operate like media companies — scaling ad platforms, expanding measurement capabilities and building full-funnel offerings for brands. That’s all well and good, but Ace Hardware wants to make sure it doesn’t lose sight of its core and unique offering. On this episode of The Big Impression, Molly Hjelm, corporate VP and head of retail media at Ace Hardware, explains why embracing the unique advantages retailers already have — merchant relationships, localized inventory, customer trust and real-world shopping behavior — helps propel the media side of the business. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Summary
E.W. Scripps’ Seth Walters on making premium sports more accessible
May 1300:22:04Summary readyAs sports rights grow more fragmented and expensive, E.W. Scripps is making a different bet: free access, broader reach and a bigger role for ad-supported television. As Seth Walters, head of CTV sales at E.W. Scripps, says, “Our superpower is distribution.” Walters joins The Big Impression podcast to explain why Scripps is leaning into free over-the-air and streaming sports at a moment when so much premium live programming sits behind paywalls. Through Scripps Sports, the company is building a portfolio around women’s leagues, local teams and underserved audiences — while giving advertisers a rare combination of scale and live attention. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Summary
Best Buy Ads’ Lisa Valentino on retail media’s next chapter: commerce media
May 600:22:25Summary readyBest Buy has long been synonymous with consumer electronics, but today it’s making an equally aggressive play to become a major force in media and marketing. In this episode of The Big Impression, Best Buy Ads President Lisa Valentino joins hosts Damian Fowler and Ilyse Liffreing to discuss how the retailer is turning stores, media and data into one connected commerce platform. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Summary