State Farm’s Patty Morris on pulling off an NFL crossover in less than two days
00:24:258/13/2025
Diageo’s Sophie Kelly on why great brand-building starts offline
00:13:508/6/2025
Kinective Media’s James Rothwell on United’s sky-high media ambitions
00:22:237/30/2025
Unilever’s Ryu Yokoi on Dove’s sweet-smelling campaign
00:15:187/23/2025
SAP’s Tim Hoppin on why emotional storytelling belongs in B2B
00:17:057/16/2025
Valnet’s Ji Heon Kim on how the publisher encouraged users to authenticate themselves
00:28:436/19/2025
Gallo Winery’s Amy Lund on bringing wine to the NFL
00:30:566/11/2025
CNN International Commercial’s Rob Bradley on evolving a legacy media company
00:28:326/4/2025
Chuck E. Cheese’s Melissa McLeanas on becoming a media network with pizza
00:28:445/21/2025
PayPal’s Jenna Griffith on building a media business from transaction data
00:22:245/14/2025
The Big Impression
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
