The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
117 episodes
Episodes
SAP’s Tim Hoppin on why emotional storytelling belongs in B2B
00:17:057/16/2025
Valnet’s Ji Heon Kim on how the publisher encouraged users to authenticate themselves
00:28:436/19/2025
Gallo Winery’s Amy Lund on bringing wine to the NFL
00:30:566/11/2025
CNN International Commercial’s Rob Bradley on evolving a legacy media company
00:28:326/4/2025
Chuck E. Cheese’s Melissa McLeanas on becoming a media network with pizza
00:28:445/21/2025
PayPal’s Jenna Griffith on building a media business from transaction data
00:22:245/14/2025
DSW’s Sarah Crockett on building a flexible brand for unpredictable times
00:28:295/7/2025
MilkPEP’s Miranda Abney on reclaiming milk’s cool factor
00:32:164/30/2025
Firestone Walker Brewing’s Dustin Hinz on tapping beer and sports fans through CTV
00:20:544/23/2025
Dow Jones’ Sherry Weiss on marketing at the speed of a newsroom
