Podcast
The Digiday Podcast
Hosted by Digiday · EN
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
88episodes
Episodes
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ChatGPT ads are underperforming. Why are brands staying?
Yesterday00:28:09Summary readyOpenAI's ad pilot is plagued with reporting hiccups and under-delivery issues. It's testing marketer's patience, but the fear of missing out on AI's next big platforms seems to outweigh their frustrations.
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BuzzFeed, Vox and the end of the site traffic era
1w ago00:36:45Summary readyOnce valued in the billions, digital media giants like BuzzFeed and Vox Media are now selling assets and restructuring as the old traffic-driven publishing model breaks down. On this episode of the Digiday Podcast, Digiday senior media editor Jessica Davies and senior media reporter Sara Guaglione joins hosts Kimeko McCoy and Tim Peterson to unpack what the fall of billion-dollar valuations says about the future of digital media.
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Can retail media networks survive the shift to agentic commerce?
2w ago00:31:19Summary readyIf shoppers start turning to AI assistants instead of retailer websites, the foundation of the retail media business could begin to crack. That’s the tension at the center of agentic commerce. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson explore how AI-powered shopping agents could reshape retail media networks, disrupt ad dollars and force retailers to rethink their role in the shopper journey.
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Why Duluth trusts AI agents with bidding, but not brand storytelling
3w ago00:37:08Summary readyThe programmatic world seems split: is AI the future of media buying, or just a tool requiring heavy supervision? Duluth Trading Company lands somewhere in the middle by leveraging agents for high-speed bidding while keeping a firm human hand on brand storytelling, Duluth’s Director of Marketing Ellie Uberto joins Kimeko McCoy and Tim Peterson live from the Digiday Programmatic Marketing Summit on May 6 - 8 in Palm Springs, Calif. to break down's Duluth's approach to agents in media.
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WTF are brand health metrics?
4w ago00:26:11Summary readyIs the era of performance-only marketing over? Performance returns are dropping. Brands are chasing AI visibility as LLMs take over search. All roads point to the return of 'brandformance.' Kimeko McCoy and Tim Peterson explain the brandformance to brand health metrics rebrand, and why marketers care about it again.
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The Netflix playbook: JBPs, programmatic power, and the future of the upfront deal
Apr 2800:38:09Summary readyIn this episode, Digiday senior marketing reporter Sam Bradley joins Digiday Podcast co-hosts Tim Peterson and Kimeko McCoy to break down Netflix's massive ad business glow up, and how the streaming giant is rewriting the streaming ad business playbook.
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Why OpenAI is moving fast to build an ads business
Apr 2100:30:15Summary readyThe AI ad race is heating up. OpenAI is staffing up and cutting deals to win brand budgets from Meta and Google. On this episode of the Digiday Podcast, Digiday senior platforms reporter Krystal Scanlon joins hosts Kimeko McCoy and Tim Peterson to breakdown the ad business playbook.
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Inside The Trade Desk's programmatic power struggle
Apr 1400:29:54Summary readyMajor agencies are pulling back ad spend from The Trade Desk’s OpenPath platform, citing concerns of hidden fees and lack of transparency. Meanwhile, TTD is shifting its payment model for identity providers, like LiveRamp and Experian. All said, The Trade Desk is facing a new set of rising tensions with agencies over transparency — and more importantly, programmatic control.
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Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
Apr 700:35:16Summary readyMondelez vp of global digital commerce, Andrew Lederman, joins the Digiday Podcast to talk through how the CPG giant is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.
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Why The Guardian’s first reader-facing AI product isn’t a chatbot
Mar 3100:31:40Summary readyThe Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust. “We’re not going to die if we don’t build a chatbot tomorrow. We need to be really clear about what the threats are externally, but ultimately what we have is something that’s worth protecting,” said Chris Moran, head of editorial innovation at The Guardian, during a live recording of the Digiday Podcast at the Digiday Publishing Summit in Vail, Colorado, on March 23. While not a chatbot, The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product. Called Storylines, the product is an AI-generated spin on the related links module common to publishers’ pages. It currently appears on a subset of The Guardian’s so-called “tag” pages, which typically list articles related to a given topic, such as “Trump,” in reverse-chronological order. Amid this article feed is an unassuming box with a selection of related articles threaded to a given narrative or storyline.
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