Podcast
The Digital Marketing Podcast
Hosted by Daniel Rowles and Ciaran Rogers · EN
An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
105episodes
Episodes
Newest firstAll episodes
Social Media Process & Planning
Apr 24, 201800:17:37Summary readySocial Media can be massively time consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing your social day to day tasks. Ciaran also has some practical tips on how to implement URL Google UTM code tracking in Google Analytics which for larger organisations can help to much more effectively know what traffic and conversions really originated from social channels. For links and show notes please visit https://www.targetinternet.com/podcasts
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10 Myths of E-commerce- Part II
Apr 17, 201800:14:44Summary readyIn part 2 of this interview, Jon Woodall, founder of Space48 and I continue our discussion on 10 e-commerce myths. We explore the widely held belief that every e-commerce business can become an overnight success. We also discuss some common mobile website conversion myths and explore the strategy of shooting from the hip and not needing a plan. We also discuss how to identify if you are the problem your business is facing.
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10 Myths of E-commerce
Apr 16, 201800:28:51Summary readyCiaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in e-commerce, creating websites that have gone on to be global successes for the brands they have worked with, Jon Woodall brings a massive wealth of insight into what makes a successful E-commerce site. Jon believes that many a CEO, Head of e-commerce, project manager, developer, designer or marketer of an e-commerce website often make the wrong decisions based on some commonly believed e-commerce myths. They are therefore not taking the right approach to solving the problems and challenges that they – and you - face. Ciaran explores 10 e-commerce myths that Jon’s years of experience have highlighted. If you have ever worked within the e-commerce space, we think you will find these myths both entertaining and just possibly a little close to what is often mistakenly taken as gospel truth in some marketing circles.
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Digital Darwinism
Apr 10, 201800:24:59Summary readyIn this episode, Ciaran talks to Tom Goodwin, the Executive Vice President and Head of Innovation at Zenith Media USA about his new book Digital Darwinism which launched this month. Tom has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a "must follow" by Fast Company. Ciaran and Tom explore some of the themes of his new book including what we can learn from the mistakes of shifting industries of the past when trying to prepare for the digital wave of disruption forever present on today's new digital and real-world horizons. We explore Self-disruption and what it might offer leading businesses prepared to take the risk to stay at the cutting edge of their industries, and also explore why senior leaders interests and the interests of the business may not be as aligned as many people think. How ready is your team for the challenges and opportunities that the rapidly changing world around you present and are you ready to invest in your business medium to long-term future or are you just playing at investment without really committing to it? Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless you act now. Digital Darwinism is your wake-up call that incremental change is not enough: adding technology at the edges and wrapping it in “innovation” just won’t work. We live in a world where thin interface companies like Uber, Airbnb, Alibaba, Amazon, Spotify, and Facebook have achieved unprecedented growth by exploiting gaps in the market left by large legacy corporations. Digital Darwinism takes a deep dive into what business leaders can do to thrive in the modern age. Will you reject complacency and establish a new perspective on not only how to think about change—but how to actually do something about it? An industry provocateur and commentator on the future of marketing and business, Tom is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. What Tom has to share will resonate with anyone thinking about the path their business should tread to not only stay current but to stay ahead. Useful Links Find Tom Goodwin on LinkedIn Find out more about Tom's New Book Digital Darwinism. http://digitaldarwinismbook.com/
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Creating Engaging Digital Advertising in 2018
Apr 3, 201800:34:48Summary readyCiaran speaks to Richard Jones, the CEO of Wayin, a platform that sets out to help marketers to easily configure engaging digital experiences that can be published to owned, earned and paid channels. We discuss why Richard started Wayin and explore some of the challenges marketers face when trying to connect with consumers in the fragmented digital landscape of 2018. Faced with such a fragmented landscape, how should marketers and brands be connecting with consumers? Which platforms and technologies should you be harnessing and how can you create seamless campaigns which your audience can consume natively on the platforms and locations they are using? How can marketers build a better brand experience for Consumers and what levels of interaction can you expect if you embrace some of the new ways of brands are harnessing to develop not only an advertising experience but a useful consumer experience? All this and more are under discussion in this episode.
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#NotesToStrangers - An interview with Street Artist, Andy Leek
Mar 26, 201800:47:59Summary readyThis week we have a much longer episode than usual. If you have ever travelled around central London, you may well have come across a unique brand of self-help street art created by artist Andy Leek and branded under the now famous Instagram hashtag #NotesToStrangers Through his spontaneous street art, artist has grown a loyal following of over 82,000 followers on Instagram who document and photograph his work when they find it posted randomly around the capital. Earlier this month, Ciaran met up and spoke with #notestostrangers artist Andy Leek and spoke to him about his work as an artist and how the whole project which has now become a full-time job came about and took off. ( Since we recorded this episode 3 weeks ago his following has leapt by 10,000 followers!) As an artist, Andy is committed to following his dreams and taking risks but he learned his craft as an advertising creative working on some frankly brilliant creative campaigns in top London Advertising agencies. Following a period of ill health and a rather brutal firing from his chosen career in advertising, Andy picked himself up by working on raising others spirits. He not only dared to dream but dared to take a risk on that dream and doing that has taken him on some amazing journeys. He has single-handedly crafted a strong brand with a loyal following, and he continues to work to spread positive messages in a world so often overcast with negative news. We massively enjoyed meeting up with Andy and we hope you all will too. Enjoy.
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5 Google Analytics Reports You Should Probably Ignore
Mar 13, 201800:22:06Summary readyIn this episode, we explore some of the commonly misunderstood Google Analytics reports and metrics and how to avoid misinterpreting them. When you are using Analytical data to tell a story, there is a real danger you will come to the wrong conclusions and tell a story that isn't really happening.
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Single Customer View And How To Achieve it
Mar 5, 201800:17:16Summary readyDaniel and Ciaran explore the single customer view. What is it, how does it potentially work, and what benefits can it bring to your customer and your business in a progressively noisier and noisier marketplace. Sounds great right? But creating a single customer view is one of the most challenging IT headaches any organisation can face. In this episode, we explore some of the barriers to achieving this marketing utopia and give help and advice on steps you can take to move closer to it. We also touch on GDPR and how a single customer view can help you to be ready for this up and coming change to the laws governing data collection and communication.
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User Journey Mapping
Feb 26, 201800:15:22Summary readyDaniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona’s and how to go about making use of those personas to aid building a compelling user journey into your digital strategy. We also explore how Persona’s fit into building your sales funnel model and talk about how to create content to engage with your target audience personas at different stages of your user journey. We also share our content Calendar Template.
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How to Build Online Communities
Feb 26, 201800:30:42Summary readyWe speak with Arjun Jolly, COO and co-founder of adQuadrant, about how to go about building communities online. A veteran online community builder and participant, Arjun has many years experience of building active online communities for a variety of different brands both in the green products and gambling sectors. Ciaran and Arjun explore how communities form, and how marketers can go about building effective communities. How do you get started from scratch? What techniques can you use to drive rapid growth? What platforms offer the best user experience? Where do companies often go wrong with community building? Should you advertise to drive growth and adoption of any new communities? Do online communities need offline shadows? Arjun shares with us the techniques and tips he has seen effectively deployed to build strong online communities with purpose and drive. Useful Links: Find out more about Tools to build communities: and (community plugin for WordPress)
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