Podcast
The Digital Marketing Podcast
Hosted by Daniel Rowles and Ciaran Rogers · EN
An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
105episodes
Episodes
Newest firstAll episodes
GEO and How to Rank in SearchGPT
Nov 1, 202400:17:28Summary readyDoes the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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Is Content Marketing Dead?
Oct 25, 202400:27:06Summary readyIs content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success. We also discuss the impact of zero-click behaviour, social media algorithms, digital PR and and give our practical tips for creating content that still stands out. Listen in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
Oct 18, 202400:20:16Summary readyHow do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics to reconnect with Gen Z, and their collaboration with the new film Beetlejuice Beetlejuice. The episode also covers the challenges of engaging younger audiences, the role of social media platforms like TikTok, and Fanta's aim to make Halloween as synonymous with its brand as Christmas is with Coke. This is a great podcast episode packed with takeaways for brands - tune in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)
Oct 11, 202400:25:56Summary readyWe are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world. We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)
Oct 4, 202400:33:08Summary readyWe have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in content creation. We also take a look at how you can leverage email marketing in a forever-changing marketing environment and how first-party data is becoming crucial for future-proofing your marketing efforts. Part 2 coming soon! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?
Sep 27, 202400:31:04Summary readyIn this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world. If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know. Listen now! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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Strategic Positioning And Brand Purpose
Jun 11, 201800:12:47Summary readyDaniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear and believable purpose behind all their activities. Is your positioning and brand purpose clearly behind all of your current marketing activities? We also announce our new Target Internet Free Membership Resources. Sign up for free and access free E-learning modules, plus a host of free useful time-saving resources all designed to help you work smarter and achieve more with your marketing. If you have signed up for our benchmark skills test or have ever taken a free trial of our e-learning, you will already have access to the new membership resources. Just log in with your account details to access. At the end of June 2018, all members will be placed into a prize draw for a chance to win a free Copy of the 2nd edition of Daniel’s book 'Digital Branding.' Useful Links: Sign up / access for your free Target Internet membership account and free resources. https://www.targetinternet.com/membership Digital Branding By Daniel Rowles https://www.amazon.co.uk/Digital-Branding-Step-Step-Measurement/dp/0749481692/ Pepsi Refresh Case Study Video https://www.youtube.com/watch?v=8B84hVSSr4I Moz Brand Ethos https://moz.com/about/culture
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What is Messenger Marketing?
May 28, 201800:21:14Summary readyDigital Marketing Podcast listener Jayden Maharaj from Axis Marketing talks us through Facebook Messenger Marketing. What is it? How does it work? And how can it be used effectively to help drive one to one communication with your audience at scale? Based In Vancouver Canada, Jayden and his team have been assisting businesses to set up effective social media advertising programs designed to build more business and have been effectively harnessing Facebook Messenger for their clients over the last 12 months. Making use of Facebook Messenger and automating a number of one to one conversations using Messenger Bot services like ManyChat or Chat Fuel can be a great way to introduce new customers to your product offerings. By combining the reach and demographic targeting of Facebook ads with the ultra high engagement rates seen within Messenger powered marketing campaigns, Jayden and his team have discovered a channel which when set up and configured correctly can really outperform your email campaigns. Listen in and find out how to harness the power of Facebook Messenger for your marketing. Useful Links Axis Marketing ManyChat ManyChat Notes on GDPR Compliance Chat Fuel Draw.io Shopify Recart App
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Influencer Marketing
May 19, 201800:15:32Summary readyDaniel and Ciaran discuss influencer marketing, warts and all. Ciaran shares why he finds influencers such hard work and in many cases such a poor ROI on the effort that goes into recruiting them. (We know they aren't all bad but the bigger they are the harder they are to deal with in Ciaran's experience) In today's celebrity sceptical world, we think advocates are a far more genuine way to get the most out of what is traditionally termed 'Influencer marketing' You get to give genuine fans of your brand a really unique experience that they can share with their audiences. We also share with you all the sad news that Klout is shutting the doors on its social scoring platform and discuss a few alternatives. For detailed show notes please visit https://www.targetinternet.com/podcasts
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How To Start Building Effective Adwords Campaigns
May 8, 201800:23:41Summary readyCiaran and Daniel walk us through how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent results. With a little bit of basic knowledge you can be getting targeted traffic to your website for a fraction of the cost your competitors may well be paying. The secret is to build highly focussed highly targeted ad-groups within your campaign and to follow a sensible and cautious bidding strategy that grows as your campaign achieves success and builds credibility in each keywords space within Google. Ciaran walks us through an easy to follow process he has been employing which has been driving great results. If you have been wanting to get started out in Adwords but have become lost in the complexities of the interface Adwords offers, this starts out primer has been designed to help you get started. We also hope this primer might even help a few seasoned Adwords professionals make more of their budgets. From keyword planning through to Adwords keyword matching options and sound targeted landing pages, this episode will walk you through the basics to help get you started.
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