Podcast
The Email Sound Booth with Liz Wilcox
Hosted by Liz Wilcox · EN
For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
140episodes
Episodes
Newest firstAll episodes
how much is too much launching?
May 13, 202500:09:03Summary readyHey hey, friends! Liz Wilcox here, and today’s episode of The Email Sound Booth is a wild ride through the world of launching. Grab your water (swigs encouraged), settle in, and let’s talk about that million-dollar question: How much is too much launching? Spoiler: There’s no one-size-fits-all answer—so let’s dig into the juicy details! Some highlights: It All Starts with List Growth: If you want to sell like wild, you gotta keep growing your email list. Seriously, I’ll keep banging on this drum for another 133 episodes if I need to! ABC Launches, Baby! Huge shoutout to Tarzan Kay for breaking launches down into A, B, and C levels. Ask Yourself: Am I always welcoming new people onto my list? Do I have a variety of offers and launch sizes? Are my launches feeling fun, or are they burning me (or my audience) out? If you need help with launches—templates for flash sales, big launches, or just selling in general—check out my Email Marketing Membership for just $9 a month. It’s practically a steal and might just change your business. Stay amazing, keep launching (the smart way), and I’ll catch you in the next episode! 💌 Liz P.S. If you want “Always Be Selling” on a mug, let’s make it a thing! Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summaryhow to batch newsletters with google docs
May 12, 202500:07:44Summary readyHey, hey, hey! Liz Wilcox here, your favorite (and accidentally snarky) email marketer, fresh off a writing retreat—and let’s be honest, I didn’t write a single word of fiction. Instead, I did what I do best: actual work, specifically BATCHING newsletter content so I can finally take a dang summer off! In this episode, sparked by a real question in the Email Sound Booth Facebook group, I spill all the juicy behind-the-scenes deets on exactly how I organize, plan, and batch my newsletters. Spoiler: there’s a lot of Google Drive, calendar sleuthing, and me promising myself not to touch my sweater (sorry about those weird desk sounds if you’re an audio purist). Inside This Episode: My no-fluff process for batching content for the whole year (yes, summer vacation is possible, people!) How to set up a Google Drive system for your newsletters and promo emails—folders, docs, the works The weird stuff Patricia (my awesome team member) and I track on the calendar so nothing falls through the cracks (hello, affiliate promos) My step-by-step workflow to plan out content for every single newsletter and special promo in under an hour Why you don’t have to be fancy—you can totally do this with pen and paper if you’re feeling retro A shout-out to batching hacks like using my templates and ChatGPT (you know I love a good shortcut) A quick pep talk if you still have writer’s block and a not-so-humble invite to join my Email Marketing Membership (it’s $9 a month, and it’ll save you from content overwhelm FOREVER) Links & Resources: Need a visual? Watch me do all this in real time at WatchLiz.com Get my proven newsletter templates, support, and ideas inside the Email Marketing Membership – open 24/7 for your batching needs Join the convo in our Facebook Group (yes, I actually read your questions. Look what happens!) Final Words: Remember: It’s better to be clear than clever (but if you can be both, obviously aim for the stars). Thanks for hanging out with me, you magnificent email nerd! Hit subscribe, tell a friend, and I’ll see you on the next episode of The Email Sound Booth. Stay snarky & keep batching, Liz
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Friday Entrepreneur Affirmations
May 9, 202500:05:34Summary readyHey hey, fellow builders! It’s your millennial biz BFF (in spirit) tapping out some show notes after vibing with Liz Wilcox’s latest episode. If you’re here for entrepreneur energy, mindset shifts, and that perfect Friday affirmation pep-talk—we’re SO on the same wavelength. Episode Recap: Today, Liz drops by for her signature five-minute affirmation sesh. (Seriously, it’s like a shot of espresso for your business brain!) She serves up a list of affirmations that hit different—whether you’re full of confidence or stuck in analysis-paralysis. Liz keeps it super real: “You don’t need to know everything to get started, and sometimes teeny steps really do win the race.” Affirmations You Don’t Want to Miss: What I do on the inside reflects on the outside I have a bias towards action Action breeds confidence (x3—because it’s that important!) My best looks different every day Share this mini-pod with your biz buddy who needs a little “you got this” reminder. And hey, see you (and Liz) next week for another dose of Friday fortitude! Stay kind, LW Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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Top Performing Email of April 2025
May 8, 202500:12:57Summary readyHey hey, inbox heroes! Liz Wilcox coming at you with all the email tea (and maybe a little humble bragging...) for April 2025’s juiciest campaigns. If you’ve ever wanted to peek under the hood of someone’s actual newsletter strategy—numbers, results, real talk—this episode is for you. This week, Liz takes us on a whirlwind tour of her best-performing emails from April, and y’all, it’s a masterclass in not only getting those opens, clicks, and replies, but also making real affiliate sales (we’re talking thousands of dollars from ONE email). Here’s what went down: Stats You’ll Want to Steal: Liz spills the details on 17 emails she sent this month, including weekly newsletter templates, one killer sales email, and a ton of newsletters with juicy links for you to click. Subject Line Gold: “Q2,” “please steal these,” “stupid”—Liz proves that sometimes short, weird, and eyebrow-raising is the way to your reader’s heart (and open button). For real, her open rates are fire. The “Tell Me” Email: This less than 100 words beauty not only got a 59% open rate and 3% click rate, but also generated HUNDREDS of replies. (You want your audience solution-aware? Do this.) Plus, Liz used those replies for mega customer research and—surprise!—to make more sales. Big Money Email: Another contender for April’s top performer: an affiliate pitch with a 67.8% open rate, 7.4% click rate, and over $2,000 in earned commissions. Sent only to her best customers, this email is basically proof you don’t have to shout to the whole room to get paid. Repurpose, Promote, RELATE: Whether you’re a list-building newbie or crushing it with four-digit monthly growth, Liz shows how to celebrate both, nurture your audience, and sell (naturally!) no matter your subscriber count. Get the Goods: Not on Liz’s list? Babe, what are you doing with your life?! She’s giving away her welcome sequence, three newsletter samples, and 52 irresistible subject lines. All. For. Free. (Links in the show notes or head to lizwilcox.com.) Ready to revolutionize your own newsletters? Check out the episode links for the actual email templates, and if you’re ready to level up, snag your place in Liz’s $9/month Email Marketing Membership. High-performing emails (and cash flow) await! Thanks for listening! You’re more than capable of writing emails that get replies, make sales, and honestly, just feel GOOD to send. Let’s see those results, inbox boss 👑 Catch you next week! Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM this email is less than 100 words email tell me email
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Taking The Edge Off When You Feel Like You’re Swamped With Life And Work
May 7, 202500:09:58Summary readyHey hey, Email Sound Booth fam! Liz Wilcox is BACK with Episode 129, and let me tell you—if you’ve ever felt like you’re clinging to the edge of Too Busy Mountain, this episode is that deep breath you didn’t know you needed. This week, Liz gets real about life, work, and why it sometimes feels like we’re a hair away from tossing our laptops into the abyss (don’t do it, those things are expensive). Whether you’ve got a business, a 9-to-5, kids, or just one of those neighbors who believes in sunrise leaf-blowing, this one’s for us. Here’s what went down: Taking the Edge Off (Millennial Edition) Liz shares her (honestly, genius) way of keeping work and chill mode separate: GETTING DRESSED for her biz! Yup, she rocks actual shoes and pants even when working from home. Then she changes into “house clothes” (not quite pajamas, not quite jeans) when work’s done. Gamechanger for ending the workday mentally and physically. Out of Sight, Out of Mind The easiest productivity hack? Making it harder to work when you’re supposed to be OFF. Liz literally unplugs her desktop at the end of the day. Laptop in the backpack, backpack in the closet. 🙅♀️ Work, begone! Email and Social Detox She doesn’t have her work email on her phone (jealous), and gives YOU permission to ditch the social apps when things get overwhelming. Removing Facebook? Instagram? That’s self-care, folks. Tab Control = Mind Control Liz’s Rule: No more than 5 browser tabs open at a time. HARSH but fair. How many tabs do you have open right now? (No, seriously. Go count. We’ll wait.) Stepping Away > Forcing It When her brain goes full static, Liz puts on her sneakers and just goes for a walk. Even if it feels “counterproductive,” getting some air can reset your mood and help you come back fresher. Key Takeaway: A little self-discipline—like changing your clothes or shutting your computer all the way down—can help you take the edge off before you even get there. Millennial-approved, pinky promise. Go listen, then close those tabs. We believe in you! Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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Should I Use Capital Letters In Subject Lines?
May 6, 202500:06:24Summary readyHey, hey! Liz Wilcox here, and you’re hanging at the virtual watercooler for another episode of The Email Sound Booth—specifically, the only podcast episode where we deep-dive into whether using capital letters in your subject lines is a yay or nay. (Spoiler: I have opinions, and they’re backed by a little something called “Liz’s personal inbox.”) If you’re a regular around here, first of all—thank you! (And show your girl some love with a review, even if you think I ramble more than a group chat after midnight.) Episode TL;DR: This episode is for all you biz besties who want their emails to pop in the inbox—without looking like a shouty spam bot or, worse, slipping into the graveyard of unopened messages. I fire up my own Outlook (messy, mildly embarrassing, hopefully relatable), and walk you through exactly what kind of subject lines get my attention…and which ones scream “delete me please.” Let’s Break It Down: Capital Letters or Nah? I’m Team Lowercase. In my inbox, all those capitalized, “Title Case” subject lines blend right into the sea of spam and autofiltered nonsense. But a simple, lowercase subject? It jumps out. Just one word, no caps—boom, instantly visible. But Don’t Take My Word For It—Experiment! If you love your capital letters (maybe you were the kid who aced handwriting practice), go for it! Make it YOU. But if you’re itching to get a few more opens, try swapping to lowercase—just for a hot minute. Your people might surprise you. Proof from My Inbox: Spam = usually “type case” (that’s every first letter capitalized). Real, interesting humans? Lots more lowercase happening—and it stands out. Honest Biz Chat: This isn’t about some rigid “only lowercase emails convert” rule. It’s about zigging when everyone else zags, finding what fits your vibe, and being bold enough to test something new. Quick Win Actions for Your Next Send: Try writing a single-word, all lowercase subject line. Review your inbox—what stands out to you? Don’t be afraid to mix it up and see what happens! You’re the best. If you learned something new, drop me a line or leave a review. And remember: you don’t need to yell (with caps) to get noticed—sometimes the quietest emails get the most love. Catch you next time! Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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Let’s Talk About How Daunting Sending A Weekly Newsletter Is
May 5, 202500:11:52Summary readyHey, hey! Welcome back to another episode of The Email Sound Booth with your internet BFF and queen of keeping it real, Liz Wilcox. 🚀 This week, Liz is coming at you—throat tickle and all—to demystify that daunting beast: writing a weekly newsletter. (Spoiler alert: you do NOT have to sound like a business robot or the next “sage-on-the-stage.” In fact, please don’t.) In this episode, Liz shares: Why you don’t have to send a newsletter every week… but also why you might actually want to if you want those juicy email list results. The reason nobody expects you to be DJ Jazzy Jeff, Vera Bradley, or an all-knowing biz expert (lol, love that for us). Her “Guide on the Side” mindset—aka, blasting the myth that you have to be the End-All-Be-All Expert™️ just to send an email to your list. How to let go of newsletter perfectionism (forget the perfectly staged food pics and over-edited subject lines—just TALK to your people!). A super simple, zero-stress 20-Minute Newsletter Framework to help you keep it short, sweet, and so much less intimidating. Liz keeps it totally real about what it’s like sending emails when you have a business (yes, you can talk about the time you stepped in dog poop or how you finally bought a new laptop—your subscribers are humans too!). Whether you’re a food blogger, e-comm whiz, pet psychic, or dream realtor—take this as your weekly permission slip to just. hit. send. Catch you next time! ✌️ P.S. Don’t forget to snag the framework and check out Liz’s membership if you’re ready to make your inbox (and your life) a whole lot easier. Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summaryanother reason to not ghost your list (spoiler: AI)
Apr 21, 202500:05:41Summary readyQuick little story about generative AI and the consequences of not emailing your list enough. A must listen!
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Episode 125: Friday Affirmations
Apr 18, 202500:06:36Summary readyHey there, cool cats! 👋 Liz Wilcox here, bringing you another dose of those Friday vibes that we all secretly crave. Whether you're chillin' at your favorite coffee shop or taking a brisk walk around the block, it's time to bask in some self-love and business bliss. What Went Down: This episode is all about pressing that pause button on life. I mean, seriously, how often do we take a moment to appreciate the week we've had? Even if it felt like a whirl-a-minute. Key Affirmations to Soak In: Trusting the Timing: Remember, my friend, success has no expiration date. Action-Oriented: You’re all about doing, so keep rocking that action bias. Unleash Your Communication: If you can talk, you can definitely ace those emails! Excitement Over Fear: Hitting “send” is your new thrill ride. Confidence Rock Star: Your vibes are catchy, and that’s an amazing thing. Fun-Loving Flow: Let fun be your business partner. Money Magnet Moments: Yes, you ARE! Believe it. Love Affair with Your Biz: It's a relationship worth nurturing. 🌟 Quick Pep Talk: You're safe to grow. Your best doesn't look the same every day, and that’s totally okay. Here’s to a weekend where peace and pride take the front seat. I’m over here sending all the good vibes your way, and I seriously can't wait to cheer you on some more next time. Catch you later, alligator! 🐊✨ Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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Episode 124: Fixing the Biggest Problem in My Membership
Apr 17, 202500:10:50Summary readyHey there, fellow email enthusiasts and digital adventurers! 🎉 Liz Wilcox here, your guide through the world of quirky newsletters and email marketing magic. Join me in this episode where I reveal the big scoop – we're fixing the nagging issue in my email marketing membership. Here's the gist of what went down in Episode 124: Big Announcement Alert! 🚨: I'm giving you the lowdown on changes coming to our beloved email marketing membership! We’ve come a long way from Google Drive days and we’re gearing up for a major upgrade! The Navigational Headache 😣: I get it, our site navigation has been a rollercoaster. You folks spoke, and I listened! Buckle up because we're moving to the slick and user-friendly Membership I.O. for a much smoother cruise. Timeline Deets: The makeover isn’t instant, but by the end of June (or definitely July, fingers crossed!), you’ll have a breezier, more awesome user experience. Patricia and Amy are on it in the background, making sure it’s all golden. Keeping Costs Cool: I’m all about keeping that sweet $9/month price tag while delivering a premium $99 experience. How, you ask? By switching things up behind the scenes without hiking up your cost. Join Our Enthusiastic Community: Not part of the Email Sound Booth squad yet? No worries, jump on board now and catch the behind-the-scenes action as it unfolds! If you love to see some behind-the-scenes action, hit up the Email Sound Booth Facebook group and let’s geek out over these exciting changes together! 🥳 Don’t forget to like and subscribe to our podcast and YouTube for all the latest inside scoops. Catch you on the flip side, where we’re all about making email marketing the best part of your biz strategy! Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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