Podcast
The Email Sound Booth with Liz Wilcox
Hosted by Liz Wilcox · EN
For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
140episodes
Episodes
Newest firstAll episodes
*SALES EMAIL SUMMIT* Ingrid Urena– a soft invitation in an evergreen sequence (with testimonial!)
Aug 1900:11:42Summary readyHey friends, it’s Liz Wilcox here! This episode is seriously juicy for all you email nerds and business besties who love making money while keeping it real. Our guest, Ingrid (the creative genius behind Penguin Designing), drops wisdom on how her most lucrative sales email wasn’t actually a “salesy” sales email at all. (Spoiler: it’s not listed on her website, it’s super soft, and it raked in over $6K!) We chat about authenticity, subtle invites, and the magic of evergreen sequences that keep cash rolling in even when you’re on the couch, binging Netflix. Episode Highlights The Anti-Salesy Sales Email Ingrid reveals that her best-converting email was a soft, valuable share—a behind-the-scenes client audit story that showed exactly how a few small tweaks created a major ROI. No “act now!” urgency, no hype—just trust and receipts. Secret Offers for Subscribers Only That irresistible audit service? Not even on her website. It’s a list-exclusive offer—total VIP vibes for people who stick around and open her emails. Evergreen for the Win Ingrid’s email sits at #52 in her year-long evergreen sequence and STILL quietly racks up revenue. These kinds of “long-game” nurture emails build real relationship equity, bringing in clients who are truly aligned and ready to buy. Links & Resources Our Sponsor: ListGadget.com– Turn your emails into growth machines. Embeddable polls, leaderboards, referrals, and more. $10 off the starter plan! Penguin Designing Freebie- Ingrid’s free step-by-step niching workbook to help you find your money-making genius spot (especially if you’re multi-passionate!). Steal These Sales Emails template pack- Every email from the summit (including Ingrid’s!) turned into plug-and-play templates for your biz. $35, total steal. Key Takeaway Your most profitable email might not look like a sales email. Sometimes pulling back the curtain, showing real results, and quietly inviting people into your world builds trust—and sales—better than any hard pitch or countdown timer ever could. Serve up real value, let your personality shine, and let your evergreen sequence do the heavy lifting while you do you! Catch you in your inbox!
Summary
*SALES EMAIL SUMMIT* Sarah Mueller– free ticket to an upsell
Aug 1900:13:35Summary readyOh hey, email fam! This episode is POSITIVELY bursting with the good stuff for anyone who ever wondered if you could sell (and sell a lot) from your inbox even if your topic is a little, well... different. 🎁 Liz Wilcox brings on Sarah Mueller, the ultimate decluttering queen and founder of The Decluttering Club, to spill the tea (and drop some serious knowledge bombs) on how she made bank with a “just-for-you” free challenge offer. Spoiler: Email is Sarah’s secret sales weapon, and she walks us through the simple yet powerful campaign she used, not once, but TWICE for jaw-dropping results. Whether you want to steal some subject line magic, or just want proof that a love letter to your people approach can make your list a revenue machine, you’re gonna want to press play on this one! Episode Highlights The “Gift” That Keeps on Giving Sarah’s #1 revenue driver? An email with the subject line “I have a gift for you 🎁”—inviting subscribers to a free decluttering challenge with a sneaky-upgrade twist. This single email brought in freaking $16.5K the first time and $8.7K the second. (Yup, SAME email. Results that would make Marie Kondo do a happy dance.) Free Challenge, Big Upsell Energy Why do subscribers open their wallets after a free challenge? Sarah explains the strategy: run a free event packed with value (short daily vids, action steps, all the accountability), then offer lifetime access and bonuses as an upgrade. Add some FOMO (“these vids vanish soon!”), bundle in goodies, and remind, remind, remind. Boom, conversion central. Follow-Up Until You Feel Weird—And Then Keep Going Sarah’s tough love: Most people (especially new marketers) stop too soon. She reminds her list a dozen+ times about the upgrade, knowing that people are distracted, busy, and NEED her solution. Persistence, deadlines, and true belief in your offer is what actually makes sales (not one-and-done campaigns). Links & Resources Our Sponsor: ListGadget.com – Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!) Join Sarah Mueller’s magic decluttering zone with this fun challenge. Want Sarah’s winning email? Grab the Steal These Sales Emails template pack from Liz (all the summit emails, plug-and-play for your biz). Key Takeaway You don’t need a lengthy or complicated sales sequence to win at email. Sometimes a short n’ sweet love letter with radical clarity is all it takes. Build an experience (like a challenge), bundle serious value, and never stop reminding your audience how you can help. Follow-up is not only allowed, it’s REQUIRED if you want to get your solution into the hands of the people who need it. P.S. It doesn’t matter what your niche is (decluttering, poodles, potato chips...) believe in your offer, show up for your list, and empires can be built. 🥳 Ready to declutter your offers, emails, and (maybe even your closet)? Listen in, swipe those templates, and keep selling with love!
Summary
Friday Entrepreneur Affirmations: Networking
May 23, 202500:06:39Summary readyHey hey, Email Fam! Welcome back to The Email Sound Booth! It’s ya gal Liz Wilcox here, and you are in for an affirming, feel-good ride in episode 141. If you’ve ever felt a little *weird* about networking or worried you’re too “asky” when you reach out to people, today’s episode will change the game for you. Grab your coffee, sit back, and get ready to start viewing collaboration as the superpower it really is! ✨ **Networking Without the Ick!** Liz shares her personal journey of how collabs and networking (yes, even for us awkward folks) are really what moved the needle in her biz. Forget the image of greasy handshakes and forced small talk! 🔑 **Mindset Shift** Get ready to bust the myth that networking is sleazy. You’re not just “taking”—you’re building something *together*. Liz drops some seriously uplifting affirmations to help you step into your value. 💥 **Affirmations for Entrepreneurs** From “I bring value to every conversation” to “My next breakthrough could be one conversation away,” Liz leads you through affirmations to banish imposter syndrome and help you take pride in your weekly wins. Don’t forget to journal on the ones that make you pause! 🎉 **Upcoming List Building Challenge** While this episode is definitely NOT a sales pitch, Liz gives us a sneak peek of her upcoming Networking for Collabs List Building Challenge happening June 2-4. (And yes, it’s still all about YOU, not just the hustle.) That’s a wrap for this week, friends! Remember: your best looks different every day, and those nervous DMs you’re about to send? They could be the key to your next big breakthrough. Listen again or skip to 1:50 for the affirmations if you need that quick boost. Stay proud of those bricks you’re laying, stay open to connection, and remember—Liz Wilcox is rooting for ya, every step of the way! 💖 Catch you in the next episode! — A fellow business owner who's all about good vibes and great collabs
Summary
3 easy collabs you can set up in 30 days
May 22, 202500:06:07Summary readyYo, fellow go-getters! Welcome back to The Email Sound Booth with Liz Wilcox, where we keep biz collabs simple, action-focused, and *actually* doable. If you’re looking to take your business from “kinda real” to “OMG, yes, this is LEGIT”—you’re in the right place. Today, Liz drops her top 3 easiest collab ideas you can set up in less than a month (honestly, you could bang ‘em out this week if you’re feeling spicy). Episode Highlights **No-Fluff Collab #1:** Build a “Top 5 Creators” or “Top 10” webpage featuring you and a crew of niche-adjacent pals. Throw in headshots, links, freebies, why-your-audience-cares—and everyone shares it across their lists/socials. It’s like a kindergarten version of a bundle, but way less headache, way more exposure. **Co-Hosted Live Sessions:** Join forces with someone in your lane for a live session on Facebook, Instagram, or even pre-recorded—teach something cool, support their launch, or just hang. (Liz shared her faves from collabing with folks like Brock Johnson and Christina Lenkowski!) Bonus: Get new emails, followers, and warm leads just by showing up on someone else’s turf. **Lead Magnet/Freebie Swaps:** Literally email your list about their freebie, they do the same for yours. No tech headache, no setup drama. Just network *across* (not up) with biz buds with similar audiences and boom—both of your email lists suddenly look twice as big. **Big Reminder:** You don’t have to slide into Oprah’s DMs for collabs. Start with people in your own circle or those at a similar level. The magic is in the mutual support (and the much easier wins). **The List Building Challenge:** Mark your calendars! The Networking for Collabs List Building Challenge drops for $33 on May 26th, happening June 2nd, 3rd, and 4th. Special guest Lindsay Johnson (The Radical Connector!) will show you the ropes for networking *specifically* for collabs. And that’s a wrap, friend! Remember—collabs don’t have to be a huge production. Try one (or all) of these this month and watch your biz (and your network) level UP. And as always, you’re awesome, I’m Liz Wilcox, and I’ll catch you on the next episode. High fives and happy collabing! -Liz P.S. Keep your eyes peeled for all the deets on the upcoming challenge—don’t miss it! Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summary
get the most email subscribers from your collab by doing this
May 21, 202500:08:25Summary readyHey there, inbox heroes! Welcome to Episode 139 of The Email Sound Booth with your host (and fellow email lover) Liz Wilcox. Let’s spill some coffee together and chat about how you can squeeze the MOST email subscribers out of every single collab you do. I’m talking Instagram Lives, podcasts, swaps—you name it. If you want your next collab to be an email list goldmine, you’re in the right place. Episode Highlights: **Collab Prep for Max Subs:** Learn how to get your house in order BEFORE you collab. (Hint: every social + website link should shout about your freebie!) **Join Their Community:** Liz breaks down the art of warming up your collab partner’s audience—think engaging with comments, joining groups, and being present a few days before and after. It’s about making friends, not just subscribers. **Stay On Topic:** The #1 way to boost your email signups? Make sure whatever you talk about in the collab is DIRECTLY related to your freebie or lead magnet. Relevance is everything. **Steal Liz’s Welcome Sequence Pitch:** Get inspired by Liz’s plug-and-play approach for seamlessly promoting her freebie (and how you can do the same). **Special Announcement:** Mark your planners for June 2–4 for Liz’s Collab Networking & List Building Challenge (seriously, 33 bucks? Steal of the century). Your takeaway? Set up your “online ecosystem,” jump into those communities, and always pair your lead magnet with what you’re talking about so it feels like the natural next step. As Liz says—people are going to remember your name (and your freebies) when you do this right. Stay awesome, keep your email list growing, and I’ll see you for the next episode! -Liz P.S. Ready to rock collabs this summer? Don’t miss the networking challenge—June 2nd, 3rd, and 4th. See you there! Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summary
what to say when pitching a collab
May 20, 202500:07:20Summary readyHey, hey, fab inbox friends! Liz Wilcox here, bringing all the hype and zero awkward corporate vibes to Episode 138 of The Email Sound Booth. If the word "pitch" makes you sweat more than a summer in Florida, this episode is gonna be your new BFF. I'm diving into the art of pitching collaborations — minus the stuffy scripts and cringey templates. Trust me, if I can pitch Walmart and survive (spoiler: I did), you're absolutely going to rock your next collab ask. Episode Highlights Pitch Panic? Not Here: Why being informal (even if you’re emailing your dream collab or, heck, Walmart) is your superpower. Channel that "of course you wanna work with me" attitude. Bare Minimum, Big Results: Stop overthinking! Liz breaks down her own collab pitch to Kennedy from Email Marketing Heroes, showing exactly how chill and low-lift your ask can (and should) be. What’s In It for Them: Easy peasy—keep your pitch focused, friendly, and don’t forget to say what’s in it for their biz, not just yours. Real Example Alert: Liz reads her actual pitch—complete with “yo yo yo, my email king” energy—to show you real doesn’t mean unprofessional. Collaboration Challenge Hype: Get ready! Liz is dropping details on the upcoming Networking for Collabs List Building Challenge happening June 2-4th, and it’s only $33 to jump in. So there you have it, inbox fam — next time you slide into someone’s DMs about a collab, keep it real, keep it you, and keep it simple. Wanna up your collab game and explode your list at the same time? Snag your spot on the waitlist for our June collab challenge (link in the show notes) — save ya seat and your lunch money. ✨ Stay spicy, send better pitches, and I’ll see you next episode! 🚀 Ready for more collab inspo? Hit that subscribe and join the challenge — let’s get you growing! Liz Wilcox Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summary
why your network is your secret list building weapon
May 19, 202500:10:43Summary readyWhat’s up, Email Fam?! Liz Wilcox here, and today we’re spilling the tea on THE most underrated powerhouse for growing your email list: your network. That’s right—the people you know are your not-so-secret weapon, and I’m breaking down exactly why relationships are the hack you’ve been looking for. If you want that email list to grow with less hustle and way more ease, this one’s for you. Episode Highlights: The Magic of Instant Trust Transfer Borrow credibility from your biz besties! When someone shares you with their audience, you get instant trust points. (Think freebie swaps, JV webinars, and all that jazz.) Warm Leads On Tap Ditch cold pitching—networking gives you warm leads who are already looking for what you offer. Collaborate to connect with problem-aware folks who want your solutions. Opportunities You Can’t Google The best gigs come through connections, not search engines. From speaking spots to top-secret bundles and referral goldmines—your network unlocks them all. Faster Growth, Less Effort Forget grinding 24/7—one DM or collab can get you way further than hours of ads and endless Reels. Real talk! Momentum That Compounds Relationships are like email list investing—collab once, and it can keep paying off for literal years. More visibility, brand buzz, and surprise opportunities await (trust me). Special Announcement Heads up! We’ve got a List Building Challenge focused on networking and collabs coming up June 2-4, 2025. Mark your calendars, fam. Remember, your network isn’t just a “nice to have”—it’s THE move for next-level, sustainable email list growth. Keep meeting new people, collabing, and doing YOU. Don’t forget to check the show notes for details on the upcoming challenge, and as always: you’re awesome. See ya next episode, friend! Want more email list goodness (and to never miss out on the fun)? Subscribe + stay tuned! Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summary
Friday Entrepreneur Affirmations: Visibility
May 16, 202500:06:03Summary readyHey, hey, business bestie! Liz Wilcox here with another shot of awesome for your Friday—welcome to episode 136 of The Email Sound Booth! If you ever feel a little wobbly about putting yourself out there, today’s your episode. We’re diving head-first into the theme of visibility—yes, that big, sometimes scary V word that every entrepreneur wrestles with. But don’t worry, I’ve got you covered with some quick, feel-good affirmations to power up your confidence and get you ready to share your magic with the world. Here’s what’s inside: ✨ Quickie Confidence Boost — We’re talking five minutes of affirmation goodness that has you feeling lighter and more ready to tackle that inbox or IG post. Repeat after me, friend! ✨ Visibility Without the Vulnerability Hangover — Learn the simple mindset shift that lets you show up for your people without feeling like you’re baring your soul every single time. ✨ Your Message Matters (Even If Your Voice Shakes) — Messy action? We’re here for it! Find out how just showing up (even when you’re not at your “best”) can make all the difference—that’s how you find your people! ✨ Making Money by Being YOU — No need to twist yourself into a pretzel. Liz breaks down why being authentic is your #1 sales strategy and how sharing your value (rather than chasing perfection) is the real money-move. ✨ Pep Talk for the Next 90 Days — These affirmations aren’t just for Friday—they’re your secret sauce for the weekend, the next month, and all those big dreams on your vision board. Love a bite-sized mindset reset? Listen to this one a couple times over (Liz gives big permission to hit that repeat button)! And remember, visibility is not about being perfect; it’s about being helpful. Catch you next episode, Liz P.S. If today’s affirmations made you feel seen, pass this episode along to a fellow entrepreneur who could use a little nudge to step into the spotlight! Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summary
the power of saying no
May 15, 202500:11:36Summary readyHey y’all, Liz Wilcox here hitting you with a quick but seriously punchy solo episode all about… *drumroll please*… the power of saying NO! If you’ve ever felt that twinge of guilt for shutting a door or worried you’d miss out by turning something down, this is your episode. Pour that iced coffee or crack open a LaCroix and let’s chat about boundaries in business, the abundance mindset, and why your “no” might just be the biggest yes to your own dreams. Quick highlights: - How my “people pleaser” ways made it SO tough to say no—and what changed. - A pep talk for anyone who’s been asked to do “just this one thing” for a big-name client and felt that wallet tug (I walked away from a five-figure project and lived to tell the tale!). - Why I stopped doing non-stop podcast interviews and focused on building my own platform—hi, you’re listening to it right now! - How setting firm boundaries let me grow a million-dollar membership instead of burning out as a freelancer. - Confession time: I’m not always the queen of boundaries, and this summer, I learned (again) what happens when I slip back into that yes-to-everything, scarcity mindset. - Real talk on why “no, thank you” isn’t just polite—it’s vital if you want freedom and alignment in your business. Stay cool, Liz Wilcox Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summary
two email experiments I’m running right now
May 14, 202500:10:52Summary readyWhat’s shaking, email fam? It’s your girl Liz Wilcox, coming at you between the melodious sounds of leaf blowers and luxury hedge fences (oh, the mini-mansion life of my neighbors!). Before Chelsea bursts in from school demanding snacks, I hit record to drop some seriously juicy email marketing tidbits you do NOT want to miss. Quick highlights: Bougie neighbor updates: Because what’s podcasting without a little suburban chaos? Listener shoutout of the week: Justin from our Facebook group shares his “confession” and a killer success story using the cult-favorite Pickles template (someone just booked a magic show from a years-lost client!). Experiment #1: One-Word Subject Lines: If you’re bored writing emails, shake things up! I’ve been testing (okay, basically obsessed with) one-word subject lines—think “Urgent,” “Balls,” “Fetch” (yep, a Mean Girls ref), and even “Poppycock.” The results? Sky-high open rates! Turns out, a little intrigue goes a long way (and makes preview text a breeze). Experiment #2: Sending More Emails (Gasp!): That’s right. Instead of being “annoying,” I found that emailing 3–4 times a week actually increased my open and click rates. Community gets stronger, inboxes get friendlier, and no one’s running away (they’re actually replying more!). Behind the scenes: A sneak peek at real data and the “why” behind these moves—nothing fancy or fussy, just what’s working right now. Remember: You aren’t annoying your list—you’re becoming their favorite part of the week. Go hit send, experiment, and let yourself have a little fun with it! Until next time, Liz 💌 P.S. If you hear faint leaf blowing, just picture me podcasting from the wilds of waterfront suburbia. We keep it real around here. Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summary