Podcast
The Email Sound Booth with Liz Wilcox
Hosted by Liz Wilcox · EN
For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
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Episodes
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*SALES EMAIL SUMMIT* Christopher Maselli– free event invite for affiliate commissions
Aug 2000:15:40Summary readyWhat’s up, inbox innovators? In this episode, we chat with Christopher and Gena Maselli of Writing Momentum, and together, we nerd out over the power of a well-crafted sales email. You'll hear how Chris took a “meh” pre-written summit promo, flipped it into his own unique voice, and bagged an epic open rate and affiliate dough all while serving major good-vibes-only realness about the importance of authentic connection in your marketing game. If you’ve ever wondered whether to rewrite generic swipe files, this episode is your BFF. Episode Highlights How to Make Pre-Written Swipes NOT Suck Chris tells us why he ALWAYS rewrites canned summit promo emails to sound like his true self, and how that move shined in his last Children’s Book Mastery Summit blast. The Power of List Pruning (aka Marie Kondo-ing Your Subscribers) Inspired by Liz, Chris and Gina cut their list in half (ouch, but trust…)—and watched their open rates skyrocket to a mouthwatering 50%+. Leveraging the Freebie-to-Upsell Pipeline Chris breaks down the affiliate side hustle: get folks in for a free summit ticket, then let the landing page work its magic on those lifetime-access upgrades. Plus, a peek into their “nurture ‘em forever” email approach. Links & Resources Summit Sponsor: ListGadget.com- Make every email a growth machine with listgadget.com! Snag your 6-week goal-setting and accountability plan from Chris & Gena here. Or you can check out their incredible membership here because aren't we all writers at the end of the day? Steal These Sales Emails Template Pack- Every email from the summit, including Chris’s, turned into plug-and-play templates. Key Takeaway The real secret sauce? Don’t be afraid to ditch the script. Rewrite those swipes, speak like a real human, prune your list so you’re actually talking to your people, and remember: nurturing relationships > “hard selling.” Your emails can be friendly, helpful, AND profitable, promise. Go on, send that email! And if you swipe anything from us, make it sound like YOU. (We’re rooting for your 50%+ open rate, bestie.)
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*SALES EMAIL SUMMIT* Cousett Hoover– writing emails and making money from the passenger seat
Aug 2000:09:08Summary readyWhat’s up, sales email summiters? On this episode of the Sales Email Summit, we hang out with Cousett from Techie Mamma, a tech-savvy mompreneur who knows how to turn real-life celebrations into seriously lucrative flash sales. Cousett spills the beans on her most successful sales email ever (spoiler alert: it involves her kid’s birthday, $7 course deals, and an explosion of happy buyers). Liz and Cousett vibe over relatability, list growth, and why embracing your inner party planner might just be your next strategy hack. Fasten your seatbelt and grab a sippy cup (or wine, I’m not judging), this chat is the Friday pick-me-up your creative brain needed. Episode Highlights Turning Birthdays into $$$: Cosette turned her 7-year-old’s birthday into a weekend flash sale, dropping all her $100+ courses down to just $7—and her subscribers loved it. (44% open rate, 75% open on the follow-up, and nearly 60 orders rolled in!) Keepin’ It REAL Builds Trust: Sharing actual life moments (happy tears, party stress, excited kids) made Cosette’s email way more relatable and got her audience totally invested. Sometimes the best sales strategies are just being a human being. Volume > Price Point: Both Cosette and Liz riff on a huge truth bomb: if you’ve got the audience, you can set any price. Cosette proved it with her $7 courses, and Liz built half a mil selling a $9 offer. The math checks out, y’all—small prices, big volume, happy bank account. Links & Resources List Gadget (our summit sponsor): listgadget.com – Make your email list a growth machine with polls, leaderboards & more. Want some resources and support while building a thriving online business as quickly as possible? Check out Cousett's roadmap here. Steal These Sales Emails Template Pack: Get the pack for $35 – ALL the summit’s best email templates (including Cosette’s) ready to copy-paste-tweak-send. Key Takeaway Don’t be afraid to get personal in your emails and experiment with creative offers. You never know when sharing a slice of your life, like a goofy birthday party, can turn subscribers into raving fans (and customers!). And if you’ve built a community that trusts you, both the $7 and $700 offers will hit that sweet spot. Let your authentic self (and maybe a dash of party glitter) do the selling. You’ve got this. Now go send that email!
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*SALES EMAIL SUMMIT* Eman Ismail– 40 word email that made $60k
Aug 2000:14:33Summary readyHey friend! In this ultra-actionable episode of Sales Email Summit, your host Liz Wilcox (that’s me!) sits down with the incredible Eman Ismail founder of Eman Copy Co. and all-around email rainmaker. We get into the sweet, sweet story of how a simple 40-word sales email turned interested clicks into $60k+ in client revenue. (Yes, you read that right—$60,000 from ONE email!) We don’t just obsess over tactics, though. This one’s loaded with send-it-right-away ideas for segmenting your email list, clever follow-ups, and the not-so-secret sauce behind transforming curiosity into cash (and ideal clients). If you’re looking to seriously level up your email ROI and have some fun doing it, this one’s for you. Episode Highlights The $60,000 Email: Iman breaks down her legendary 40-word, plain-text email: who got it, why she sent it, and exactly what made it irresistible to the right eyes (it’s all about behavior-based segmentation, babes). Personalization (It Ain’t Just the Name Tag): We spill the tea on why personalization is way more than “Hey, [First Name]”—it’s about real convo, real timing, and reading people’s minds (well, almost). Follow-Up or Miss Out!: Sometimes, a perfect client is just one question away from YES. We talk about the magic of non-pushy check-ins and why a boring-looking, direct email beats neon banners and 47 buttons every. single. time. Links & Resources Check out our sponsor List Gadget at listgadget.com where you can add polls, leaderboards, and referral fun to your emails in basically the time it takes to make instant noodles. Want to take Eman's What's Your Perfect Newsletter Style quiz? You can do that here! Steal These Sales Emails Template Pack: Get Eman’s $60k email (yes, the exact one), plus all the other SES templates ready to copy/tweak/send! Key Takeaway You do not need a flashy design or a 16-email funnel to land dream clients or big $$ from your list. Segment smart, listen to your subscribers’ behavior, send that personal follow-up, and just ask direct questions. Sometimes a single, honest, “Are you still thinking about it?” is all it takes to open up a goldmine plus, you might land a client who’s a total joy to work with. So, go write that email. Keep it simple, keep it real. And don’t forget to nurture your lovely list they’re closer than you think to a “yes.”
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*SALES EMAIL SUMMIT* Beth Barany– last minute signups
Aug 2000:10:08Summary readyWhat up, email wizards?! In this episode of Sales Email Summit, We sit down with Beth Barany, a science fiction and fantasy publishing coach with seriously magical affiliate email skills. Beth shares the real-life story behind a super successful sales email she sent to her list, promoting a friend’s workshop (spoiler: it brought in sales and had an enviable click rate). Liz and Beth get honest about last-minute buyers, the power of authentic partnerships, and why borrowing killer emails isn’t just smart…it’s essential. If you’ve ever dreamed of making affiliate sales but also love to support your biz besties, buckle up and take notes! Episode Highlights Behind-the-Scenes of a Winning Email Beth dishes all about her “Time Sensitive Invite: Unlock Your Hero’s Heart” email—crafted for a pal’s writing workshop. She breaks down why the emotional, FOMO-driven subject line and her heartfelt enthusiasm got her people clicking. Bonus: Liz is seriously impressed by that 4% click rate. How (and Why) to Rock Affiliate Promotions Beth spills her secret sauce on partnership selling, only recommending workshops and services she genuinely loves to her audience. She’s leaned into affiliate income as a speaker and workshop leader, making her list a goldmine for collabs without spreading herself too thin. Embracing the Last-Minute Buyer Lifestyle Both Liz and Beth agree: their people are last-minute action-takers. They chat about why it’s totally fine (even strategic!) to send multiple reminders right up to the wire, because sometimes your subscribers need that “hey, it’s happening in 20 minutes!” energy. Links & Resources List Gadget: listgadget.com — Our sponsor! Turn every email into a growth machine with polls, leaderboards, & more. Get Beth's World Building Workbook for Fiction Writers here! Steal These Sales Emails Template Pack: Take the literal work out of writing, plug-and-play these email templates, and start making sales. (No decoder ring required.) Key Takeaway Collaboration > Competition, always. Whether you’re writing for wizards or marketing masterminds, being authentic, supporting your friends, and leaning into your people’s last-minute habits can turn simple affiliate emails into real revenue. Don’t reinvent the wheel borrow what works, add your own sparkle, and watch those clicks (and sales) roll in. Stay cool, keep collaborating, and make those inboxes a little more magical!
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*SALES EMAIL SUMMIT* Nadalie Bardo – retirement flash sale fun
Aug 2000:05:43Summary readyHeyoooo, welcome to another round of the Sales Email Summit! Ever wondered how to slide into your subscribers’ inboxes and actually get them to open, reply, and spend some $$? This episode is the warm, emoji-filled conversation you didn’t know you needed. Nadalie Bardo, your fave Pinterest coach, spills all on the most meaningful and lucrative email she’s sent in the past year. We’re talking reboots, re-engagements, sale-strategy, and some major inbox love, all wrapped up with her signature “gratitude + curiosity” combo. Throw in some smart follow-ups, jaw-dropping open rates, and a little behind-the-scenes course promo magic, and you’re basically getting your sales email masterclass- minus the yawns. Episode Highlights The Unexpected Magic of “How Did We Meet?” Nadalie kicks off her sale with a Valentine’s Day themed email (aww!) that reconnects with her audience, shares updates, and gasp actually asks for replies. Spoiler: People responded! Transparency = Trust (& 20 Sales!) Instead of the hard sell, Nadalie lists all her course updates, new vids, shiny templates, cute graphics. Result? 20 course sales from ONE little re-engagement campaign. Relationship Over Revenue (But You Get Revenue Anyway) By starting real convos (including asking for testimonials from current students!) and segmenting her list with follow-ups just to those who clicked, Natalie kept things personal, effective, and not spammy at all. Links & Resources Our Sponsor: ListGadget.com– Turn your emails into interactive, subscriber-growing party invites at listgadget.com Get Nadalie's exclusive 10 Pinterest Pin Templates to promote everything your site here. Steal These Sales Email Templates!: Grab every email from the summit including Nadalie’s for just $35. Key Takeaway The moral of the inbox? Don’t be afraid to be human. When you reconnect with gratitude, invite real conversations, and share genuine updates, selling feels less like shouting and more like catching up with old friends, friends who just might want to buy your stuff. So email with heart, not just for the sale!
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*SALES EMAIL SUMMIT* Kennedy– how to make sales in the middle of your launch by doing the unexpected
Aug 1900:15:22Summary readyAlright, email nerds and biz mavens, this episode is an absolute banger! We sit down with Kennedy, a true legend in the art of the sales email, to drop truth bombs about breaking that dreaded “launch valley” you know, that snooze-fest slump in the middle of your sales campaign when the hype fizzles and your inbox starts haunting you with tumbleweeds. Kennedy spills his favorite campaign-saving secret: the “X reasons NOT to buy” email (yep, you read that right). We also dive deep into the real purpose of email (spoiler: it’s not just about open rates!), how to make your calls-to-action pop, and why doing the exact opposite of what everyone expects is pure email gold. Episode Highlights Flip the Script: Try the “Reasons Not to Buy” Email Kennedy dishes out his razor-sharp tactic to zap your list back to attention mid-launch: send a tongue-in-cheek, sarcastic email listing hilarious “reasons” NOT to buy. If your weight loss program leaves them shopping for an entire new wardrobe, poke fun at it! It’s memorable, refreshingly honest, and delivers your personality in spades. Stop Being Obvious—Obvious Is Invisible! “Anything that is obvious is invisible,” Kennedy says. (Let that marinate.) When you hit your subscribers with exactly what they expect, you become background noise. Take improv’s lead and pull an “opposite day” move with your messaging—it's the surefire way to keep your emails getting noticed and clicked. Clicks Matter More Than Opens Kennedy throws much-needed shade at the obsession with open rates—what’s the point if nobody clicks? He shares his Click Tricks playbook (fo’ free!) with creative, sometimes wild ways to present your links, because that routine “click here” is invisible now, too. Links & Resources Our Sponsor: ListGadget.com– ListGadget supercharges your newsletter with polls, leaderboards, and referral magic in 30 seconds. Get $10 off the starter plan = just $9/month listgadget.com Check out Kennedy's freebie where he'll give you 12 creative ways to get more clicks in your emails. Steal These Sales Emails Template Pack Every single email from the summit, rewritten into easy-peasy templates by Liz Wilcox herself – $35, total steal. Key Takeaway If you want sales, stop playing it safe and basic. Break up the boring bits, show off your personality, and hit your subscribers with a curveball, like the sarcastic “X reasons NOT to buy” email. Don’t just chase opens – get them clicking, laughing, and buying. Basically: your subscribers’ attention is the hottest commodity, so keep ‘em on their toes! TL;DR: Life’s too short for basic emails and invisible CTAs. Be unexpected, your sales (and sanity) will thank you!
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*SALES EMAIL SUMMIT* Sanjana Behera– acknowledging skepticism with radial honesty and empathy
Aug 1900:09:47Summary readyGrab your iced latte and your favorite notebook because this episode is pure gold for anybody who’s ever agonized over what to put in their launch emails. We welcome the brilliant Sanjana Behera, launch email strategist and copywriter, to spill the tea on her all-time favorite email that didn’t just sound good but actually brought in major moolah. We dig into what makes a sales email truly convert, think honesty, emotional safety, and a dash of healthy skepticism. If you’ve ever worried about your offer sounding too much like a miracle cure or wondered how to keep the sales vibes rolling after day one of your launch, this episode is your new best friend. Episode Highlights The “Promise Keeper” Email That Shook Things Up- Sanjana shares the inside scoop on an email that went out on day two of a client’s launch—the “awkward middle child” of launch week—and how it hit a 64.87% open rate, 9.55% click rate, and 28 sales in one day. Spoiler: she tackles skepticism head-on in a conversational, FAQ-style vibe and refuses to promise magic pills. Why Emotional Safety (Not Hype) Sells- Instead of laying guilt trips or overpromising results, Sanjana’s method is all about finding the sweet spot between a solid offer and real talk about what both sides need for success. Turns out, honesty + empathy = conversions. Who knew? The Secret Sauce to High-Open-Rate Subject Lines- It’s not just about witty one-liners or curiosity gaps; Sanjana drops truth bombs about doing the research before the launch, surveying subscribers, and keeping your email list “extra clean” for best results. Launch week’s not a vacuum—it’s all about that pre-game work. Links & Resources Our Sponsor: ListGadget.com– Turn your newsletter into a growth machine with polls, leaderboards & more. Find Sanjana on Instagram here! Steal These Sales Emails Template Pack ($35): The plug-and-play bundle of summit-worthy sales emails, ready for you to copy, tweak, and hit send. Key Takeaway You don’t have to be a wizard to write high-converting sales emails, you just need to get honest about what your offer really delivers (and what it doesn’t), talk to your people about their real fears, and remember: launches are a marathon, not a sprint. It’s all about trust, emotional clarity, and yes, keeping your list as fresh as your cold brew.
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*SALES EMAIL SUMMIT* Aprille Reed — booty call email that actually worked
Aug 1900:12:24Summary readyWelcome back to the Sales Email Summit, hosted by Liz Wilcox! In this hilarious and totally relatable episode, our guest Aprille Reed keeps it real about juggling entrepreneurship, four kiddos, and trying not to be “that” person who only emails when there’s something to sell. If you’ve ever hit pause on your email list or worried about reappearing with a big ol’ sales ask, you’re going to want to hear Aprille’s story of a monster 52% (and up to 79%!) open rate, the subject line she swears by, and her refreshingly unfiltered take on guilt-free selling. Pour your coffee, cozy up (or chase your toddler, no judgment), and get ready for a pep talk that’s equal parts practical and LOL-worthy. Episode Highlights A Flash Sale to Remember- Aprille dishes the details behind her “Winning With Mini Webinars” flash sale—the one that scored a mind-blowing 52% open rate from her entire list… after weeks of total silence. Talk about inbox magic. Booty Call Emailer? Let’s Get Real- Ever feel awkward emailing your list only when you want a cash injection? Aprille admits she didn’t want to be that “booty call emailer”—but spoiler, she did it anyway, with zero warmup, and shares why it all worked out (plus her must-have unsubscribe link tactic). Subject Lines That Sell- The secret sauce? Aprille breaks down exactly how her subject line (“How to sell more with a 15 minute presentation (+ $347 off Winning With Mini Webinars)”) did the heavy lifting to boost those dreamy open rates. It’s clickbait, but in the best way. Links & Resources Our Sponsor: ListGadget.com– Turn your emails into growth machines. Embeddable polls, leaderboards, referrals, and more. $10 off the starter plan! Need help deciding on a mini webinar? Grab Aprille’s freebie here. Steal These Sales Email Templates: $35 plug-and-play magic! Get all SES guest templates [including Aprille’s] here. Key Takeaway You do NOT need to email your list every week to sell. Sometimes, just showing up with a genuinely valuable offer is enough. Don’t stress about being perfect or “warming up” your list to death. Show up as yourself, send the email (even if it’s been a while), and let your people self-select. Oh, and don’t underestimate a killer subject line! 🚀 Snag the templates. Send the emails. Get the sales. And don’t overthink it, Aprille definitely didn’t!
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*SALES EMAIL SUMMIT* Michelle Pontvert – using formatting to make a sale exciting
Aug 1900:10:28Summary readyOkay, fam, welcome back to the Sales Email Summit with your host Liz Wilcox, the undisputed queen of never boring emails. In this gem of an episode, we sit down with easy events expert, Michelle Pontvert. Michelle legit breaks down how she turned a standard promo email into a dynamic, sales page-like experience that not only looked amazing but straight-up boosted clicks and sales. If you’ve ever felt stuck cramming all your offers into one sad, basic list… prepare to nerd out over this email layout magic. Episode Highlights Email-as-Sales-Page Genius Michelle shares her “sales page inside the email” technique using the Kit layout feature. Think: visual blocks, bold product names, juicy discounts, and clear CTAs, no more wall-of-text. Her open rates were solid, but the clicks (and replies!) proved her people loved it. Smart Segmentation + Killer Subject Lines She didn’t just blast one email. Michelle sent a six-email retirement sale series, segmenting her list so only her Notion lovers got the super-relevant “Notion lover” subject line. This is targeted email marketing in its Sunday best. Replicating Success (a.k.a. Steal This) The experiment worked so well she’s rolling it out again, this time, using the visual layout in almost every email of her next retirement sale. One good layout deserves another, am I right? Links & Resources Our Sponsor: ListGadget.com– Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!) Take Michelle's fun film-themed quiz here. Grab the Steal These Sales Emails template pack (all the summit emails including Michelle's, plug-and-play for your biz). Key Takeaway Don’t let your sales emails blend into the wallpaper. Breathe new life into your promos (especially when you’re showcasing more than one offer) by getting a bit bold with layout. Your readers will thank you, your click rates will rise, and you might even get a few fan replies. Turn your next big promo into a mini sales page adventure—your list deserves it, and honestly, so do you. 🚀 Now go forth and make those emails super scrollable!
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*SALES EMAIL SUMMIT* Tarzan Kay– addressing the biggest objection and moving customers past shame
Aug 1900:18:48Summary readyHey there, email hustlers! In this delightfully honest episode of Sales Email Summit, your host Liz Wilcox sits down with the one and only Tarzan Kay- email marketing wizard, notorious course collector, and master of consent-based selling. They dig deep into sales emails that actually work (and don’t feel icky), tackling the shame spiral of buying all the courses and not launching a unicorn biz…yet. Tarzan spills her go-to email that not only makes sales but helps subscribers reframe their journey. Plus: Canadian pricing drama, bonus stack strategies, and why “so-so” emails are better than none at all. Episode Highlights Sales Email with Soul: Tarzan explains her most lucrative email with the subject line “Are you with too many courses person?” She uses it to tackle buyer’s guilt, dismantle shame, and reframe skill-building as a necessary part of entrepreneurship—not just another pitch. Plus, she shows how weaving in empathy can boost sales without manipulation. Reusing Your Best Stuff: Turns out, you don’t need to start from scratch every launch. Tarzan walks us through her process for mapping and reusing (aka recycling, millennial-style!) promo emails—what gets kept, what gets tweaked, and how even a “meh” email can beat sending nothing at all. Special Touches that Convert: Tarzan dishes about the little (but mighty) details that make a difference—like flagging bonuses in email boxes, making PS reminders that POP, and even creating a custom checkout for Canadian buyers. Sometimes a red box and a maple leaf emoji can save a sale. Links & Resources Our Sponsor: ListGadget.com– Turn your newsletter into a growth machine with polls, leaderboards & more. Get Tarzan Kay’s Freebie or join her newsletter for stories, embarrassing tales, and just the right sprinkle of advice. Grab the Steal These Sales Emails template pack (all the summit emails, plug-and-play for your biz including Tarzan's). Key Takeaway Building a business (and writing killer sales emails) takes a LOT of skills so don’t shame spiral if you’ve bought more courses than you’ve finished. Skill-building is legit, and every time you hit “send” (even with a so-so email), you’re leveling up and getting closer to those dollar-sign dreams.
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