Podcast
The Email Sound Booth with Liz Wilcox
Hosted by Liz Wilcox · EN
For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
140episodes
Episodes
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Episode 123: How Much Money I Made in March 2025
Apr 16, 202500:19:35Summary readyWelcome back to The Email Sound Booth with your favorite host, Liz Wilcox! Buckle up, nosy nellies, because this episode is serving up the juicy deets on how much Liz raked in during March 2025. And let's just say, it's enough to make anyone do a double-take! 💸 Episode Highlights: The Big Goal: Liz kicked off March with her sights on a whopping $100k target. Ambitious? Heck yes! Crazy? Maybe. But if you're not aiming high, are you even trying? 🚀 The Actual Haul: Spoiler alert – while she didn't hit the 100k, an impressive $87,617 is nothing to sneeze at. Yeah, that's 87.6% of the way there. With her team staying sane and well-rested too. Win-win! ✨ Breaking it Down: The fantastic $9 membership brought in $12,724. A nifty lifetime deal brought in $6,770. One-off product purchases added up to $2,285. Her annual pass was the real MVP, pulling in $65,335 from 269 renewals and 26 new passholders. Unexpected Hiccups: Every entrepreneur's favorite – refund requests and failed charges. Six refunds conformed to her policy of refund minus processing fees, and 73 failed charges that meant a potential $8,000 “poof” moment. 📉 Where's All That Cash Going? Taxes, anyone? Yep, Liz is facing the music with a tax bill of $62,000 thanks to missed quarterly payments. Trust her, she won't be skipping those again. 😅 Looking Ahead: Ideas are swirling around to improve affiliate income, tackle failed charges, and keep those conversions high. Because Liz is all about learning, evolving, and rolling with the punches. 👩💻 Want more insider tea or tips to churn up your own revenue storm? Liz Wilcox is spilling all the beans through the magical world of email marketing. Hit that membership link, come join her fabulous world, and let's get nosy together! 🎉✨ Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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Episode 122: Top Performing Email of March 2025
Apr 15, 202500:09:59Summary readyHey there, Email Sound Booth fam! It's your girl, Liz Wilcox, comin' at ya with another fantastic episode of our beloved podcast—Episode 122! If email marketing is your jam (or you just love seeing what I'm up to), you're in the right place. So here we go! 📧 This episode is all about my top-performing email from March 2025. Remember Episode 121 where we talked about February's big hit? Think of this as the sequel you didn't know you needed. Spoiler alert: The email's subject was titled "Hit reply to this email"—yeah, literally! 🔥 We chatted about all the emails I sent in March, including some fun deets about my List Building Live audio summit and the annual pass sale that we totally rocked. Fun fact: I sent out a ton of emails this month, but there were only three non-sales newsletters. Why? Because, my friends, it was all about those campaigns! 🚀 Let's dive into some cool stats: The "Hit reply to this email" message had a 56.1% open rate and a 1.3% click rate. Even though not everyone replied, peeps were clicking and buying like wild! The low-pressure vibe of the email sealed the deal for many, and last day sales soared to a whopping $13,000! 🎉 🥇 Honorable mention goes to an email specifically sent to those already enjoying the $9 Email Marketing Membership (EMM). With a crazy 65.8% open rate and 6.9% click rate, this testimonial-style email encouraged folks to upgrade to the $108 annual pass. Nearly half of the sales came from these upgrades. Proof that segmenting your audience can work wonders! 🎧 Wanna join our email fun squad? Come be a part of the Email Marketing Membership! For just 9 bucks a month, you'll get templates, behind-the-scenes access, and yes, my eyeballs on your stuff. Cancel anytime, and trust me, you don't wanna miss out! Thanks for tuning in, awesome peeps! Catch ya on the next episode—same time, same place! And remember, all the juicy links are chillin' in the show notes. Peace out! ✌️ Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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Episode 121: Top Performing Email of February 2025
Apr 14, 202500:08:08Summary readyHey friends, it’s your girl Liz Wilcox here, coming at you with another episode of The Email Sound Booth Podcast. We’re diving into episode 121, and I’m beyond pumped to share with you the low-down on my top-performing email from way back in February 2025. Yes, we’re reliving that awesomeness right here, right now! What’s Crackin’ This Episode: 🎉 Birthdays & Bonanzas: Unwrapping my top-performing email, aka the “Happy Birthday, [First Name]” – sounds mysterious, right? It’s all about grabbing attention like you grab your morning espresso. 💌 Newsletter Nerd-Out: Sent out 26 emails in February! But hold up, I spotlighted only the 7 I blasted to my entire list. Yeah, no membership-only goodies here, folks. 📈 Success Stats: This banger of an email hit a whopping 60.7% open rate with a solid 2.3% click rate. Those are some serious stats, my friends! 🤓 Learning from Mistakes: Reminding you all that making goofs and slip-ups are actually part of our brand values. Like Bob Ross said, they’re happy little accidents, helping us grow smarter and faster. 🎥 YouTube Vibes: Feeling fancy? Hop over to watchliz.com, and witness your girl bringing this convo alive on YouTube. Oh yeah, we just hit over 1,000 subscribers there! 🎉 💡 Join the Email Marketing Fam: Got email dreams? For $9 a month, let’s make those dreams come true with our email templates. Link below, because, of course! Links You Can’t Miss: Top performing email for February 2025 can be found here Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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Episode 120: Friday Affirmations
Apr 11, 202500:05:35Summary readyIn Episode 120, we're gonna slow things down and be okay with resting instead of chasing goals 24/7. Take a moment to grab a cozy spot, maybe even a journal, and let these affirmations wash over you. Here's the scoop: Theme of the Week: Rest is essential, and we are feelin' it ourselves. It's about giving yourself permission to recharge those entrepreneurial batteries. Affirmation Time: Let's walk through affirmations that honor self-care and rest. You'll channel your inner best friend, let go of worries, and embrace recharging as a powerful tool for growth. Key Takeaway: Remember, you're allowed to pause, breathe, and take life at your own pace. Your best effort today might look different tomorrow, and that's totally cool. So dive into those soothing affirmations, and let’s glide into the weekend with more peace and confidence. We're your biggest cheerleader, and we're feeling your success right in our bones. Go ahead, hit play, and treat yourself to some well-deserved downtime. 🌟💤 Catch you on the flip side! 🚀🎙️ Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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Episode 119: 5 Email Ideas For When You Don’t Know What To Send
Apr 10, 202500:07:08Summary readyHey there, email wizards and magical marketers, here with Episode 119 and we're about to sprinkle some serious pixie dust on your email list struggles. Ever find yourself staring at the screen and not having a clue what to say to your subscribers? Well, fret not! we've got you covered with FIVE amazing email ideas to save the day. And guess what? We're pulling these gems straight from the goldmine known as emailmarketingmembership.com. 🧙♀️ Here's a little taste of what’s coming up in this episode: Off Track Confessions: Share your human side and let your readers know it’s chill to drop the ball sometimes. (Pro tip: Liz spilled her beans in the last episode, so maybe peep Episode 118 for inspiration!) Vision Quest: What's your ultimate vision for your subscribers? Dish it out and let them decide if they're in for the ride or prefer the exit door. 🚪 Pick-A-Number Party: Get those replies rolling in with a fun guessing game that’s all about engagement. Spoiler: No one's nailed the number yet, but hey, life's about the fun, not the win! Peek-At-My-Desk Pic: Give your readers a sneak peek into your workspace. Who knew email could be this cozy? Snap a pic, send, and maybe ask them to reply with theirs. Mini Motivational To-Do List: Organize their week with a fab checklist. Because let’s be real, who doesn’t love ticking off tasks? Chrome not your thing? Have no fear, these email templates are chilling out over at emailmarketingmembership.com, waiting for you to swing by and pick them up for just $9 a month. That’s Netflix kind of money, but for email magic! 🎩✨ Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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Episode 118: Things I’m Currently Dropping the Ball On
Apr 9, 202500:13:28Summary readyWhat's up, folks? Welcome to Episode 118 of The Email Sound Booth! This week, we're getting real and raw with Liz, who shares some of the balls she's been dropping in life and work. You know how it is—sometimes you’re juggling your projects like a pro, and other days, it feels like you’re not even sure what juggling is. Key Takeaways: Ask Me Anything April: Liz reflects on not promoting the AMA April like she wanted to. Sometimes great ideas slip through the cracks, and that's okay. Podcasting Realities: Liz loves her podcast but realizes there are improvements to be made. Whether it's recording episodes on time or getting more downloads, there's room for growth, and that's just part of the journey. Newsletters Needs: The rhythm is off with the newsletter strategy. Planning ahead is tough, but Liz owns it and knows there’s work to be done. Business Balancing Act: Despite having an awesome team, time management is a struggle, especially with Liz focusing on her health—a top priority right now. Personal Life Tidbits: Quality time with family and spending time outdoors are important, but there’s a feeling of dropping the ball there too. Liz, like many of us, is navigating through these personal challenges. Spending Woes: Balancing expenses with income is a work in progress, and Liz shares her candid thoughts on managing finances as life evolves. Final Thoughts: Liz gives us a refreshing and honest look behind the scenes of her life and business, reminding us that it's okay to let some balls stay on the ground while handling the more pressing issues. There’s no guilt here, just authenticity and a little bit of humor. So, take a breather, don't "should" yourself, and remember you’re not alone in this crazy juggling act called life. Links: Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summary3 reasons I'm hosting Ask Me Anything April
Apr 8, 202500:08:58Summary readyEpisode Theme: Dive into my exciting Ask Me Anything April! This month, we're all about connecting, sharing, and bringing our community closer. Three Big Reasons for Ask Me Anything April: Community Love: I've been missing that interaction that lights up my world. This is a chance for you to hang out, ask questions, and just feel the energy! Showcasing Service: I want to let everyone – members and non-members alike – see the level of passion and commitment I bring. Whether you shell out $9 a month (what a steal, right?) or not, I'm here for you! Answering Frequently Asked Questions: My inbox gets flooded with queries, and this is a space where those questions can get answered publicly. If you think your question might be dumb – spoiler alert, it’s not! Session Schedule & Themes: Week 1: List building (Replay already in the membership!) Week 2: All things email marketing Week 3: Diving into memberships Week 4: Content creation, podcasting, and Youtube vibes Week 5: Anything and everything open mic – even Survivor secrets! Remember: Sessions are every Wednesday at 1 pm Eastern on YouTube, except the third Wednesday. Check link for special timing. Replays are available for 48 hours, after which they’re safely tucked into Email Marketing Membership. Quick Call to Action: Got burning questions? Tune in live or submit them ahead of time. Can’t make the live session? No sweat – join the membership and catch the replays whenever you fancy! Let's make April one for the books, filled with connection and knowledge. I can't wait to see you in the sessions. Stay awesome, Liz Keep rocking that inbox! 💌 P.S. Check the show notes for all the links to jump into the fun. Let's make it happen!
Summaryhelping new leads understand you’re a business
Apr 7, 202500:09:38Summary readyHey there, welcome back to another episode of The Email Sound Booth. This is episode 116 and we're diving into how to help new leads understand that you're a legit business, not just someone sending random freebies. Yep, we're getting real about sales, my friends! 🎉 Key Highlights: Tripwire Magic: When someone joins your list, don't just say thank you—show them you're a business by directing them to a tripwire sales page. It’s a discounted, irresistible offer that helps new leads see you mean business! Welcome Sequence Must-Haves: Make sure your welcome emails set the stage by mentioning your paid products. It's all about adjusting expectations and showing you're not just here for fun; you've got solutions to offer. Sales Consistency: Keep those links coming! Don’t go more than two weeks without sending a paid link, whether it’s for your own products or something amazing you love (even if you’re not an affiliate). The Back-End Insight: I talk about how I personally structure my welcome sequence to include both free and paid options. Yes, cementing your place in the inbox as someone with wisdom and wares! Remember, if you're struggling with this, everything I’m talking about here is in my email marketing membership. It’s truly the best $9 a month you’ll spend if you want to nail your email game. Links and Resources: Join the Email Marketing Membership for all templates and courses Access the full welcome sequence template if you need one Check out example tripwire to get started Thanks for hanging out with me, Liz Wilcox, today. Catch you on the next one, or better yet, in the membership. Let's make email marketing your new bestie! 💌 Hope this helps you set those expectations and get those sales rolling! 🚀
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Episode 115: Friday Affirmations
Apr 4, 202500:07:49Summary readyHey, hey, hey there, fabulous folks! 🌟 It's your business BFF tuning in from the digital realm to dish out another delightful episode of The Email Sound Booth. This week, we're bringing you those Friday Affirmation GOOD VIBES with a dash of email marketing wisdom that you never knew you needed in your life! Highlights from this episode: • Email Love Fest: Liz dives into the world of email marketing, reminding us why staying connected with our audience is totally rad! Think of it as virtual hugs delivered straight to inboxes. 💌 • Affirmation Zen Zone: Liz walks us through some killer affirmations structured to dissolve any resistance to email marketing. Yes, you can be a total email rockstar! 📬💪 • Real Talk: A little background motorcycle noise adds that extra flair! But hey, that's what you call authentic podcasting in action. 🎤🚲 • Self-Care and Self-Celebration: With affirmations like "I celebrate every person that opens my emails," Liz reminds us that each small win is worth a happy dance. 🥳🕺 • Confidence Boost: Get ready to supercharge your weekend with peace and confidence as Liz reminds you how much potential you hold within. So, cozy up, grab your favorite cuppa, and let these affirmations seep into your soul. We're here to root for every bit of your email journey! Until next time, remember: Keep those keys clicking and those emails soaring! 🚀 P.S. Remember, you're never alone in this biz journey—we've got your digital back! 💻💖 Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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Episode 114: How To (technically) Have One Welcome Sequence For Multiple Freebies
Apr 3, 202500:06:45Summary readyHey there, fabulous email enthusiasts and biz builders of the interwebs! 🌟 Welcome to Episode 114 of The Email Sound Booth, where we'll unravel a great mystery: how to seamlessly unify various freebies into one cohesive welcome sequence. Yeah, we really break it down like a pro! 🎙️ Episode Highlights: • 💌 One Size Doesn’t Fit All (At First): Learn how to create individual "trigger" emails for each freebie to give your new subscribers a VIP welcome worthy of their interest. 🎉 • 🔄 Automation Magic: Liz spills the tea on how to magically connect those different freebies into one glorious ongoing sequence without spamming folks who’ve been around the block before. Spoiler: It involves some cool tagging tricks! • 💾 Don’t Drown in the Details: Don't worry if Liz's explanation left your head spinning—future visuals might be on their way! Meanwhile, visualize your email automations like a well-oiled machine humming in harmony. • 🏄 Quirky Catchup: If you're the type who needs visuals to get your creative juices flowing, drop Liz an email because she might bless us with a techno tutorial masterpiece in the near future! 🌊🎨 • 📧 Don't Forget Your Freebie! Check out Liz’s Email Marketing Membership—a treasure trove of knowledge for just $9 a month. Dive in for a training session on how to create spot-on freebies that your audience can’t resist. Join us next time for Friday affirmations, where positive vibes and innovative email hacks abound. Until then, stay fun and keep those emails sizzling! 🌈💌 Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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