Podcast
The Entrepreneur DNA
Hosted by Justin Colby, Bleav · EN
This podcast is focused on YOU, the entrepreneurs that want more than they have. That have experienced failure, or maybe are too scared to get off the bench because they have no guidance or advice. Maybe you are looking to finally scale your business and create the life you dreamed about. Justin and his guests will advise you in all of the ways they have become successful in business, along with all of the miss steps to avoid. This is not just all about business as these interviews gets personal and can bring just as much value to your personal life as it does to your business. I hope you enjoy, each and every episode as they are guaranteed to deliver.
105episodes
Episodes
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Stop “Shoulding” Yourself: How to Build a Business That Actually Fits Your Life | Jess Wass
Apr 1600:36:10Summary readyTake the 5 minute Get a GRIP Leadership Assessment today! Go to: https://www.reworkit.co/grip In this episode, I sat down with Jess Wass to break down what it really means to build a business and life that actually aligns with who you are. We talked about her “Managing 360” framework, why so many entrepreneurs feel stuck or overwhelmed, and how most of us are chasing success based on what we think we “should” want instead of what truly matters to us. We got into values, decision-making, comparison, and even when quitting is the right move. This episode is a deep dive into how to stop living someone else’s version of success and start building a life that actually fulfills you. Jess Wass Bio Jess Wass is the Founder & CEO of Reworkit, a transformational coaching company that helps leaders and their teams break through the "hidden drag" holding back growth, whether that's communication breakdowns burning time and money, teams that can't execute, or leadership habits getting in the way of results. With over 15 years leading teams of up to 100+ employees across finance, consulting, hospitality, and tech startups, Jess knows the chaos of scaling and high performance firsthand. She blends expertise in organizational psychology with real-world leadership experience to help clients manage their teams, manage themselves, and build operations that actually run without constant firefighting. Jess works with entrepreneurs, executives, and organizations across industries. She is a sought-after voice whose insights have been featured in The New York Times, The Wall Street Journal, Bloomberg, and Fast Company. You can learn more about her and her work at www.reworkit.co Socials & Links Website: https://www.jesswass.com/Company: https://www.reworkit.co/LinkedIn: https://www.linkedin.com/in/jesswasserman About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SummaryWhy Leaders Fail When Scaling: The Blind Spot Problem | Kristiana Corona
Apr 1400:45:17Summary readyIf you want to improve your leadership and identify your blind spots, take Kristiana’s free leadership audit here: https://worthytolead.co/audit In this episode, I sit down with Kristiana Corona to unpack what real leadership actually looks like as you grow your business. We talk about the blind spots that hold leaders back, why your team might not be telling you the truth, and how ego can quietly limit your growth. I share my own experiences in leadership, and we break down simple frameworks you can use immediately to become more self-aware, build trust with your team, and lead at a higher level. If you’re serious about scaling your business, this is a conversation you need to hear. Kristiana Corona – Bio Kristiana Corona is an ICF-certified executive coach and the founder of Worthy to Lead, where she helps leaders overcome burnout, self-doubt, and leadership blind spots to build thriving teams and meaningful businesses. With over 20 years of experience leading design and technology teams at Fortune 500 companies like Amazon, Target, and USAA, she brings a powerful blend of corporate leadership and coaching expertise. Through her coaching, podcast, and training programs, Kristiana teaches a human-centered leadership approach focused on self-awareness, psychological safety, and sustainable growth. She is passionate about helping leaders develop confidence, think strategically, and lead in a way that empowers both themselves and their teams to perform at the highest level. Connect with Kristiana Website:https://www.worthytolead.co LinkedIn:https://www.linkedin.com/in/kristianacorona YouTube (Worthy to Lead):https://www.youtube.com/@Worthy-to-Lead Podcast:https://www.worthytolead.co/podcast Substack / Newsletter:https://worthytolead.substack.com About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SummaryWhy Your Eyes Are Killing Your Productivity (And How to Fix It) | Dr. Pam Theriot
Apr 1000:30:18Summary readyIn this episode, I sat down with Dr. Pam Theriot to break down something I didn’t even realize was affecting my performance—my eyesight. We talked about how screen time is crushing our productivity, causing brain fog, and even impacting our mental health. I learned that something as simple as blinking, taking short breaks, and managing screen exposure can dramatically improve focus and energy. If you’re an entrepreneur who spends hours in front of a screen and feels drained, this conversation might completely change how you approach your day. ️ About Dr. Pam Theriot Dr. Pamela Theriot, OD, FAAO, is an internationally recognized optometrist, TEDx speaker, author, and dry eye specialist. She serves as the Clinical Director of the Dry Eye Relief Center at Lusk Eye Specialists, where she helps patients overcome chronic eye strain and vision issues caused by modern screen use. With over 20 years of experience, Dr. Theriot earned her undergraduate degree from Rice University and her Doctorate in Optometry from UC Berkeley, followed by a residency at SUNY College of Optometry and a fellowship with the American Academy of Optometry. She is the author of Alleviate Dry Eye and has been featured in publications like Forbes and InStyle. Dr. Terriot is also a global speaker, educating both patients and professionals on eye health, digital device use, and practical strategies to improve vision and overall performance in a screen-driven world. Connect with Dr. Pam Theriot Website: https://www.pamtheriot.comFree Resource: https://www.pamtheriot.com/phoneInstagram: https://www.instagram.com/pam.theriot About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SummaryThe Hidden System That Scales Sales Teams to 8 Figures | Josh Troy
Apr 200:47:30Summary readyIn this episode, I sat down with Josh Troy to break down what actually scales a business beyond just “getting better at sales.” We dive into why most entrepreneurs stay stuck in founder-led sales, how systems and operations are the real drivers of growth, and the exact metrics and frameworks you need to build a scalable sales team. Josh also shares how AI is changing the game in sales operations and how to think about hiring, efficiency, and profitability at a much higher level. If you want to move from hustling for deals to building a true revenue machine, this episode will shift how you think about scaling. About Josh Troy: Josh Troy is the Founder and CEO of WFS Group (Wires From Strangers), an outsourced sales and revenue operations firm that helps businesses scale high-ticket offers through systems, processes, and high-performance sales teams. With over 20 years of experience in high-ticket direct sales, Josh has built and scaled multiple companies across industries including B2B services, real estate, and alternative education. He began his entrepreneurial journey at 21, building a video marketing agency through outbound sales, and later expanded his expertise into full-funnel customer acquisition, combining sales, marketing, and operations. Josh has recruited, trained, and managed hundreds of sales reps, helping clients generate hundreds of millions in revenue while specializing in building scalable, efficient sales systems and RevOps frameworks. Today, he is known for his focus on sales operations over just sales training, helping companies move from founder-led selling to fully systemized, scalable revenue machines. Instagram:https://www.instagram.com/troy.joshua YouTube:https://www.youtube.com/@joshuatroy Website (WFS Group):https://thewfsgroup.com/ About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SummaryThe Future of Marketing: AI, Ads, and What Still Works | Molly Lopez
Apr 100:44:34Summary readyIf you’re a small to mid-sized business and you’re serious about growing, go check out https://www.sparomarketing.com and connect with Molly directly. n this episode of Entrepreneur DNA, I sit down with Molly Lopez, founder of Sparrow Marketing, to break down what actually works in advertising today and what most business owners are getting completely wrong. Molly shares her journey from working with massive brands like Royal Caribbean and Lennar to building an agency that helps small and mid-sized businesses access big-budget marketing strategies without the massive spend. We dive deep into how even a $1,000/month budget can generate real results if used correctly, and why most businesses fail before they even get started. She explains why marketing is not a fix for a broken business model and why proving your offer first is critical before scaling with ads. We also unpack what makes a “good” vs “bad” client, realistic timelines for results (3–6 months minimum), and how trust in the process is essential for success. Molly reveals where she would invest $50K today (hint: YouTube Shorts, Reddit, and X) and what’s becoming less effective, including the evolution of influencer marketing and why traditional approaches no longer convert like they used to. We also get into one of the biggest conversations in business right now—AI. Molly shares how agencies are leveraging AI today, why they’re still necessary, and how businesses can stay competitive in a rapidly changing landscape. Finally, we talk about the importance of personal branding, especially for service-based businesses, and why putting yourself out there is no longer optional if you want to win. This episode is a must-listen for any entrepreneur looking to grow smarter, spend better, and understand where marketing is actually heading About Molly: Molly Lopez is the Founder and CEO of Sparo Marketing, a Miami-based digital marketing agency focused on helping small to mid-sized businesses achieve big-budget results without the big-budget spend. She is a nationally recognized, technology-forward marketing expert with 10–15+ years of experience across paid media, social media, content marketing, and SEO. Throughout her career, Molly has worked with major global brands including Royal Caribbean, Lennar Homes, Sandals Resorts, Del Monte Fresh, and Aventura Mall, developing omnichannel growth strategies that drive measurable results. She founded Sparo in 2019 with the mission of making high-level marketing accessible and scalable for businesses of all sizes, helping startups, growing companies, and enterprise brands expand into new markets and accelerate revenue. Website:https://www.sparomarketing.com Instagram (Company):https://www.instagram.com/sparomarketing LinkedIn (Molly Lopez):https://www.linkedin.com/in/mollykatherinelopez LinkedIn (Company):https://www.linkedin.com/company/sparomarketing About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SummaryThe Founder of Ancestry.com Reveals the Future of AI Coaching | Paul Allen
Mar 2700:39:19Summary readyIn this episode, Justin sits down with visionary founder Paul Allen, the mind behind Ancestry.com, to unpack the real lessons behind building, scaling, and exiting a billion-dollar company—and why the future of entrepreneurship will be radically different. Paul shares his unconventional journey from academia to entrepreneurship, revealing how a background in education and information systems led him to build one of the most recognizable platforms in the world. He dives into the early days of digitizing knowledge before Google existed, the creation of Ancestry.com, and the overlooked opportunity of MyFamily.com—a platform that could have rivaled Facebook. The conversation then shifts into powerful entrepreneurial lessons, including the importance of specificity in marketing, why most founders fail to think through ownership and exits, and how networking at the right events can completely change your trajectory. Paul also opens up about stepping down as CEO too early and the long-term impact of that decision. But the most important part of this episode is the future. Paul introduces SOAR AI Studio, a groundbreaking approach to bridging the gap between knowledge and action. He explains why “knowledge is no longer power—applied knowledge is,” and how AI is about to revolutionize coaching, sales, leadership, and personal development by giving real-time, judgment-free feedback. About Paul Allen: Paul Allen is a serial entrepreneur, technology pioneer, and the co-founder and former CEO of Ancestry.com, the world’s largest genealogy platform. He began his entrepreneurial journey by digitizing books onto CD-ROM through his company Infobases, which later evolved into Ancestry.com—helping over 100 million people discover their family history. Over his career, Paul has founded multiple high-growth, mission-driven companies, including MyFamily.com and FamilyLink, with products that reached tens of millions of users worldwide. He also served as the Global Strengths Evangelist at Gallup, helping scale the CliftonStrengths (StrengthsFinder) framework to millions of people across the globe. Today, Paul is the Founder and CEO of SOAR, where he is focused on leveraging AI to bridge the gap between knowledge and action—helping individuals and organizations perform at their highest level and unlock human potential at scale. Connect with Paul Allen SOAR Website: https://try.soar.comLinkedIn: https://www.linkedin.com (search “Paul Allen Ancestry SOAR”) About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SummaryWhat Separates Good Leaders from Great Ones? | Glenn Sharp
Mar 2500:45:00Summary readyGet Glenn’s book Now What?, follow the Now What? Podcast on Apple, Spotify, and YouTube, and learn more through Sharp Leadership Development. https://a.co/d/0cZgPkLx In this episode, I sit down with Glenn Sharp, founder of Sharp Leadership Development, to discuss how entrepreneurs can achieve greater business success. We explore essential leadership skills and strategies for improving efficiency within organizations. Glenn shares insights from his work with over 20,000 managers, providing valuable professional development advice for anyone looking to refine their management skills and leadership training. About Glenn Sharp: Glenn has nearly 23 years experience managing in the retail, food service, and convenient store industries. As a training and development professional, Glenn has taught more than 15,000 management professionals and provided individual leadership coaching to countless managers as well. Glenn has a unique style of connecting with participants as he guides them through experiences designed to help them in topics such as culture shaping, emotional intelligence, time management, change management, and more. Glenn is a Certified Master Trainer, Performance Consultant, and Change Management Professional. Website:https://www.sharpleadershipdevelopment.com/ Book (Now What?):https://readnowwhat.com/ Podcast (Now What?):Apple: https://podcasts.apple.com/us/podcast/now-what-podcast/id1873596120Spotify: https://open.spotify.com/show/2SqblZOmnJqXfPuM9OXZ9X YouTube:https://www.youtube.com/results?search_query=now+what+podcast+glenn+sharp About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SummaryHow the Wealthy Use Real Estate to Pay Little to No Taxes (CPA Breakdown) | CJ Tarantino
Mar 2400:43:13Summary readyIn this episode, I sit down with CPA CJ Tarantino to break down how entrepreneurs and high-income earners can use real estate and smart tax strategies to legally reduce what they owe. We get into depreciation, cost segregation, and how bonus depreciation can create massive write-offs in year one. We also talk about the difference between passive and active income, how short-term rentals can unlock tax advantages, and why most people are overpaying simply because they aren’t planning ahead. If you’re serious about keeping more of what you make, this is a conversation you need to hear. About CJ: Charles “CJ” Tarantino is the founder of Tarantino CPA and a seasoned Certified Public Accountant with over a decade of experience working with high-income earners, entrepreneurs, and real estate investors. He specializes in advanced tax strategy, helping clients legally minimize taxes through tools like cost segregation, bonus depreciation, and strategic entity structuring. Before launching his firm, CJ worked with top national accounting firms and high-net-worth families, managing complex investment portfolios, multi-entity structures, and multi-state tax planning. Today, he combines big-firm expertise with a boutique, relationship-driven approach—guiding clients to build wealth, protect assets, and optimize their tax strategy with proactive planning year-round. Instagram:https://www.instagram.com/cjthecpa Website:https://tarantino-cpa.com About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SummaryWhy Smart Investors Are Betting BIG on Self Storage Right Now | Arthur Hood
Mar 1600:25:58Summary readyThe real estate market has changed and the easy money era is over. In this episode of Entrepreneur DNA, I sit down with investor Arthur Hood, an entrepreneur with investments across real estate, manufacturing, mining, energy, and operating businesses. Arthur shares why investors today must be far more disciplined with their numbers and why appreciation can no longer cover bad deals. We also break down why he’s betting heavily on self storage, with over $100 million in development currently under construction and plans to grow the portfolio into the billions. If you want to understand where the real estate market is heading and how smart investors are positioning themselves for the next cycle, you don’t want to miss this In This Episode We Cover: Why the real estate market has changed Why appreciation can’t fix bad deals anymore The economics of self storage investing Why investors are diversifying beyond real estate The future of interest rates and housing Why younger investors need income outside real estate How to build a billion-dollar portfolio The mindset of true long-term investors Connect with Arthur Hood Website https://arthurhood.com Self Storage Projects https://yourspaceamerica.com Email: arthur@arthurhood.com Storage investment inquiries info@arthurhood.com About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
SummaryStop Being a LinkedIn Ghost and Build Real Connections | Bill McCormick
Mar 1100:41:57Summary readyWant to learn how to use LinkedIn the right way to build real relationships and generate business? Free LinkedIn Resources: Get Bill’s free LinkedIn training videos, profile checklist, and additional resources here: https://bit.ly/allsellingissocialfree In this episode, I sat down with Bill McCormick to talk about why all selling is social and how entrepreneurs can use LinkedIn the right way to build real relationships, start better conversations, and create more business without coming across as spammy. Bill broke down why LinkedIn is such a powerful platform for B2B sales, how most people are using it completely wrong, and what best practices actually work when it comes to your profile, your network, your content, and your follow-up. This was a big one for me personally because I know I have not been using LinkedIn to its full potential, and Bill gave a clear roadmap for how to do it in a way that feels human, intentional, and effective. Complimentary 30-Minute Insights Call: https://calendly.com/bill-mccormick/30-minute-conversation The Social Selling Compass Video Course Special Offer: Use the coupon code 250off to purchase the course for $249 (Regularly $479) More info here: https://allsellingissocial.learnworlds.com/courses ---- About Bill: Bill McCormick is the Founder of Digi-Sales, a Digital Selling & Social Selling training company and Digi-Sales Academy an online video training platform where he shares his passion for helping professionals leverage the power of LinkedIn. Bill first started using digital sales techniques after he and his wife, Sue, started their own promotional product business. By using social platforms, especially LinkedIn, they were able to build a very successful business. Bill then began to help other business owners, entrepreneurs and sales professionals learn how to use LinkedIn to increase sales. Bill has conducted training for companies worldwide and specializes in helping to ‘make Linkedin Human’ - explaining the platform in easy to understand ways and this year launched the All Selling Is Social Podcast! Bill resides in Esperance NY with his wife Sue and their pets where they enjoy golfing, kayaking, snowshoeing and spending time with their kids and grandkids! Connect with Bill: LinkedIn: https://www.linkedin.com/in/billmccormick/ Website: https://allsellingissocial.com/ Podcast: https://www.youtube.com/@Digi-Sales Free Resources: https://bit.ly/allsellingissocialfree About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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