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'If there's one thing that this podcast has reinforced for me over the last 10 years, it is that books and the people who write them matter.'

It's almost a decade to the day since I first pressed 'record' and launched this podcast into the world (and you might be amused to find out the real reason behind it). In this 10th birthday episode I'm taking a moment to look back on the ambition and anxiety behind that moment, and reflect on how much has changed, and what hasn't, for writers and readers of business books.

I've also put together 10 super-practical lessons I've learned over that time, for anyone grappling with their own ambition and anxiety in the face of starting something new. I welcome back my very first guest and have a moment with 2016 Alison, as we look forward to whatever the next 10 years will bring.

Whether you've been listening since that first episode or just discovered The Extraordinary Business Book Club, you're part of something really special, and a way of being and thinking that's taken on existential meaning for us over the last decade - as individuals and as a society.