How can you change your habits and achieve success? Whether you’re looking to develop a healthy lifestyle, improve your relationships, make more money, or simply change your mindset, then this podcast is for you. You can waste a lot of time and energy with strategies and efforts that just don’t work. Because the desire to change doesn’t mean you know HOW to change. This is why Anthony Serino created this podcast, The Identity Factor, to teach you the steps that work using his practical, science-based approach to transformation. As a high performance coach, board certified hypnotist and habit modification expert, Anthony has helped clients from around the world achieve their goals and design the life they deserve. That includes: Breaking “bad” habits and developing new ones, Eliminating fear, Achieving business success and financial security, and Learning powerful self-hypnosis techniques. Discover how Anthony’s experience and knowledge will help you transform your life from within.