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A
Welcome to the Joy Broadcast. I'm Ali Mortimer, joy coach, mentor, and life confidant, and I'm here to tell you something that might surprise you. Joy is not fluffy. Joy isn't frivolous. Joy is not the reward you get after you've ticked all the boxes. Joy is the only strategy you will ever need. It's your competitive edge, your antidote, and your super attractor. It's the power that creates miracles and makes life feel like magic. In my life, joy is the acronym for just on you. Because you matter. Your joy matters, Your life matters, and it's time to act like it. Whether you're in the dark with nothing or at the top with everything, and it's feeling so overwhelming, joy is always the answer. Joy is a strategy for every era of your life. And this podcast is a space for women in the boardroom, in business, and those women who are running the show at home. This is your reminder to choose Joy not as a reward, but the strategy that gives you your competitive edge, the energy that will expand to give you the capacity to hold everyone and everything. Now, before we begin today's broadcast, I have an invitation for you. If you would like to go deeper to prioritize your joy, come and join me in the Joy Rebellion. It's my membership where I invite you to align to Joy every single week and where I support you in clearing the path when it's hard. Or work with me in Brilliance, my mentorship for women who want to bring brilliance to the boardroom because they feel fabulous in the bedroom and in their body. But right now and every week on this podcast, I'm going to be bringing you the ideas, the stories and the strategies to make Joy your lifestyle, your strategy, your North Star. This is the Joy Broadcast. Let's go.
B
Welcome back to the Joy Broadcast, and I am so thrilled to introduce to you my guest today. When I was thinking about who I wanted to have on the podcast this Easter, I really wanted to have guests who have a really beautiful story to tell, an inspirational story to tell, but not just kind of like the picture perfect story. I wanted to bring people who've had roller coasters because I know we're going through such a roller coaster era chapter of our lives at the moment for most women who are listening to this podcast, and men, I might add. But I know that my guest today has had definitely been on several roller coasters, up, down, round and about. But she's coming out still smiling. She's absolutely gorgeous. It is Vicks Endersby from Wonderland and Blame specs. Welcome to the JOY broadcast.
C
Thank you. Hello. I'm so excited to be here.
B
Now, Vic's just. You just let out a. Cut out the bad before we came on that you were actually a radio host once upon a time. So you were a dab hat at this speaking.
C
I was, yeah, absolutely. My little story about going on the radio was basically my friend text me and went, you've got be, you'll fit. And I'm into my interview was just going and sitting opposite and just going live on the radio. I was like, oh, my God, this is really scary. But, yeah, we had a laugh and it was. It was a lot of fun.
D
We did drive time on a Tuesday and Thursday for Hull fm.
C
I think it's changed the name now. It was a few years ago. It was a lot of fun. So, yeah, getting people to ring in and doing stupid games. Yeah. Many chapters of my life.
B
The many chapters of your life. I want to talk about the chapters because again, one of the things that we were just talking about, and you know what, I wish we'd recorded our conversation before we came on, but it's always the way, isn't? We talked about chapters, the chapters of our lives. And I know that I can look back and see chapters of decades, maybe clusters of years, and how, whether they mean something or whether they don't mean something. Tell me about the chapters of your life. I know you have many chapters of your autobiography. Talk me through, because you do have an incredible story to share. So the floor is yours. I want everyone to hear your incredible story.
C
Well, the reason I picked this one was because, do you know what, there needs to be hope out there for people.
D
And although it's not a very dramatic story, we all have, you know, parts of our lives that are a bit crap and sometimes, you know, you just need to turn it on its head and get where you need to go.
C
And it's just over a little over
D
a decade ago, I was cleaning crap off someone else's toilet, thinking, how on
C
earth did it come to this? How had my almost chocolate box life just turned upside down? And how did I end up being a cleaner? You know, I hadn't. It wasn't in my vision board of
D
any part of my life.
C
But I'll tell you what, it was a bloody good fun. Was it the stories that I couldn't. Yeah, it was, it was, absolutely. Because, you know, actually, I've been quite
D
efficient at learning how to clean my own house now, and that's why I don't have to Clean it. Because I'm like, no, no.
C
There's a certain way of doing it. But yeah. So back, you know, at that time, what led to that point was I'd
D
got a wonderful life, two beautiful children, and sometimes it happens. Life is life. The rug was absolutely pulled from underneath me.
C
My at the time, husband, I thought
D
that our worlds were just wonderful together, that some. Somebody else was lighting his up.
B
So I, I feel your pain.
C
Yeah. Hey, you know, it happens. Yeah. And I kind of just a disclaimer right now. It's not going to be like a
D
podcast about blah, blah, blah, slagging someone off.
C
It's not.
D
Because actually we get on so much better now as co parenting and as friends. My mum passed away recently and he came and supported me at the funeral, sat behind me with the children, with his mum.
C
So, you know, it hap. Everything happens for a reason.
D
And this was the start of the
C
journey of getting into the flowers. So, yeah, so micro shift in behavior. And honestly, because I'd. Hetty was little, I really, really thought
D
I was going mad.
C
So I'd been to my doctors and
D
said, you know, I just keep accusing, you know, I've been told I'm being silly, I'm being mad. What, you know, am I wrong? What should I do?
C
You know, is it my hormones? Is it this?
D
Is it that? Blah, blah, blah.
C
No, if there is doubt, then there is no doubt.
D
So off we went on this kind of, right, what comes next? I need some evidence.
C
So it took a while. Anyway, he used to go on like
D
work days and things like that. And this one particular evening, he'd come home very tiddled in a taxi. So I was brave and I thought, right, because he kept changing his passcode in his phone and think, as women,
C
do we not observe all this behavior? We do, don't we?
D
We can see what's going on, sir.
B
I was like, right, but sometimes our subconscious doesn't want to see it. I think it's almost protecting ourselves, isn't it? I know in my story it was definitely that. It was just like whether I was too trusting, whether I was gullible, whether I just wanted to believe the best in people. It was just like, okay, let's just carry on.
C
Well, and also it's ripping the plaster off your current life, you know, and ripping the plaster off is into the massive of unknown.
D
What comes after that.
C
You don't know how you're going to react or how the family is going to be, the dynamics and everything like that. But yeah, so he got a Little bit. Anyway, so he'd fallen asleep, so crawled around the edge of the bed, got into his phone, went into the bathroom, looked at a message of her name and my world just shattered. I don't think anything can ever prepare you for that moment. I thought I was going to have a bloody heart attack anyway, so as
D
you can imagine, grew up and you know, for months, kind of maybe trying to make it work, but I knew that that wasn't the route for me
C
or for the children. So my absolute galleon ride or die
D
tribe, we decided to put a plan in place because I was like, you know what, the best thing for me is to leave.
C
So I went to the local estate
D
agents and picked some houses to review,
C
which I did to rent. And I rented a house for six
D
months on a credit card that was a bit wild.
C
Well, I'd like lived this wonderful life of having this beautiful cottage that we'd renovated, beautiful gardens and wood burning stoves.
D
And I didn't know if I was going to get like a pass, a credit check to be able to rent a house in secret that no one really knew about. So I was like, you know what
C
I've got, I've got a credit limit.
B
Let's do it.
C
We'll figure it out along the way. We'll just do it, It'll be fine.
B
It was, it, was it a gut move? Did you just know that that was the right thing to do? It was logically, it was just gut.
C
Yeah, completely. When I was younger, I used to do this thing and I think that
D
a lot of people will resonate with this that you get my, my head's
C
like conflicting with my heart, blah, blah, blah, it's going back in the forwards, going backwards and forwards. And I have learned, don't listen to either in here. You really, really have to listen to your, your gut feeling, your instincts and
D
what protect you and guide you and push you into things that are exciting in your life as well.
C
So it was just a gut feeling.
D
Yeah.
B
And I had the same, but I was the other way. So my gut was saying stay, but my head was saying leave. And I followed all the paths to leave. And then it was, my gut was so loud saying, one last chance, give it one last chance. And I think if we're all honest, the best decisions that we've all made when we look back are the ones that we've made with our guts, 100%, with our hearts, with our souls, not the ones that we make from a logical decision, you know, through, through my coaching and Helping women. I often say the head is there not to make the decision. The head is there, the mind is there to help back up what you know within your body. It's not there to make the decision is to reinforce a bodily knowing. Yeah, that's the strategy. That's how you use your brain.
C
Yeah. 100% agree with that.
B
Like you did. I know I've got to leave. Pop it on a credit card. This is risky. I trust myself, I back myself. I'll work it out.
C
Yeah, yeah, I did. That was it. I actually just believed in me, you know, because, you know, young family, young, young man, you know, togetherness and marriage, you know, you do.
D
You lose yourself. Although I certainly felt that way. And it wasn't until I was like kind of coming out of, of this
C
situation where I knew, you know, we
D
have tried and, and whatnot and everything,
C
and I just knew it wasn't going to work.
D
So.
C
But yeah, so he, he went off to work one morning and five minutes
D
later, a team of my bestest friends turned up with a van and we moved out that day.
C
And when he got home, I didn't
D
take anything that wasn't mine. You know, I left him a fridge full of food. Most of the furniture, I just took mine.
C
And the kids stuff, we just started again. Scariest thing I've ever done in my life.
D
You know, at that point, the most empowering thing I've ever done in my life, I took back control. So it was from that moment, you
C
know, settling down into kind of like
D
a new life of, you know, being on my own with the children, which
C
was absolutely brilliant, you know, and then getting used to that kind of time where you've got split schedules with the kids. You know, that's kind of like a really hard transition as well. As much as that.
D
You, you know, I'm sure that not many people go into having children to kind of like really do it on
C
your own, but there were advantages to that.
D
So every other weekend I was, what
B
we're going to do footloose and fancy free.
C
And fancy free. Yeah. And I'm kind of like not the
D
kind of person to just.
C
I didn't want to get on the
D
dating apps and go down that road. I, you know, I enjoy my own company.
C
So I decided to like pick up
D
a few hobbies which were all sky related. So I like started learning, well, almost learning to skydive. So I've done four jumps so far.
B
Oh, my God, that's terrifying. I'm terrified of fights. How you did it.
C
I know, it was so brilliant. Oh, I don't even like roller coasters, so I don't know how I did that. And I went on my first jump that I did.
D
I went on my own. I didn't tell anyone I was. I was going at all. And you had to get weighed in at six in the morning. I didn't jump until half past two in the afternoon. I've never been to the toilet so many times. It was awful.
C
But then when we landed, because, like, they pulled me up to unsigned, it's like, oh, you can leave your bags with your friends.
D
And I was like.
C
And they, they did, they called me
D
to unsigned and said, can we ask you some personal questions? Like, are you okay? Like, have you been through, like some life experience? Are you ill?
C
Is there anything that we really need to know?
D
And I was like, well, there's this
C
that's happened and I'm just doing it
B
for me, but I will open my shoot. I'm not going to not open my sho. Ye.
C
Absolutely. When I landed, they were the. All the chaps were laughing because I was like, right, I just need to ring my mum.
D
And they were like, you didn't tell your mom who was coming?
C
I was like, no, no. And I was like, hi, Mom, I'm just ringing to let you know that I'm all right. And her words were, if you've just
D
been effing skydiving, right, I am going
C
to bloody tell you off. And I was like, everyone just started laughing. She was like, I can't believe you've just done that. It was funny. It's so funny. So I got, Yeah, I got into that then the local gliding club, because
D
I found that really interesting, you know,
C
if you can learn to fly a plane without an engine, you know. Well, that's how the guy.
D
Well, I know it's a film now, but the guy who landed it on the Hudson, he blinded it.
C
Yeah, he did, through those skills.
D
So, yeah, I think I thought it
C
was really important, a little bit of gyrocoptering.
B
Do you think? Like all of this, you know, after you decided to make that huge leap of faith of leaving your marriage and the safety of your family home, it was almost like that was so big that. That anything else that you could throw yourself out of, off of was going to be less. It was just. It was almost like a reiteration of I'm alive, I can do this. You used the word self empowered a minute ago. It was like, so empowered. Yes. Scary, but so empowering. I'm doing this for me, just on me. I'm proving this to myself. I'm alive. I mean, when we do these almost scary things, when we face our fears, I often feel that's when we feel the most alive.
C
Yes. Don't you? Yeah, absolutely. It. And it was. You know, actually, which.
D
This can sound really strange and I think if you only. You're really into skydiving, you might understand it. But actually, my brain is at its quietest when I'm in tv falling towards the earth.
C
There's no. I'm scared I'm gonna die.
D
It is just peaceful and quiet because. Not thinking about anything. Yeah.
C
Because I've got a busy brain.
D
I'm on it all the time, up early, you know, like, thinking of the next thing all the time, you know, with the business, which we'll get to and everything.
C
So, yeah, I do want to get
D
another jump in, but it's just when it's finding the time.
B
Finding the time. Oh, I know. Because you're so busy now.
C
Well, it starts next week with the first.
D
It's massive. Next week's wedding and then weddings. Yeah, weddings.
B
So let's go back. Let's go back. You're cleaning toilets. What got you from. You've put your. You've put your rental on a credit card and you're cleaning toilets.
C
Absolutely. So I then was like, right, this
D
is not kind of sustainable in any way.
C
And, you know, I found it really
D
frightening that actually when you're on your own, the government give you money for free and you don't have to give it back.
C
I was just like, at what point
D
you want this back? Because, like, this is a lot to,
C
you know, like, just financially illiterate, you
D
know, really, I've really had to.
C
I've always been good with money, but I really had to sort of teach
D
myself and, you know, look where I am now. It's like, wow, what a journey. I've kind of been on with it.
C
So through that cleaning for, you know, Merrymaids and doing the cleaning and.
D
And all. And all those little things and the people that were on the way with that, the things I've seen, I can't unsee, honestly.
C
Like, if people, like, just put your sex toys away. Oh, my God, you need to come. I know. It's like, I'm not touching. I'm not going in that room. Like, come on, guys. Yeah, it's funny. Yeah. And there was.
D
There was a house in York and there was one room, and it was just full of videos of, like, 1970s porn. Like, yeah, Like, I don't. I don't think we should be here. But anyway.
C
Yeah, so as you can imagine, I didn't really do that job for a little.
D
For two, you know, for like, a long period of time.
C
And then I went off to go
D
work in a bakery for this incredible
C
woman who kind of had a hand in shaping the sort of, like, next
D
directions that I took. Because she was in her 60s opening a business again.
C
She was absolutely fearless and she really nurtured all the staff which, previous to marriage, I had my own restaurant.
D
That was my background. I was a chef before.
B
Oh, my God, you're a woman of many different talents and trades.
C
I always wanted to be a florist when I was leaving school, but I'll
D
be honest, I thought it was all a real pretty sort of quiet girls, and I was a tomboy.
C
Gobby wanted to go and do everything. I like being out at a weekend. I would go in the pub and drink a pint. I wasn't, you know, I mean, like. Yeah, I wasn't a girl.
B
You weren't a fairy.
C
Yeah, no, I did. I didn't think. You know, I've always loved flowers.
D
And my. All my grandparents have had, like, you know, like, really been in touch with that kind of side of, you know, like, allotment in. And growing flowers and things like that.
C
So it's always been in the background. So, yes, I worked in. I worked in a bakery.
D
This incredible woman. And who then introduced me to a job that I got in York on Bushy Road, which was like, at the Pig and Pastry, and I worked for Steve and Julia for quite a while. And it. And it's like they create just like this little hub of most of their staff, like entrepreneurs.
C
Everyone's, like, from that time has gone
D
on to do, like, incredible businesses and incredible things.
C
So, yeah, that's just.
B
Was she like an incubator? An incubator for founders, maybe, or entrepreneurs, or made you believe that you could do it if she could do it at 60?
C
Yeah, yeah, absolutely.
D
I mean, talk about gobby there. So she's like, oh, I'm gonna introduce you to Steve, and you can go and have this interview. And I was like, oh, yeah, that'd be great. Thank you very much.
C
Anyway, I had this interview and I
D
was like, yeah, yeah. Anyway, I thought I'd stuffed it up at the end because said, oh, what. What are your allergies? And I just said, oh,
C
there's a reason I got the job.
B
Oh, my God, that's brilliant. What a lie.
C
Do you know what, like, you need to be remembered in inter. It's not very. I don't have interviews very often. Just me, I don't.
B
What was the interview for?
C
It was just for working sort of
D
like as a barista in the cafe.
C
So, yeah, it was just. But it was like a really, really busy, amazing sport in York that everyone loves.
D
So, yeah, I spent quite, quite a while day.
C
It fit with the kids as well,
D
with the, like the pickup and the
C
drop off and that was all happening and that was wonderful. And I got my, you know, my lovely. Kind of like the house that we rented.
D
We really made it our own. We filled. We've never printed so many pictures and.
C
And really that kind of learning about
D
things that bring you joy at that point was so, so important because it was the small, significant joys.
C
It's not the big things, it's the
D
little tiny, you know, little things. Like I'll put loads of pictures of hugging the skydiving because that instantly could
C
resonate with that feeling of. That's amazing.
D
I can't believe I've done that.
C
Yeah. And when I. Yeah, whenever I'd done anything kind of like really nice with the children, the way that the house was positioned, I strung a bit of string up in the hall and every time we did something, I pegged it
D
onto this bit of string. So it was. And it soon filled up with all
C
the amazing things that we just kept
D
doing and we took pictures all the time and printed them.
B
Do you know what? That is so fascinating, isn't it? We don't really print photographs anymore, do we? We used to.
C
I've got no.
B
So many of them downstairs. But one of the wonderful things I did for Tom's 18th this year was did. I did exactly what you've just said. I put strings around all the dining room and printed off the photographs of 18 years of his life. And it was so lovely to do. And I think having that visual reminder of when you were fearless, when you were brave, the happy moments, even just the very act of pinning them up is an act of joy, isn't it?
C
Yeah. 100. Because you, you know, you relive in the joy when you look at it.
D
So, yeah, you know, you kind of
C
like you're filling your space with things
D
that make you happy all the time.
B
So, yeah, those micro moments of joy, yeah, just all add up. It's chemistry, it just floods your body. Well, you know, the daily dose of joy is just all about flooding your body with those happy hormones. It's just as many as you can get.
C
It's so important. Yeah. So. So important that we, you know, we,
D
for me, that I do look out for those.
C
Yeah. And then. So I've been single, it had been, you know, great. I'd filled my time up. But, you know, like most people, actually, it'd be nice to have a companion of the male variety.
B
Opposite sex. Yeah.
C
Yeah, exactly. And I'm not gonna lie, I did some really dirty naps. Tinder being one of them. Absolutely. Don't ever do that. Plenty of fish.
D
Oh, my God.
C
So I feel, like, really old saying that now.
D
Yeah.
C
But Mark and I. I got really mad with it because I was like, work really hard, you know, could afford to go and do things kind of thing.
D
And I just kind of got sick of people after one day saying, I'm skin. I can't go out. You are not for me.
B
I don't want that conversation.
D
Yeah. See you later.
C
Ended up going, like, in a mood with a glass of wine. E. Harmony. Off we went, kind of like. And it took hours to fill out this bloody questionnaire.
D
Like, you had to pick colors and do this and whatever. And I thought, oh, this is a nightmare.
C
I'll never meet anybody.
B
Right?
C
And I thought, well, pay for a year subscription. £104.24 hours later, Mark dropped into my inbox and I was like, oh, hello. And we had so many things in common, but we were like an 89 match. So we are actually one of their success stories, which is quite sweet, I think. Our pitch, our wedding picture was on their website for a while. And, yeah, it was quite.
D
It was cool meeting Mark, really, because
C
two really cool things happened in my time on my own.
D
I decided that, right, I'd always wanted to be considered well read because I love reading. So I was like, right. Downloaded the 250 books, you know, to read, to be considered well read. Second time Mark walked into my house, he said, wild Swans. Yes, Mark, that is a book about three generations of women in Communist China.
C
And he went, brilliant book. You are so well read. Didn't read another book for about 18 months. I thought, well, I've done that now, so that's, you know, I'm considered well read.
B
Yeah, yeah.
C
Tick. That will do. Thank you. But, yeah, that first time, he sort
D
of, like, messaged we didn't. We'd not swap numbers or anything. And he said, oh, because I'd put a very broad spectrum of pictures, you
C
know, dolled up, no makeup, you know, this is the real me, kind of. I'm not selling a lie.
D
Here, kind of whatever.
C
Yeah.
D
He messaged me and he said, you look so well traveled. Where are you heading to next? I was like, oh, my. Actually, a flight in Narrakesh on Friday.
C
The first time I was going to Morocco, I was like, I feel so cool right now.
B
I'm well read and well traveled.
C
I know. Yeah, absolutely. So, yeah. And then things kind of like galloped on, you know, we're very happy. We dated for quite a long time before we wanted to introduce the children to each other because I just didn't want to meet anyone and bring them
D
into the children's life at all. So it had to be.
C
Had to be the one.
D
But to be honest, on the first day, we chatted for quite a while and then we met up for dinner. When I walked into that space, I new, I thought, I'm gonna marry that man.
B
You've got new and.
C
Yes, got new. Yeah. Again, yeah. Talking to me, going. And he says exactly the same.
D
You just knew in that moment.
B
So goosebumps.
C
Yeah. That's kind of like the love story unfolded. He really is the most brilliant life partner. We're a team. And it just made all the difference
D
because he literally puts up with my crazy ideas on a daily basis, pretty much.
C
So we've been together a while. He proposed, it was very romantic.
D
And we started on the journey of planning the wedding. And I literally one day just sat up, bolt, right, and said, mark, going to start a wedding business from our garage. I'm going to be a wedding florist. Because I was going to do our wedding flowers.
C
So.
D
And he just said, yes, dear. Go on then.
C
So it's like, right, get all your
D
gold stuff out, please.
C
And I was given, like, half the garage was mine, basically.
D
And I was like, right, I know
C
what I want to do because flowers
D
have always brought me joy through my life so much.
C
And the first time I got married,
D
I'd had this big, beautiful garden. We used lots of flowers from the garden. And there was a florist who worked in the village who helped put them all together. And that kind of like sparked a little bit. I wish I could do this kind of thing. And then, yeah, with the, I don't
C
know, the nurturing marriage, you know, relationship that has, it was just like, you know what?
D
Because actually, just deathbed test it. If I get to my deathbed and I've not tried this, am I gonna regret it?
C
Yes, I am.
D
What is the worst thing that can happen?
C
Nobody books me. That's the worst case scenario. So let's Go.
D
So I was like, right, how do I need to go about this?
C
So I went to college.
D
I went to ask them, Brian and Yor, to do like a short floral course there. Because I was like, I'm pretty sure there's more to it than just shoving them together, which there is.
C
And then I went and did some training with a florist called Sarah Richardson
D
at Leathyfordshire, who nurtures lots of lovely florists and puts courses together. And he's a very good teacher at teaching you all the skills that you need. So I did that and then we had our wedding. So I did all the flowers and it was wonderful. And that was in 2019. But work, I'd been kind of building the back of the house in the business, like the website, getting the name, you know, like all the branding things. Because your brand is you, you are the brand.
C
Once you've created it, I think it's
D
important that you kind of like stay with. That is for me. Anyway, so they said at work, they said, oh, we know that you're doing this, but how long do you think it will be before you leave? You know, like, because obviously the bookings have to replace the salary. And I was like, I don't know, maybe two years. Three months later, I handed my notice in the last.
A
Wow.
D
Created a monster. How did I.
C
How did I manage that? So it was fantastic. I left. I then went on to do quite
D
a lot of work with a lady called Ali at Simple Foliage. We still work together all the time
C
during the winter season in spruce, which I probably.
D
You will have heard me moan about it every winter. I hate doing it because it's pine needles, it's cold, it's wet, you stink of Christmas. When it gets to Christmas, I don't even put my Christmas tree up anymore. Mark puts it up because I'm like, tea.
B
You're over it.
C
Yeah, absolutely. But it does bring a lot of joy and the workshops are wonderful.
D
So that's really nice.
C
But yeah. So I set off on this journey. I'd left my full time job. Guess what happened in the March year after lockdown. Absolutely.
D
Great.
C
So no Merlo filler for me, no grants, no nothing.
D
What am I going to do now?
C
So we've got four kids at home. We had the girls every other week.
D
Ruined Hetty pretty much all the time because their dad was considered a key worker. So he was at work. So we did homeschooling for about six weeks until we got bored of each other and I'd actually grown. We got an allotment at the time, which we don't. Which I'm still a bit breathful. We don't have that anymore because. Just the way the business has grown.
B
Yeah.
D
And the workshops grow and everything like that.
C
But so that first kind of summer of all the weddings being moved, cancelled
D
and whatnot, I'd got an allotment full of flowers. But what am I going to do with this?
C
So I decided to get hold of a vintage bike with a little basket
D
on the front, started a little flower round on a Friday.
C
Friday flowers around where I live. I thought, I'm not doing it in
D
the car because it defeats the object.
C
So for months it was me, Royal Mail, dpd, just out delivering. But I was delivering the joy because I was delivering all the flowers.
B
That's how I found you. And that's where I first found you, in lockdown, when you were doing your Friday flowers on your bike.
C
Yeah.
B
I just thought, what? Spreading joy with flowers. Just beautiful.
C
Yeah, it was lovely. And sometimes I would be the only contact for a person. So there was a lady, I remember I actually sat outside her house for
D
an hour just to let her talk,
C
because her daughter, who lived two villages away, couldn't obviously go see her and said, vicks, can you take these flowers? And yeah, it was, you know, built
D
lots of connections in that time, which was brilliant.
B
And as you say, the brand is you. You are the brand, you are your business. It's. It's always the person behind the brand and the business, I think, that sells the product. Yeah.
D
Well, people buy from people.
C
Yeah.
B
They do got connections and relations with that they resonate with. Yeah, for sure.
D
Yeah.
C
But there's no.
D
Yeah. I'm not like to say I'm not a fluffy brand. What you see is what you get, basically.
B
Have you not heard me say joy isn't fluffy?
C
It's not. It's not fluffy. Yeah.
B
It's real. It's important. Important. It's science. It's just. Joy is a beautifully spiritual practice. We're talking about how we can create joy in our homes, in our hearts, in our lives, in our work. But ultimately it ends up becoming an incredibly scientific, strategic move, because look how successful you are because you found ways to bring joy not only to yourself, but to others in a very, very difficult place. You know, you continue to do the same because you love flowers. It's your passion, it's your joy, it's what you love to do. So. So you're sharing that with other people and people want to do business with people. Who make them feel good.
D
Yeah, they do.
B
No one wants to buy something from a grumpy person. Never grumpy flowers. I mean maybe there's a brand in that, but I don't know.
C
Yeah, there might be. There might be. Grumpy.
B
Yeah.
D
Yeah. People actually, because they do scientifically, they
C
bring you joy anyway. Flowers. Harvard studied it. So you know. Yeah. So because we have flowers for every part of our life, for birth, marriages and death and the giving and the receiving of flowers and just having them
D
in your home is really important, a living thing.
C
Yeah, yeah.
D
I'm biased anyway because I love them so. I do love them so much because
C
they've brought me the life that I Now have like 10 year ago Vix, if you saw it, 10 year old Vicks and you know, 30 year old Vic has said this is what you are going to be doing in 2026.
D
Ion shut the front door. Not a chance. No way.
C
Do you know what I mean? Like I look at things that happened last year. Going off and, you know, going and
D
working for Paula Rooney in Vienna was just like mind blowing.
B
I saw those photos. That was amazing. Tell everyone who she is and what you did.
C
Paula Rooney is. She's like florist to the stars and she was on Netflix Billionaire blooms. So. But she does, she's really good at
D
manifestation and things like that and she's just like really down to earth from Liverpool, built businesses from scratch, which has been fantastic to get to know her. Like she's been in touch with me a lot recently which has been so nice. But from the back of that and
C
going off and everyone's seen that trip
D
that I took with the flowers.
C
I then work for another florist.
D
Kim Dreambirds and carousels. Her flowers are phenomenal and the scale of it is huge.
C
And it's so nice because I'm like,
D
I would never want to do a wedding that big because of the logistics of it kind of thing. So I get to go and be
C
on, on the team and just be part of it.
D
Wow.
C
This is part of it and it's absolutely amazing. But when we went out to Italy, I'd already said we'd already had a
D
bit of a laugh about something. I said, oh look, I've never driven abroad but if I have to take one for the team, I will do.
C
And she was like, oh no, no, I'll get someone to drive. I'll get some drive.
D
Yeah, yeah, that's fine. Anyway, it turns out Vic's you're up
C
pushing yourself out of your comfort Zone again. And I was like, I think because it was with a team and not
D
my family, you just put your big girl pants under it. Yeah, just.
B
Yeah, just get on with it.
C
You can drive in Pisa.
D
It'll be fine.
B
Anyway, what's the worst that can happen? You just.
C
It'll be fine.
B
What's next for you? You know, you've built in, you know, an incredible life on the back of incredible hardship. You know, from going from cleaning the off people toilets to, you know, being on stage with all of these incredible people building huge flowers. What. What's next for you?
C
What's next? So, I mean, I do love a
D
good vision board and I did do in January. I went off with my, like, work bestie because she owns a vineyard. So that is a really nice thing. So we went off together and we were like doing our vision boards.
C
I actually want to write a book. So whether it be a coffee table book, I don't know how it's seem. I feel like it's evolving a little
D
bit with kind of like things that
C
have happened last year recently, like losing
D
my mum and things like that and how, you know, like what, you know, why is the reason for everything and whatever. And what do we learn from all these things kind of thing.
C
But I know how to. What I want to do is the book. But basically I'm at A, I need
D
to get to B, I need to find the 20,000 hours in the middle to get there.
C
Where'd you bloody start?
D
You know, kind of thing.
C
But yeah, and there's like a little legacy for my children, you know, like of all the kind of Saturdays and Sundays that, you know, they don't see me until like 2 o' clock in the afternoon.
D
And sometimes we can, you know, out
C
at 4, 3, 2 in the morning to go. And do, you know, through the season,
D
it's every Saturday, kind of all these
C
lovely, beautiful weddings and they kind of
D
miss me on those mornings through the summer. So I want to kind of leave it to them and go, look, I
C
was creating beautiful magic. I wasn't just, you know, off shopping or something.
B
You know what I think sometimes as women, we can be so hard on ourselves, you know, that mum guilt, that, oh, my God, I haven't been there for them. I've been doing this, I've been working on my passions and I think we can make that into such a bad thing. I think we're the women who are showing our next generation that we can work and not make it mean that we're bad mothers. That makes Us good mothers to show them that we are hard working, that we are not only just hard working, but we're loving the hard work that we're doing. And that doesn't make it hard. It's. This is our passion. This is what we want to do. And we're still there for you. Okay. You might not be there in the mornings, but come on, they're teenagers. Which teenagers get up in the morning? They're not, you know, they don't get up. Do they say, it's about when I'm. When I'm present with my boys. Like, I'm sure when you're present with your two, it's, I'm present and I'm with them.
D
Yeah.
B
And that's it. And I've made a choice. You know, Mum, guilt to me is a choice. You get to choose it or you get. You just stop it. It's a pointless feeling.
C
It is. It is pointless. Yeah. But yeah, it is. Positive role models about. Yes. Working hard, you know, about. You know, we talk about money in
D
the house all the time.
B
Y.
C
That how important it is to, you
D
know, have knowledge about it. And Hetty, my daughter, asked me about four weeks ago, she said, mum, would you like to invest in my business? And I said, tell me your business model and how much money you need. Pitch it. So she said, oh, this is. She wants. She wants to make some earrings and then she wants to sell them. And I said, yeah, that's absolutely fine. She said, can you invest ten pounds?
C
I said, I will invest ten pounds
D
and you can give me it back. And he made the first hundred. Yeah, absolutely. So that was fine.
C
So. And then I've not really got involved
D
with it at all.
C
Last week, she took her first stock
D
to a little shop near us and sold wholesale. I know.
C
And I was like, I'm so proud of you. She was like, do you want your
D
10 pound back now?
C
But I was like, no, you can keep it. I'm only when you can, you know, give me it back when you made your first 100. But I was like, maybe I do rub off on them.
B
Do you know? I think we do. I think this positive role modeling is so important. I say to our boys all the time, you know, it's not jobs that you're going to be chasing. I don't think it's ways to make income, ways to make and generate cash. And like you. Wills has come to us recently, very similar story, saying, I want you to invest. I want to do this course. Will you help me? Support me? Do this. And he had to pitch to us. And actually he was like, do you know what? I've actually found a better way. I'm going to do it this way. And even in him just having to come and pitch to us, he found a different way. And I was just like, everything that you've shared today has been all about adaptability and flexibility and responsiveness and following your gut and following your joy. And that is why I wanted to have you on this podcast, because I think that's what people need to hear today. When you're so stuck, perhaps in a way of being, a way of living, whether that's in a marriage, whether it's in a career, it's like, there is always an alternative solution. And it's just like you have done metaphorically leap out that plane and know that you will support yourself. There will be a parachute or there'll be a pile of people there waiting to support you, to help you on your way. And I think that's so important for us to remember.
C
Yeah, 100%.
D
I realize I say that all the time. That's like my catchphrase.
B
Yeah, 100. Well, why not 100%?
D
100%.
C
Yeah. Then. Well, that's what you need to give life, isn't it? And it's kind of just trusting.
D
It's just trusting yourself a little. Even the littlest sprinkle of self belief will get you where you need to be.
B
Agreed. And then fl. Almost like fan that flame of self belief because that's what's going to help you go, I can't end this podcast without touching on one thing that we've spoken about your mum dying last year. And I know that obviously with my mum dying, we had a very similar experience in the fact that it was, oh, my God, life ends. And you said a really cool phrase earlier, which I love, which I love to do as well. It's like deathbed test it. It's like, would I be devastated if I hadn't have done this by the time I die? Because I think as well, like, with my mum dying as well, it was awful and tragic both for both of us in the way that we lost our mums. But it also gave us a massive gift to say, fuck it, let's do it.
C
It's really like now that I'm kind of like, I would say, coming out
D
of that sort of initial fog.
C
Yeah.
D
Like I said to you earlier, like, imposter syndrome, I haven't got time for you anymore.
C
It's really, really true that they say
D
that Greek constrict layers. So I mean, I might have been
C
a little bit brash in the past few months, but am I going to apologize? No, I'm not. Do you know what I mean? Life's for bloody living, you know, and we have to get on with it and trust you, trust your instincts. It's the best thing. And that's the, I think really part
D
of my, that decade, that chapter that I've been through was really, I've really honed in on that little tiny micro bits of joy get you through every day, even when you're feeling like the worst, worst time. Like I've had some really crap days like, you know, like recently. And it's just seeing that kind of like my favorite color, it grounds me. It kind of shifts my thinking really kind of like that. And just knowing that things are going to be okay, I can't do any of it. I can't change any of what happened really. All I can do is create a new legacy and a life that I'm really proud of and that my children are proud of that we did this together. So I hope that I, my little
C
tale will bring some people just a little bit. And my lovely dulcet Yorkshire terms, just
B
you hearing you there at the end there, that's just wrapped that up so beautifully. You know, I can't thank you enough. I love having you in my life. I love seeing your beautiful flowers on my grid, but I love seeing your face more.
C
Yeah, you too. You too.
B
Yeah, just enjoy. Thank you. Thank you for being here. Now how can before I go, I always something I always forget, but I will always put it in the show notes. But how can people find you if they want to come and see your joy, buy your flowers, what's the best way that they can get in touch?
C
So the best way to do is get in touch with me via Instagram.
D
So it's Wonderland Blooms and then underscore at the end and then I'm actually
C
off the absolute craziness of the pop
D
up shop that I've been doing for
C
the last three years at Drewton's Farm
D
Shop at South Cave. We're now doing Friday flowers.
C
I've just been preparing that this morning.
D
Oh, it's, it's so joyful because it's like, yeah, you can, I'll put it
C
on Instagram this afternoon.
D
I'm going to do a little video of what's coming because I'm yet to make the bouquets up.
C
So there is, there are Friday flowers
D
at the Farm Shop. Of course, if you have a wedding,
C
which is what I specialize in. Hello. Or a big event that you want
D
need floral joy for. And then I also do subscription flowers, but that's local. So which is yo 43.
B
And where's your beautiful bike that you did? Friday flowers in lockdown.
C
My beautiful bike eventually just ended up
D
down the allotment because it was broken when I got it and it only had three speeds on it. When I managed to and then get it, I got it stuck and it only had one speed on, which was the hardest. I mean, I've never been so fit.
C
However, somebody texted me the other day and said, I've got this Pendleton bike for sale.
D
It's got a basket on the front. Do you want first refusal? I couldn't get my money out fast enough.
B
I bet.
C
So, yeah, the bike is back.
B
The bike is back. Friday flowers and the bike is back.
C
Oh, good.
D
Yeah, absolutely.
B
Vicks, I adore you. Thank you for coming and spreading joy with me today. Thank you.
C
Thank you so much. Thank you.
A
My mission is to spread love, joy, peace and abundance to as much of
B
the world as I possibly can can
A
so that every person knows that they
B
don't have to walk alone in their darkness. So if you've enjoyed today's podcast and
A
this episode, I would be so honoured
B
and happy if you would support my
A
mission and share this with your network,
B
your friends and your family.
A
Please feel free to leave me an honest review on Apple or Spotify. And until next time, remember, the ripple
B
of joy starts with you,
D
Sam.
Host: Ali Mortimer, the JOY Coach
Guest: Vics Endersby, florist and founder of Wonderland Blooms
Date: April 2, 2026
In this heartfelt and inspiring episode of The JOY Broadcast, host Ali Mortimer sits down with Vics Endersby, founder of Wonderland Blooms, to unravel Vics' incredible journey from a dramatic life upheaval – cleaning toilets and rebuilding after divorce – to running a thriving floral business and working with renowned florists to the stars. With humor, raw honesty, and a definite lack of fluff, Vics shares the micro and macro moments that brought joy back into her life. The conversation is a reminder that joy can be both a strategy and a survival tool, even (or especially) when life gets messy.
Warm, authentic, and unfiltered, balancing Yorkshire humor with vulnerable truths. Both Ali and Vics are candid, supportive, and practical, continually underscoring that joy is not a frivolity but a fierce, strategic, and actionable way to live and lead.
This episode offers an uplifting reminder: sometimes you need to clean up a lot of mess, literally and metaphorically, before you find your path to joy and brilliance. Trust your gut, collect micro-joys, and don’t be afraid of bold leaps — even if that means jumping out of a plane or reinventing your life from a Yorkshire garage full of flowers.