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Welcome to the Joy Broadcast with me, Ali Mortimer. I was once upon a time an IT consultant, recoding systems in the retail industry to function better. And now I'm turned a life consultant and joy coach, where I'd like to think I reprogram and recode hearts, minds, souls and lives to feel better. This podcast, the Joy Broadcast, is a way to bring joy to your life, whatever the weather, whatever you're doing. So you feel a pocket or of positivity in every single day. If, like me, you've once upon a time found yourself wondering whether you will ever be happy again, or if you're just staring at the kitchen sink wondering how you'll get through the next 10 minutes, this podcast is for you. Get you a glimmer of hope, a dose of happiness or an infusion of joy right here, right now. Welcome to the Joy Broadcast. Hello and welcome to the Joy Broadcast. This week I wanted to share a story with you and I wanted to share something and an experience that I had. Last week, I was incredibly honoured to be invited to share my story at a Yorkshire Ladies Links lunch in honour of two charities, the Leeds Hospital Trust, which holds a great deal of affinity to my heart, given the experiences that I've had with my sons and. And also myself, but also a charity called hello, My Name is the incredible work of Kate Granger and her husband, Chris Poynton. Now, Kate Granger was a doctor in the NHS who was diagnosed with a very rare form of cancer. And while she was going through her treatment, she experienced what it was like to be on the other side of the doctors. And she felt like she was incredibly defined by her illness. And it was only when a porter at the hospital called Brian asked her, hello, my name is Brian, and I can see that you're really interested in. I think it was football, he said, and she realized that he was the only person who actually treated her like a human being rather than a diagnosis. And she went on then to do incredible work for which I think she got an OB or an MBA or incredible, incredible work. Please go and look up the charity. Hello, my name is. I'm not doing it justice here, but to go on to improve the bedside manner of doctors around the world and she became almost like a living legacy. And Chris Pointon, her husband, is now taking that legacy on to raise awareness for the importance of the people who are going through some of the most difficult times of their lives, that they're still human beings. So I wanted to share what I said last week because this week in A conversation in my membership, the Love Club, we were talking about our words and our stories and how that we too can often define who we are by the stories or the stories we share, how we introduce ourselves. It was very interesting. I also went to an incredible workshop with, and you'll remember her from being a podcast, the wonderful Priscilla Pullara, who is PR and communications expert. And she also helped us define how we introduce ourselves, the stories that we share that bring that element of credibility. And as I was talking to the ladies in the Love Club, you know, I was saying, you know, our words are like spells. The way we speak about ourselves, the way we speak about our future, are the spells that we cast onto people who hear it and what their perception is about us. And also the spells to the universe of what we're asking, what we're saying we're open to is what we're saying about ourselves and what we're saying for our future that is so important. So I wanted to just read out what I'll share with you, speak out loud what I said to really emphasize this point. And for any of you who have been through a difficult past, this can be an incredible exercise for you to do as well, to help you heal from the past, but also make peace with the past. Hello, my name is Ali. I been diagnosed with ptsd, clinical depression and disordered eating. Hello, my name is Ali and I've struggled with body dysmorphia for most of my adult life and I hate looking at myself in the mirror. Hello, my name is Ali and I think of my mum every single day, a decade on after her passing and a decade of losing her daily to Alzheimer's. Hello, my name is Ali and I've lost three pregnancies. My first son was born not breathing and my second son was told he was failing to thrive in the first year of his life. Hello, my name is Ali and I've been broken hearted by loss, infidelity and betrayal. Hello, my name is Ali and I've been a beaten down corporate employee, beaten down by overworking, over giving and the frustrations of inequality of pay and the judgment of parenting and juggling and guilt. Hello, my name is Ali and I'm a recovering perfectionist with a very loud inner critic and an imposter with an incredibly sharp tongue. These are some of the ways that I could introduce myself and some of the ways I have introduced myself. However, I want to start again. Hello, my name is Ally, and just the other week someone said to me, you might be 50, Ali, but you look and you act as if you're still 30. I'll take that compliment. Hello, my name is Ali and I am a mum to two gorgeous six foot blonde haired, blue eyed babies thanks to the Leeds National Hospital Trust. Hello, my name is Ali and I have been lucky enough to fall in love and marry my soulmate not just once but twice. Hello, my name is Ali, I am the daughter of a dad who got married on the BBC One show, arguably to the love of his life. Hello, my name is Ali and I'm the co founder of Unique Escapes. It's an award winning luxury holiday home in the heart of the city of Ripon and in the Nidderdale area of natural beauty. Hello, my name is Ali and I'm a founder of an international mentoring company in my own name with a podcast that's heading to number one in the uk. Now as I said earlier, the values of the charity hello, my name is shares that illness doesn't define us. Just like I believe that our stories don't have to define us either. Our stories are hardships, our pain points and our greatest fears that actually come true don't define us. But we get to choose how we experience the stories that we actually live in life. You know, I could share my story as a sob story and I could continue staring my story as a sob story but I choose to let it be a love story, a joy story. You know, many of you know that in 2016 it was my annus horribilis, the awful year of so much loss of so much grief, devastation, you know, walking away from a career that I felt that really defined me, that I loved, that I really enjoyed, but felt so frustrated with losing my mum over and over again, my marriage breakdown, the loss of my identity, the loss of faith and trust in others, the loss and faith of trust in myself. I lost my health and I lost my mind. But what I realized is that all of that burnout, all of that breakdown became my breakthrough. And so my story is that when I left my corporate career, I rewrote my definition of success. And I wrote it as rather than using the symbols of success that I had before that next step up on, on the promotional ladder, the next paycheck, the next faster car, bigger house, the, the jewels, etc whatever it was, I wrote down on my notebook and I wrote down in my journal, what is success to me in this era of my life? And I wrote down I love what I do. Success to me is I love what I do and how I do it. I love who I'm with and I love myself. I get to look in the mirror and say, I'm so proud of myself. And I love myself for what I'm doing, what I'm creating in the life that I'm living, even know. And the result of aligning myself to love meant that all of my joy kept amplifying over and over again. And life became so incredibly good that I was able to reframe all of those stories and turn all of those pains and painful stories into a purpose. You know, and 10 years on, this is what I know about love. And what about I know about joy. You know, what I realize is that it is a real, really is a veritable chocolate box. It's like a joy emporium. Joy started off as a tool. Joy in those darkest days was a joy list. I wrote my joy list, the things that brought me a glimmer of joy. And on that list, I wrote things like cuddling my boys and the dogs, eating dark chocolate, writing my blog, reading a book, seeing my good friends, you know, doing some charity work. And I said to myself, if I can just do one thing off my joy list in these dark days, then I know I'm going to be able to experience a moment of joy, a pocket of joy in this darkness. And what I realized, joy was not just a tool, but it became a healer. It became a healer for my body, my health, my mind. It became a healer of my marriage. It became a healer of my belief and faith in other humans and in businesses and career and the belief in myself. So this joy is a tool and a healer. I started to use then as a gift. Joy became a gift. I gave it to others. I gave the gift of a daily dose to other people to show them that if they wrote their joy list, then the science took care of itself because the daily dose is dopamine, oxytocin, serotonin and endorphins. And if you listen to the very first podcast, you'll hear me talk about this in great detail. The dopamine is the hit that you get, the hormone that floods your body when you say, yes, I did something checking off one thing off your joy list. Yes, Tick, I did that dopamine. Flooding your body with that feel good hormone. Oxytocin is the bonding hormone, the one that makes us feel connected. Cuddling my boys and the dogs, being with my friends. I flooded my body with oxytocin, the serotonin, the feel good factor that you get when you stand in the sunshine, when you sunbeam, when you Go outside when you talk about your gratitudes. Serotonin flooding your body and the endorphins. The endorphin is the painkiller hormone. And it's the one that you can flood your body with when you meditate, when you eat dark chocolate, when you surround yourself with people. So the dose, the dopamine, the oxytocin, the serotonin and the endorphins. Every single day, when I did one thing off my list, I started to flood my body. And it compounded over and over time so that by 12 months, I'd healed myself happy, which then became the name of my first business where I shared this daily dose. Then joy became not just a tool or a healer or a gift. It became a lifestyle. In 2023, one of my dearest friends was diagnosed with pancreatic cancer. And James had some heart issues that really gave us this wake up call. And we decided that joy was going to become the one thing that we put created our life around. It became a lifestyle, joy became a lifestyle choice. We gave ourselves permission to enjoy life because we'd suddenly had this wake up call that life was finite, that life was a one chance at it. And we put joy at the center and we allowed to let go of anything that didn't bring us joy, to create space for more joy to come. And we allowed ourselves to have more joy. So that by 2024, when I sat down and I'd started to think about where I wanted to take my coaching and mentoring business, I sat down in front of a whole group of women, and when they asked, who are you and what do you do? I said, hello, I'm Ali Mortimer and I'm a Joy coach. And I said, am I? And I realized that joy had become not only just a brand, it had become a strategy. It became a representation of everything that I wanted to do on life, and it became a strategy for creating more love, more joy, more abundance, more peace. Joy was the amplifier and the accelerator of everything in my life. And it became the accelerator and the success of everything that I built my life around. Joy became that accelerator and it became the one thing that enabled me to have success on my terms. Because now I realize in 2025, what I know is that joy is a power move. It's not fluff, it's not the cherry on the top of the Christmas cake. It's the brandy that pours all the way through it. We don't wait for something to give us joy. We create joy in our lives every single day. It's something that we align to, it's something we consciously choose. And because when you align with love, you amplify your joy. When you realize that joy can accelerate the fact that you're a super attractive success on your terms, that's when you make joy the one thing that you do. Because more joy, the more you are in the energy of joy, you bring more opportunities in your profession, you bring more invitations in your private life. More love, more people, more romance, more joy. And then that enables you to do more of what you love. And that's what I what's what's been happening in the last 18 months. More incredible people, more incredible connections and collaborations in my career. More love in my life, more love for my relationships, more love for my children, more love for my friends, more love in my community. More love for myself. Because I can look in the mirror and say, I like you, I love you, you're doing good things. And so I became a self fulfilling prophecy in loving what I do. I'm a joy coach and that's what I help people do. I wanted to share this with you today because I promised the ladies in the Love club that I would because it had been such a powerful experience for them to hear this. And especially if you've been through some hard things in your life, can you look at the hard stories, the hard experiences and make peace with your past by showing you how you can create a different purpose for your future? Maybe that is your purpose. It became my purpose. I wrote down in my diary in December of 2016. I said, I don't know why all of this had to happen, but I know that one day I will and I will use it to help others. How can you use your pain or your experiences of hardship to help others? What did you learn? What did you do differently? How can you harness the wisdom that you've gathered through all of this? What helped you through it? What has enabled you to sit here and listen to this? Or maybe you're going through some pain at the moment and hardship and take my words and trust that whatever you are going through, one day you'll be able to look back and go, I made it through, I've got the wisdom and now I can help others with it too. Record this as a way to make peace with your past so that you can create the most incredible future ahead of you. And just because I love the charity so much and I hope you go and look for it, I'll leave a message in the show notes. I'm going to finish by saying hello, my name is Ali and I'm a Joy coach. Thank you for listening to my joy story and if you're listening to this and you've loved this, please do share this podcast. I don't often ask verbally to people to do this, but I would love for you to share this and share your hello, my name is who you are and what you do. And thank you always for helping me share that ripple of joy out into the world. Thank you for being here. My mission is to spread love, joy, peace and abundance to as much of the world as I possibly can so that every person knows that they don't have to walk alone in their darkness. So if you've enjoyed today's podcast and this episode, I'll be so honoured and happy if you would support my mission and share this with your network, your friends and your family. Please feel free to leave me an honest review or Apple or Spotify. And until next time, remember, the ripple of joy starts with you.
Host: Ali Mortimer, The JOY Coach
Episode: “Hellomynameis Ali & this is my JOY Story”
Release Date: October 12, 2025
This episode, hosted solo by Ali Mortimer, centers on the power of personal storytelling and how we choose to define ourselves—either through our pain or through possibilities. Ali weaves together her personal journey, her connection to the “Hello, my name is” charity, and the evolution of her understanding of joy. The narrative encourages listeners to reframe their stories, embrace joy as a tool, healer, gift, lifestyle, and strategy, and ultimately find purpose and peace, no matter their hardships.
Ali’s Candid, Vulnerable Self-Introduction
Ali lists a series of heartfelt, painful self-introductions, ranging from PTSD and grief to professional struggles and personal losses.
(06:46–09:50)
Memorable Moment:
Ali’s Joy-Filled Reintroduction
Ali reframes: listing positive, hopeful self-definitions rooted in gratitude, personal triumphs, and love.
(09:51–11:45)
Memorable Moment:
Ali emphasizes that illness, hardship, or pain do not define us; we get to choose our narrative and how we frame our experiences.
She contrasts staying in a “sob story” with choosing a “love story, a joy story.”
(11:46–13:40)
Key Quote:
Her new definition of success is “loving what I do, how I do it, who I’m with, and loving myself.” She links this reframing to a compounding effect—creating more love and joy.
(16:11–18:00)
Key Quote:
Ali introduces the evolution of joy in her life:
Notable Quotes:
Ali encourages listeners to reflect on their hardships and ask: “How can you use your pain or your experiences of hardship to help others? What did you learn? What did you do differently?”
(27:01–29:50)
Key Quote:
| Timestamp | Topic | |:---------:|-------| | 00:01 – 01:20 | Ali’s background & shift from IT to joy coach | | 01:21 – 04:18 | Introduction to ‘Hello, my name is’ charity & legacy | | 04:19 – 06:45 | Power of self-introduction, words as spells | | 06:46 – 09:50 | Vulnerable “Hello, my name is Ali” introductions | | 09:51 – 11:45 | Joyful, empowered “Hello, my name is Ali” introductions | | 11:46 – 13:40 | Message: You are not your hardships | | 13:41 – 16:10 | Story of burnout as breakthrough | | 16:11 – 18:00 | Redefining success around joy and self-love | | 18:01 – 24:30 | The evolution: joy as tool, healer, gift, lifestyle | | 24:31 – 27:00 | Joy as strategy & power move | | 27:01 – 29:50 | Turning pain into purpose; encouraging the audience to reflect | | 30:10 | Final message: “The ripple of joy starts with you.” |
Ali’s tone throughout is empathetic, nurturing, candid, and uplifting. She’s both deeply personal and encouraging—never shying from vulnerability, but always pointing toward hope and agency. The episode includes direct address, gentle prompts (“Maybe your purpose…”), and inspiring affirmations.
Closing Message:
Ali invites listeners to share their own “Hello, my name is…” stories and to spread joy, love, peace, and abundance, reminding everyone:
“The ripple of joy starts with you.” (30:10)